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Eighty-Five Internet Marketing Podcast November 19th 2010. Third page of Show Notes
301 Redirect, Cononical / Canonical
Chuck: You don’t have that .com forwarded to the www. You also — if you have an index.html or .php, or whatever it is you’re using, you want to have either that be your main one or without it be the main one, either one.
Chris: So there’s potentially four homepages and this is the — this is one of the concerns is, so you can have www.houstonplumber.com, and you can have www.houstonplumber.com/index.html, and you can have none www just houstonplumber.com/ and then that’s the homepage and then /index.html?
Chris: That’s four home pages. If people link — and this is the other issue that —
Chuck: Yeah, they’re just going to get to, yeah.
Chris: If people link — say, 10 people link to one of them and 10 other people link to another one and 10 other people link to another one, each page only has 10 inbound links. Google recognizes those different pages if you have it all forwarded to one, now you’ve got 30 links, 30 pieces of link juice going into one page.
Chuck: To one page, exactly.
Chris: So there’s — that’s one of the main reasons that you want to do 301 redirects connonical / canonical.
Paul: Yeah, and especially if you’re doing heavy link building campaign you don’t have control over how they link to your site.
Chuck: To your site. Exactly.
Paul: You can ask them, but there’s no way of knowing they’re going to do it, so just to keep safe if you want to do a 301 re-direct.
Chris: Let me read that.
Paul: You want to do what they just talked about. And Calls to Action. Man, this — we have had — probably a podcast or four on Calls to Action.
Paul: I mean it is self-explanatory but —
Chuck: Actually, it’s not, right?
Chris: Yeah, yeah.
Chris: Okay. Break it down.
Paul: I don’t know. Maybe — is somebody calling me or what?
Chris: I like action.
Chuck: If somebody threw us out a, you know, a free analysis request, right? On our site.
Chuck: And usually I’ll get it and you know one of the things I look at is do they have any CTA’s. The CTA for those who don’t know is basically — I call it instructions.
Chuck: What do you want the visitor to do when they get to your site? Call you, fill out a form, buy something, download something? Whatever it is they need to do it. And they won’t do it if you don’t tell them how to do it or what to do to make it happen.
Chris: Yeah, exactly.
Chuck: And instantly what to do. And you should be detailed with it. Don’t just “Call today and put your phone number,” that’s —
Paul: Everybody does that.
Paul: And I said this before in some people’s analysis. Everybody is used to the same old saying, “We provide the best service. We’ve in the business 200 years,” you know, but — you know —
Chuck: Call us now.
Paul: Call us now. Call us today.
Paul: Get specific.
Chuck: Yeah, the great thing to do is integrate whatever your offer is. If it’s a free newsletter, if it’s a free estimate, “Call us now for your free estimate. If you do it in the same day, call us now for your free 24-hour estimate.” I mean these things create value to your CTA and make people want to click them.
Paul: And we — I’d like to bring hours up. That’s a perfect example. We’re sitting around thinking, “Okay. We offered this analysis as a way just to help people get some potential clients in” and so we’re like, “Let’s use it as a Call to Action on homepage when we redesign the homepage,” so now it tells people explicitly what to do and we give you a reason for doing it, “Why don’t you fill out this form? Why? Because we will give you a free analysis that will help you and your website later.” You want to have something like that. Give them a reason to do this ‘cause you don’t want people just fumbling around on your website clicking randomly from page to page. I said this in some people’s analysis, “You want to completely control them as much as possible and it sounds manipulative but” —
Chuck: It’s true.
Chris: And it is.
Chris: And it is what you want. You know, what you just said reminded me of something that Charles and I were talking about earlier this week which was, we’re probably the only SEO internet marketing company and web design company who says “time on-site should be decreased.”
Chris: We actually don’t want people on your website. We work hard, we work well, we have expertise, we applied expertise to all other websites that we make and all we want is for people to — we want this desperately to get them off of the website.
Paul: And on the phone.
Chris: On the phone or fill out the form and go about your business and know that that’s going to get a response so you don’t even have to research anymore or you know, download a white paper and go somewhere else and read it or all of those things that you can do, we want them off the website.
Chuck: Exactly. You want them off as fast as possible. And it may sound crazy to some of you all who like me who study Google Analytics like yes, time on-site is high. If you’re an informational site, a lawyer, or like he said immigration da, da, da, da, da —
Chris: That has a lot of information.
Chuck: — then it’s different. Yeah, you want people reading but if you provide a service, plumber, electrician, doctor, whatever it is then you want people to come to your site, hit your CTA, and take action, and leave.
Chris: And go away, yeah.
Chuck: Yeah, you don’t need them looking on your site unless you have some other benefit of reading all of your content which is probably just SEO content anyway.
Chris: And the benefit should be to you not to them.
Chris: And even immigration, if you see that time on your site is decreasing, keep an eye on — you know, are more forms filling out ‘cause we’ve got clients right now, their time is actually decreasing and so we’re like —
Chuck: Conversions are going up.
Chris: Yeah. And we’re like “Yeah, time is decreasing” specifically because conversions are going up.
Chris: We’re getting more phones. We’re getting more phone calls, the client’s ecstatic with the results that they’re getting. Why? Because we spend so much time focused on Calls to Action on unique selling propositions, really on SEVO’s, Search Engine Visitor Optimization.
Chuck: On SEVO’s. Yeah, the site is converting.
Paul: Yeah, and one thing I would say — let’s say, you’re brand new to this, and you’re just kind of tuning in, you want to kind of take that into perspective. Let’s say, you have an average time of 15 seconds on-site.
Chuck: Yeah, that’s right.
Paul: Yeah, okay. And somebody out there is like “Oh, shit, four seconds on the site. This — I can’t even believe this.”
Chris: Yeah, it’s going down. 100 percent, 90 percent.
Paul: So you want to take all of these things into consideration when you’re trying to decrease your time. What is your total time on-site and —
Chris: I think though this is one of the only places you’ll hear this statement.
Chris: “Reduced time on-site is a good thing” under certain circumstances.
Paul: Yeah. 60 percent of the time that —
Chuck: A video or when you find out something, then you need your time to be less.
Chuck: You know the site, the page, you know, the time on-site is down on the page you’re showing a video to people who are not watching the stuff. So it wouldn’t work in that case. But usually conversions go up when the time on-site is down.
Paul: That’s what’s up. And that’s pretty much all those videos and go to that real quick, you want to get a video —
Chris: Well, no. Do we have any blank stare notes ‘cause we —
Paul: Oh, e-mail tags. That’s pretty much it at the least. That’s what I thought.
Chuck: We actually two items in.
Paul: You know we get them all day.
Paul: Sorry you all.
Chris: That’s the good stuff. Oh, out of time.
Chuck: That was the blank stare notes though. Two things.
Chris: Wait, wait, wait.
Chuck: Oh, yeah, the blank stare.
Paul: That was my blank stare.
Chuck: That was your blank stare?
Chuck: All right. Blank stare, number one, boutiques.com “Is Google getting into the retail atmosphere?”
Chuck: I don’t know. They have a site right now. Just check them out. Look at their page. It’s a part of — by Google and it allows people to somehow link various boutique shops from everywhere and sync those up for people who are interested in those products especially if I was going to work or you know — but if you’re into shopping and stuff, you’ll probably dig it.
Chris: Wait, is this another product by Google that may or may not work?
Chuck: Yeah, yeah, yeah.
Paul: It possibly could but it makes me a little nervous because if you want to Google and knowing everything about how you dress, the clothes you’re wearing, you know.
Chris: You know, they already know — look, I was thinking of this. Andrew Fulton, “How does Google know the traffic?” Right? When you’re looking on traffic on the map.
Paul: That’s a good point.
Chris: Well, if they got GPS, and you’re on an android phone, they may not be collecting that information but they certainly could be.
Chuck: Oh, yeah.
Paul: Yeah, it could be.
Chris: So your time from, you know, down — in Houston down 610 North at rush hour is taking a long time, “Oh, well, let’s a put a red on here ‘cause I just tracked from somebody here to here and it took him forever.”
Paul: It took him forever.
Chris: Houston is not the smoothest flowing traffic city in the planet.
Chuck: Oh, and secondly in blank stare news, MySpace surrenders to Facebook.
Paul: Oh, wow.
Chris: That’s like the white flag getting waved around.
Paul: I quit. I give up. I started this game and now I’m out of it. And so MySpace pulling to Yahoo.
Chris: Did they get Yahoo or get pulled at Yahoo or Yahoo —
Paul: There you go.
Chuck: You’ve been Yahooed.
Paul: Selling off all the core cut, you know, come on dude.
Chuck: And you know, man, what really sucked about it — what really, really sucked about it was that Facebook didn’t even send the top people.
Paul: Oh, yeah.
Chuck: They sent like the VP of such-and-such.
Chris: To the press conference.
Chuck: Yeah, to the conference while MySpace sent the CEO —
Paul: That’s an intern with a little bit — with like three and half weeks.
Chuck: Yeah, he uses Facebook.
Chris: Oh, that’s some good blank stare news. So, man, that’s —
Chuck: Well, the one benefit I’m hoping for is that I can put my music that I have on MySpace on my Facebook profile.
Chris: ‘Cause right now you can’t. It’s hard to do it or?
Chuck: Oh, okay. Yup. You can’t.
Paul: I don’t think you can add music to your —
Chuck: But then Facebook’s quality — I mean, that’s the thing — people left MySpace because it was —
Chuck: It was — yeah.
Chris: I think it was just cluttered. Like you get on there and you’re like “Ohh.”
Paul: Okay, Facebook do not let people make their own like —
Paul: — glittery backgrounds —
Paul: — that give me a seizure. Oh, my gosh.
Chris: Yeah, it looks like somebody threw up on the screen and then moved it around.
Paul: It does, man. Did you all see that link Darren Booy sent to the seizurific site? Oh, my gosh. It was terrible. Look on the Facebook — go look at our Facebook site. It’s on the top of our homepage. Darren Booy sent a link to us. Right below the douche picture, there’s a link to a site that will give you a seizure. Oh, it’s terrible.
Chris: All right. You can find us Facebook.com/ewebstyle, twitter.com/ewebstyle. We are the most popular SEO podcast on iTunes that is because of you. We really appreciate you guys listening. We really appreciate the reviews. Go ahead and go on our Facebook page, write a review, go on to the discussion sessions, find the suggest something for our podcast. I don’t remember what I titled it and make a suggestion and —
Paul: And — well, next week, in the United States is Thanksgiving. We will not be broadcasting on Friday.
Chris: We will be broadcasting on Wednesday.
Paul: We’re going to broadcast on Wednesday so don’t come looking for a podcast on Friday.
Chris: On Friday, it will be on Wednesday. This has been podcast number 85. By the way, that means we have like 42 hours of —
Paul: Of podcast.
Chris: Of podcast.
Paul: That’s what’s up.
Chris: Information out there. That’s a week.
Chris: That’s a work week. That’s very cool.
Paul: That’s awesome.
Chris: That’s because of you guys, we really appreciate you. You have been listening to the SEO podcast internet — Unknown Secrets of Internet Marketing. My name is Chris Burres.
Paul: I’m Paul Hanson.
Chuck: Charles Lewis.
Chris: Bye-bye for now.