Blogroll, Footer Links and SEO

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Blogroll, Footer Links and SEO

Charles Lewis: You know, instead compose a personalize e-mail, really quality e-mail, work that out e-mail to the pals that build their site and hopefully, you have some sort of link bait on you site that will make them want to link to you and then do it that way. The example given was let’s say, you’re a wedding photographer — nope, that’s a wrong example. That’s the other one. But yeah, okay. “If your website is has useful information about diabetes, then find websites that have a list of resources for diabetics.” Right? Not maybe — Chris Burres: Scott Bonner has a website on diabetes. Charles Lewis: Really? Chris Burres: Yeah, yeah. Charles Lewis: And so you do that and then submit them and list them. And in that way, you’re still related to a not direct competitors and is work them making back to you. Blogroll & footer links. This is unnatural link building tactic. And so he says footer links aren’t that valuable because they’re at the bottom page. They’re usually the last ones to be index and they really have no value. Same thing with the blogroll. He didn’t say that blogrolls aren’t’ necessarily bad, depending on why you are using them. So if you like — if you have a blogroll and you’re linking out to sites that are related to your blog content or there are maybe other sites that you also happen to manage or things like that and you’re doing it for the sake of just sending traffic, then great. But if you’re doing it for the sake of trying to build links, to help with SEO, then this probably not going to be that effective. [0:20:05] I like number four, Easy to get directory links, a big no-no. If you can get a link easily, remember that others can too and so some of the easiest links to get directory especially when there’s no human moderation. And so, yeah, if you can get a link by just simply submitting something, paying for it and then automatically shows, then yes, everybody else can too. And usually what happens with those sort of directories is you end up in what they call a bad neighborhood. Chris Burres: Right. Charles Lewis: Because you don’t know who else is doing that and so you have a link coming to your site from the same place that has a link going to some porn site or some, you know, casino site or online gambling site — Chris Burres: Pharmacy site. Charles Lewis: Yeah. And so you don’t necessarily want to be in that link neighborhood. And so, you know, find a site like the model [0:20:59] [Phonetic] or something like that that has a human moderation where somebody has to look at it. Make sure it’s relevant. Make sure it’s in the right category and then you pay and then they submit it after review. In that way, you know, some more quality link is a better link and most of the best is probably fished in and not put in the same index. Number five was Blog commenting for links. And so if you’re on a blog, you probably know how popular blog commenting is. You can take this time and say I hate what they passion. Spam comments. Chris Burres: Yup. Charles Lewis: I like four blogs that I manage. And every week I have to log in. Well, luckily I had estimate. Chris Burres: Right, right. Charles Lewis: I don’t know why I was tripping on the first — Chris Burres: Right. Charles Lewis: … I was like, why, because I hadn’t had estimate. Chris Burres: Right. Charles Lewis: Anyway, on the one that didn’t have estimate on it, every week I was logging in every moving like two hundred spam comments. Chris Burres: Yeah. Charles Lewis: And you know, and it will sort out some of them will get it. Chris Burres: Right. Charles Lewis: Because it’s probably three sentences long and now I think they’ve included something that automatically input the title of the post — Chris Burres: Right. Charles Lewis: … in it. Chris Burres: Yeah. Charles Lewis: And so because I’m glancing at the comments to see if they actually read my content — Chris Burres: Right. Charles Lewis: … before I approve it. Chris Burres: It’s call — with the same thing like in Google ads, keywords… Charles Lewis: Yeah, yeah. Isn’t that a DKI? [Laughter] Chris Burres: DKI for — Charles Lewis: In to the comments. Chris Burres: …
for spam comments. Well. Charles Lewis: Yeah. And so — so yeah, don’t do that. Now, what you do want to do because the link site, the comments that I love to get is from people who — who have read the content and their comment actually contributes — Chris Burres: Contributes, yeah. Charles Lewis: … to the comment or — Chris Burres: By the way, this is the origin of “Don’t be a douche.” Charles Lewis: Exactly. Chris Burres: Yeah. Charles Lewis: Exactly. And so and my best that he went in to say that, you know, commenting can be a good strategy but find blogs or other sites that allow comments that are relative you or industry. Actually, take the few moments, read the article and if you go comment, make your comment, you know, trust-worthy. Make sure it contributes to what they’re offering and then put your link in and then people will gladly approve it. Generic resource pages and link exchanges. Yeah, if you’re still doing this, if that’s part of your strategy, then you probably got bonded with Farmer and Panda a long time ago. So number seven, Spinning content to submit to article directories. Yeah, Panda got in too. [Laughter] Chris Burres: Yeah. Charles Lewis: So yeah, if you’re still taking content and spinning it and trying to place it on several different sites to generate links, I want you to take that same time and effort and write a decent article. Chris Burres: Right. Charles Lewis: Come out with some good content. Put it on your site and then blast it out there. Facebook it, tweet it, post it, stumble it, dig it, read it. And it may generate traffic that way. You have a much more value. A matter of fact, he goes on to talking about social bookmarking. That’s like number ten. And so do that then with your own good content instead of taking a time to spinning because it’s not effective anymore. Setting up social profiles for links, this is number eight. I like this one because — because we know people who do. We get clients who come in and they set up social profiles but they don’t use them. And they even have services like KnowEm which you go out and set up a profile for you on, you know, hundreds of different social sites. And these social sites that you link back to your site but, you know, it won’t work if you’re not being social. You know, the only way link from a social profile back to your site has any value is if their social profile is actually engaged and being used than generating content and being retweeted and being liked and being followed. If you just have a social profile from one of the link to your site and you’re not using it, then nothing is going to happen with you. Always and only going after follow links. And not necessarily nofollow links. And he went on to say that it’s always a bit surprising that there are many SEO’s who’s still been trained to accept nothing but follow links. Having all dofollow links is like — is like having all keyword-based anchor text. It’s probably signal that there is something fishy with your profile. [0:25:10] Yeah Google, you know, while they say nofollow links don’t necessarily pass link dues. I think that link is still index. Google still know it’s there — Chris Burres: And no tracking — yeah. Charles Lewis: Yeah. Chris Burres: So they have a ratio of follow to nofollow links to your website. Charles Lewis: Yeah. And so — so probably want to, you know, take off some of the pressure in regards to whether that link is a follow or a nofollow just to generate the link Chris Burres: Yeah. Charles Lewis: You know, if you get the link then there are some value there. A lot to say — number ten was a Bulk social bookmarking submissions. So you know, you don’t want to submit a whole bunch of social bookmarks, a whole bunch of delicious and all these lots of accounts just to have it. You know, you — what you want to do is create good content, maybe something that’s link worthy, something that’s maybe entertaining, something that’s valuable, something that a lot of people are looking for it at the moment. Post it on your site and then submit it to the social bookmarks as he puts that are — that are most popular and fit your industry the best. You know, take the time to build that network and submit a variety of links including your own. So no just spam — well not spam but don’t just submit yours constantly over and over again, submit other ones that are kind of related that maybe have other links to your site from those. In that way, you can kind of submit a whole network of links and not just spamming yours. So that was the ten types of unnatural link building tactics and ten quality alternative. I thought that was a good post. I’ll post it on Facebook so you can check it out. Chris Burres: Who was the author of that one? Charles Lewis: This one was by Corey North. Chris Burres: Corey North, cool. Charles Lewis: Yeah, Corey North. Chris Burres: Good job, Corey. We’ll make sure the link to that article. Do you have any blank stare news? Charles Lewis: Well I had the link and deal and then I thought about Zucker and how they — they [Laughter] they can’t seem to get it together. I almost feel sorry for Facebook. Or I will say — Chris Burres: [Laughter] Charles Lewis: I’ll say almost. Chris Burres: Almost. Charles Lewis: Almost. Chris Burres: I’m a couple billion away from feeling sorry for them. Charles Lewis: Yeah. [Laughter] I mean it just sucks that you know just to start off so high and to not only go down but to like short curve now. Chris Burres: Yeah. Charles Lewis: You know, this is isn’t gradual decrease. This is like rollercoaster ride. Chris Burres: Breaks are going out then. Charles Lewis: Yeah, you know. Chris Burres: [Laughter] Charles Lewis: And so — yeah, get it together, hopefully — Chris Burres: Well, it’s a good thing he doesn’t care about money. Charles Lewis: Yeah. Chris Burres: [Laughter] Well, cool. You have been listening to the most popular SEO podcast on iTunes. Do go out and check out if you’re listening to this podcast. And we’re not on the first page. We will be in the archive. That was just a great — we had a great time doing that interview. So go check that out. Actually, there’s a comment at the bottom from my dad. [Laughter] I sent it — I sent it over to my dad so he’s watched it and put comment. That’s kind of cool. And you can follow us, — Charles Lewis: ewebstyle. Chris Burres: — Charles Lewis: ewebstyle. Chris Burres: — Charles Lewis: ewebstyle. Chris Burres: — Charles Lewis: Chris Burres: This is the end of podcast number 152. Until the next podcast. My name is Chris Burres. Charles Lewis: Charles Lewis. Chris Burres: Bye-bye for now. [0:28:26] End of Audio

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