B2B SEO versus B2C SEO

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This is a transcript from our 105th Internet Marketing Podcast(1st page).

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[podcast]http://ewebstyle.podomatic.com/enclosure/2011-05-31T16_41_50-07_00.mp3[/podcast]

B2B SEO versus B2C SEO
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B2B SEO versus B2C SEO

Chris:                           Hi and welcome to the SEO podcast, Internet Marketing Unknown Secrets for you today.

 

Paul:                            To learn some good stuff. What’s up everybody? Welcome back to another fun-filled Friday. Happy royal wedding–

 

Chris:                           Yeah, we —

 

Paul:                            — day.

 

Chris:                           We considered calling this the royal wedding podcast, but we don’t have titles for our podcast so.

 

Paul:                            Yeah. Well, you can call me sir.

 

Chris:                           Sir…?  Sir…?

 

Paul:                            Duke Lord Sir Hanson.

 

Chris:                           Duke Lord Sir —

 

Paul:                            [Laughs]

 

Chris:                           You just pulled that out, Duke Lord Sir Hanson.

 

Paul:                            [Laughs]

 

Chris:                           DLS Hanson.

 

Paul:                            Barrister Hanson.

 

Chris:                           So this is officially not the royal wedding podcast because we don’t have titles. You are listening to the 105th podcast. Man–

 

Paul:                            Wow.

 

Chris:                           — the number, it is awesome. We’re getting about 4000 downloads a week. We are the most popular podcast.

 

Paul:                            For real?

 

Chris:                           Yeah. On iTunes.

 

Paul:                            Wow, it used to be a thousand.

 

Chris:                           Yeah, it’s just growing, it’s awesome. We are the most popular SEO podcast because of you guys. I am a little disappointed. There is no review. If you’re listening to the archive of this, go out on to iTunes, create an account, post a review, we’ll give you some link love. I actually found like a whole slew of reviews that were posted on our Facebook Places page. We now officially have, I think it’s four pages. We have our page, which is a business page.

 

Paul:                            Four Facebook pages?

 

Chris:                           No, just our page.

 

Paul:                            Okay.

 

Chris:                           Like kind of what we think our normal page, about 120 followers. We have our places page. We have a company page, which we didn’t create so I think Facebook scraped that off somewhere.

 

Paul:                            Okay.

 

Chris:                           And then we have a personal page because we do social so we need to create Facebook pages and we didn’t want that to be associated with any one individual. So we have like four so…

 

Paul:                            Well, we actually did get a review.

 

Chris:                           We did?

 

Paul:                            Yeah.

 

Chris:                           On iTunes?

 

Paul:                            Oh…

 

Chris:                           Oh, yeah, no.

 

Paul:                            Was that iTunes?

 

Chris:                           Yeah, it’s not on iTunes.

 

Paul:                            Yeah. Because he said he screen shotted it from his iPhone.

 

Chris:                           Oh no, I got that. That’s here.

 

Paul:                            Oh…

 

Chris:                           Yeah, I got that. Okay. Well, let’s just hop right into that.

 

Paul:                            [Laughs]

 

Chris:                           Basically, Guy sent a screen shot of his iPhone and this is from Israel and he says we’ve got five stars, one review. And I don’t know —

 

Paul:                            That’s what’s up.

 

Chris:                           I don’t know how that works. He didn’t — I don’t know. You know, he reviewed us I think a while back. I’m not sure. Maybe that doesn’t show up on iTunes here. I don’t know.

 

Paul:                            But it should because he did it. I saw it this week.

 

Chris:                           Okay. Well, I’ll look for it.

 

Paul:                            He said it. Thanks Guy.

 

Chris:                           But man, this is a great image. For those of you guys who are actually watching, this is pretty cool. There we are.

 

Paul:                            I think that’s cool that Apple phones can screen shot. I kind of wish Androids could, I don’t know why, but —

 

Chris:                           I’m sure they can. [Laughs]

 

Paul:                            I think it’s cool. I see that. A special shout out to Guy and his wife Myane.

 

Chris:                           Good job.

 

Paul:                            Mayenne, I don’t know.

 

Chris:                           Maybe.

 

[Cross-talk]

Paul:                            What’s up?

 

Chris:                           Actually, we got some comment on our Facebook page, which I didn’t print, which was I have a classic Dutch name, please let Paul try–

 

[Laughter]

As always, we want to mention our tip from 104. It was post tweets on Friday and on Facebook, post something on Saturdays because tweets on Friday are mostly likely to get re-tweeted and Facebook entries on Saturday are most likely to get liked or passed on —

 

Paul:                            Yeah.

 

Chris:                           — or shared. Shared, that’s what it was.

 

Paul:                            That’s right because we all waste our Saturday on Facebook.

 

Chris:                           On Facebook. Is there anything else to do in anymore?

 

Paul:                            No.

 

Chris:                           It’s like everyone —

 

Paul:                            Well, if there is something else to do, I get on Facebook to find it.

 

Chris:                           Find out. [Laughs] Also, I’m still trying to push people on our Facebook page. Go to questions. And by the way, our Facebook page is Facebook.com/ewebstyle. There is a survey and we’re trying to figure out where our listeners are. I want at least 10% of our Facebook followers to have answered this question. Right now, we’ve got five and we are counting Paul and me.

 

Paul:                            Yeah.

 

[Laughter]

 

Chris:                           That’s not even really fair.

 

Paul:                            So we need at least seven more.

 

Chris:                           So we need at least seven more. Just go out there. Basically, we’re asking what business are you in, B2B, B2C service, product. It’s real simple. Get over there and get that answer out there. And actually Aaron Thomas, he’s actually in Houston, I think he works with Logics, is one of the guys that is kind of not in our regular crew that actually —

 

Paul:                            That’s what’s up, Aaron.

 

Chris:                           — put it. So thanks Aaron. Darren Booy did post on Facebook. He had some internal turmoil. He didn’t know whether to watch the wedding or our podcast. And thank —

 

Paul:                            I know you’re from London and all but come on, man.

 

Chris:                           Thank the powers that be, he’s actually watching —

 

Paul:                            He’s watching.

 

[Laughter]

Chris:                           — our podcast. A little bit of news. I thought this was something like cool staggering stacks. All right.

 

[0:05:00]

Paul:                            Wait, he’s watching the podcast because he’s still up coming home from a royal wedding party.

 

Chris:                           Party, yeah.

 

Paul:                            [Laughs]

 

Chris:                           Where he could only have champagne.

 

Paul:                            Yeah.

 

Chris:                           Because they don’t serve beer.

 

Paul:                            Yeah, they didn’t serve beer. I was like, that’s kind of odd, you know. Why? Beer is low class now? Are you all uppity–

 

Chris:                           Hey, maybe it was —

 

Paul:                            –because you’re a prince?

 

Chris:                           Maybe it was just champagne and shots of tequila.

 

Paul:                            Yeah, there you go.

 

Chris:                           [Laughs]

 

Paul:                            Get the party started.

 

Chris:                           It’s on. Woo-hoo. I’ve got to be honest. A lot of Brits are only fun after a few pints.

 

Paul:                            [Laughs]

 

Chris:                           But they’re all great conversationalists. That’s one thing. Like, you can have — a Brit can pull a conversation out of nowhere. You can have nothing in common and talk with a Brit–

 

Paul:                            Just, that’s what’s up.

 

Chris:                           — like forever. It’s crazy. Same, was true in Australia. Australia was a blast. All right. So Apple has actually surpassed Microsoft in —

 

Paul:                            For what?

 

Chris:                           — revenue?

 

Paul:                            In iPhone sales?

 

Chris:                           Just revenue, like general revenue. Now, get these numbers. Apple had a revenue, and I think this is 2010, of $24.67B.

 

Paul:                            Okay.

 

Chris:                           Profit $5.99B, right. $24B, $5.99.

 

Paul:                            Wow.

 

Chris:                           Microsoft, $16.4B revenue, so $24B, $16B.

 

Paul:                            Uh-hum.

 

Chris:                           Microsoft had $5.23B profit. $5.99B, $5.23. See there’s a skew in the numbers.

 

Paul:                            Uh-hum.

 

Chris:                           Microsoft makes 32% profit from the revenue dollars that they bring in.

 

Paul:                            That’s probably like double of what Apple was making right.

 

Chris:                           $24B.

 

Paul:                            Okay.

 

Chris:                           So basically, with 33% less sales, Microsoft almost made as much money as Google.

 

Paul:                            So they’re doing something right, you know. Not with their software, but they’re doing something in terms of their accounting.

 

Chris:                           Have you thought about, you know, software is the key.

 

Paul:                            Okay.

 

Chris:                           Because every iPhone you sell has a hardware cost. Every box of Word —

 

Paul:                            Oh, yeah.

 

Chris:                           — you sell has —

 

Paul:                            –has 5 cents of–

 

Chris:                           Yeah.

 

Paul:                            — of box on it.

 

Chris:                           Has like zero on it. It has — the same development that went into the iPhone maybe went into the software.

 

Paul:                            Okay.

 

Chris:                           And now you’re selling boxes of paper and plastic, the CDs versus an iPhone.

 

Paul:                            That makes sense because they don’t — Windows doesn’t make like a device, but they have devices with Windows software on them.

 

Chris:                           They have that device, but the majority of their business is software, which doesn’t–

 

Paul:                            Yeah.

 

Chris:                           Yeah, absolutely. Another note, Apple passes Nokia in revenue. Now get this. So Apple sold 18.65 million iPhones and passes Nokia in revenue. How many phones do you think Nokia sold?

 

Paul:                            How many phones?

 

Chris:                           Yeah.

 

Paul:                            I don’t know, 10 million?

 

Chris:                           108–

 

Paul:                            Million?

 

Chris:                           — phones.

 

Paul:                            Wait, 108 million?

 

Chris:                           Phones.

 

Paul:                            Oh, okay. Wow.

 

Chris:                           Yes. So Apple sells 18 million and creates more revenue than Nokia selling 108 million phones.

 

Paul:                            You know, not to knock Nokia, but when was the last time you saw a Nokia phone? [Laughs]

 

Chris:                           It had a shoulder strap.

 

[Laughter]

 

Paul:                            It’s in a backpack. Wow.

 

Chris:                           A couple of reviews here. This is on our Facebook places page where Darren Booy at one point put a mark like what is all this checkin’ malarkey because —

 

Paul:                            Oh, yeah.

 

Chris:                           — he can’t check in. But we’ve got Michael C. Jones, he’s actually got a picture of Ralph Macchio the Karate Kid.

 

Paul:                            That’s what’s up.

 

Chris:                           As the Karate Kid not the dancing with the stars Ralph Macchio because they’re totally different. “Hey guys, love the podcast. I left the comment on iTunes.” I don’t even remember that one comparing us to School House Rock. I think I kind of remember this.

 

Paul:                            What?

 

Chris:                           This is a little old.

 

Paul:                            That’s what’s up.

 

Chris:                           “I’m learning a lot from you and hopefully helping my website unbeatableappdevelopment.com get on the first page.” And basically, what they do is iPhone apps and Droid apps with no programming skills. Don’t ask me how–

 

Paul:                            I was like, is that possible?

 

Chris:                           I think it is.

 

[Laughter]

Because I’ve seen some of the apps.

 

Paul:                            Okay.

 

[Laughter]

 

Chris:                           Gareth Perkin, “Just tuned in from Auckland, New Zealand. I am just finishing my study in website and development and need to learn more about SEO. Really happy to have found your show.”

 

Paul:                            The show, I like this. That’s what’s up.

 

Chris:                           It’s not just a podcast it’s a show.

 

Paul:                            It’s a show now.

 

Chris:                           “If anyone could be so kind as to send me some of the main basics to include SEO-wise for starting new website.” We just posted the audio for our 101st podcast fresh off the presses.

 

[Laughter]

I’ll say that again, We just finished our 101st podcast, which we called SEO 101 and go back and listen to that.

 

Paul:                            Also go back and look at — go to iTunes and find year-end review. There are two year-end review podcasts.

 

Chris:                           Yup. Those are great.

 

Paul:                            The 2010 year-end review and 2009 year-end review.

 

Chris:                           And the finally, we got Jason Atwater, “New to your SEO podcast. You guys crack me up. Also lots of good info in an entertaining manner.” Thank you, Jason. And there was one last one there — actually Terry Crosby is —

 

Paul:                            And your dad.

 

[0:10:00]

Chris:                           And then my dad —

 

Paul:                            He did?

 

Chris:                           Yeah. He’s like if you need SEO–

 

Paul:                            That’s what’s up.

 

Chris:                           — you need to use these guys. I don’t know what they do.

 

Paul:                            [Laughs]

 

Chris:                           But if you need SEO, you need to —

 

Paul:                            My dad knows I do a podcast, but he doesn’t actually know what a podcast is.

 

Chris:                           Yeah. I would think that my dad is in the exact same boat.

 

Paul:                            Because he was like, hey, you know, call me when you finish your podcast one day and I was like —

 

Chris:                           Do you —

 

Paul:                            — Dad, what’s a podcast? He says, I don’t know but you do it.

 

Chris:                           And —

 

Paul:                            I’m like all right dad, I’ll take that.

 

Chris:                           And it apparently takes your time.

 

Paul:                            Yeah.

 

[Laughter]

All right. That’s what’s up, dad. That’s what’s up.

 

Chris:                           That’s cool. I see you’re holding The New York Times article. That’s an awesome article. We’re going to cover that right now and then we’re going to cover a little bit about five new tactics for SEO post-Panda.

 

Paul:                            Post Google Famer/Panda.

 

Chris:                           Quick, do a panda noise.

 

[Laughter]

I got — I got–

 

Paul:                            I’ve never seen a panda before.

 

Chris:                           I got one…[Chomping sound]

 

Paul:                            [Laughs] Because they’re grubbing all the time.

 

Chris:                           They eat bamboo. That can’t be, that’s got to be noisy, right?

 

Paul:                            Yeah. There you go.

 

Chris:                           [Chomping sound]

 

Paul:                            I’d like to see a panda. And what is the Farmer? I don’t get it? Why does it have two names?

 

Chris:                           Content farm.

 

Paul:                            Oh…

 

Chris:                           And then panda was probably like —

 

Paul:                            The name, oh… Is Farmer like the name of it and they decided to hey just throw a farmer on it because it’s about content farms?

 

Chris:                           I think, yeah. I think Farmer, yeah.

 

Paul:                            I made that up.

 

Chris:                           It was perfectly acceptable.

 

Paul:                            Yeah. [Laughs] So, everybody is talking about Farmer/Panda, Farmer/Panda, what’s going on and you know some people out there are saying, I’m losing in the rankings. So this came out in March, right. They decided to retool their search algorithm, they haven’t done this since last year, and they removed poor content. That was what it was focused on. And a lot of websites —

 

Chris:                           Like content farm.

 

Paul:                            Yeah, yeah. Well the content farms kind of got the boot instantly, but then if your content — if you would, what Chuck likes to call, site jack, somebody for their content, you have duplicate content or if you’re just a terrible content writer, you know, you felt the effects of it. And some people felt the effects even when they had fresh original content and Google is like sorry, we’re not perfect, get over it.

 

Chris:                           Yeah. [Laughs]

 

Paul:                            So this talks about what happened with the algorithm and here’s basically what happened. With the changes in the search formula, small businesses are trying to find a way to retool their strategy because a lot of people are dependent on that. For example, there is a company — where was this company in here? Oh, we’ll here’s quick fact. Google says that the modifications in the algorithm impacted 12% of US-based search queries and further changes rolled out earlier this month will be affecting an additional 2%. So from March to April that’s 14% of all the US-based search queries. I had assumed that everyone else is about to feel the effects of it if they haven’t.

 

Chris:                           14% sounds low, right?

 

Paul:                            Yeah. But that’s like a billion searches.

 

Chris:                           Yeah, it’s more than a billion searches that are affected by this algorithm update.

 

Paul:                            Here’s a couple of companies, Ergo in Demand saw 40% decline in sales. They went from a 17-person staff to a 5-person staff. Another furniture company, One Way Furniture in Melville, New York, their company — onewayfurniture.com saw its web traffic from Google drop as much as 64%. They’re an online retailer, you know.

 

Chris:                           So that’s like maybe you’ve got a great storefront and you know how often they’ll do road construction and business were closed because nobody —

 

Paul:                            Because of road?

 

Chris:                           — can get for traffic?

 

Paul:                            Yeah.

 

Chris:                           That’s like Google like put a construction site —

 

Paul:                            Site.

 

Chris:                           – in front of their —

 

Paul:                            — in front of their business.

 

Chris:                           [Laughs]

 

Paul:                            That man, I’d be —

 

Chris:                           And it didn’t allow access to get for 60% of it.

 

Paul:                            That’s a great analogy. So I mean this is — they’re shutting some businesses down. So he lost 64% of his business for his online traffic as an online retailer. And I’ll tell you what, here’s what a lot of companies are doing. They’re saying, how can we get around this? Here’s what this guy, One Way Furniture did. He noticed that his product descriptions were coming directly from the manufacturer.

 

Chris:                           And we’ve talked about this before.

 

Paul:                            Yeah.

 

Chris:                           You know, if you’re going to do it, you need to rework that content.

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