Hello and thanks for joining us on this week’s E-Webstyle Newsletter! Today, we’re going to be talking about boosting your website conversions in our article 3 tips to revitalize website conversions!
1) The User Experience
The user experience is key in determining whether or not someone will convert. Oftentimes, the design of your website will go hand in hand with determining your user experience. Things like color palate matter – Don’t arbitrarily put in different colors. Rather, use an established color palate and pay attention to things such as color theory. You don’t want to kill your own website by putting in different colors that contribute negatively to the overall appearance of your site. Users will also want video. Implementing Videos on your website is a good way to enhance a visitor’s user experience. At the end of the day, the key thing to remember about generating a successful user experience is to treat your users how you yourself would want to be treated.
2) Website Speed
How fast your website loads often contributes directly to how many people convert. If you make people wait too long, they’ll either grow bored and frustrated or they’ll leave. Optimizing speed is a basic part of SEO – knowing when to balance high quality images that take longer to load and web optimized images that take up minimal space is key.
3) Making your CTA Clear
If you’ve read our articles in the past, you’ll know the emphasis we put into having a call to action on each page. Having a call to action is important. Having one on each page is even more important. However, the most important component of Calls to Action are making sure that they’re clear and concise. Think of your Call to Action as a quick pitch that you would give to someone in order to try to sell a product. The average attention span of a user won’t be much longer than 30 seconds – so you have 30 seconds or less to convince that visitor to use/subscribe to your product/website.
Thanks for joining us this week for our Newsletter! Come by again next week for more Online Marketing Knowledge.
Author: Chris Burres
Chris Burres is the owner of eWebResults. He has been an entrepreneur since 1991 when he started a Carbon Nano-Materials manufacturing company, SES Research. In 1999 with a graphic design partner he opened E-Webstyle (now eWebResults), a website design and development company.
Chris started honing his search engine optimization skills in 2001 for a select few projects. It was 3 years later when E-Webstyle started offering the service of 1st page search engine placement to their clients.
In an effort to give back to the SEO community Chris co-created and is currently the co-host of the most popular SEO Podcast on iTunes The SEO Podcast – Unknown Secrets of Internet Marketing”. Through this podcast, Chris is an internationally recognized SEO expert and Internet Marketing expert.