Seventh E-Webstyle.com SEO Podcast Feb. 6th 2009. First page of Transcription
Chris: We missed the podcast last week. I was out with the flu. I have finally decided I’m going to start taking the flu shot every year.
Paul: Oh, okay.
Chris: ‘Cause that was not fun. Oh, man.
Paul: Welcome back. I’m glad you feel better.
Chris: Thank you, thank you. So let’s cover what we did last time. We actually didn’t talk about too many subjects but we covered a whole lot of good information. We talked about national, local and regional campaigns and the differences between those. We talked about effectiveness of Search Engine Optimization as compared to, say, Yellow Pages or a newspaper ad or whatever it may be. And that was from the context of one of our clients who does rattan furniture and how they wanted to branch out outside of the city of Houston.
We also covered video submissions and, Paul, you don’t know this but I actually got our list of video submission websites on our blog last night.
Paul: Oh, [indiscernible].
Chris: So we promised that we’d have a list there. Our list is out there. You can find it at E hyphen Webstyle dot com (E-Webstyle.com) and then once you get to the website, click our blog link and I’m sure you’ll be able to find it once you get over there.
Paul: What’s on the menu for today?
Chris: So I think we did a little of bit teaser. We talked about outsourcing briefly and we’re going to go into depth on outsourcing this time. And we talked about SEO sabotage.
Paul: That’s right. You kind of gave a teaser and talked about that. I want to hear the story about sabotage.
Chris: Believe it or not, you can sabotage SEO. We found it, it changed our company policies and we’re going to give you that secret today. So, keep listening in.
So, right now, we want to talk about outsourcing, outsourcing your Search Engine Optimization. There’s a lot of things to be concerned about. We’re not saying it’s a bad thing. We’re not saying it’s a good thing. We know that people are looking to save money. SEO is more of a time-consuming process than it is – specifically, intellectually challenging. And so, you know, as soon as you start thinking about time-consuming processes and how to take care of those, you start thinking about –
Chris: Outsourcing, exactly.
Paul: I think outsourcing—my personal opinion is outsourcing is a phenomenal idea because that’s what keeps us in business.
Paul: So everyone should outsource their SEO.
Chris: Exactly. So that’s exactly right. We take care of the Search Engine Optimization for you guys. We are an outsourcing company for your SEO work. Additionally, people talk about when they’re about outsourcing, they’re also talking about sending it off to a foreign country where labor is cheaper and again, when it’s something that’s not actually intellectually challenging, then, you can send it to any country. Now, not [laughs, indiscernible] the other countries.
Chris: It’s just a process that you seem to go through and we’ve dabbled here at our company with some outsourcing to countries like India, Philippines different parts of our work and we’ve had good results, we’ve had bad results, we can talk with a lot of experience with that. So let’s dive right in.
Paul: You know, I think I’m glad you brought that up ‘cause when I first think of outsourcing anything, my first idea is going overseas with whether it’s SEO, IT, anything. That’s the first thing I think about. And there’s a lot of things you need to watch out for when you’re going to outsource, whether it’s overseas, whether it’s, you know, just down the street. It’s a couple of points. We’re going to come through a couple of points that you need to, maybe questions you need to ask your company or things you need to research or ideas you need to bring up if you’re going to out—you’re going to entrust your SEO to another company.
What’s a good thing you should look for, you should watch out for?
Chris: So we’ve talked about this and we often give a compare and contrast of how we view, not just web design, not just Search Engine Optimization, but also web design and development and how our company is geared towards helping your company succeed. And the first thing we talk about is understand the business. What does your business do? So if you’re looking for somebody to outsource to, you want to make sure that you’re dealing with somebody who’s asking those right questions. Are you a B2B model? Are you a B2C model? What is the model that you use? What are the products that bring in the most money? What are the products you sell the most? And you know, we’ve hammered this in a couple of podcasts, what are the products that you sell the most and what are the products that make you the most money? ‘Cause they’re probably not the same and you want to have a fine balance whenever you’re doing Search Engine Optimization.
So you want to be working with a Search Engine Optimization company that has a true interest in your business and is asking you those questions that make you feel comfortable that they’re going to understand what it is you do and they’re supposed to be the technology experts. We are the technology experts. When you come to us, you’re looking for us to do what we can to understand your business and then apply our technological expertise to your business. And you want to look for that same kind of quality in anybody you’re outsourcing to—outsourcing your SEO to.
Paul: You know, and I also think that you’re an SEO company they should understand your business, they should also understand your competition. They should know what your competitors are doing, what’s working for your competitors, what’s not working. That can also help your SEO campaign by understanding what your competition is doing. So they should definitely be asking you, you know, who are your competitors, you know. What markets are they in? What—take a look at their website in addition to asking you about your own company. Tell me about your business model, how does your company work? They should understand all of these things if they’re going to be able to help you with SEO.
Chris: That’s exactly right. When you’re looking for somebody to do SEO, they need to be asking “Who’s your competition?” or they need to even come to their first meeting telling you, “Look, here is your competition,” alright. Here’s the list of the people who are doing better than you on Search Engine Optimization for keywords we think are relevant. We’d like to do that when we go to our first meetings even before we spend that much time understanding what their business does ‘cause you know, you can kind of go from the basics. Actually, our first conversations really start asking, “Okay, what do you do? How do you make money?” And then from there, we can usually use our own kind of thought process, our own in-house process to come up with keywords and then look, you know, where are your competitors, who you’re going after and what advantages is it going to be easy to help to put you above your competitor and where is it going to be a little more challenging and how do we mitigate both of those.
And that comes from the perspective of “How does your website look?” ‘cause, you know, maybe you’re kicking their butt on SEO and you’re right above them, maybe not kicking their butt but you’re right above them, you’re in Position I or II and they’re in Position III and you click your website and you click their website and you don’t look professional and they do, well, you know, they may not be spending as much on SEO, they may just have this position that’s behind and if they’ve got the right look and website, then, you need to start redesigning your website and get it up to snuff.
Paul: And they’ll probably convert. If their website looks more professional, they’ll probably going to convert more sales—
Paul: Or more leads from just even though you may have a better positioning than them, you know. Someone may look at your website, “Oh, that doesn’t look nice. It’s unprofessional,” and they’re going to back, they’re going to bounce.
Chris: Yes, absolutely. And that would mean that their ROI is high.
Paul: [laughs]. You’re right.
Chris: Their return-on-investment is higher.
Paul: Their return-on-investment is much higher than—
Chris: Is much higher so, you know, even if they’re not on the first page for of your key terms, but if they’re doing better for some [indiscernible] local terms, then, you know, they’re—if they’re closing deals and you’re not, then their ROI is significantly better.