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This is a transcript from our 148th Internet Marketing Podcast(2nd page).

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Chris Burres:               Have actually – in China. They have actually let slipped that they’re working on an Apple TV. So, the rumors continue. We have heard slips before they have turned out not to be true. So, who knows? Apple is working on a Google Maps alternative. So, that’s kind of cool. I think anytime there’s competition —

Charles Lewis:             That was good.

Chris Burres:               … things can only get better –

Charles Lewis:             Yeah.

Chris Burres:               … because I have had some challenges with –

Charles Lewis:             You’ve lost.

Chris Burres:               … remember the time we’ve been to the client, we’re like “Hey Chris. I don’t care what your phone is saying. We need to go right.” [Laughter]

Charles Lewis:             We go this way. Yeah. I’ve been over here before.

Chris Burres:               The US Postal Service is banning overseas tablet shipment because of lithium ion batteries. Apparently FedEx and UPS are cool with it but the United States Postal Service is not cool with it. Yeah. And I – it’s worth repeating, over 7,000 downloads, actually almost 7500 downloads a week, in a week –

Charles Lewis:             That’s probably seven days.

Chris Burres:               Yeah, yeah. That’s over a thousand a day, 59 countries. So, thanks to you guys. Thank you guys for downloading our podcast. Thank you guys for listening. Thank you guys for commenting and again, if you were somewhere were you can comment right now, do that please. That really does help us out. Keeps us excited and now, we can move past our Gino time limit.

Charles Lewis:             Okay. So last week we talked about the Penguin Update which is a Google algorithm update and so I thought it would be a good topic this week to continue on the series of algorithm updates. I see —

Chris Burres:               Be honest —

Charles Lewis:             Really know — [Laughter]

Chris Burres:               Be honest you found some information that was worth presenting. [Laughter]

Charles Lewis:             Well — [Laughter] and I’m really building up to releasing that algorithm update, new SEO —

Chris Burres:               Yeah, that’s right. Yeah.

Charles Lewis:             You know this. So — so anyway, I really —

Chris Burres:               Are you doing so — when you do your next song release, are we going to go over the lyrics that that episode? I think —

Charles Lewis:             Yes.

Chris Burres:               Okay.

Charles Lewis:             Yeah, we will go over the lyrics and it’s called Google — this is a top secret.

Chris Burres:               Oh. Yeah.

Charles Lewis:             You know — yeah, it’s —

Chris Burres:               Come on, come on.  Get the dish.

Charles Lewis:             Yeah, yeah.

Chris Burres:               Just whispering.

Charles Lewis:             Google Algorithm. A matter of fact, I’m calling it Algo Updates.

Chris Burres:               Cool.

Charles Lewis:             And so — yeah, that’s a new SEO rapper song coming soon, editing the video right now. So, yeah stayed tune for that.

Chris Burres:               Looking forward to that.

Charles Lewis:             We’re releasing it here live, E-Webstyle. But today, I’m going to pull an article from a Search Engine Land written by a guy, Matt McGee. And he was discussing the algorithm updates that have — that Google updated with in the month of March.

[0:10:00]

And so my — I knew most of these, half of these, I included in my song [Laughter] and so, but I thought it was worth sharing here and kind of discussing them and see what you guys think about it. One of the key ones and I’m glad he put it first was anchor text tweaks, right? And so the codename that the Google was using was called PC and pulled directly from Google’s blog. They wrote “This month we turned off a classifier related to anchor text. Our experimental data suggested that other methods of anchor processing had greater success, so turning off this component made our scoring cleaner and more robust.”

The second [0:10:41] [Inaudible] after that was Better interpretation and use of anchor text. “We’ve improve systems we use to interpret and use anchor text, and determine how relevant a given anchor might be for a given query and website.”

Chris Burres:               Wait, wait, wait, wait, wait, wait, wait, wait, wait. Anchor text?

Charles Lewis:             Anchor text.

Chris Burres:               What — what is that?

Charles Lewis:             Anchor text is the text inside of an anchor is a link. That’s what they start with an A, A [0:11:05] [Inaudible].

Chris Burres:               Right.

Charles Lewis:             That A stands for anchor. And so the anchor text is the text that’s inside of let’s say a signets [0:11:13.0] [Phonetic] that contains the link.

Chris Burres:               The actual link?

Charles Lewis:             Yeah.

Chris Burres:               Okay.

Charles Lewis:             The actual link. So you know, we do SEO in Houston at E-Webstyle and SEO in Houston could be a link to our SEO page. SEO in Houston would be our anchor text. And so, what Google is saying here which is according to this, we would need to almost chase that.

Chris Burres:               Right.

Charles Lewis:             Because they — they’ve turned off the classify-related to anchor text. And I think this kind of partial to the Penguin Update.

Chris Burres:               Right.

Charles Lewis:             They are targeting sites that have two — there’s been a lot of talk in the SEO stratosphere about over optimization.

Chris Burres:               Right.

Charles Lewis:             And so, if you have tons of anchor texts on your page and or link from your page and they’re using the same exact match keyword terms, you know, throughout your content, then this update here is going to make those irrelevant.

Chris Burres:               Right.

Charles Lewis:             And so what I actually read yesterday was we should spend more time doing anchor text links with other phrases —

Chris Burres:               Right.

Charles Lewis:             … that are related and maybe some of your long-term phrases, maybe some different variations of the word and not your primary target exact match phrase because Google is reducing the amount of value and rank that that has.

Chris Burres:               And remember, you should also actually have some outbound links on any given page —

Charles Lewis:             Exactly.

Chris Burres:               … because again, as we say over and over again, your job as an SEO’er is to provide a good experience to the Google user and if I’m doing kind of classic research, I don’t want to come to a dead end page. I don’t even want to come to a dead end website if you will where all the links stay on that website —

Charles Lewis:             Yeah.

Chris Burres:               … if I want more information, I want and you know, I’m looking at the SEO Podcast and I want to find, you know, the —

Charles Lewis:             This article.

Chris Burres:               Yeah, this article. Then you know, we have an outbound link, Google finds value in that.

Charles Lewis:             Yeah. And so — yeah, definitely so — I mean that’s really just to give them credit and time we’re doing research, want to give a link. That’s a link love [Laughter]. Give a link to your research, to your resource we found to that.

Chris Burres:               By the way, I did not know A was for anchor.

Charles Lewis:             [Laughter]

Chris Burres:               [Laughter] I — I just got to be honest. Now I know. [Laughter]

Charles Lewis:             We will keep on moving. So — [Laughter]

Chris Burres:               But remember the first time we — it kind of broke down your design coding write-up, I disagreed with the whole bold and —

Charles Lewis:             The strong – yeah.

Chris Burres:               Yeah. Yeah, I convert it. [Laughter] And also the CSS and the table sign and I’m maybe a little slow. I get there though.

Charles Lewis:             Yeah. You know, that’s why I’m here and —

Chris Burres:               Yeah, [Laughter] That’s why I’m the owner and you’re the internet marketing specialist. [Laughter]

Charles Lewis:             Okay. So — so next, we’re going to keep on moving. Image search changes. And I really like this because I do a lot of image searches on Google. And this one codename was Lice. Interesting name for that.

Chris Burres:               [Laughter] Sounds like some we’ve come up with.

Charles Lewis:             [Laughter]

Chris Burres:               Lice.

Charles Lewis:             And so basically, more relevant image search changes. This change tune signals we use related to the landing page quality for images. Makes it more likely that you are finding highly relevant images even if those images are on pages that are lower quality, then, they went on to say that improvements to image search relevance. We’ve update the signals to better promote reasonably size images on high quality landing pages. I think it’s a fabulous, magnificent, wonderful update —

Chris Burres:               Right.

Charles Lewis:             … because I do a lot of searches on Google for various images especially like when you’re blogging, you know, you want to include an image and so you’re trying to find a decent image or you’re trying to dive in to experiment with pinning some stuff on Pinterest —

[0:15:08]

Chris Burres:               Right.

Charles Lewis:             … to see what sort of search traffic that would bring back. And so I need the image so I can pin it. [Laughter]

Chris Burres:               Right.

Charles Lewis:             And so —

Chris Burres:               Yeah.

Charles Lewis:             … I’m doing image searches. And so the problem I would usually run in to is that the first results usually the image quality sucks.

Chris Burres:               Right.

Charles Lewis:             And so low file size, the dimension sucked.

Chris Burres:               Right.

Charles Lewis:             And so I can’t use it, right? And so this is saying that it’s going to focus on bringing a higher quality image even if the site that that images hosted on sucks.

Chris Burres:               Right.

Charles Lewis:             So, that’s pretty great and we’ll see what happen and on behind the scenes that vision to that site to probably still at the rank where —

Chris Burres:               Yeah.

Charles Lewis:             … their image gets a lot of traffic, right?

Chris Burres:               Yeah.

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