2011 SEO Year in Review

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2011 SEO Year in Review

Chris: Hi. And welcome to the Unknown Secrets of SEO Podcast plus Internet Marketing.

Chuck: Yeah.

Chris: My name is Chris Burres, owner of E-Webstyle.

Chuck: Charles Lewis, your internet marketing specialist.

Chris: Welcome to another fun-filled edition of our SEO podcast. We are the most popular SEO Podcast on iTunes.

Chuck: SEO Podcast on iTunes.

Chris: Very good. Was that redundant? That just sounds — I just —

Chuck: I’m just trying to catch you. I thought you were dropping it.

Chris: Am I really?

Chuck: And that’s because of you — because of you, you, you, you and all of you who may be watching or listening right now.

Chris: Do not forget we are your friendly, local neighborhood top positions snatchers.

Chuck: Yes, sir.

Chris: Where our mantra is —

Chuck: — don’t be a douche.

Chris: Don’t be a douche. That’s not cool. And that reference is a podcast long ago. This is Podcast 130.

Chuck: 130.

Chris: As always — yeah. We missed a couple of weeks there. Sorry about that. We’re back on track. This podcast is actually gonna be the 2011 SEO Year in Review. Doesn’t that — that just sounds exciting.

Chuck: That’s a lot. It sounds exciting to people interested in it.

Chris: Absolutely. That goes without saying. Why do they always say like “this goes without saying” and they —

Chuck: And then they say —

Chris: Yeah, I don’t know. All right. So our tip from our last podcast. “Make sure you have a business profile on all mobile check-in platforms — Foursquare, Facebook, GPlus.” Yeah, I can read my own G or Plus. That’s pretty bad when you can’t read your own G or Plus. No tear.

Chuck: No tear.

Chris: We got some reviews. Actually, one of them was reposted on Facebook and I’ve actually got something else. We’ll do that next time. Here’s one of them. SEO With Their Own Trends. That’s the title.

Chuck: Trendsetting, that’s what’s up.

Chris: Yeah. Viewer333675 — I guess that’s the generic iTunes user generator —

Chuck: — viewer. That dude.

Chris: “Love the podcast. Great way to keep up to date with all SEO related topics plus funny as hell with their own trends. Big punch in the face.” Boom. That’s awesome.

Chuck: We appreciate it.

Chris: Let’s see, I think I print it. And, in fact, you wanna grab that — I got it on the printer. “It’s about time. This is Nina Elena Arnold. I’ve been listening to them for a year and a review is long overdue. These guys are a staple in my SEO research. I’ve not found a single podcast that can rival the topics, humor, and solid information. These guys have got it right. Keep the keyword podcast coming, guys. Thanks.” And this is Nina Arnold from Whistler, British Columbia. Whistler is a cool place. I had a great time in Whistler. Look at this.

Chuck: Oh, the punch in the face badge?

Chris: Look at that.

Chuck: Wow. [00:02:46] [Inaudible] to Darren.

Chris: Darren Booy.

Chuck: You probably can’t see this. I will post this. This is already on Facebook. Can you see it now? Okay, look closer. Punch in the face. And that’s myself right there.

Chris: I don’t know. I’m wondering why there’s a white printout —

Chuck: [00:03:00] [Inaudible] this little thing.

Chris: Eight of them. I don’t know what that’s all about.

Chuck: Yeah, it’s probably wasting trees.

Chris: All right. So here we go. On Facebook from Ebbs Abraham [00:03:11] [Phonetic]. “I have created a sitemap and uploaded it to both my website and Google Webmaster Tools. My question is when I, for example, add new pages to my website; do I need to update the sitemap each time?” And the short answer and our response was, yes, you do.

Chuck: Yes, you should.

Chris: That’s the purpose of the sitemap; it’s to give a quick, concise location for Google to find everything that’s on your site. So if you add a page, you got to post it. Now, you don’t really need to do — there’s nothing to update if you just update information on an existing page. You certainly need to update it if you add a page.

Chuck: Yeah. You change your [00:03:48] [Inaudible] or adding something that would, you know, creating a logger of navigation structure, creating brand new pages. Yeah, definitely update both sitemaps. One on the site and then definitely resubmit it to Webmaster Tools.

Chris: Darren Bowey made the point and this only applies if you’re using WordPress. Darren Bowey says there are WordPress plugins that can do this automatically for you and we certainly take advantage of that and then one of the thing from Facebook because we’ve got a lot to cover. Tony Fabar Smith [00:04:19] [Phonetic]. He says — here’s the text of his review. He actually sent us an image for us to review that he put on iTunes. I don’t remember reading this but here it goes. “Edutainment at its best.”

Chuck: Yeah, I remember that one.

Chris: Yeah. It’s that —

Chuck: Edutainment.

Chris: “It’s informative, entertaining and a breath of fresh air. I’m a fairly new listener. I love the podcast. Anybody who wants only educational content should probably buy a course.”

Chuck: Yeah.

Chris: So do you remember — okay.

Chuck: Yeah, I remember that one.

Chris: Apparently, a long-term memory is the shortest to go.

Chuck: A long-term memory is the shortest to go.

Chris: I don’t know — yeah, yeah. It was a feeble attempt. Wa, wa. All right. Here we go. This is a year-end review. What we’ve done for our year review 2011 SEO Podcast is we’ve printed out — basically, I take every one of our podcast. We transcribe that podcast. We break that transcription into three sections. I write a title for each of those three sections. You guys, because you listen to our podcast, you know exactly why I do that — content, title rich texts, all those things. We are practicing about 90% of what we preach on our own podcast, the rest is laziness and —

Chuck: And just — yeah.

Chris: We’re actually taking care of clients not ourselves. So all I’ve done is literally printed out the title. And you can imagine those titles; I’m focused on keyword rich titles, titles that could get people to our podcast. The reality is that probably aren’t gonna read our transcript. I mean, it’s odd or awkward to read a transcript. We’re in the process of actually now converting that transcript into a newsletter and sending out the newsletters so that would be something that people might actually read. We don’t expect them to read a transcript. So these titles are gonna be interesting and we’re gonna go right on through these from the first podcast that we did into 2011 which was —

Chuck: — How to Build Inbound Links for your SEO.

Chris: Yup.

Chuck: How do you build inbound links for SEO? Show a version — first off, social — definitely do some social links coming to your site. Best example would be is great content. As long as you have great content that people wanna viewed them, people would link to you.

Chris: And link bait.

Chuck: Yeah.

Chris: Right through the articles.

Chuck: Yeah.

Chris: Yeah. Or, I’ve got an idea for building inbound links. I don’t know, have a podcast. I think we get a lot of inbound links and we haven’t even looked that up. I’m sure we got a bunch. The next — so this is the same podcast. Next title, Mobile Search Stats SEO. Take it away, Chuck, no. I believe that’s one that we’re talking about, you know, that you’re now able to look at the search statistics for mobile and what the reality is that they’re going up. And so the ratio from — and, in fact, I thought this was fascinating. This podcast is gonna get really long because we just have a lot to say about a lot.

Chuck: Everything.

Chris: It was fascinating that the statistics say that mobile devices, their usage is going up and the majority of the usage of the mobile devices is actually on a static IP, right? So I have a T-Mobile phone. I’m sitting in front of my TV using my Wi-Fi because I don’t wanna use my T-Mobile phone bandwidth or my T-Mobile phone bandwidth sucks, whatever — nothing that’s T-Mobile. We use Sprint here. So they’re actually, you know, sitting in front of the TV, Google-ing stuff, texting, you know, using the web from the local IP address. So it’s not just a mobile thing. You’ve got to have a mobile site that accommodates to people —

Chuck: — who were lazy.

Chris: Who are lazy, yeah. They don’t wanna walk over to the computer. They don’t wanna turn it on. I tell you what, I just got an iPad and I do things on the iPad that I can’t do with a laptop like, okay, now, I got to fire up my laptop, five minutes later, I’m gonna do something and leave. With the iPad or any — even your mobile phone, button on, send texts, send e-mail, done.

Chuck: I think some of the [00:08:30] [Inaudible] that stood out to me was I remember looking at numbers were mobile e-commerce was going up. A lot people was spending more money in finding better ways to do it, you know from their phone rather than sitting at the computer.

Chris: Next is Angie’s List in SEO. So Angie’s List as you should may or may not know is a heavily advertised and a high quality review site for services, plumbing services, citing services, whatever it may be. Because they’re so predominant, because they’re such a large website, make sure you have a listing. The listings there are free.

Chuck: Yeah, yeah. If you’re a service provider, submit the Angie’s List and indirectly I believe you get some sort of a [00:09:16] [Inaudible] from it.

Chris: Yup. Even if though it may be a no-follow, we just don’t believe that no-follow means no-follow. There you go. Just making my notes so I go the right way. All right. Next, we have from Podcast — skip that one.

Chuck: Yeah.

Chris: That’s a technical one. We also post technical stuff on our podcast so that really — this one wouldn’t apply. Geographic Location and SEO.

Chuck: Yeah, definitely, especially if you’re a local business, include your location wherever you’re at. I mean, if you’re — you know, for two reasons. One, so that people would know. Secondly, so it can be indexed and Google Local Places can have access to it. I believe that’s what we were talking about on this [00:10:02] [Inaudible].

Chris: Yeah. Well, it’s really this year that Google’s blending of local position and really taking advantage of the fact that it knows where you’re at to incorporate that into search even if you don’t. So for instance, if I’m in Houston and I typed plumber it knows I’m in Houston.

Chuck: Yeah.

Chris: It knows I’m looking for a plumber. So it actually shows me Houston plumbers. It weighs that. It adds Houston to the weight even though you didn’t search for it. So that’s really become big this year, probably half of last year. So this — I was just talking about that. Key Google Local Factors in SEO. So we were definitely talking about Google Local on that.

Author: eweb-admin