Charles: Now on the side note things I have noticed though, is that if other pages on that same site tend to rank very well, then usually your product pages that contain that duplicate content will probably outrank other sites that also have that content. Just due to the fact that your site has pages that rank well. Chris: Yeah. Charles: Trespasser. Chris: Trespasser, exactly, length trust. Hey, remember you can stalk us. There are a hundred ways to stalk us. I’m going to mention four of them because I don’t know the other 96. You can go to… Charles: The other 96 are actually being worked on. Chris: Yeah, we’re working on them. We’re working on them. Charles: Yeah. Chris: You can actually find us at youtube.com/Ewebstyle … Charles: Ewebstyle. Chris: Twitter.com/Ewebstyle … Charles: Ewebstyle. Chris: Facebook.com/Ewebstyle … [0:10:00] Charles: Ewebstyle. Chris: And epodcast@… Charles: Ewebstyle.com. Chris: I got my self on that one. Charles: Okay, so. Chris: Here we go. This is one last little piece of news and then we’ll jump into some questions. This was a – this is really interesting; this was on the Wall Street journal. Google’s iPhone tracking, it turns out that Google and probably Bing and Yahoo and a couple of other search engineswere – there was a way to bypass – there’s a setting in Safari were you can say I don’t want people to track what I’m doing, what I’m seeing. And there was a way to bypass that setting. So, you know, the news says Google was actually… Charles: It automatically… Chris: …view you automatically using that hack to view information of these people who are searching and you know Google is getting heavy in the mobile. The largest mobile browser right now Safari. So a very interesting – I’m sure that Apple will have that hole plugged soon. Charles: Speaking of mobile browsers, we talked about this before. I’m still baffled as to why android does not have a default chrome web browser. Chris: Yeah. Charles: Anyway, that’s another, another discussion, another podcast. Chris: They should almost set just whatever – with the default browser should be called Chrome like this Chrome beta and then everyone are going to be… Charles: Chrome mobile – I mean, you know – yeah. Chris: It’s a little bizarre. All right, so here’s a couple questions. These are a little long winded questions, so bear with us. “I own a small business that provides non-medical in-home care givers to elderly people in their own homes and we’ve created a website for that business. We have a services page on our website that describes those caregiver services. That services page is optimized for the keyword phrase, caregivers in San Diego County.” “We published blog post three or four times each week. Each of these blog post contains useful information – good – and is optimize for some variation of one of our targeted key phrases. All of which are variations of wording combining descriptions of what we do with the mentions of the cities in our service areas.” “We do this because we believe that people would search for such phrases. For example, we optimized for caregivers in ocean side and the phrase on the next one might be personal attendance and vista two cities in the service area.” “We could create one or two internal links in the body of each post back to the earlier describe services page with anchor text. However, that’s where we have the question. Should we create those internal links with anchor text that matches the targeted keyword phrase of the blog post, such as personal attendants and vista or should we create them with anchor text that matches the target keyword phrases of then services page, c
aregivers in San Diego County?” That’s an easy one. Anytime you have an anchor text, the anchor text needs to be relevant to the target page, right? So if the target page is caregivers in San Diego County, then that’s the anchor text. Charles: That’s the anchor text. Chris: Even if it’s – well, especially if it’s on a page that’s targeting personal attendants in vista. So the really short the answer is always make sure that – in fact ideally the title of the page that you’re sending it to – again that’s the keyword title… Charles: The keyword title. Chris: …should also be or I meant Meta title should also be the keywords that you use in the anchor text that points to that location. So there’s that one. Charles: Yeah, so something else to add to this, because you’ll probably get tempted to add multiple greeting internal links. You’ll probably be tempted to add multiple internal links to that page. So take advantage of maybe changing the keyword. If the first keyword is caregivers in San Diego County, then later on in that text maybe the next paragraph or the paragraph after that, use another link, internal link to that page and call it San Diego County Caregivers. That way you can have two variations of the key phrase going to the same page. Chris: Excellent. So that was a great question. Thank you very much. I can’t remember who it was who posted that question. And I’m looking at my second question and it seems to be quite identical to the first question. I’d email it to you to include in the podcast, so I printed the email and then went to the website, it was like “Oh, here’s another question.” So, yeah… we need some work on our. Charles: But it was just an email. Chris: Yeah. We need to work on our production personnel. Charles: All right, so check this also. Last week we talked about content and so I do want to get into some content. I found an article on SEO, search engine journal, the site that I frequent – and I had a pretty good topic on there called “Nine Audiences Your Content Marketing Should Address.” It was written by Melissa Fach. And so I read the article, I agree with a lot of stuff she said so I figured we’d present it to you guys and we’ll be quick here. [0:15:00] Charles: She starts off saying that, you know, “There are nine people who your – who your content on your site should focus on, who is your target.” And on the first one, right there? Chris: Oh, it is. Charles: That I was hearing myself twice and I was. Visual learnings and so visual learnings are exactly what they sound like. They learn from things they see in sales. They learn from, you know, the graphics, videos, charts, photos, and things like that. And so, I think about this podcast. This podcast, you’re watching right now for example, well, it’s the video. You either watch it on UStream at ustream.com or it’s embedded on our site. Frankly, when we do the blog post, it should be embedded there. Chris: Yeah. Charles: And so… it should, right? Chris: Yeah. Charles: And so, that this — that’s for our visual learners. She also talks about auditory learners. Chris: I can give you a great example on visual learners. We’ve always had a good balance here and this is going to be quite typical, I think, of an internet marketing company or just a web development company. They are two different kinds of companies. Charles: Uh-hmm. Chris: And that’s your graphic designer. Typically, it’s going to be more – they want to see a graph, they want to see, you know, really short stuff and I’m a reader. So, you know, we always have been able to find this good balance between making sure that the graphics and the images are really engaging and then that the content is sufficient enough. So that I’m, you know… Charles: To hold your attention. Chris: …to get hold of my attention. Charles: Yeah, I think you were like number seven on this list. You talk about two. Number two was auditory learners. Auditory learners are influenced by what they hear. Videos also work for auditory learners but it just can’t be a boring video. So, I think – we kind of take a different approach to auditory learners which is – what makes us the most popular SEO podcast on iTunes is that we actually strip the audio, upload the audio to iTunes and that’s what gets download it like 7,000 times a week. And so, that’s – the number one, is re purpose in our content. Chris: Right. Charles: Number two is giving these auditory learners a way to absorb our content and actually appreciated. The newbie… Chris: Speaking of appreciated. Charles: Uh-hmm. Chris: Go onto iTunes, create an iTunes account, write a review and then send us an email so that we know that you wrote a review and we will give you a punch in the face. Charles: Yeah. That’s a good thing. Don’t be scared of the punch. The newbie, the SEO or social that they found your site or blog. Make sure your content is clear and easy enough for the newbie to understand but it also has to have a related post that are crucial and very influential. So get him a chance to learn from you and create trust. Yeah, this is that person who visit your site, who really doesn’t know about the industry. They’re probably researching to do business with someone and they just – they’re almost scared, they’re new. And so you want to make sure your site is appealing with information and that they can – it can build trust. Chris: When targeting them, don’t use the big words in the first paragraph. Charles: Yeah. Yeah. Don’t scare them to with – yeah, executing the penetration. Chris: Yeah. Yeah. Yeah. Charles: I think that – I think that… Chris: We’re experts in SEO PPC. We concentrate on your ROI and your CTC, you know, you don’t want to… Charles: Yeah. Chris: …that bounce. Charles: Another good look. Let’s see here, the second – this will be the fourth one. The fourth one is the intermediate. This audience knows things and have a good grasp on a subject, service, or product. So this is your person who probably had done some SEO, they’re visiting on our site. They may have done some web graphic or frankly, it’s probably a business owner who tried up on sales. And so they learned a little bit, they fail, they will make some successes and so now they’re coming. When you do it in that sort of person, you want to make sure your content definitely captures what they’re looking for, maybe even include some of the buzz words that they are accustomed to hearing but also answers any potential questions that they may have. Chris: And in USP is a little more important in that situation… Charles: You have to… Chris: …especially the way you describe someone’s who’s tried it themselves, and then has come back. You got to, you know, distinguish yourself why are you, you know, why should I – I’ve done it. Maybe it wasn’t 100% successful but I’ve done it. Charles: Uh-hmm. Chris: So, why am I going to pay somebody else to do it and there’s got to be some good strong unique selling of points and propositions withthat. Charles: Definitely. I think about PPC management, you know, we get several clients who say, “I’ve done to myself, you know, I’ve made money doing it. I spent a lot of money but I’ve made money. So, why should I pay you 15% to manage it for me?” Chris: Right. Charles: You know, and that’s because you wasted… Chris: Yeah. Charles: …a lot of money, frankly. Chris: Yeah. Charles: You know, I can go in and clean it up for you and, you know, with that 15%, you’ll still turn a better profit, probably – most likely with the lower spend. Chris: Yeah. Charles: You know, so that’s why. Chris: Focus on ROI.