Hello and welcome to the E-Webstyle Newsletter. Attention all of you intrepid Internet Marketers – we have some awesome tips and tricks for you today in our Newsletter – 4 Customer Conversion Tips!
We all know that getting people to your website is important – but what’s a website that doesn’t convert? It isn’t enough to drive traffic to your website. In order to be truly effective, you’ll have to drive traffic to your website on top of making goood use of that traffic.
We’ll start out with tip number one – Making it Flow
Making the website flow is very important to whether or not the user will decide to convert. Try to lay things out in a pattern that makes sense. Your number one goal here is to predict and immitate, or in some cases, shape your targets train of thought. People need to be able to have whatever it is they’re looking at make sense in order to make a decision on something.
Tip number two – The “F” Rule
A good rule of thumb to follow for website flow is the “F” rule (We like to think that the F stands for Flow). The F rule basically dictates that once you have a visitor, the visitor will intently read from left to right the first few lines of text, scroll down a few lines, read the middle of the page, and then scroll down to the bottom. It’s called the F rule because the visitor will read things that will ultimately shape out to look like the letter F. Designing around the “F” rule can help tremendously with quick conversions.
Tip number three – Eliminate Distractions
Eliminating Distractions will help out with converting your visitors. When the visitor is presented with a host of options, that visitor is more likely to use the “wrong” option (in this case, wrong just means not converting or clicking on options that doesn’t lead to converting). By cutting down on the distractions available to the visitor, you’ll have a higher chance of converting that visitor. It’s important not to limit the user’s ability to find information on your website. Keep in mind that there are different users, and some will feel more comfortable with your service after they’ve done a bit of research.
Tip number four – Give the Customer what they want
This may seem like a no-brainer, but there’s actually a deeper layer to this tip. You need to be able to give the customers what they want. A lot of the time, what they want is assurance. What this translates into is that you need to give the customer assurances that your product/service is good for them. They want assurance, so you need to provide it to them via encouraging graphs, reviews, testimonials and articles.
Thanks for joining us today! On behalf of everyone at E-Webstyle, have a great day and great search engine placement!
Author: Matt Bertram
MATT BERTRAM, C.P.C., is a trainer, author, local keynote speaker, and consultant in digital marketing and social selling. He is currently the Co-Host of the most popular SEO podcast on iTunes and is Interim COO at eWebResults, a top internet marketing agency since 1999.
As the lead Digital Marketing Strategist, he has led online marketing programs in Web Design, Sales Funnel, Search Engine Optimization (SEO), Pay per Click Advertising (PPC), Social Media Marketing Strategy, and Recruiting Strategies. He has managed over $1 million in advertising dollars for top clientele.
Matt is graduate of Texas A&M Mays Business School with a degree in Marketing. He an Agency Partner with Google, Bing, and HubSpot. He holds a strong track record creating positive ROI with paid advertising for clients in multiple verticals. He has also consulted in the area of online personal branding for C-levels, Sales Directors Realtors, and MLM Professionals for over 3 years.
As a Digital Marketing Trainer and Certified Personal Consultant, Matt Bertram has co-developed workshops to corporations in the areas of: SEO Basics, Advanced SEO Marketing Techniques, Social Selling, PPC, Personal Development and more.