Footer Vs. Header Link Value

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Footer Vs. Header Link Value

Charles Lewis: Keep in mind that most information that’s in footer links to service, perhaps your policy and things like that. Usually have low value. So don’t bother optimizing down there. Chris Burres: All right. I thought this one is good, Keep images small and use sprites whenever possible. First of, I don’t do the CSS coding around here. [Laughter] So I was like, what’s a sprite? Sounds light and airy. [Laughter] Charles Lewis: Sounds lemon lemony. Chris Burres: Oh, yeah, lemon lemony. Okay, we already touched on keeping images small. There’s a thing in CSS called sprites and what it enables you to do if you’ve got an image that shows up on every single — single one of your web pages, by using a CSS sprite, you can actually download that image once and then every time you go to the next page, it doesn’t have to redownload that page which, by the way, is what typically happens as you go from page to page even though it’s the same image, same logo, same whatever. [0:20:07] Charles Lewis: Yeah, usually it’s the header, sidebar and probably footer as those areas contain data and or images, then the [Laughter] information usually the site. Chris Burres: Yeah. Charles Lewis: And it’s the main body and read it that tends to change. Number five, Use appropriate colors. That’s a no brainer. I can give you designer of website, yourself, you know, show it around to some people who you don’t know [Laughter] — Chris Burres: Yeah. Charles Lewis: … before you go ahead and launch it. Make sure you can get an honest opinion, you know. Chris Burres: And don’t take it personally when they tell you it’s ugly. Charles Lewis: Yeah. Chris Burres: [Laughter] Because there’s — just everything is positive input on — in that case. This one I disagree with and it said Write as globally as you can. I kind of agree and disagree with. I think really it should say write for your specific target market. Charles Lewis: Yeah. Chris Burres: And I don’t think it should be globally as you can. I mean you can write an article about plumbing and it wouldn’t be related necessarily to Houston and you’re, you know, from an SEO perspective, you’re missing the opportunity for — Charles Lewis: The local itself, yeah. Chris Burres: … plumbing in Houston. Charles Lewis: Yeah. Chris Burres: Right. And — why are we writing about, you know, worldwide plumbing. You know, they have different toilets in Japan, okay? So I think it really does need to say write for your target market. Charles Lewis: Number seven it says Check your spelling and grammar. Yeah. Chris Burres: [Laughter] Charles Lewis: Check your spelling and grammar. Yeah. Chris Burres: Check your spelling and grammar. And — Charles Lewis: When the green line pops up, then it’s probably something you should write click on and consider revising [Laughter] I don’t like it in my site. Chris Burres: Yeah. Yeah. Charles Lewis: Keep links current. Definitely, keep your links current. Broken links– the first line it said “Broken links are another sign for many readers and search engines, too that a site is not maintained.” Chris Burres: Yeah. Charles Lewis: I totally concur. If you have links that go to four pages or go to page can’t displayed or go to non-existent stuff or worst, go to somewhere that’s been changed but using that same address. Yeah, fix your links. It’s good to kind of go through at least monthly as we — what I tend to do here is when I hear a reports and Analytics and things like that, go to the site, I click. Chris Burres: Yeah. Charles Lewis: Click here or click there. Click this or click that just to make sure everything is still functioning. Chris Burres: There’s a software called Xenu — Charles Lewis: Yeah. Chris Burres: X-E-N-U. Go check it out. It think it’s freemium or free — or freeware or whatever. It’s a really good piece of software. Also when you use it, go ahead and pay the guy because he put together a nice piece of software. What is that next — Charles Lewis: Number nine says — Chris Burres: Yeah. Charles Lewis: … Annotate your links. Annotating your links mean you should write links that explain where your reader is going to go. That’s cool. What I usually do and been place to that is just give my links a title so that would have [0:22:54] [Inaudible] and it’ll tell them where they’re going but more importantly, if it’s inside the text, then my — and my anchor text is a clear identifier where this link is going to go. Chris Burres: I’ve never — I got to be honest, I’ve never clicked or not click the link because I didn’t know where I was going like if — if it was, I don’t know, a Houston car repa
ir, I know I was going to Houston car like — I don’t know. I’m not sure. I think maybe a better thing that annotate to your links because it feels as it described, it feels like “I am now going to send you to Houston Auto Care Company and you can get there by clicking here.” Charles Lewis: Yeah. Chris Burres: Where as you could say “Houston Auto Care and as — Charles Lewis: Draw an underline, yeah. Chris Burres: You just make sure that you’re not, you know, in the middle randomly you say “Click here,” right? Without some — you know, without that being descriptive of where it come — Charles Lewis: Going to take as clues. Chris Burres: Yeah. Charles Lewis: Number — last one, number ten, Put contact information on your pages. That’s — yeah. That kind of goes what I’m saying if you want to be contacted, you know. If you don’t want to be contacted then — Chris Burres: I would actually go one step — further and say put the contact information you want prominently on your page. So if you want a phone call and we’ve got clients who don’t, if you want a phone call, your phone number needs to be up there with the call to action “Call for free assessment,” “Call for, whatever it may be.” And it needs to be prominent. If you don’t want somebody to call you, no phone number or maybe a phone number on the bottom have your form, your short — we recommend a short form, clearly visible above the folds so that you can get — get your visitor to engage with you with that form. It’s not just enough to have contact information. You really need to have — really that should be have a CTA. Charles Lewis: Yeah, have a CTA. Chris Burres: Yeah and which is call to action so that you’re driving the visitor to do something. So, excellent. That was a really good article. Again, the article is on about.com Top 10 Tips to a Great Web Page. If you Google that, you’ll certainly find it by Jennifer Kyrnin, K-Y-R-N-I-N. [0:25:01] Charles Lewis: Jenny, yeah. Chris Burres: We call her Jenny, Jenny from About. [Laughter] Charles Lewis: I got a blank stare real quick when we wrap up. Yeah. This is hand on a chin. Chris Burres: No — Charles Lewis: Like we’re having a beer blank stare. Chris Burres: Like I can’t believe I’m having to do a blank stare on this blank stare. Charles Lewis: Yeah, yeah. The blank stare goes to Apple. And I’m a Mac user and so a little disappointed in this. So — so the new MacBook Pro does not come with the LAN port. Chris Burres: What? Charles Lewis: No LAN port. Chris Burres: No — that it’s only — Charles Lewis: It’s only wireless. Chris Burres: Oh wow. Charles Lewis: Only wireless, no LAN port which in most instances it’ll be okay, I mean because I use my wireless here. I use my wireless at home, Starbucks are wireless but there are some instances when I would like to plug in. Chris Burres: And give a gig transfer right now. I mean a little faster — Charles Lewis: Yes. That’s a gig is — [Laughter] Chris Burres: Like you work on — okay, this is interesting, right because Macs are graphics. I mean people do graphics. Graphics — Charles Lewis: They’re heavy. Chris Burres: … are large. They’re heavy. So if I want to — you know, if my company server has — Charles Lewis: Or work in a video — [Laughter] Chris Burres: That same — well – grant, you can’t get a LAN port you have to use like — Charles Lewis: An adapter would I think it would be — Chris Burres: … that gives you the ability to get an adapter, yeah. Charles Lewis: We have the – what am I call it — Chris Burres: Yeah. Charles Lewis: Things with jiggy [0:26:23] [Phonetic] — Chris Burres: And then you plug it in. Charles Lewis: Yeah. Chris Burres: Yeah. Charles Lewis: So — yeah. Chris Burres: I mean that’s — Charles Lewis: I would have — a LAN port. Chris Burres: Yeah, blank stare. And one gig LAN port. That — we understand getting rid of the CD and DVD because that’s just where it’s going to go because it’s being replaced by the LAN port. [Laughter] All right. You have been listening to the most popular SEO and internet marketing podcast on iTunes. Charles Lewis: Yo, what up? Chris Burres: That’s because of you, you, you, you. We’re actually pointing if you’re listening. And if you’re just listening, you should be watching. There’s a couple of ways you can watch it. You can actually go to Ustream — in fact go to e-webstyle.com/seopodcast and you can scroll down. You’ll see a couple of the video links or video — embedded videos and find the archive link for our Ustream so you can watch this. Again, my name is Chris Burres. Charles Lewis: Charles Lewis. Chris Burres: Bye-bye for now. Charles Lewis: Yes, so you have to do that right when I was — Chris Burres: Yeah. [0:27:22] End of Audio

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