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Unknown Secrets of SEO

Tenth SEO Podcast March 13th 2009.  First page of Transcription

Chris: Hi, welcome to the E-Webstyle Podcast: Unknown Secrets of SEO.

Paul: Today is going to be the Octo podcast. We’ll nickname it the Octo podcast.

Chris: This would be the second Octo podcast we’ve invented, right?

Paul: Yeah. The Sulu and family was last week.

Chris: Oh, the lady with the ape.

Paul: Octoplets, I guess you call it. What’s our ape this week?

Chris: Well, we’ve debated whether we’re going to go with the Octo theme or the Slumdog theme.

Paul: I like the Octo theme.

Chris: Yeah, yeah.

Paul: The Slumdog was good. They deserve it.

Chris: Slumdog Millionaire, 10 Oscar nominations, 8 actual Oscars.

Paul: Awards. That’s awesome.

Chris: So here’s our Octo podcast. I’m Chris Burres, the owner of E-Webstyle.

Paul: And this is Paul Hanson, the Sales Manager of E-Webstyle.

Chris: So we’re happy to get started. If you guys haven’t seen Slumdog Millionaire, I saw it. This is not a movie review podcast, but my two recommendations so far are get a flu shot and go watch Slumdog Millionaire.

Paul: Go watch it.

Chris: Alright, so as always, I want to cover what we did last time. We covered Webalizer and some pretty good detail, and really, the value of Webalizer can be summed up, and we got a couple of more things to do, but just to cover what we did last time. We talked about when you get into the details of a particular month in Webalizer. There is a summary right at the top, and it goes total hits, total files, totals pages, and so we covered web total files, total pages, total visits. I think we did a good job of that. If you didn’t, if you don’t know the difference between a hit and a page and a visit, make sure you listen to our previous podcast.

Paul: Yes.

Chris: And one thing that we kind of really learned was total unique URLs in a blog that I had done way back when total…I didn’t really know what to say. In fact, I think I said this is something we’re not entirely sure of.

Paul: Yeah.

Chris: And now we are. What it really is as a user…I’m not going to go into it because it’s a little complicated, but go back to our previous podcast and you can find that out. We also went over most of the rest of the summary reports of Webalizer, and so we really only have two things left to cover on Webalizer. The first is total user agents. So this is not a spy thing.

Paul: Uh hmm.

Chris: This is not an NSF thing.

Paul: Double o 7.

Chris: Yeah, there is no double o 7 here. A user agent is actually a computer speak for the browser that the person is using when they actually visited your website. So an example would be IE. You could probably think of one or two.

Paul: Mozilla. It’s what I use mostly.

Chris: Yeah, well Mozilla Firefox.

Paul: Mozilla’s Firefox.

Chris: And then, another one might be Chrome.

Paul: Which I have not even used yet.

Chris: Yeah, I haven’t tried it out either. Believe it or not I’ve been so busy with SEO, and web design, and all of it.

Paul: We’ll get to it in Google. Sorry, we don’t have time for that. In a very short period of time, we’ll be promoting your Google Analytics enough.

Chris: Yeah, really.

Paul: So we really don’t need to promote that. So that’s where a user agent is. Why would this be useful? One of the big reasons it would be useful is if you had an understanding that everybody was using Firefox, there are some subtle differences, like I noticed on one of our web pages, which you’re going to need to fix, one of the Java script news of the day sections works find in IE and doesn’t work in Firefox.

So, if you were to look at your statistics and you saw that every one was using Chrome, I’m changing it up there on you, then you would absolutely want to go out and download Chrome and view your website in Chrome just to make sure that everything looked normal because there are some subtle differences.

Sometimes, subtle differences look amazingly different when you’re talking in terms of graphics. So that would be one example. And then the stats that I’m looking at here, I can actually see that there are a couple of Mac users who visit this particular website. It talks about all sorts. Its got a lot of details, so it’s really useful to look at every now and then.

Chris: In the grand scheme of thing, you won’t be using that much. The next one is kind of interesting. It’s usage for country. In this case, we’re looking at top 30 of 37 total countries. So this is a breakdown by hits, files, and kilobytes, at least as near as they were able to discern, from what country did the people visiting your website. How they got there or from where they got there. So, as we look at this, again, this would be something if you found out that all of your hits were coming from a Spanish speaking country then you…

Paul: Might want to get a translator.

Chris: Exactly, exactly. That would be assuming it wasn’t a Spanish origin. And by the way, the bubble fish, a couple of those online translators. You know, we’re able to work on Spanish websites here because we have some employees who are fluent and professional in business Spanish, and the difference between professional business Spanish and a line for line translation is crazy big, and we always hear stories of some sort of translation where they have turned something in. Isn’t it the famous president said, “Ike, uhm, bitten.”

Paul: Yeah, yeah.

Chris: Which basically said, “I was a doughnut.” And he meant to say I am also German or something. I don’t know. So I don’t remember which president that was. So that’s an example of you know, you want to be really careful with your translations if you are going in the Spanish. Give us a call. We can help you. So…

Paul: That is for analytic Webalizer?

Chris: It is indeed. So that was a long fun journey, a podcast, and a portion, and now we’re going to move on Google Analytic. So throughout the process of talking about Webalizer, we’ve mentioned here Google Analytics. Just as a refresher, again, analytics are about tracking traffic on your website, where the people come from, where did they go actually, and that’s one of the things that Webalizer does not really have the value of.

You really want to know who came on your website, how they got to your website, where they went, how long they were on the first page, where they went after the first page, did they actually follow through? And we talk a lot about having calls to action. Did they go to a particular call to action? And we’ll talk a little bit about how you can track that with Google Analytics.

Paul: I’d say also like key words. That’s also very important to use.

Chris: Exactly.

Paul: If they came from a search engine.

Chris: Well from our perspective as search engine optimizers, that’s the first thing we look at.

Paul: Okay.

Chris: Where’s traffic coming from? We’ve been working on this key words. Are our efforts helping at all? We know the answer to this.

Paul: Yes.

Chris: But how much are they helping and how do we document that to our clients because we have a deliverable, which is…Traffic is pretty deliverable, but reports to support and prove that we are sending them proper traffic. So yeah that’s the first thing that we look at.

And then, this is where kind of our company stands apart from your standard search engine optimization company. We go in and we look at the details of how people are getting there? Where are they going once they get there? What are your calls to action if any? Why don’t you have any if you don’t have any? What kind of calls to action could we put in place?

Put those calls to action, in place, and then track them, and that’s really why you want analytic software in general. You can also use it not just on sights specific stuff, but you can use it to help track. Maybe you’re going to put a banner on somebody else website. Somebody offered your brother-in-law who owns a website and say, “Oh, I’ll let you stick a banner on my website.”

And you want to see how much traffic you get from your brother-in-law’s website. So you can actually track that with good analytic software, and Google has a methodology for doing that. That’s a little tricky, but you can certainly do that. And those are the kinds of things that you want to use analytic software for.

Author: eweb-admin