CTA, USP, SEVO, Podcast

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This is a transcript from our 105th Internet Marketing Podcast(3rd page).

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[podcast]http://ewebstyle.podomatic.com/enclosure/2011-05-31T16_41_50-07_00.mp3[/podcast]

CTA, USP, SEVO, Podcast
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CTA, USP, SEVO, Podcast

Chris:                           What are the keywords you want to target and are going to be most valuable to you in your business, create a page for those, make sure that page has the CTAs, the unique selling propositions, and then work on sculpting and creating value for that page.

 

Paul:                            Third, it says, remove any extraneous, overhead, duplicate, low value and unnecessary URLs from the index. I feel like that’s kind of —

 

Chris:                           Link sculpting.

 

Paul:                            Yeah, well I was going to say —

 

Charles:                       Oh, what’s interesting about this is who’s looking at my site, right and who’s using the tool. And so I want to see if all 81, right–

 

Chris:                           Right.

 

Charles:                       — of those URLs were actually —

 

Chris:                           Were indexed.

 

Charles:                       — in the index.

 

Chris:                           Yeah.

 

Paul:                            Uh-hum.

 

Charles:                       You know? And if so then I want to know if that’s good or bad.

 

Chris:                           — having to move them.

 

Charles:                       Yeah. I mean because if they are indexed great, right. So, you know, WordPress might have a problem.

 

Chris:                           [Laughs] Yup. Might have to get — thankfully it’s WordPress, you might just need to get a plug-in.

 

[Laughter]

 

Paul:                            So what I like to say is duplicate content, I know this dude that’s sitting out there is like, well I’ve seen duplicate content.

 

Charles:                       Yeah.

 

Paul:                            And it ranks. Well so are we and it sucks.

 

Chris:                           And —

 

Paul:                            But —

 

Chris:                           — the New York Times article has seen duplicate content and it’s disappeared.

 

Paul:                            Yeah.

 

Chris:                           That’s the whole point.

 

Paul:                            You know, Google doesn’t catch everybody.

 

Charles:                       Not upfront.

 

Paul:                            Yeah.

 

Chris:                           Not on the first pack.

 

Paul:                            But they’ve done — okay, if you are borrowing content, if you’re an online retailer and you borrow content from the manufacturer, if you steal content, if you site jack, you know, you’re going to get caught at some point in time so just don’t do it. And we saw it this week or last week, somebody had, you know, jacked some content from one of our clients and I was like, yeah, that’s weak.

 

Chris:                           Yeah.

 

Paul:                            And it ranked pretty well for it, which was —

 

Charles:                       Yeah, I wrote that content.

 

Paul:                            Yeah. Which is a signal that the content was awesome because the original content was on the first page of Google and this guy was like first or second?

 

Charles:                       Yeah.

 

Paul:                            And, you know, his site couldn’t have been more than a couple of months old so it does —

 

Chris:                           –active jacked content.

 

Paul:                            Yeah. I mean this was like —

 

Chris:                           — jacking content.

 

Paul:                            That’s what I thought. I was like man, that’s a sign of good content because this guy got ranked very quickly with your content so… But don’t do it, you know, that’s whacked, that’s site jacking.

 

Number four build internal links to canonical, high-value URLs from authority pages, strong mozRank, unique referring domains, total links–

 

Chris:                           I think that’s supposed to be inbound links, right? High-value URL–

 

Paul:                            It’s got internal —

 

Chris:                           — from authoritative pages.

 

Charles:                       Uh-hum.

 

Chris:                           So, you know, that’s inbound linking to make sure that you got high value pages that are linking into you.

 

Paul:                            And then if you have any — I’d say even if you have internal, if you have some high-value pages, make sure that those go to other high-value pages.

 

Charles:                       I’d give you a tip. What I’m going to start doing and I was working on this in my presentation. For your internal pages, when you’re cross-linking right, use absolute links instead of relative.

 

Chris:                           Right.

 

Charles:                       So that way, if somebody does site jack and they do scrape your content, and they happen to do a poor job of edit, if they repost it, you will have links back to your site.

 

Chris:                           Oh, yeah. Okay.

 

Paul:                            Explain absolute links.

 

Charles:                       Okay, absolute links basically are links that contains the entire —

 

Chris:                           They’re not relative.

 

Charles:                       Yeah. They’re not relative.

 

[Laughter]

It has the entire URL. You know, www.e-webstyle.com/payperclickmarketig.php, right. And then you have the relative link would simply be /phpmarketing. And since it’s on the same server —

 

Paul:                            A-ha.

 

Chris:                           In the same directory.

 

Charles:                       — same directory, the browser knows that that page is hosted with the site. The absolute link, by putting the entire link, the entire URL in that link, if somebody copies it and past it then you know —

 

Chris:                           The link —

 

Charles:                       The link will still come back to the site.

 

Paul:                            I was kind of wondering how that works because I was like the whole link is not — the whole web address is not there. How does it —

 

Chris:                           How does it work?

 

Paul:                            Yeah, how does it — yeah. That’s what’s up. Learn something new every day.

 

Chris:                           And then build — so the last one is build high-quality external links via social media efforts. And again, that’s external coming in.

 

Charles:                       Coming to the site, yeah.

 

Chris:                           One thing that’s not mentioned here and I actually was looking at our website, our homepage doesn’t have any outbound links and I think we probably should have something like to a Search Engine Land or whatever. Because, you know, again it’s about providing a good experience to the Google user, which is what we do as SEOers. You know, if somebody’s looking at our page for internal content–

[0:35:16]

Charles:                       Well, outbound — well, okay. I mean we do link out, but we don’t link out to like nobody.

 

Chris:                           Right. Right. Yeah, it links to — it’s got internal pages. I think there is some value into, you know, again if you’re looking for information about SEO, even if you go to Search Engine Land, that’s not where you’re going to stop.

 

Charles:                       Yeah.

 

Chris:                           You will subscribe to multiple RSSes. So if Search Engine Land is sharing —

 

Charles:                       Search Engine Land —

 

Chris:                           — links with SEO Moss,

 

Charles:                       — SEO journal, I mean – scrap that.

 

Chris:                           Yeah. That’s a great experience for the Google user and so we’ll be incorporating some of that. Because I think Google gives — if they don’t they really should give value to hey, these guys… You know, it’s — this kind of gets all philosophical, but about abundance. Look, we’re going to get lots of customers to our pages and if we send them to more informative sites, actually we’re going to have a better customer when they walk in the door.

 

Paul:                            More informed.

 

Chris:                           And that’s — yeah.

 

Charles:                       You know, the more informed — the informed customer is a great customer. And to kind of — I read something a while back and it was about linking and how a page rank is created. And I don’t know, this is kind of related, but you know, linking… So we send a link to Search Engine Land, you know, that is a very high PR site. It’s a high trust rank. That should help our —

 

Chris:                           Our page–

 

Paul:                            Our page rank. And what I was reading was — I was kind of going through the original page rank algorithm and it was saying that Google calculates your page rank based on who you link to, not who links to you. And I was like, okay, I didn’t know that. But then it said — here’s what it said, Google recognizes that — this was not a Google document, it was somebody that was interpreting the Google algorithm. They were saying Google recognizes that you don’t have control over who links to you so link farms can link to you all day and you can’t control that. And they were saying well, why will Google penalize you for that. But then I was like —

 

Chris:                           I agree with that. I agree with that.

 

Paul:                            In theory – in theory, but you can’t just — okay, here’s my thing. Okay, let me build a page and I’m going to link to ford.com–

 

Chris:                           Everybody.

 

Charles:                       –ibm.com, google.com, yahoo.com and from that same reasoning, I should have the highest page rank possible.

 

Chris:                           Well, I think what you’re saying is absolutely true on the negative side.

 

Paul:                            Okay.

 

Chris:                           Right? So if I link to bad websites.

 

Paul:                            Uh-hum.

 

Chris:                           I have control over that.

 

Paul:                            Yes.

 

Chris:                           And that should penalize me.

 

Paul:                            Yes.

 

Chris:                           If I link to great websites, I just won’t get that penalty, right. Because otherwise like you said —

 

Paul:                            Okay.

 

Chris:                           –you can just put up any —

 

Charles:                       Yeah, I would link to —

 

Paul:                            Thank you, yeah.

 

Chris:                           And MSN, whatever. And at the converse is you’re having a whole lot of bad inbound links, they don’t penalize you because you may not have control over that. But having one good inbound link does count.

 

Paul:                            Does count.

 

Chris:                           So it’s a negative –

 

Paul:                            It’s like a reverse relationship.

 

Chris:                           Yeah, exactly. So it makes sense for the negative side. It doesn’t make sense for the positive because what it says is it can hurt you. Outbound links to bad sites can hurt you, inbound links from bad sites can’t. Inbound links from great sites can help you, outbound links to great sites won’t help you.

 

Paul:                            Yeah.

 

Chris:                           But they won’t hurt you like if you are, you know, sending people to whatever.

 

Charles:                       Yeah. To Rooster Juice. Yeah.

 

Paul:                            [Laughs] .com. [Laughs] That’s what’s up.

 

Charles:                       I’ve got Blank Stare for you.

 

Chris:                           All right.

 

Paul:                            I was looking over there.

 

Chris:                           Oh, oh, you –

 

[Cross-talk]

You’re just, wow.

 

Charles:                       Blink, blink, blink.

 

[Laughter]

So check this out. Actually, two Blank Stares. One on our new client, dude came in, a great client, [0:39:00] [Indiscernible] yet, but dude is using the AOL email address.

 

Chris:                           [Laughs]

 

Paul:                            Ah… Really?

 

Charles:                       Yeah.

 

Paul:                            For his business?

 

Charles:                       Yeah, he was like, you know, me here blah, blah, blah, at aol.com and I was like really?

 

Chris:                           We even had to sign into his account to get a phone number for him to call his account.

 

Paul:                            Personal AOL email address is like a suspect. Like, you still got an AOL, fool?

 

Charles:                       I didn’t know what to do. We pulled it up and I was like okay.

 

Chris:                           Where’s the mail link?

 

[Laughter]

 

Charles:                       Yeah. You know what I’m saying.?

 

Chris:                           And then it said…

 

Charles:                       You’ve got mail.

 

Chris:                           You’ve got mail. And we both started laughing.

 

Paul:                            [Laughs] That still happens?

 

Charles:                       Yeah.

 

Chris:                           Yeah.

 

Paul:                            What?

 

Chris:                           [Laughs]

 

Paul:                            Oh, wow.

 

Charles:                       It took me all the way back to ’95 real quick.

 

Paul:                            Wow.

 

Charles:                       The second Blank Stare was — yeah, so Yahoo sold Delicious–

 

Paul:                            Right.

 

Charles:                       — to the guys who founded YouTube.

 

Paul:                            Okay.

 

Chris:                           Yeah.

 

Charles:                       But the corny thing about it is any other transaction of that size and nature, you can usually find how much the sale was for, how much, it’s not posted nowhere.

[0:40:01]

Chris:                           Wow.

 

Charles:                       Which leads me to believe that there’s probably no value in Delicious.

 

[Laughter]

 

Paul:                            For $47.95.

 

Charles:                       But then I was like, well, Delicious still had a large user base.

 

Paul:                            Yeah.

 

Charles:                       Right? There are a lot of people that use —

 

Paul:                            I still use —

 

Chris:                           There’s not a lot of value there.

 

Charles:                       And so either it sold for really, really cheap or a whole bunch of —

 

Paul:                            Yeah.

 

Charles:                       — one or two.

 

Chris:                           Yeah.

 

Charles:                       So I think you should stop using Yahoo, right, because they’re selling off all the stuff that’s going to have value and then they’re going to come —

 

Paul:                            Like I understand they decided not to do — actually, I didn’t understand that, but I was like if you’re not going to search, you’re going to have to do —

 

Chris:                           Something much better.

 

Paul:                            Yeah. Because you started as a search company so now…

 

Chris:                           Then they sold their free website. I can’t even remember what that was called. Hot something maybe.

 

Charles:                       Something.

 

Chris:                           And they sold that. Actually, they didn’t sell it, they just closed it down.

 

Charles:                       Man, they just —

 

Paul:                            Oh, yeah.

 

Chris:                           — which still had a lot of value anyway.

 

Paul:                            Was that Geo Cities?

 

Chris:                           That’s Geo Cities, yeah.

 

Charles:                       Geo Cities.

 

Chris:                           Just closed it down.

 

Charles:                       I think they’re about to get rid of Flickr.

 

Paul:                            Wow.

 

Charles:                       Delicious is gone.

 

Paul:                            What? Ten years there probably wouldn’t be a —

 

Chris:                           There’s like a fire sale.

 

Charles:                       I’m thinking more like —

 

Paul:                            Next week.

 

Chris:                           There’s a fire sale.

 

Charles:                       Yeah.

 

Paul:                            Yeah. And that’s what it is, a fire clearance.

 

[Laughter]

You know what I’m saying? Like Google changes — like Google changes the doodle and Yahoo is just going to be clearance.

 

Chris:                           Clearance.

 

Paul:                            [Laughs] …everything.

 

Charles:                       I mean –

 

[Laughter]

 

Chris:                           Everything must go.

 

Paul:                            Man, that’s probably one of the things that they’re making off of is fantasy football.

 

Chris:                           It’s free.

 

Paul:                            Until —

 

Chris:                           And it’s for ads.

 

Paul:                            Until Facebook because I still think next year by —

 

Chris:                           They’re going to do it.

 

Paul:                            — by 2012, I think Facebook will have —

 

Chris:                           Oh, they will have —

 

Paul:                            Yeah.

 

Chris:                           Yeah.

 

Charles:                       All right. Well…

 

Chris:                           All right has been podcast #105. Again, you can stalk us at Facebook.com/ewebstyle, Twitter.com/ewebstyle. Send us an email at podcast@ewebstyle.com. We still have a free website analysis. Go to our website. Write on I think every page including the blog pages. You’ve actually got a short little form that you can fill out. We do websites.

 

Charles:                       Oh, yeah. Take this short promo break. Speaking of those, some now – I’m probably going to start doing video.

 

Chris:                           Today.

 

Charles:                       Yeah, yeah, we’re doing video and that way you can log on and watch us with video site lab so.

 

Chris:                           Yeah. So we’re going to actually move the camera over it. We’re going to have a website up. We’re actually going to critic that website from I would say SEO perspective. We usually do every perspective.

 

Charles:                       Yeah. And internet marketing.

 

Chris:                           And so we’re going to actually create another podcast stream and so —

 

Charles:                       Yeah. Stay tuned.

 

Chris:                           Yeah, stay tuned because we’ll get three or four of those put together and then we’ll start making that available to you guys. And we’ll send a video. So fill out a form. We’ll get you included in our website internet marketing analysis. That’s it, right?

 

Paul:                            Our website–

 

Charles:                       — the title earlier.

 

Paul:                            Oh yeah.

 

Charles:                       Yeah.

 

Chris:                           Yeah. We do websites.

 

[Laughter]

 

Paul:                            In case you don’t know, we do websites and our web address is ewebstyle.com. Do we actually ever say that?

 

Chris:                           Well, you can watch this podcast live at 9:15-ish Central Standard Time on Friday mornings, all you need to do is go to e-webstyle.com/podcast. No seopodcast. So e-webstyle.com/seopodcast. That will take you to a page that you can actually — some people are probably looking at it right now on that page.

 

Paul:                            Yeah.

 

Chris:                           If we’re not broadcasting, there’s actually a link under the video component to our archives. So you can actually go pull up an old podcast if you really want to see, you know, what the iPhone looks like in Israel when you’re looking at the SEO podcast so…

 

Paul:                            Yeah.

 

Chris:                           This has been podcast 105. Until the next podcast. My name is Chris Burres.

 

Paul:                            Paul Hanson.

 

Charles:                       Charles Lewis.

 

Chris:                           Bye-bye for now.

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