Are you shooting your SEO in the foot? Check out this week’s podcast about the 10 most common SEO mistakes you might be making. Chris and Charles cover keywords, content, meta and much more in this exciting Best SEO Podcast 350!
In the Potatoes:
- AT&T declares war on the Internet?!
- Uber goes to court in the UK
- Amazon says no more reviews for free products
- Cyber Monday sales are off the charts!
Today’s article is “The 10 Most Common SEO Mistakes” by Alexander Kesler, posted at Search Engine Journal.
2016-11–30 Podcast 350
Chris: Hi and welcome to the SEO Podcast Unknown Secrets of Internet Marketing. My name is Chris Burres, owner of eWebResults.
Chuck: I am Charles Lewis, your Client Results Advocate.
Chris: Welcome back to another–
Chuck: Yeah, I was fitting to say I am Client Results Advocate in– then I was like, that ain’t right.
Chris: You are really taking on that role. No longer Charles Lewis’ name is Client Results Advocate.
Chuck: My name is CRA.
Chris: Welcome back to fun-filled edition of our podcast, this is podcast number–
Chris & Chuck: 350!
Chuck: Yeah, like after 49 and before 351.
Chris: Nice even number that has nothing to do with the number of weeks in a year. So, that’s why we’re not celebrating.
Chuck: I just like the fact that it’s 350. How many people do you know have 350 anythings?
Chris: Anything, yeah.
Chris: Yeah, this may be the only thing that I have about 350.
Chuck: Only thing that has more than 350 episodes. Like we’re up there with like The Simpsons and stuff. Like for real, name another show that has more than 350 episodes
Chris: Oh that’s right, yeah. You think about that.
Chuck: I’ll wait.
Chris: Startgate doesn’t count, so.
Chris: We have not authorized the nerd committee to speak yet.
Chuck: Yeah, exactly.
Chris: Alright! As usual, there is a tip from our previous podcast and that tip is, “Analyze the device over you report to understand the best performing devices.”
Chuck: Look, you need to understand where your traffic is coming from, is it desktop? Is it mobile? Is it tablet? And once you understand where that traffic is coming from, you can cater your marketing plan to be consistent with where your traffic is coming from.
Chris: Boom! As always, please remember, we are filming live here in Houston, Texas, and Chuck and I, we are your friendly, local, neighborhood–
Chris & Chuck: Top Position Snatchers!
Chris: And our mantra is–
Chuck: Do not be a douche.
Chris: Don’t be a douche, it is not a good look. Today we have a really nice article for you, and that article is:
Chuck: Man, the “10 most common SEO mistakes.”
Chris: Oh that’s good.
Chuck: “10 most common SEO mistakes.” This was posted on Search Engine Journal by Alexander Kesler, so we’ll dig in a little bit later and see if these 10 common mistakes, are you making them? Are we making them? We’ll see what’s up.
Chris: You think you missed any? Did you–
Chuck: Well he didn’t necessarily miss some, I added to some. It got some that could be a mistake or maybe no–
Chris: Maybe they’re not mistakes.
Chuck: Just appearing on your industry, so we’ll get into all of that in a minute.
Chris: Awesome. If you’re in a position to, if you have some sort of electronic device you could– what could they do for us?
Chuck: I don’t have my device, but if I had my device right now, I’d be tweeting. What would I be tweeting? I’d be tweeting #BestSEOPodcast, I would tag us in it @SEOPodcast, @eWebResults, that way we could follow you back and do all of our social networking stuff.
Chris: Excellent, and let’s see. If this is the first time you’ve listened to podcast, howdy, welcome.
Chuck: Glad to have you.
Chris: Thanks for joining us.
Chuck: Appreciate you.
Chris: If you’ve listened to this podcast before, welcome back, and you know what we’re about to skip. We run a little contest each week and if we get 10 or more shikos–
Chuck: Shikos, that is an eWebResults branded term for social engagement, stands for shares likes and follows.
Chris: If we get 10 shikos or more on any one of the platforms and we get a review, then we skip the process where we tell you how you can leave us a review.
Chuck: Leave us a review, exactly.
Chris: Obviously we’re skipping it because we got a review.
Chuck: A whole bunch of shikos.
Chris: And at least 10 shikos, we got like–
Chuck: I followed a whole bunch of people back this morning.
Chris: Yeah, we got– each of our Twitters was above 10. We got like 3 Twitter campaigns, so that’s excellent. We will tell you though how you can shiko us.
Chris: Again that’s a share, like or follow on any one of the platforms, all you need to do is go to something like Facebook.com/
Chris: All of those will take you to our profile on those platforms and–
Chuck: Shiko us.
Chris: Do the due diligence there, please. If you’re a PHP genius or a WordPress guru, we are probably looking for you. Please call, submit an audio résumé 713-510-7846. If you would like a free comprehensive website profit analysis–
Chuck: Profit analysis.
Chris: I think it’s worth saying again.
Chuck: Yeah, profit analysis.
Chris: A free comprehensive website profit analysis. Just go to our website eWebResults.com, press the green button, you can’t miss it, and we will reach out to you and contact you. There is no Algorithm Cataclysm today.
Chuck: No Algo Cat today.
Chris: So we’re gonna jump right into news. The title of this article I thought it was good, “AT&T declares war on open internet.”
Chris: Right. Did you read about that?
Chuck: I read some other headlines some of it.
Chris: So, basically what they’ve done is they got a plan on their cellular network where if it’s rated– It has a zero rated then it doesn’t use your data, right? So say you got 2 gigs of data a month and if they zero-rate a service, then that data doesn’t count against your–
Chuck: Which means zero-rate a service.
Chris: So that’s what they’ll– and it’s just their own terminology, they said–
Chuck: Okay, their way of kinda ranking where you’re at and what you’re doing online?
Chris: Well, not you, it’s about the service. For instance, they just zero-rated DirecTV. So now if you’re watching DirectTV on your cellular device that is on an AT&T network, it doesn’t count against your data.
Chuck: Okay. So they’re doing what T-mobile’s been doing.
Chris: Yeah, exactly. So this sounds all wonderful and this is exactly what net neutrality was all about, saying, “hey you can’t charge people for database access.” I mean for access to– internet access to people. And this is just a roundabout way of doing exactly what net neutrality was trying to prevent, because what it means is, is if Chuck and I decide to make a content factory and we want to generate– we want our podcast to go out 24/7. If you’re on AT&T, our data counts against your rate, so you’re more likely to not listen to our show than you are to listen to DirecTV shows, and it puts the big Behemoth at a huge advantage–
Chuck: Yeah and it puts the little guys at a huge disadvantage.
Chris: Disadvantage, and so that’s the whole thing. That’s the whole purpose. Like as an example, AT&T wants to not– and already are doing it–
Chuck: So how’s that work with like– I know T-mobile’s, for example, newest promo is that all of your–
Chris: Music streaming.
Chuck: Stream where there’s Spotify, or Pandora, or even Netflix and Hulu, where if you’re streaming, you know data, you’re streaming content, then it doesn’t count towards your–
Chris: From those platforms.
Chuck: Those specific platforms.
Chris: So they’ve already identified. Again, so you and I put together a, you know, Gospel music platform.
Chuck: We gotta go submit, “hey we need our stuff to be free.”
Chris: And then that probably has a little fee associated with it.
Chuck: Of course it does.
Chris: And that’s exactly the opposite of what net neutrality was trying to solve, anyway.
Chuck: So how do you feel about Comcast? ‘Cause it’s interesting, ‘cause Comcast is like “hey!” I don’t know if you– I use Comcast at home, for my bundle–
Chris: I got AT&T U-verse, but yeah, I had Comcast.
Chuck: So I got the package that in New Years, my rate’s gonna go up, because they’re noticing less people using actual channels. There are more people streaming.
Chris: They’re Comcast cable– yeah, yeah.
Chuck: More people streaming.
Chris: So you’re streaming everything.
Chuck: So they have to raise their data.
Chris: So you’re streaming Netflix, right?
Chuck: Through Comcast.
Chris: Right, through Comcast. So if you’re doing that all the time and you’re not paying Comcast for their cable, because you don’t need it, then yeah, those fees are gonna–
Chuck: They’re gonna raise the–
Chris: I mean, that kinda makes sense.
Chuck: Yeah, I get it.
Chris: As long as it’s fair, right? So you and I start a channel and they don’t give an advantage to Netflix over us. Hey I’m cool with that.
Chuck: I can dig it, yeah.
Chris: Right? But as soon as they start giving advantages to people, then it’s a problem.
Chuck: Well yeah, ‘cause then at that point whoever’s got the deeper pockets wins.
Chris: Yup. You get all the content and from a fundamental freedom of speech, that’s just–
Chuck: That sucks.
Chris: Literally un-American. Like it’s literally– it’s actually the quintessential American, make money where you can, and literally un-American, like don’t give people access to a sound,
Chuck: Then crap on the little people.
Chuck: And crap on the little people. Ironically small business still suffers.
Chris: Yeah. There is a European case, that actually went to court yesterday, they were gonna make a decision yesterday about Uber, and deciding if Uber was a technology business or a transportation business. Obviously as a transportation business they have a lot more hoops to jump through.
Chuck: Yeah, just depending on what they’re trying to accomplish.
Chris: Yeah, yeah. Well, yeah, so they, Uber, would very much like to be a technology company, not a transportation company.
Chuck: Of course. Yeah, ‘cause they got insurance and all kinds of issues that come with being a transportation company.
Chris: Yeah, licensing.
Chuck: Well, and so you could imagine Metro, and Yellow Cab and Square Deal Cab and all of the other companies that got to deal with all those fines and fees and stuff that come with being a transportation company, would love for Uber to have to be on the same playing field.
Chris: Yeah, exactly. Amazon is limiting the number– So we did a– we mentioned this in some news, we thought it could’ve been almost Algo Cat, right? Where Amazon was saying, no more reviews for– maybe I mentioned it– no more reviews for free products. So if I give you– If a seller gives you, through the Amazon platform, a discount price or a free product, in exchange for a review, they put a stop to that.
Chris: Now they’re saying, you can only do 5 reviews per week for– if you’re not a confirmed purchaser on Amazon.
Chuck: Confirmed purchaser.
Chris: Right so if I go and buy something, I can write, you know, write a review.
Chuck: A review, up to 5 reviews about–
Chris: Well no. If I buy it, it’s probably unlimited. As long as you’re buying the products, they want you to review.
Chuck: Got to write the review, okay.
Chris: But what they want to do, is say, “hey I don’t want you to go review stuff for me and so I limit you to 5 because you’re not a client.”
Chuck: Well, not a purchaser.
Chris: Yup, and then at first they were suing sellers who were actually paying for reviews, and then they stopped the free or reduced product for reviews and now they’ve gone this next step.
Chuck: Yeah ‘cause that kinda sucks. You don’t want to get into the habit of suing your sellers, ‘cause at the end of the day, that’s what makes Amazon run is everybody selling stuff.
Chuck: And if yeah, you start suing me, you’re gonna open up areas for competition.
Chris: Yup, lots of areas for competition. So that’s my news, you probably have a little bit of news.
Chuck: I got a little bit of news. I got a little bit of news. Let’s talk internet marketing, specifically Twitter.
Chuck: Like we were just talking shikos, shares, likes, and follows, right? So what do you think is the biggest one? I gave you a clue. It’s Twitter. Twitter is the most used social share button according to Search Engine Journal. A survey sent out to Search Engine Journal’s audience, Twitter was the most used social share button with 55% of people. More than half, 55% of more SEOs use it to share content. Followed by Facebook which is 35%, email and text messaging was really really low at 6%. Thought that was kinda interesting.
Chuck: The fact that, now ironically Twitter does get much more shares.
Chuck: Ironically less engagement. How can you get a share and less and less engagement? Because people don’t click links. It’s what I noticed with Twitter.
Chuck: People absorb content, they’ll retweet it. You ever retweeted something without even clicking the link? I have.
Chuck: You know what I’m saying? And so, people were not even looking at the–
Chris: It sounds interesting, retweet.
Chuck: Not even that. Oh, that’s my guy. Retweet.
Chris: Retweet. Yeah.
Chuck: I didn’t even– he could’ve said the most absurd stuff in the world, but he’s my guy and I retweeted him.
Chuck: And so, Twitter gets a lot of shares from that perspective, but I’ll imagine the engagement is a lot lower compared to a Facebook share.
Chuck: More news. So this almost could’ve been Algo Cat. Almost.
Chris: Okay. Borderline.
Chuck: Borderline, I’m just really confused about how Google intends to pull this off. So Google Maps, right? They’re going to start showing live views of locations during peak hours.
Chuck: I’ll let you marinate on that for a minute.
Chuck: Live views of locations during peak hours. So with this feature you can see actually how busy the place is. Which can help you decide if you wanna visit now or visit later. So I don’t know if this gonna come from a Google satellite that’s actively working right now and give me a live view or–
Chris: Or do they have a–
Chuck: Or they’re gonna tap into somebody’s camera, you know what I’m saying? Somebody gets–
Chris: Or a truck parked out. No, ‘cause if it’s inside, then it’s–
Chuck: Well, I think it’s gonna be an external view. What’s going on in the parking lot? How many cars are there? What’s going on, but how’re they gonna know when, right? Is it only applicable if there’s a Google vehicle in the area? Like I just don’t know how that’s gonna work.
Chris: Yeah, it’ll be interesting to figure out.
Chuck: It’ll be very interesting, ‘cause if y’all get into peak time live-streaming through Google search results page, that’s gonna be pretty–
Chris: That’s gonna fly.
Chuck: Yeah, I think so.
Chris: That’s gonna fly, do I wanna go there? Oooh, don’t wanna go there.
Chuck: Ooooh, I don’t wanna go there, look at that. There ain’t no place to park over there. So I can dig it.
Chris: Quick, there’s one up front.
Chuck: And lastly, lastly we just got Cyber Monday was this week.
Chris: Right, right.
Chuck: Right? So dig this.
Chris: Got the data?
Chuck: Cyber Monday sales totaled $3.39 billion. That’s a lot of money.
Chris: That’s a lot of money.
Chuck: Yeah, so apparently Cyber Monday 2015, it was $3.13 billion.
Chris: So not a big growth.
Chuck: Not a huge growth, but although point billion is probably huge.
Chuck: Whatever that is.
Chris: Yeah, it’s a hundred, that’s 2 hundred, a million dollars, yeah.
Chuck: Thousand. Yeah, something like that. But anyway, busiest day of the year for internet shopping and we kinda figured it would be. Now a lot of people were concerned ‘cause there was a huge spike of people on Black Friday, shopping online.
Chris: Instead of going to the store.
Chuck: And so they thought that Cyber Monday would have been lower, but nope. Cyber Monday was actually higher.
Chris: A little bit higher, interesting.
Chuck: That’s what’s up, that’s my news.
Chris: I wonder what the combined Black Friday and Cyber Monday was last year versus this year, ‘cause maybe a lot more people are like, “screw going to Walmart and get trampled.”
Chuck: We heard all of the commercials this year, “Black Friday!” and it was like on Halloween, you know what I’m saying?
Chris: Yeah, it was like, “Starting tomorrow!”
Chuck: “Starting tomorrow!”
Chris: “And by tomorrow we mean, it’s already started. You can go take advantage of it now,” yeah.
Chuck: Yeah, and so you know, like today is Cyber Wednesday.
Chris: It keeps on going. Alright so, we do have a review. This review is of course–
Chris & Chuck: 5 stars!
Chris: And this is from Drone Shop. Had a great conversation with Todd.
Chuck: Drone Shop.
Chris: Yeah, he sells drones.
Chuck: We need one man, just send it to the office and we will definitely–
Chris: We will write you a good review.
Chris: On Amazon, ‘cause we can do 1. Alright, this is from 3 days ago, it says, “Great content in the podcast, helpful on the phone. Great content every week to help try to reach our goals. PITF!”
Chuck: Punch in the face.
Chris: Thank you, “I had a chat with Chris to get a SEVO analysis done and he was very helpful to bounce some ideas off of and gave some quick pointers on what we could change on our site. Very knowledgeable and hope to do business,” with us, “in the future.” Punch in the face to you Todd. Thank you so much. That Drone Shop– by the way– website is, droneshopcanada.ca.
Chuck: .ca Drone Shop.
Chris: Go check it out. He’s got some cool stuff he’s doing, like industrial drones.
Chris: So you can use drones and I can imagine you can put UV cameras on them and you can, you know, survey your crops, right?
Chuck: Do all kinds of other stuff, yeah.
Chris: and there’s a little bit higher–
Chuck: I hadn’t even thought about that! Yeah, Pwshh! Of course, the amazing things you can do from aerial view point.
Chris: Yup, yup.
Chuck: You can see a lot more stuff pretty pretty quickly
Chris: Now we did have a question on Facebook.
Chuck: Okay, let’s go to the question.
Chris: Let’s get to that question. Let’s see, where it was. It was right back here. No. A little bit further, here we go. And it’s from Marcus Fox, it says, “Hey, what’s better a fully responsive site or a separate m. site?” Mobile site.
Chuck: A mobile site. So what’s better, a fully responsive site or having a mobile version of your site? Marcus great question, and I think it really depends on what your industry is. I will say this though, kind of moving forward, we’ve personally just done away with mobile sites. That was something that was kinda in practice 3 – 4 years ago. Right now we’re going fully responsive, and here’s why: one, because what happens is when you have a mobile separate site that’s separate from your desktop site, you tend to cater that mobile site to your mobile audience and you lose content, right? And so what we’ve realized is with having a fully responsive site, that mobile visitor gets the benefits of all of the content, all of the navigation, all of the images. They get the benefit of the remarketing code, and everything all of the other marketing elements that we have in place on the site, that’s been just designed to work across you know, tablets, phones, or desktop computers.
And so my recommendation will be to just go with the fully responsive site and just look at it on mobile devices and make sure you cater that mobile experience to those visitors. So that way those right elements, those call-to-actions and things like that that you need people to do, are actually prominent and work on a mobile device. The problem people tend to make is that they don’t necessarily understand the CSS and the functionality behind responsive design, and therefor the mobile experience usually sucks, right? And so you’ll want to just do a mobile version ‘cause it’s easier, but I want to encourage you to just work with the responsive one and just spend some time looking at how it works on mobile and how it looks on desktop. And then, a little like the tip we said earlier, go check your Analytics, see what your traffic looks like, because if your traffic is, you know, over 70% desktop, then you know, you definitely don’t want to spend much time on the mobile version.
Hope that helps, let me know.
Chris: Boom! Thank you Marcus. Alright, that is the potatoes of the podcast, although there is a little bit of meat there.
Chuck: Yeah, there was.
Chris: It is time to get into the meat.
Chuck: Yeah, so I wanna give a huge punch in the face to Alexander Kesler and the good folks over at Search Engine Journal. He posted this article, the “10 most common SEO mistakes.” 10 most common.
Chuck: Like most common. Most most common. What’s the worst you can think of right now?
Chris: Most common SEO mistake.
Chuck: Give me one.
Chris: Not doing a smart UR– and I’m thinking specifically WordPress– not changing the permalinks.
Chuck: Got you. Yeah, huge mistake. You know, you’re using WordPress right now and your URL say yourdomain.com/p?blablabla, then log onto your settings, turn on permalinks and get you some smart URLs. Let’s see what Alex says.
Chuck: Alright so he starts off this article by saying, “It’s not that easy to stay on top of the most successful optimization techniques, with many businesses falling into the trap of incorrectly doing SEO.” He’s right. I mean at the end of the day, we’ve reviewed countless sites. Chris’ review was about a site he just reviewed that have bad SEO. From bad linking, and bad on-page and bad off-page, and just–
Chris: Bad user experience.
Chuck: Bad content, bad user experience, bad layout, slow site, you name it. They’re all kinds of problems people have and really as a business owner, it really depends on how much resources you can invest. That’s what this comes down to, do you have the time in your own schedule to sit and do all of the things necessary? Or do you have the budget to bring in someone who knows how to do these things? Or are you outsourcing it to some people who just may not be doing it correctly. All of those reasons are why business owners end up doing, or having some of the most common SEO mistakes. Number 1.
Chris: Number 1!
Chuck: He says, “Choosing the wrong keywords.” Very common SEO Mistake.
Chris: Yeah, that would– yeah.
Chuck: He says, “While you might define your products and services in a certain way, it’s more important to understand what words your potential customers would use to refer to them.” He’s right. It’s gonna take some time, do some keyword research, talk to some competitors, talk to some clients, talk to some colleagues. Figure out what people are really searching and not what you think they’re searching. Figure out what’s actually driving traffic and conversions and not what you think people should be looking for when you look for it, because what happens is, especially when you have this business owner who’s doing their own SEO, then they tend to write content and come up with terms that are too much industry jargon.
Chuck: Or maybe too technical and therefore you’re optimizing for really great content, you know, paint you as an expert. However, the people who are looking for your service don’t know what that means, it’s the wrong target, too advanced.
Chris: MEP, right? That was one of our clients. Mechanical, Electrical, Plumbing, right?
Chuck: Yeah, I was still like, okay, I don’t know what that means.
Chris: MEP, yes. Yeah, you’re still like– It was a couple years ago.
Chuck: I was gonna say Mep.
Chris: Is that Mep? So that’s a perfect example. We got a client who did mechanical, electrical, plumbing, and in that industry, technicians and engineers will use MEP, and no one else does! No one searches for that, unless your target is those engineers or those people in that industry.
Chuck: Yeah look, you gotta– It’s a fine mix. It’s a fine mix between like high search and high traffic and low search and hot quality. Right, and so you really want to take some time and do the right research. My tool of choice? Google Keyword Planner. It’s extremely effective. We have a really sizable pay-per-click budget across all our accounts and so when we use Keyword Planner we tend to get better data than some who got a lower budget. You know if you lower your budget under a certain threshold, they’ll just give you estimated data, but if your spend is high enough, they’ll give you real numbers. And so our spend is high enough and we get real numbers.
Chris: Real numbers, yeah.
Chuck: And so our Keyword Planner is the kinda best source for me. Also use SEMrush, great tool. Moz keyword tool is a great tool that you can use for keyword research. The key is to find which terms you think you wanna use, search them, see who shows up for those terms. Are they competitors? Are they just people who aren’t relevant at all, right? And then query some customers, some previous clients, see what they searched to find you. Check your search log, right? Hopefully you have your site linked up with Webmaster Tools, you can go and see which queries have brought people to your site. The point is, you must understand which keywords people are looking for that’ll actually convert.
Chuck: What you don’t want to do is find some relevant term that’s high traffic, low conversion and you see a ton of traffic coming to your site, but they’re not engaging, they’re bouncing, they’re not converting. Probably not the right term. You may wanna get a variation of that term that’s a little bit more qualified. The key is, don’t choose the wrong keywords, because if you optimize for the wrong keywords, it’s gonna take some time to get you to page 1, and you definitely don’t want to spend months, you know, 3 months, 90 days, 120 days, 140 days, getting to page 1 for the wrong terms.
Chuck: That’s just a mistake that’s gonna take you another 4 or 5 months to fix.
Chris: And having access to the keywords. So one, we can use the Keyword Planner Tool to know what kind of search volume there is, but to really know what keywords are generating value for you, pay-per-click.
Chris: Got to do pay-per-click.
Chuck: PPC is the easiest way to do keyword research. Put some budget behind it. Choose those keywords, create some ad text, which is, by a way, a way you can also kinda test your meta descriptions and run a paid campaign. Which ones get the most traffic? Which ones spent the most money? Which ones generated the best leads for you? Kinda wanna optimize for those.
Chris: Boom! Number 2.
Chuck: Number 2. We talking the 10 most common SEO mistakes. Number 1 was choosing the wrong keywords. Number 2 is, “Using keyword stuffing.” Right?
Chuck: And as a old as a tactic this is, it’s amazing how much it still happens.
Chuck: People still believe, I can just flood my 500 words with you know, 10 of the same phrase–
Chris: 10% —
Chuck: And it’s gonna rank. Matter of fact he says, “going overboard while using keywords is registered as spammy by search engines, which means it actually hurts your SEO performance.” He’s right, at the end of the day keyword stuffing is just bad practice in general. Not only that, it creates a horrible experience for the Google user.
Chris: Yeah, horrible.
Chuck: Have you ever read content that’s stuffed?
Chris: Yeah, yeah.
Chuck: It’s just not a good experience. More importantly, it is spammy, it can get you flagged, that is Panda bait. This is different, right? This can get you penalized. Having, you know, keyword stuffing. So I’m gonna tell you–
Chris: It’s not just bad SEO, it’s not just an SEO mistake, it’s detrimental SEO.
Chuck: Yeah, don’t do it, it’s not gonna work for you. Spend your resources on quality content.
Chris: Number 3!
Chuck: Number 3. “Creating content that’s not about your keywords.” I thought this one was interesting, right?
Chuck: Yeah, he says, “The problem is that you want to rank for a certain keyword, but you fail to focus the text on your topic.”
Chris: So then you just throw in a couple keywords, hoping to place for it, yeah.
Chuck: So Alex, this is one of the ones I was on offense with. From a one perspective, a spammy perspective, yeah I get it. If you’re just writing up, you know, you’re trying to write and find a topic that’s hot.
Chuck: And so you writing about it and then at the bottom you’re trying to include your CTA and some keywords, thinking you’re gonna rank for your keywords in relation to a buzzing topic, nope. It’s not gonna work. It’s not gonna work at all. But, however, if you’re in a situation like us, for example, where I have– we got a client, right? We got a client and this client has a school in Austin, they do music lessons, drum lessons, guitar lessons, piano lessons, things like that.
Chris: Should be easy for you to find them.
Chuck: But the key is, if we’re writing new blog posts every month, new page content every month, but we’re only targeting a certain set of phrases, right? Writing about drum lessons every week can be kind of repetitive. And according to Yoast SEO for all my WordPress users, Yoast is gonna give you a flag anyway to tell you, “hey, you’ve already optimized for this term, use another term.
Chris: On another page, yeah.
Chuck: Right and so here we go where you end up creating content that’s not specifically about the key phrase but relevant, and that’s the difference I want to highlight here. If your content is just no where relevant at all–
Chris: That’s a problem.
Chuck: Yeah that’s a mistake you shouldn’t be making, but if you’re coming up with relevant content, like I don’t know, why drum lessons in Austin can benefit your toddler, or how drum lessons in Austin can help with hand-eye coordination, or how you know, these different types of topics that are still relevant to your keyphrase, then they’re safe.
Chuck: Then you’re good, matter of fact, you’re even better than good, you’re better, because now you have relevant content about a certain phrase that’s totally original and unique.
Chris: That you should be linking to your main page, about drumming lessons in Austin.
Chuck: Exactly. Exactly, so I’ll say don’t just write content that has no relevancy whatsoever and then try to sprinkle some keywords in there and think that that’s gonna work. It’s not. Spend your time finding topics and subjects that are relevant to your phrase but slightly different, and so that way you don’t have the same type of content on your site and you can still target the same keyphrase.
Chuck: Makes sense.
Chris: Number 4!
Chuck: Number 4. “Publishing non-original content.” Just talking about that.
Chris: Oh yeah.
Chuck: Yeah, he goes on and he says, “Instead of ripping off copy from other places or using software that ‘spins’ the content into a new shape, it’s worth investing in creating original and meaningful content.” He’s right. It’s the reason why we just celebrated a year today from our new content writer.
Chuck: Got a degree, a master’s degree in creative writing.
Chris: And everyone at the table was very happy.
Chuck: Exactly, it’s the reason why we just hired a new content writer to come in, because original content and quality content is that important. It’s almost more important than links, I ain’t found enough data to confirm that yet, but it’s almost more important than links and you can tell them Chuck said that.
Chris: And you could say, I would argue that links from a website that doesn’t have relevant content or a particular page that isn’t specifically relevant.
Chuck: It’s ‘cause it’s worse, exactly!
Chuck: Exactly, so I’ll say this, man invest in quality content.
Chuck: Eat that cost.
Chris: It’s not cheap.
Chuck: It’s not cheap, but it is extremely necessary if you intend to rank online.
Chuck: And so keep in mind, they don’t necessarily have to be blog articles, these could be videos, these could be newsletters, these could be infographics, these could be e-downloadable guides and free white papers. Content doesn’t have to necessarily be on-page content. If you’re smart you’ll take that on-page content and repurpose it across all those mediums, kinda like this podcast.
Chuck: Where you can repurpose it and get content, original content, in all the right places, but yeah if you’re publishing– if you’re still following that practice, like copying people’s sites and spinning content and trying to halfway rewrite some stuff, just stop it. You’re wasting your time and effort and it’s not gonna work.
Chris: Probably doing some damage.
Chuck: Probably doing more damage than good.
Chuck: Spend some time and hire a content writer, or set some time aside and write your own content. The key is to just do it and make it original. Number 5.
Chris: Boom. Hey Manny. This is number 5, thanks for tuning in.
Chuck: Appreciate you Manny. Number 5. “Skipping title tags & meta descriptions.” And we were just talking about this today. You know, when do you do this? And so–
Chris: It doesn’t even feel like a mistake, it feels like an oversight, or like– and it’s a mistake.
Chuck: And it’s a mistake.
Chris: I mean that’s what it is, it’s so important.
Chuck: He says, “Title tags and meta descriptions are essential elements of SEO that should not be forgotten. Skipping them means a huge missed potential for your content.” Thing to that, he’s right, this is like SEO 101. Make sure your title’s right, make sure your meta description’s right. But I added this, while you’re inside the code and you’re already doing titles and meta, go ahead and optimize those images. Get some image titles, get some alt tags, go in and optimize those links, get some link titles. Go ahead and check that robot’s file, get that site map going. Since you’re in WordPress and you’re already doing your behind-the-scenes kinda code stuff with your titles and meta, go ahead and do the other code stuff at the same time, that way you don’t miss any steps.
Chuck: It is important that you get at the very least your titles and meta description right. Why’s that? Well, because that’s what shows in the search results page.
Chris: Man, two reasons. One is SEO placement perspective and two is what they see on that search engine results page
Chuck: Results placement and conversion, right?
Chuck: What they see and what Google is gonna recognize. So if you don’t have a meta description there, then Google’s smart enough to just truncate it and pull some data from your page and post it there, but why not control what the people see? Take advantage of this first– would you say the first opportunity to present our CTA.
Chris: First opportunity for SEVO, Search Engine Visitor Optimization. What do you do with them on your website after they come from a search engine, and Charles mentioned it, he said that the ads and pay-per-click, that’s a great way to be testing your meta descriptions, right? So which ones are more engagements– engaging? Which ones get good click-through rates and then good form submissions or phone calls ‘cause it’s a two-step process.
Chuck: Yeah, it’s more than just a click. You need that click to actually take an action when they get to your site, whichever one is doing that, whichever ad is performing the best, take that you know, 35-70 character meta description– I mean ad text, and use it as your meta description.
Chris: Here’s a pro tip. If you’re in a service industry, go ahead and put your phone number in the description, they might not even have to click through in order for you to get business.
Chuck: Take advantage.
Chuck: Number 6.
Chuck: “Missing quality links.” Right and we’re talking the top 10 common SEO mistakes.
Chuck: He says, “Missing quality links.” And I was like, what do you mean by that? How’re you missing links? He says, grasp that the quality of external links included in content is more important than their quantity.” So what he’s saying is, on your page, if you have external links, or in this case, the lack thereof, right? ‘Cause he says “missing quality links,” then you’re missing opportunity for SEO.
Chuck: Oh Chuck, what does that mean? Let’s say you’re an AC provider.
Chuck: And you service Houston, Texas and your biggest manufacturer is American Standard. Then on your AC replacement page, you should have an outbound link to American Standard.
Chris: To American Standard.
Chuck: Preferably to your–
Chris: Profile on.
Chuck: Yeah, certified distributor of American Standard AC’s page, profile on their site. That’s a great external link, and if you don’t have that link, then you’re missing a quality link. People always get confused thinking that they really need American Standard to link back to them–
Chris: And they do.
Chuck: And you would love for them to do that. That’s a difficult link to build if they don’t have a profile that you could just go create. It’s gonna be difficult to find a webmaster for American Standard and get him to link to you.
Chuck: But what you can do is link out to them, because Google sees that link and more importantly, if they do have a webmaster or an agency or somebody like us, I will see that link and then reciprocate it. And so you want to make sure you’re taking advantage of the opportunities to link out. Okay, well Chuck who should we link out to then? Glad you asked. If you’re a service provider, link out to your manufacturers, link out to your distributors, that’s the first thing you do. You provide a B2B service, link out to your clients.
Chuck: It’s a great way to generate referrals. You provide a– you have a retail establishment and you have like these events and things like that, link out to your local newstation. Where you’re posting these events at, you could probably get it posted for free.
Chris: Local charities you support.
Chuck: Yeah, like pro tip number 2.
Chuck: But the key is, don’t be scared to link out. Right, a lot of people don’t want to link out. Share the link love, link out, it will always come back and help you.
Chris: We as SEOers used to think that– or used to believe, and it was actually true at the time that if you linked out, your link juice was going out through that link. The reality is, and remember in this podcast we say it all the time, give a good experience to the Google user and you will rewarded. If you have no outbound links from your website, you have effectively created–
Chuck: A dead end!
Chris: The end of the internet.
Chuck: Yeah, there’s the dead end when people get to your site, because there’s no where else for them to go.
Chris: Bad experience so don’t do it.
Chuck: Number 7.
Chuck: It says, “Going astray with your internal links.” This is a good one. I see this problem frequently. He says–
Chris: So many ways.
Chuck: Yeah, exactly. He says, “As with keyword stuffing, it’s crucial to watch out and not overdo your internal linking. If the content and the links seem unnatural, then the work will not be appreciated by your target customers. It would not be favorably treated by search engines either, as it can be seen as a fraudulent practice.” Kinda like link stuffing.
Chuck: Yeah, so if you’ve got, you know, 500 words of content and you got 15 links on this page and half of these links are using exact match anchor texts and going to the same page, or going to different pages on the same site, it’s just not a good look.
Chris: That would be a mistake.
Chuck: It’s just not a good look at all. Now on the other hand, ‘cause this is a practice we actually do internally for not only our site, but some of our other sites. It’s not a bad practice, especially on like a page like your home page, where your home page is not necessarily focused on one specific service, but just more of a summary about your company, that you list those services with corresponding links on the home page.
Chuck: That’s okay. Right, but what you don’t wanna do is have 10 links on the home page all going to the same internal page with various anchor texts and link titles and things like that, hoping that it’s gonna increase the rank of that page.
Chuck: It’s not. It’s gonna devalue the rank of the page all those links is on. So yeah, be careful about– matter of fact, don’t go astray with your internal linking. Good rule of thumb is, you really don’t need more than one link to a certain page on that page. You don’t need five links to contact us on our home page.
Chuck: You just really don’t ‘cause Google’s only gonna weigh the first one anyway. Number 8.
Chuck: “Not investing in a fast and mobile-friendly experience.” Great one. We’re talking about most common SEO mistakes, and over the last 3 years this almost could’ve been number 1.
Chuck: You have a mobile-friendly site?
Chuck: Man, shoot yourself in the foot then. He says, “If you haven’t considered a smooth mobile experience for your audience, your rating on search engines can be jeopardized. The same goes for load speed,” and it should be a no-brainer. At the end of the day, man, just a pleasant mobile experience is imperative to good ranking.
Chuck: Period. There’s no argument about that.
Chuck: If you’re mobile experience sucks, you will not rank well, whether that’s a mobile site, a responsive site, or even your desktop site. It’s just not gonna happen.
Chris: Yeah, we’ve had clients just from mobile traffic, see 30% increase in phone calls and form submissions.
Chuck: Just from mobile, just because we took their kinda old static desktop site, built them a responsive site and so now on a mobile device, this content loads fast and all of the CTAs are accessible. And they saw a huge spike, in not only mobile conversions, but overall mobile traffic, they just weren’t ranking for mobile searches prior to our site launch.
Chris: Yeah, and your first once-a-month, Charles, Client Results Advocate is having a conversation and that first conversation with them when their campaign launches is like, “could this be because of mobile? This can’t be because of mobile.”
Chuck: Yeah, it was like uuuh, yes it is ‘cause of mobile.
Chris: Uhh yes. That’s how important it is.
Chuck: Yeah, make sure you have a mobile-friendly experience, it’s just that important.
Chris: Number 9!
Chuck: Number 9. “Not using the power of influencers for social media interactions.” This is an area we actually struggle in, and I can admit that.
Chuck: He says, “it’s important to create relationships with such ‘power users’ and to use their credibility to promote your content.” Yeah, we’re just not like– well usually it’s ‘cause we deal with more service providers and so we’re not necessarily needing that kind of cosign from, you know, a bigger social personality.
Chuck: But the key here is using those social resources to promote your content. So, after you have written this excellent blog post with this original content that you wrote, you know, he’s talking about getting it out there, right? It’s more than just posting it on your site and tweeting it a couple times or posting it on Facebook.
He’s saying leverage influences, people who have huge followings, people who the search engines recognize also have huge followings. Get those people to shiko your content, get those people to post it, to share it, to comment on it, because then you get more eyes on it, your ranking goes up because of the influence you have. And so I would say this, and he actually mentioned it also ‘cause a lot of people just don’t have those types of resources or had a bread to spend on somebody to make them do that. Submit your sites, take advantage of Digg and Reddit and Quora and things like that, because these sites are other ways where people can see your content. That may not have necessarily been searching for this post in the first place, but the fact that they’re searching Reddit, they’ll find your content. And if it resonates with them, they’ll likely read it, because that’s what people do on Reddit, they absorb content. Take advantage man. Last one.
Chris: Number 10!
Chuck: One of my favorites. He says, “Forgetting about Analytics.” Right, the top 10 SEO mistakes people make. This is a huge mistake. People say, “Well, it’s not really a mistake Chuck because Analytics technically don’t affect your ranking.” Which is true.
Chuck: They don’t, but understanding–
Chris: The decisions you make because of your understanding affected immensely.
Chuck: Exactly. Matter of fact he goes on to say, “Setting up and regularly reviewing your Analytics is essential for your optimization results.” It is, Chris was just referring to a monthly call we have with every single client.
Chris: How many hours are you in Analytics per client?
Chuck: Probably 3 or 4 or 5, depending on the client.
Chris: Per month.
Chuck: But minimum 3, maximum, 5 or 6. Just looking at data. Looking at Analytics, looking at links, looking at conversions.
Chuck: Looking at traffic, looking at strategies, so that way I can meet with the client, we can review reports. We can figure out what worked, what didn’t work. What we need to spend more time on, what we need to stop doing, and then rinse and repeat, and do it again the following month.
The key is understanding that data. If you don’t have those Analytics, if you don’t have anyone to kinda extrapolate what this data means, right? We talked about the device overview report that he referred to, if you don’t have anyone to pull that report and tell you what this means, and how to interpret it, then that data is no use to you. So don’t forget about your Analytics. Don’t put all this time in building a great mobile-friendly site and writing all this original content and submitting it to these social influencers and doing all of these things, and then not tracking what happens.
Chuck: That’s not a good look. So add your Analytics man, so that way you can track how your site’s actually performing.
Chris: And if you’re interested in really having that kind of analysis, so 5 hours on a website in Google Analytics, to understand what opportunities there are for your website, so in our free, comprehensive website profit analysis I’ll touch on a little bit of that. I actually don’t go into Analytics, but I get into SEO. You know, we run an SEO report for that, but if you’re interested, you can engage us. We can get Charles to look at your website Analytics and then your website, ‘cause that’s part of it.
Chris: And some competition, give you some competitive analysis and give you some ideas.
Chuck: Some guidance.
Chris: Directions you should go.
Chuck: Some guidance on which directions you wanna go. I talked to somebody, Monday, and they were a potential client and they just didn’t know where their traffic was coming from or what referral sources they were getting. They were gonna cancel an ad they were running on a radio station until I looked at their referral sources and told them that over the last 60 days, that ad generated 20 clicks to their site, and out of those 20 clicks they had 3 conversions.
Chuck: All of a sudden they were like, “oh, we should probably keep that ad.”
Chris & Chuck: Yeah. Yes you should.
Chuck: So, and then that’s–
Chris: Well it depends, how much is the ad? How much was the customer?
Chuck: Exactly, but now they’re armed with enough information to make that decision.
Chuck: Right, and so that’s the key here. That’s why he says, don’t forget about your Analytics. That’s why I spend 3 to 5 hours a month just looking at data. That’s why I spend an hour and half on a phone call with each client, going over that data, ‘cause that data is important. We’re trying to help grow businesses and as a business owner you need that data to make the right decisions.
Chuck: Man, punch in the face to you man, Alexander Kesler.
Chuck: The good folks over at Search Engine Journal, he says the “10 most common SEO mistakes.” I can dig it.
Chris: Well done. Good stuff. Alright, do we have any What News?
Chuck: No What News.
Chris: We do not have any What News. Hey, if you liked this podcast, we’re gonna ask you to do really 3 things and you can do them right now. Could you please share this podcast with 3 people. By the way, if you’re following us on Facebook, you will get notifications when we do go live, so you can watch us live. When we go live, we also are live on our website, eWebResults.com/SEOPodcast, that’s another place that you can check us out. But if you could, share our podcast 3 times. You know, send an email to somebody.
Chuck: Hit the share button, you know how the share button looks with the 3 little things on it. Hit that and then choose your favorite one. Instagram, Facebook, Twitter, tag 3 people that you know could benefit, preferably business owners, we’re trying to help people.
Chris: Grow their businesses.
Chuck: And appreciate it, exactly.
Chris: Cool, excellent. Thank you. If you are looking to grow your business with the largest, simplest marketing tool on the planet–
Chuck: The internet.
Chris: Call eWebResults for increased revenue in your business, our phone number is 713-592-6724. If you have a referral, we have a referral process in place, you send a referral to us– so what might you refer to us? You might refer somebody who’s interested in website design and social media, and search engine optimization.
Chuck: Pay-per-click management.
Chuck: Or email marketing even.
Chris: Remarketing. When you see those ads for the thing you were shopping for and they irritate you to the point of “wow that’s impressive, I would like to hire that marketing firm.” We do that. Send those referrals to us, when they sign up and pay their bills, we pay you.
We are going to set a world record. So this is December 16th and December 17th from noon December 16th until noon December 17th. Go to UPSocialNetwork.com, you will get a pop-up, fill that out. We’re supposed to have scheduling already, so to get yourself scheduled. If you’d like a copy of the video, reach out to me, you can send me an email, podcast@eWebResults.com.
We are setting the World Record, it’s for the most number of interviews, TV-style interviews in a 24-hour period. That’s why we’re going from noon December 16th until noon December 17th. Please check that out again, UPSocialNetwork.com. That’s right.
Chuck: I can give you another reason to check that out. Just give you another reason to check that out.
Chris: Oh yeah, yeah, yeah.
Chuck: We have a new exclusive SEO Rapper video, it’s called, Internet Marketing Only, we’re gonna debut it live at our event December 16th. So y’all tune in, just for that. Get the exclusive, it’s gonna be awesome. It’s called Internet Marketing Only, new SEO Rapper song.
Chris: Love it. I’m looking forward to that. I’ve heard it, I haven’t seen the video, and you–
Chuck: I haven’t seen the video either.
Chris: Yeah, that’s gonna be cool. Also if you’re in Houston, go to UP Social Network, ‘cause we do networking in a different way, it’s pretty cool. Remember we were filmed live here at 5999, West 34th Street–
Chuck: Houston, Texas.
Chris: Suite 106, Houston, Texas, 77092. Thank you guys for tuning in. If you want a transcript, or you want video, or you want audio of this podcast, you can get it at eWebResults.com.
Chuck: Talk of repurposing the podcast I was talking about earlier.
Chris: Absolutely, yeah. Each one of those and then they go to all sorts of different places. It’d be interesting to know how you found us. In fact, if you’re listening and have a moment, send an email, podcast@eWebResults.com and let us know how you found us originally, and then why haven’t you written a review or shared it with 3 people yet?
Chuck: Yeah, exactly.
Chris: Hey, we are the most popular internet marketing podcast on iTunes. Thank you, that is because of you guys, thank you for making us that most popular podcast. We have a lot of fun doing this, we have a lot of fun giving it back. Our mission is to help 1 million businesses grow by delivering wow marketing results. This podcast is one of the ways that we achieve that mission.
Chris: And the other is obviously those people who hire us to do their internet marketing. Thank you, thank you so much. Until the next– by the way, we’ve got the year end and review. It is coming soon.
Chuck: Coming up. Yeah I don’t know next week, it’s probably the week after this.
Chris: It’s a week after next, so that’s gonna be fun.
Chuck: Rapid-fire 52 podcasts.
Chris: Boom. Boom. Boom. We’re gonna go over everything that happened at 2017– excuse me, 2016 and we won’t talk about 2017 at all.
Until the next podcast, my name is Chris Burres.
Chuck: Charles Lewis.
Chris: Bye bye for now.
Tip from Best SEO Podcast 350 – Take Advantage of Outbound Linking Opportunities
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