Hello and welcome to this week’s E-Webstyle newsletter! Today, we’re going to be talking about the different things you might want to consider when talking about SEO for a brand new website on our article 3 New SEO Tips for New Websites
Tip #1 – Have Simple Code
Having simple code is good because the more simple the code is, the more likely it is to work in any and all browsers. More code equates to more chance of errors whereas less code equals less errors. On top of those benefits, simplifying your code will help your website load faster, which will in turn contribute to your overall user experience – a key factor in driving conversions.
As an added “bonus” simplifying your code will make maintenance extremely easy, as you will be able to find malicious lines of coding in case your website gets hacked.
Tip #2 – Include a Blog
Blogs are a recurring way for you to both add new content to your website, and for you to interact with all of your visitors. If you plan on having a long lasting website, consider using a content management system that includes an integrated blog.
Blogging provides a recurring outlet for you to constantly add and improve your website. Putting up new videos and posts without destroying your own website real estate becomes second nature if your CMS has blog integration. Blogging is a simple and versatile tool that helps drive traffic with content, thus influencing your SEO rankings.
Tip #3 – Content
Since we’re talking about blogging and content already, it’s important to mention that content itself has a very specific place in SEO/Website building. Simply put, content is the main factor that drives anything and everything SEO related. If you have good content, you will see rank increases. If your content is relevant and provides value to users, you will see rank increases. How does this relate to your new website? Well, having content isn’t enough. Far from it. You must also have a plan on how you present your content.
Having a plan of action on where and how to place your content is as important as actually having the content itself.
Author: Matt Bertram
MATT BERTRAM, C.P.C., is a trainer, author, local keynote speaker, and consultant in digital marketing and social selling. He is currently the Co-Host of the most popular SEO podcast on iTunes and is Interim COO at eWebResults, a top internet marketing agency since 1999.
As the lead Digital Marketing Strategist, he has led online marketing programs in Web Design, Sales Funnel, Search Engine Optimization (SEO), Pay per Click Advertising (PPC), Social Media Marketing Strategy, and Recruiting Strategies. He has managed over $1 million in advertising dollars for top clientele.
Matt is graduate of Texas A&M Mays Business School with a degree in Marketing. He an Agency Partner with Google, Bing, and HubSpot. He holds a strong track record creating positive ROI with paid advertising for clients in multiple verticals. He has also consulted in the area of online personal branding for C-levels, Sales Directors Realtors, and MLM Professionals for over 3 years.
As a Digital Marketing Trainer and Certified Personal Consultant, Matt Bertram has co-developed workshops to corporations in the areas of: SEO Basics, Advanced SEO Marketing Techniques, Social Selling, PPC, Personal Development and more.