Third E-Webstyle.com SEO Podcast Dec. 15th 2008. Second page of Transcription
Chris: Yes. So you look at that and the content speaks to the search engine optimization process, the look and feel and content that the customer, their potential customer is going to be exposed to is just not up to par, you know. You would end up wasting a whole lot money getting your website to the first page of Google and having a website that gets only bounces. Do you know what I mean by bounces, Paul?
Paul: Bounces–I’m bouncing on this [inaudible] wall. I would probably say bounce means I get to your website and I bounce right back to where I was before.
Chris: Yes, yes. It’s like walking into a club and there’s nothing worth staying for so you bounce.
Paul: I’m bouncing.
Chris: So you’re going back. You go into a website like I described a one page or two paragraphs or whatever it is and there’s nothing there for you. There’s no eye candy, there’s nothing that catches your attention. There’s no reason for you to be there so you leave. So that potential customer which we would never handle that way but that potential customer could end up spending money to get on the first page of Google or any one of the search engines and then turn around and it’s just a total waste of money. So we often start and we want to make sure that our customers have a really nice user-friendly, attractive–we like to say most of our websites–in fact 99 percent of them have a little bit of motion in them. We like a website to–I like to call it breathe. We don’t want it annoying. We don’t want any epileptic fits caused by the flashing that’s there on the screen.
Paul: You don’t want it to take away people actually looking for your content.
Paul: You don’t want to [inaudible] your animations and things to take away from the site.
Chris: Exactly. So we’ve got a little bit of motion and we do all of that and we want all of that done first and then we’ll really endeavor into the search engine optimization campaign. So what is it–the first things that we do? Well, we mentioned keywords and we’ll talk about on site right now. Link building is–there is some link building that occurs on site and we didn’t go over what we did on the last podcast. We talked about how–if you’ve got a link on your website that is to your home page and you’re using the text Home, Google actually thinks that if it follows this link Home, it’s going to find information about home. So it’s okay to have Home because that makes it user-friendly. Paul was pointing out that we have a home link in our website.
Paul: We have a home link.
Chris: And we know what we’re doing so don’t sweat that. We also have other links to the home page with appropriate text. For instance, a good one would be web design Houston, search engine optimization Houston and those are the links. I actually say that that’s the actual text links so that would be part of the link building on site. Now we did–this will be the third podcast that we’ve mentioned Meta Tags and I have a feeling we’ll probably keep mentioning them over and over again because they are an important aspect of search engine optimization. That’s one of the next things we do. So we’re going to look at–the two most important Meta Tags are your keywords and your description. Some of the search engines use the keywords to identify what are the relevant keywords that your site utilizes and the description is often, not always but often what the search engine displays when you have done a search. So hopefully that’s pretty clear…
Paul: I got a question for you like, to the brand new SEO guy, where is he going to find his Meta Tags?
Paul: [laughter] Yes, I have. Man, that’s annoying. [laughter]
Chris: Yes. There’s a trick around it and I’m going to give that trick away right now.
Paul: OK. Now, enlighten me because I got to know that.
Paul: There was a copy in what they’re doing.
Paul: I’ve learned something new today because I did not know how to do that. And that definitely comes an end. I love to see source code. I love to just look at everyone’s source code and see who’s doing what and what’s working and what’s not.
Chris: Did anyone ever called you a nerd before?
Paul: Or because it’s just me. [laughter]
Chris: All right. Well, we got it. You like source code.
Chris: You’re bouncing on a…
Paul: I got to think about–think before I speak.
Chris: [laughter] So, that was Meta Tags. Again, feel free to send us an e-mail if you got any questions about specific Meta Tags that you may or may not want to use. And we’re talking keywords, descriptions and our e-mail is podcasts or podcast. I’m setting both of those up, firstname.lastname@example.org. That’s e-webstyle.com. So if you got any questions about anything we’re saying, feel free to send us those questions and we’ll address those in a podcast and actually get a response to you as well.
Chris: Next important thing that we do is a site map. So, what is a site map?
Paul: A site map is going to help a WebCrawler or a spider index your site. Yes, every page of your site.
Paul: Now, in regular people’s term. [laughter] What’s that mean?
Chris: It is a text file that contains a list of all of your pages and links to them. So, that really–it’s exactly like you said. It’s just an easy way to allow the search engines to see every page on your website. One of the things it does, is sometimes, maybe you’re making changes on your website. You’re–you know, you make and add a new content, pulling down pages, moving pages. Maybe you end up with one of your important pages for search engine optimization, kind of hung out to dry with no links to it. If that’s included in your site map, then Google will still be able to find that and will still index it. So, it can be very useful all the time. There are also lots of services out there. You can Google them, you know, Google something like a find dead links in a website and I’m sure it’ll come with a lot of tools that you can type in a particular website and it’ll find any dead links in your website. There are other tools because in order for that tool to work on what I just described, it’s got to actually have access to the raw pages. So, that’s a tool you would have to download and they probably are available free. We don’t tend to use those here because we’ve got full control of what we’re working on and if there’s a page out there that’s hung to dry, it’s probably for a reason.
Paul: Yes. Site maps are very important. You want to have a site map, you wanted–because I mean, basically, you want every page of your website to be indexed. You don’t want anything falling out.
Paul: It’s very important. So if you don’t have a site map, get one.
Chris: Get one.
Chris: Send us an e-mail on how to get one. We can help you.