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Fourty-Eight SEO Podcast Feb. 25th 2010.  Second page of Transcription

Chris: And Texas in general. Well, we told here, “You’re probably going to be on the first page for some very national terms,” and she is. And so, I told her right upfront from the beginning, I said, “You’re probably going to want to start selling stuff online.” And she is a lady who at that time was thinking, “You know, oh, then I got to ship and if the products get broken and then it just sounds like a whole big headache.” And I just pointed to her, we were in her showroom, she has a showroom and a warehouse here in Houston, I said, “Would you rather expand your showroom or your warehouse?”

Paul: I’m going to say warehouse.

Chris: Yeah, significantly cheaper. Most of her monthly expenses are in her showroom, not in the inventory that she has in stock and in the warehouse. So, because if you sell online, you don’t need ‑ your website is your showroom.

Paul: There you go.

Chris: So, she actually called us and she was like, “Okay, what do I have to do to sell online?” And I said, “Okay, well, here are the things that we need to get together,” and so she’s going to think about it. But one of the things that she wanted to know was where is her traffic coming from, and I wanted to look this up for her. So, would there be any value of her selling online because then she could sell across the whole country? And so, what I did is I pulled up Google Analytics.

Paul: Oh, I haven’t heard of that before.

Chris: Yeah. And here is ‑ if you’re looking at the video ‑ ooh, look at that. That actually looks pretty good.

Paul: That’s pretty cool.

Chris: All right, so you can see that the number one thing that she has visits for is the state of Texas. Actually, I broke it down by country, excuse me.

Paul: Yes.

Chris: Country/territory details. Obviously, the country is the U.S. and the territories are actually states. That’s a little interesting. In Texas, she has 339 visits a month. In California ‑ I think this is a month, maybe this is a week. No, that’s a month. In California 70, Florida 64, New York 47, and we’ll skip down to Illinois 15.

The reason, I mean, the disparity between 70 in California and 339 in Texas is because we’ve actually optimized for specific cities in Texas. Again, Houston, San Antonio, Dallas, Beaumont, and believe it or not, and…

Paul: Woo-hoo! Beaumont, Texas.

Chris: And San Antonio which I may have said and Austin and Dallas and Beaumont.

So, you know, we project that we could significantly increase her traffic if we went after actually individual cities, you know, like Los Angeles, San Diego, San Francisco, oh New York.

Paul: City.

Chris: City, and Chicago and Illinois. So, this is a very good report. I thought it would be a great thing to just bring up, and you know, the flexibility of Google Analytics, you know. You can look up on a lot of really good details, see where you’re at, and you know, make a business plan for and/or a business case for how we’re going to move forward.

Paul: There you go.

Chris: So that’s what we’re doing with her. That’s exciting. We’re very, you know, we’re planning of course to get the business to do her full e-commerce website, which we do here in-house, and also to be expanding her business. So, that’s really exciting. It’s something that we do here on a regular basis. I have no idea when we started it.

Paul: Yeah. So basically bottom line, you know, if you’re getting some organic hits from states or cities or states outside of the ones that you’re actually optimizing for, consider going after those ’cause let’s say there’s a neighboring city where someone really likes you and he talks about your products and you start getting up some hits from it, you know, you might want to consider, you know, optimizing for those particular country states or territories.

Chris: There is another website that I’m going to put on my notes to talk about next time. It’s a review website.

Paul: Okay.

Chris: And it ‑ I heard from it from a gentleman that I was in a meeting with yesterday, and I don’t remember the name of the website. I will get that to you next time. It’s pretty cool though. If you want to control perception, what did I say, perceive perception?

Paul: Perception protection.

Chris: Perception protection, what they’ll do is they’ll create a review site for you. It does cost 50 bucks a month from what I understood, but each of the reviews actually becomes a page that can show up on Google and it can help you to actually mitigate…

Paul: Sounds like content.

Chris: Yeah.

Paul: Sounds like content.

Chris: Its content and its positive content and its content you control. So, it’s interesting. It’s got some interesting stats like we have always said that you should actually have your reviews and your testimonials actually integrated into the website. This is a button that takes you to another website and apparently, 50% of visitors are actually clicking it, which is a little surprising from what we tend to talk about.

Paul: Wow. And remember, you should ‑ this is buzzing in my ear. You should be doing Google Alerts.

Chris: Yup.

Paul: To find out who is talking about you and what they’re saying.

Chris: Absolutely, yeah. And anything about your industry. I added a couple the other day that are relative to the industry as opposed to us. All right. So of course, we’ve got Google Alerts for E-Webstyle and Paul Hanson and Chris Burres and Unknown Secrets of SEO and the most popular SEO podcast on iTunes. Of course we do.

Paul: Yeah.

Chris: And we also add, you know, industry things like search engine optimization, Houston search engine optimization, whatever cities we’re targeting. So, I am waving this piece of paper around. Yet again, we went back to CEM, excuse me, SEOmoz.

Paul: I like this guy’s site man. This guy has got good information. I haven’t been to it in a while but good stuff.

Chris: It is really. And this one was posted by Randfish and I don’t know how else we can find this. And I thought this is really important because here at E-Webstyle, we are switching from a non-content management system website production house to content management system production house. So, whenever we do websites now, we actually do it in a content management solution, and we do that because at least we give flexibility. There’s two reasons. One is a business reason and one is a customer reason, which openly are both business reasons (laughing).

Paul: Yes.

Chris: Yes. The first reason is a lot of our customers would like to be able to edit their website, and frankly they’re not going to learn how to do FTP, how to get, you know, how to edit HTML, and we give them that capability, you know, everything they need. We never stand between them and their website, and they’re just not going to do it so they come to us. We have a minimum billing rate, so if they need us to tweet, you know, one little thing, then we got to bill for 30 minutes, and you know, there are clients who just don’t want that. So, a content management solution is a great solution for them.

The other is inside, as we’re expanding ‑ thanks to you guys, we are expanding here at E-Webstyle. As we’re expanding, it’s becoming clear that we can really hone in our talent for designing very attractive and useful websites, and we’ve got some staff members who are really good at that. And let them focus on that and then just turn it over so that the information can be populated into the website and it’s much easier to bring somebody in and say, you know what, here’s in our case Joomla. Here is how you use Joomla. Watch these three videos and now get to work, right?

Paul: There you go.

Chris: So, it’s kind of like a McDonald’s. You can sit somebody down to watch a video and somebody is going to be cooking burgers who yesterday was picking his nose (laughing).

Paul: There you go, picking his nose.

Chris: I’m not saying he is not picking his nose today (laughing).

Paul: Well, I was thinking it was his job, like he lost his nose picking job and now he’s flipping burgers. That’s a step up, you know.

Chris: We got to post that on Craig’s List. We need a grade A nose picker.

Paul: There you go. So why ‑ so why? We have an article and I’m going to start to ask a rhetorical ‑ well, not really rhetorical, why do you need a content management system? And basically, for those of you or if you have just tuned in as your very podcast, we’ve talked about it before, but a content management system to a regular person on the street is a way for you to edit your website without having to learn a web design software like Dreamweaver. And if you’ve ever tried, it’s not easy. I’ve looked that up and I’m like come on, get real.

Chris: Now, what it doesn’t do though is give you the capabilities to, you know, bring in, you know, change the whole look and feel. I mean, you can do that on Joomla obviously because we’re going to be doing that, but the average Joe is not going to be able to just go in and edit images and really change the look and feel of their website. What happens is we create the nice look and feel of your website and then we populate it and make sure it still looks even better and then turn it over to you. So, you could change out this image. You could change out that image. You could change text or whatever.

And frankly we understand that sometimes when you change out images, there are so many nuances to the image process. You know, we find some people will upload, you know, a 5-meg image on their front page and then shrink it down. Well, you really should turn that into a thumbnail and then upload it, and the challenge with that is you don’t want a 5-meg anything on your front page ’cause it’s going to be an incredibly slow loading…

Paul: Load time.

Chris: Front page. And that’s bad. That creates a thing we like to call bounces.

Paul: Yeah, bounce.

Chris: Bounces are bad. Perception protection. We’re just going to get on for 30 minutes and just rat along all these tag lines and say, “Thank you for the podcast.”

Next, so I thought it might be really good to talk about content management solutions or systems and from an SEO perspective. We are an SEO podcast, so in fact we are the most ‑ nah, I’m not going to say that.

And this is a really good article again by Randfish and he came up with like ‑ he laid it out there and said, “Look, I can’t cover everything.” And in fact, some of the comments on this, there’s like 51 pages of comments here.

Paul: Oh, yeah.

Chris: Some of the comments talk about, you know, things that he missed, and we may or probably won’t go over that at a later date. But some of the things that we, you know, we understand and we take into consideration, and frankly, if you know how to program any one of these that might be missing from a content management system, you could actually work around, but you would really like to have this built into your content management system.

So, the first thing that he says, what’s the first thing that’s on the list?

Paul: Do you ‑ okay, back to the chart. Title Tag Customization and Rules. We have talked about title tags a million times. It’s what shows up, and when you go to a website, what shows up in the blue bar at Internet Explorer or Mozilla Firefox. That’s the title of that particular page.

Chris: And we do ‑ we talk about titles all the time, so of course, if you can individually control the titles of a particular page, you’re going to be lacking on the search engine optimization department. The other thing that he makes a point, and this is actually a really, really valid point, to make it easier on you, that is if, say you’re going to have a blog on your content management solution, then you would like the title not just to ‑ not just to say, you know, to be individually controlled, but maybe you want to insert any blog page. It actually starts off with saying, you know, E-Webstyle’s blog and then dash the name of the article. In fact, it should be reversed. If you guys have been paying attention to our podcasts, you should always have your keywords first.

Paul: Yes.

Chris: And then any kind of auxiliary information that you may or may not want to have, and in fact, we typically don’t even recommend you have it. But if it’s going to be something simple like E-Webstyle Blog, then you can certainly have that. And you make a rule so that anything so that anything that’s in this category or anything that’s on the blog actually automatically augments with that. And so, I think that’s ‑ that’s a great ‑ that’s absolutely a great sort of suggestion.

What do we got next?

Paul: Static, Keyword-Rich URLs.

Chris: Yeah. So from a ‑ I don’t know if you guys have ever been on a website and you look up in the address bar, and the address bar is where you would type, you know, And you look up there and you see all of these gibberish.

Paul: Percent sign 1234 SEO dash blah, blah, blah, cap, lower case, cap, lower case, lower case, lower case, cap, X, Y, Z.

Chris: Yeah. Okay, so that is typical of a content management solution and it’s also problematic ’cause remember, Google gives value to the URL. So, you want to actually be able to control the keywords that are in the URL. So, one example and really WordPress is a blog.

Paul: Okay.

Author: eweb-admin