Are Meta Tags Useful for Google SEO

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Unknown Secrets of SEO

Fifteenth SEO Podcast April 24th 2009.  Second page of Transcription

Chris: And you would send an email to anybody with a moderately reasonable website, and you would add as many links as possible to them from your link’s page, and from them, to your webpage, and that actually did give you some advantage, and as you’ve noticed, people don’t do that as much anymore.


I think the other issue there is that the owners putting up his favorite links is kind of the web wasn’t that professional, if you will. It’s kind of a way for, if you’re a little bit technical, you could put a website for your business, and it was a way for you to express your inner…


Paul: Express yourself.


Chris: Yeah, and so your favorite pet link is kind of you just expressing yourself, and then, all of a sudden, you realize that it’s not…


Paul: Yeah.


Chris: Now, it’s no longer professional.


Paul: Exactly. Your pet link has absolutely nothing to do with your plumbing company.


Chris: And there’s still people who use it. In fact, right off the street, we can almost see the building as a company called Close Gater, and they’re one of the largest hosting companies on the planet, I believe.


Paul: Yeah.


Chris: And right here in Houston, Texas, believe it or not, and he’s got a hobby, which is an interesting hobby. He’ll dress up as a bum, he’ll go on the street, and basically beg for money, and then oppose those results. It’s $10, $15 an hour, right?


Paul: Yeah, yeah.


Chris: So now, this is a little frustrating for me because now, every time I’m driving around in my office, I’m like trying to recognize the bomb, and is it the CEO host skater? And do I roll down my window and ask if I can get a special resell or program? Should I ask him for some money?


Paul: Exactly.


Chris: Because he’s definitely loaded. Again, I think that’s a very interesting experiment. I love psychology and sociology and things like that, and I wouldn’t see a problem if he had linked from his business’ webpage to his personal webpage about this story.


Paul: Yeah.


Chris: What he’s doing there, in my opinion, is not right because he’s turned his business website into a personal expression. And some people get a kick out of it. Maybe most of his clients are nerds and they love it.


Paul: Yeah.


Chris: And that’s great, so it’s actually catering to his market. But when you’re one of the largest in the world, I doubt that your customer base, well, there’s no way your customer base is exclusively these kind of geeks who’d like to intermix with business and pleasure or business and computer stuff.


Paul: Yeah.


Chris: So my dragger in that situation would be, my recommendation would be, “Hey, you should keep that up there. I think it’s straight and there’s no problem people knowing the SEO participates in this kind of sociological experiments, but it’s not part of your business.


Paul: It’s not relevant at all.


Chris: Yeah, to what you do to your business or why a link to it on your business website. So far, I have not seen him on the street. I’m still looking. I don’t know what I would do if I saw him, but I don’t know. I’d just throw out some technoroty jargon.


Paul: Yeah.


Chris: Drive off. I wouldn’t give him a dime.


Paul: Yeah exactly, you know.


Chris: Can you sign this?


Paul: Yeah.


Chris: All you have to do is check.


Paul: Well, whatever or something.


Chris: So that’s just a brief discussion about relevancy and kind of my own musings about. What do you really want to do with your website? And again, from our perspective, this is what we’ll get. If he were out client, I would tell him exactly that, and he might say, “You know what? I like it there and we would help him put it there.”


Because at the end of the day, he will be our customer, and word is just supposed to give the input, the expertise that we feel as the right thing to do, voice our opinions and then do exactly what our client wants, so I think that’s the way to do business.


Paul: Yeah.


Chris: Now if you disagree with it, if you agree with it, throw it out there, and once the decision was made, everybody grabs the [0:14:12] and goes in the same direction. So that’s how we do things here.


Some of the stuff that you want to look on, back link analysis are actually like the Google rank, so you can imagine that Elaine from to has a lot of value. Google says, “Wow, this is really impressive website in terms of traffic and how many people use it, MSN, and it’s linking to this other website, so that gives a lot of credibility, and this is just logical, right? It gives a lot of credibility if you’ve got 3 links, one from MSN, CNN, and NBC coming to your website, then whatever’s happen, you’re probably doing it pretty big. You’re doing it well. So, that’s definitely something that Google does.


If you’re doing a competitive analysis, you want to see, and this software reuse advance think manager actually does show you the links that will come back to your website and are ranked. So that’s important. You definitely want to look at Google rank.


Paul: I think that it’s great that they include the rank because by looking at their rank, you want to pick someone with a high rank or with a good ranking. Your next-door neighbor asks you for a link and he has a bad ranking for his website, you might want to think twice about giving him a link because that could have a negative effect on your scores. You want to really pick and choose who you give links to and who gives you back links and who you give links to.


Chris: You bring up a very good point because in the old days, it was understood that having links out of your website weren’t of any value, and that’s actually changed now, so when you do have outlinks to other relevant information, and again, from Google’s perspective, they really want, on the first page, those websites, which are the best information source for what you’re looking for, right?


Paul: Uh hmm.


Chris: Most relevant.


Paul: Exactly, and so you can imagine a really good information source would actually have links to wikipedia. Here’s the same thing on Wikipedia. Here’s the same thing, some relevant articles that MSN. Here’s some relevant articles there. So Google has started giving some bonus points, if you will, or giving some credibility to those websites and their outbound links.


Chris: So if you are linking outbound to a relevant and powerful sources, and when I say powerful I just mean high Google rank sources, then that’s very valuable as opposed to the old days when it was only getting down links and try not to give outbound links, well, you may still want to do that, but what you really want to do is make sure that your outbound links are going to powerful and relevant sources. So that’s really good.


What we have next is, so do you think we’ve covered that good enough?


Paul: Yeah. I think we go on links.


Chris: Alright next, we’re going to discuss this. We’ll discuss this briefly. It’s meta tags. This is something really easy. When you see a website that’s right there on the first page of Google, it’s real easy to get them see the meta tags, and if you’re not experienced on this, you don’t know exactly what you’re doing, all you need to do is, in IE, pull up the web page, right click not on any images, but on any text or white space on that webpage, and view source. Somewhere on top, 3% of that webpage is source code because that’s going to show you the source code, you’re going to see meta tags, and you’re going to look for description, you’re going to look for title, you’re going to look for keywords.

The amount of times that that particular website, in their meta tags, has those particular keywords is what you’re kind of looking for, and we were talking about that, some of the analysis that it will do, the software does is, and that was web position gold lottery, mapped out, what is recommended in terms of the number of words and how much relevancy should your keywords have, or percentage wise, should your keywords have in relationship to the number of words, and the title, and the keyword, and those things.


Paul: And was that the last podcast? I think that was the last podcast, yeah.


Chris: If you’re not sure, just listen to the podcast 14.


Paul: It’s actually 14, yeah.


Chris: Okay.


Paul: In podcast 14, you will hear us talk about being podcast 13.


Chris: Okay.


Paul: It was actually 14.


Chris: But it was actually 14, so that makes this one 15.


Paul: This is 15.


Chris: This is podcast 15. Yeah, check out 14 if you’re kind of confused about that software we run through that whole thing. Yup, and can actually get those podcast, you can listen to them on our blog directly, and to get to our blog, then go to


On there, there’s a blog link. Or you can type, and yes, they can leave out the hyphen. We are, right now, in that domain as well. So you can go to, that’s t-e-c-h-i-n-f-o, and that gets right to our blog.


On there, you’ve got all the podcast. You can listen to them right there from our blog or you can subscribe to us over at i-tune.


Paul: Yeah.


Chris: So, lot’s of options there.


Paul: Here’s a quick question for the new guy or the new person is probably asking, “Why do I need meta tags?” Or, “Why are they important to my website?”


Chris: Well, they used to be really important, and they’re less important now than they used to be. I can tell you for sure the description can be very important specifically because Google, when it displays you as one of its results for a search, will often use the description in its description of that website.


So you do a search for web design and development, up comes e-webstyle, and it says web design and development, and then it’s got a short little description under it. Each of them do. That often comes from the meta tag description. So for that reason, you don’t want any description, you know, we are not comfortable doing web design.


Paul: Yeah, yeah, or something just completely unrelated.


Chris: Yeah. So it’s another opportunity to pitch, so you want your meta tag descriptions to be pretty good.


Paul: So it’s a good idea to have a description tag.


Chris: Yeah, absolutely.


Paul: And the crazy thing is I’d probably say that 90% of the sites that I take a look at are people that are interested in SEO don’t have that. They don’t have…


Chris: Meta tags.


Paul: Any meta tags.


Chris: Yeah.

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