Hello and welcome to this weeks E-Webstyle newsletter! Today we’re going to be reviewing a few marketing trends that you should prepare for and adapt to in the coming 2015 year in our article 3 Really Big Marketing Trends to Watch Out for!
We’re going to start it off with observation
Number 1 – Consumers are becoming more and more dependent on the usage of mobiles.
As of now, upwards of 1/3rd of all internet traffic is derived from mobile/tablet origins.
What does this mean for you as an internet marketer? Well for one thing, it directly translates into “have a mobile site”.
Another thing it goes into is for you to make sure your mobile site is well invested in – you don’t want to have a half-baked mobile site that scares off a potential 1/3rd of your customer base.
Number 2 – Consumers are using mobile devices for payments
More and more consumers are using mobile devices for payment purposes. Along with the previous trend, this trend is growing and growing and growing. The key here is to remember that it’s not only for payments, but can also be a business entity for accepting payments.
What does this mean for you as an internet marketer? Be sure your website accepts these various payment entities. You don’t want to lose out on a sale for such a trivial reason.
Number 3 – Social Media continually influences customer decisions
Social Media is important. In fact, it’s one of our most frequently talked about points. Besides being an incredibly potent marketing tool, Social Media allows you to connect in a meaningful way with your customer base.
As always, there are several do’s and do-not’s when it comes down to social media. You can read more about that by clicking this link.
What does this mean for you as an internet marketer?
Well, for one, if you don’t already have a social media account – get one. End of story.
If you do have one, be more active on it. Social Media is a growing influence and will continue to grow stronger as time progresses.
The last thing to keep in mind, however, is that you must keep professional social media pages professional.
Author: Chris Burres
Chris Burres is the owner of eWebResults. He has been an entrepreneur since 1991 when he started a Carbon Nano-Materials manufacturing company, SES Research. In 1999 with a graphic design partner he opened E-Webstyle (now eWebResults), a website design and development company.
Chris started honing his search engine optimization skills in 2001 for a select few projects. It was 3 years later when E-Webstyle started offering the service of 1st page search engine placement to their clients.
In an effort to give back to the SEO community Chris co-created and is currently the co-host of the most popular SEO Podcast on iTunes The SEO Podcast – Unknown Secrets of Internet Marketing”. Through this podcast, Chris is an internationally recognized SEO expert and Internet Marketing expert.