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Eightieth Internet Marketing Podcast October 15th 2010. Second page of Show Notes
China Follows American SEO
Chris: Next one — so somehow people apparently are getting impressions greater than ten clicks for Djembe, magic power, and SEO Houston. So…
It’s a unique combination.
Chris: You know there’s not even Blue — is Blue One-Armed widgets–
Paul: Blue One-Armed Widgets?
Chris: — in here? ‘Cause, you know, we’re kicking butt on Blue One-Armed widgets. That’s just — yeah, it’s not on this first page anywhere. But seriously, go out and —
Paul: Djembe and magic —
Chris: — Google Blue One-Armed widgets. And it’s kind of cool because I can see the traffic coming in from it. So I know it’s people who have listened to our podcast and have gone and said, “Oh, I’m going to go check out Blue One-Armed widgets.
Paul: One-Armed widgets. Oh, they are–
Chris: There they are first position, first page. And the post is how easy it is to get on the first page of Google. So, that’s cool.
I have one little piece of news — I mean this is all SEO related.
Chris: So for those of you keeping track, we’re not just giggling. We’re giggling and presenting SEO information.
Chris: I’m going to get a little off topic here. It was about bill shock and it was taking about the iPad going over to Verizon. Apparently, iPad’s going to go before the iPhone.
Chris: ‘Cause, you know, they’re saying things like what would happen if you put best phone on the best network? ‘Cause right now it’s on shittiest network.
Which is AT&T in the United States.
Chris: In the United States, yeah. Good point, ‘cause the people in Urumqi probably didn’t know that. And they were talking in context of talking about moving the iPad over to Verizon. They were talking about bill shock and how somebody had written in and said their daughter went to Mexico, used the computer, and they got an $8000 bill —
Chris: –internet access. And people are wondering why Carlos Slim is rich, right? The richest man on the planet. Yeah, it’s when you go for a week and he gets eight grand for doing next to thing.
It turns out the largest — I thought this was interesting. The largest complaint that the FCC has ever received regarding these — I think FC — Communication Commission, yeah — is $68,500.
Paul: For internet usage?
Chris: Yeah. ‘Cause, you know, you’re not supposed to — you know, a lot of the plans are not supposed — well a lot of phone plans are not supposed to connect — like I’ve heard of huge bills for tethering that surprised people.
Paul: Oh, yeah, I’m going to tether and download a DVD.
Chris: Yeah, a whole DVD? Yeah.
Chris: In the middle of nowhere. Maybe like in the middle of Urumqi and then they’re like, hey that costs a little extra.
Paul: Yeah. So if they’re in the middle out of nowhere, you’re screwed.
Chris: Yeah, make sure you check your plan. Like I know with our Sprint, if we turn the phone on, and the network registers that our phone is in — my wife’s from Panama so we go to Panama regularly. If the phone recognized — if the system recognizes that our phone’s in Panama and then we turn our phone off, all incoming calls, even though the phone’s off, are routed to Panama and we get charged, even if we don’t answer the phone.
Chris: Right? So, you need to know your plans before you go to foreign lands ‘cause you could end up in the slammer.
Paul: Yeah. Well, I get — and I guess that really applies mostly here because I’d say in Europe, they probably — ‘cause I’ve seen our states are huge here.
Chris: Yeah, yeah.
Paul: So you know Texas is like Europe–
Chris: Yeah, all —
Chris: — all of Europe.
Paul: So you —
Chris: Except there are more cows.
Paul: Yeah, you know. Yeah.
Chris: And people carry guns.
Paul: So I wonder if it’s like that in Europe ‘cause people frequently travel from country to country within the same day.
Chris: Yeah, you have to imagine there’s some sort of like European plan.
Paul: Yeah, so by the time I go to Austin, I’ve been to five countries in Europe, by the time, yeah.
Chris: Yeah. And you know what? I don’t know if you ever spend any of — this is off topic again. I’m sorry Gino and Anakin.
Chris: I don’t know if you’ve ever been to like in New Jersey? It’s like every three miles or something there’s a little town.
Paul: Oh, yeah.
Chris: It turned out the reason is it was a day’s horse ride. It was the distance between towns.
Paul: Oh, so a new day–
Chris: Pretty cool stuff.
Paul: — a new town. That’s cool. I didn’t know that.
Chris: So — well — yeah, so you know you’re like constantly going… new town, a new town —
Chris: — fast, slow. So it’s — I love that kind of history stuff.
By the way, with regard to the Google links, I love this. There’s this one comment by a dude with unique first and middle name, last name Park – “Wonderful, at last you guys at Google have come out with a thorough link analysis tool. Thanks.” Apparently, Mr. Park does not know much about links ‘cause —
Paul: It’s not.
Chris: — the tool we just described is far from thorough. You know, we’re not saying anything bad about Google ‘cause you know we —
Paul: Other than sometimes, you really suck.
Paul: Just sometimes.
Chris: You know what? If Google were here, we’d treat them like a customer and we punch them in the face.
Paul: Probably a red head stubbed —
Chris: Redheaded stubbed customer?
Paul: [Laughs] Yeah.
Chris: All right. So you’ve got some information —
Paul: Yes, I’m climbing back up on my soapbox from last week. I’ve talked about something a little bit that I just can’t let go. It’s about another very unthorough tool from Google. And I’m a little bit upset about it, but it’s one that I just cannot stop using. It’s the Google Keyword Selector Tool. I read an article — I had a hunch about something I long time ago, I just really forgot about it. I read an article last week that says, “R.I.P. Google keyword tool, long live SEO.” It was posted by Marty Weintraub on October 7th.
And what this is about is the decline of search results from the Google Keyword Selector Tool. Why this is important to me? We do a lot of keyword research here. So should you — yeah. Actually, everyone listening should be doing a lot of keyword research. And basically what it boils to —
Chris: ‘Cause remember the — you know, the key component, the first three most important components of SEO are keywords, keywords, and keywords.
Paul: Keywords, keywords, keywords. Yeah, so it is extremely important. So basically to make a long story short, I started noticing right around the time that the Google Keyword Selector Tool started to change, and there were two tools out there at once. I started noticing that the search results were changing a little bit. I used to get, you know, pages and pages. I’d get like 2000 different searches, and I started noticing that number was trimming down.
And Google has purposely reduced the amount of search results in their search queries for the Google Keyword Selector Tool. And here’s a term I’ll just read right from here. It says, “Google clarified that the ubiquitous AdWords key word tool now only provides keywords Google deems commercial. This represents a seismic shift — excuse me — a shift of seismic proportions to those who utilize the tool for demographic reasons in and outside of AdWords. Google owns the largest firsthand sampling of query data in many parts of the word and decided that the marketers should no longer have access to the very long or even mid tail search inventory unless the keyword has demonstrated commercial characteristics historically.”
What does that mean? If it’s not something they can sell to you on AdWords, they don’t care. That’s basically what it means so… And what the guy did on an example, he searched Facebook. So you go to keyword selector tool and put in Facebook. I think he did it —
Chris: I have one question about this. I don’t know if you know the answer or of it’s in the thing. Do you get different results if you’re signed into an AdWords account or is it the same results?
Paul: That’s a wonderful question that I don’t know.
Chris: We can double check that. We’ll double check that.
Paul: That would be a good answer.
Chris: Because you would think that they still want you bidding on all these terms. I mean the last thing Google wants is — well the example you’re about to give — I’m going to accelerate your story here a bit.
Chris: It’s is Facebook only provided like 20 results —
Chris: Twelve relative keywords. The last thing —
Paul: I did it yesterday and found six or four. Chuck and I did it.
Chris: Wow. So — but the last thing Google wants is for you to type Facebook with an extra word that isn’t one of those six or twelve and not provide a pay-per-click ad, right. So, they’re probably still providing pay-per-click ads and it may be related to broad match or whatever. But, you know, so you should be able to bid on those.
Chris: And if you want to do very fixed content, you know —
Paul: I’m sure you can. You can still definitely bid on them they just don’t give as much data —
Paul: — about it. And I was like, “Wow, this sucks.” I know noticed it and I was like, something’s changing —
Chris: So, now we’ve got where are my links at and where are my keywords at?
Paul: Thank you. Where are my search results at?
Chris: Man, we could do like a swagger —
Chris: — swagger raps on.
Paul: Google is stealing my swagger song. But I thought this was very important because I used this tool often everyday multiple — I use this tool seven days a week, multiple times a day.
Paul: It’s very important for my keyword research. We use a lot of long tail and short tail keywords. And now that it’s reducing the long tail — the search results for the long tail, I’m trying to look elsewhere. And I’ve got a couple of ideas of where you can look. And if you use another keyword selector tool other than Google, I would love to know about it. You can hit us at email@example.com…? Podcast@e…? I’m not really —
Paul: Yeah, I’m not really confident on that so…
Paul: Here are a couple of other keyword tools that you could use. The first one I’d never heard of ever before. I heard of the other two. Trellian’s Keyword Discovery Tool. I’ll give you a link for it as soon as I find the right page.
Chris: Oh, I thought Trillian used to — or maybe there’s a version called Trillian that used to be like a chat agglomerator, so you could install Trillian back —
Paul: This kind of Trellian? T-R-E-L-L-I-A-N?
Chris: Maybe. Maybe it was I – T-R-I. But anyway. Okay. That’s —
Paul: The Trellian Keyword Discovery tool is a classic alternative tool with various databases many people swear by. There’s another one, Microsoft AdLabs. People like what? Microsoft does something? Yes. Other than —
Paul: — crappy software and Bing. Sorry that was an easy shot. It was an easy shot. I —
Chris: Yeah, you took it. Yeah.
Chris: Pull the trigger.