Hello and welcome to this weeks E-Webstyle newsletter! Today, we’re going to be going over a few tips and tricks to help you get that extra edge you need to succeed with your Internet Marketing in our article “3 Ways to Improve Organic Visibility”
Tip #1 – Be sure to include content about related information.
Related information will often help boost up your organic visibility. Writing content and creating content about related topics will give the people who search for your product more value and answer questions that people may have about your product. Oftentimes, by providing information in a convenient to reach place for your user, you’ll end up closing and converting instances that you wouldn’t have been able to.
Tip #2 – Be sure to start and maintain a blog
Starting and maintaining a blog is a good way to boost your organic SEO presence. Blogs benefit you and your website in many ways – most of which you’ll expect, and some of which you’ll have to think about to truly understand. One of the many benefits of blogging that is often overlooked is that blogging creates many touch-points and interactions with your user base. The more you interact with your users, the more likely it is that you’re going to either provide meaningful value to them, or that you’ll convert them.
Tip #3 – Including Case Studies
Case Studies show how a client benefited significantly from a product or a service that you provided. A case study will be more long winded than a review, as it provides in-depth descriptions of pretty much everything that took place from start to finish. Case studies are one part review, one part testimonial, and one part story. If anything, they’re a great place to showcase your customer service abilities and how your company functions.
Another benefit of having a case study is that the case study will oftentimes be shared via social media by the client that the study detailed.
Author: Matt Bertram
MATT BERTRAM, C.P.C., is a trainer, author, local keynote speaker, and consultant in digital marketing and social selling. He is currently the Co-Host of the most popular SEO podcast on iTunes and is Interim COO at eWebResults, a top internet marketing agency since 1999.
As the lead Digital Marketing Strategist, he has led online marketing programs in Web Design, Sales Funnel, Search Engine Optimization (SEO), Pay per Click Advertising (PPC), Social Media Marketing Strategy, and Recruiting Strategies. He has managed over $1 million in advertising dollars for top clientele.
Matt is graduate of Texas A&M Mays Business School with a degree in Marketing. He an Agency Partner with Google, Bing, and HubSpot. He holds a strong track record creating positive ROI with paid advertising for clients in multiple verticals. He has also consulted in the area of online personal branding for C-levels, Sales Directors Realtors, and MLM Professionals for over 3 years.
As a Digital Marketing Trainer and Certified Personal Consultant, Matt Bertram has co-developed workshops to corporations in the areas of: SEO Basics, Advanced SEO Marketing Techniques, Social Selling, PPC, Personal Development and more.