Good Redirect vs. Bad Redirect (redirect 301 for Google Juice)

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Twenty-Six SEO Podcast August 28th 2009. Third page of Transcription

Paul: And this is, this is classic not what Google wants, right. The last thing Google wants is somebody to go to their search engine, type, type in, I don’t know why anyone would type this in. But, type in Texas BBQ pit Texas smokehouse. Which is pretty long, make these specific and have a political website come up.


Chris: That’s a classic example of what Google doesn’t want. But what I don’t want.


Paul: Exactly


Chris: I want Barbeque smokehouse, I don’t want Kay Bailey-Hutchinson.


Paul: And that’s why Google doesn’t want it. Because if, if people are pulling up. The next one is: chicken fried steak recipe. If I type in; chicken fried steak recipe, and up comes Kay Bailey-Hutchinson’s, you know, political website, I’m not happy as a searcher.


Chris: Yeah


Paul: And if I’m not happy as a searcher, I’m using another search engine and then Google and Google loses its, I guess its credibility because their search results start to suck. So, those are things that will specifically get you banned on Google. So, don’t do it.


Chris: Don’t do it.


Paul: And, and the one I really liked actually was, why do we have knees?


Chris: Oh my God. When I read that, I was like, come on, why would you optimize for that, that search query. Why do we have knees? And that’s actually in her hidden text. Why do we have knees?


Paul: What, so…


Chris: if you’re thinking about you really trying to go after a broader market, you think about doing something like this. If you want to optimize for your entire state, this is a classic example. Think twice before you do that. Because she…


Paul: Or don’t think twice…


Chris: Okay


Paul: …before you do it. Just pick up the phone and call us and have us help you do it.


Chris: Yeah


Paul: Think twice because you don’t want to do it wrong, right.


Chris: Yeah.


Paul: And you don’t want to, you know, the last thing that you want to do is get your website banned because that’s a royal pain in the keester.


Chris: Yeah.


Paul: And you don’t have the influence that Senator Kay Bailey-Hutchinson has in order to get her website on. I think, even in this article, it talked about, Google did take action and they actually tried to contact the site. Believe me, if you’re a little po-dunk site and you’ve gotten banned, Google is probably not trying to contact you and let you know that they penalized your…


Chris: Exactly, yeah. And they say, they say in that article, they said, oh we don’t plan to. We don’t plan to make any changes. I think I read that in the article. And then towards the end of the article it says: as of 2:30 today, all those changes were, all those things were gone.


Paul: All those things were gone…


Chris: Yeah


Paul…and the website was up. Yeah, it, it happens pretty quickly.



Chris: You don’t want to make Google mad.


Paul: Yeah. No, because that’s the lifebread, of a lot of what we do. One other thing that she pointed out was, there was some redirects. There were some other pages that…


Chris: Oh yeah, redirects


Paul: …that she has, like, maybe:


Chris: And…


Paul: Something along those lines


Chris: And standbykay… and They are redirects of each other. One is a…


Paul: Yeah and I think they were using. We used to use this a long time ago, you know, before search engines and the value or the penalty that’s associated with this. And that would be, and, this was actually as we’re getting into the web design and development and didn’t really realize that there was a server setting. See, what happens when you type in a website like, it goes to a server somewhere. And you’ll notice, if, if you typed in, if there were a page, or donate.html. If there’s a page called donate.html, then the server that you’re requesting that information from will show you the donate.html page. But if you just type in, there’s no specific page reference. So, it’s up to the server to decide which page to show you.


Chris: Okay


Paul: Right? And, typically servers are set up to show you default.html, default.htm, potentially, index.html, index.htm. And, so in our case, we did all of our work on, and typically still do all of our work, in .asp. So, you know, before we understood how to take care of it on the server side, we would just put, what’s called, an htp equivalent refresh into default.html. What would happen is then the server would give the browser that just requested our page, the default.html page and then that page with that refresh request would tell the browser, hey, actually go grab this page.


Chris: Go get, not the one that he originally was looking for, redirect him to another one.


Paul: Exactly. So that’s a, that’s a, and that’s a classic redirect that Google doesn’t like.


Chris: And that’s something I learned this week. The hard way. And, you know, I’m still always learning. I did not know that, that a redirect was a bad thing.


Paul: Yip


Chris: So I was, I’m so happy that I, I learned that.


Paul: There is a, there is actually a good redirect and that good redirect is a 301 redirect. And this is, this is pretty useful. So, say, say you’re moving kaybaileyhutchinson to, right. Because it’s nice and short and everyone can remember it and everything. But, you know, there’s lots of articles by MSN, there’s articles by the reputable Fox News, there’s articles by, you know, any sort of news source that you can think of that are actually pointing to kaybaileyhutchinson. If you just drop out kaybaileyhutchinson and put kbh, then all of that, kind of, Google weight that you have going to kaybaileyhutchinson gets lost.


Chris: Get’s lost.


Paul: Google has a way for you to transfer that weight, that value, and it’s called the 301 redirect. And we do that whenever we move pages. It’s even applicable when you move pages internal to your website. So you’re moving them, you know, from one folder to another folder for organizational purposes or whatever it may be. When you move that file, you do a 301 redirect to the new location and that’s pretty straightforward. If you guys need any help on that, you can google it because that’s an easy way to get some information or you can actually just write to us and I can give you some details on how to do that. Just let me know what you’re using. Are you using html, are you using asp, are you using php, what is it that you’re using for that. So…


Chris: So, if you, I’d say everyone go check if your website has a redirect on it. I, I’m going to take a wild guess and say that, most people, if they have a redirect, don’t know…


Paul: Don’t realize, yeah.


Chris: …that they have one. And a buddy of mine, I looked at his website yesterday, he had one. He had no idea. It was a brand new website that was built probably six months ago. But his homepage was a redirect. It was on, it is on, Type that in, it redirects you to It’s like onsite.unlimited.home…


Paul: Oh


Chris: …is his page. And that’s something that’s going to affect his search engine placement. Everybody, go check that. Go check and see if you have a redirect.


Paul: So do you know the solution for him?


Chris: Yes. You can do a 301, yes. That’s one thing. What you do want to do though, is you want to. What you want to do, you either change the struc. Because the reason that happened the way you just described is the home.html page is you know, anytime anybody hits the home button on his website, it goes to that page. So then, the programmer just said, okay if I redirect anyone going to the root directory to that page then they’re in the website etc. You need to swop out and you can do this 2 ways. You need to put the content that is in his homepage in his default or index.html page instead of doing a redirect and then you need to do a 301 from the homepage to the default page.


Paul: To the default page, okay.


Chris: And the reason you want that is because, actually, what you should do is get rid of the homepage and that becomes your default page, so any link in your website points to the default page. But, if you’re going to leave that homepage there, you do a 301 redirect to that home page and then any sort of credibility in the website is kept. Remember, we talked about, you know you need to optimize your onsite linking. You can always increase the value to a certain point…


Paul: We did.


Chris: With that internal link. I do remember.


Paul: So, so, and that was pretty early on. So, go back and listen to our early podcast that, that you can actually negatively affect the maximum search engine credit that you can get for a particular page with improper linking. You can, there’s only a maximum that you can reach, so there’s no, there’s nothing beyond that. But if you’re not linking properly, then you can actually retract…


Chris: Hurt


Paul: …or hurt from your results. So, so go back and listen to that podcast. We haven’t talked today yet, remember to follow us on twitter. The reason you follow us on twitter is we let you know when the new podcasts are up. We let you know with websites that we are working on and when we’re working on them so that you can check on them before and after them and we’re working on adding, you know, more interesting and exciting information to that. We…


Chris: Send us an analysis request.


Paul: Yeah. We have an analysis request for free, for a limited time. This is, go to our website, go to web design or go to search engine optimization and there is a request for analysis. You can either call us or there is a link to a form. So you can submit the forms and then, we’re about to add some text to that, so that if you submit that form, we can use your website, mention your website…


Chris: Oh yes


Paul: …in our podcast. Some people, most people probably like that. Our policy is without that kind of permission, we don’t. So, some of our previous podcasts, we talked about it, the websites, but we didn’t mention their names. So, we’re going to change that policy because we realize that it’s not that easy to follow our podcast…


Chris: Yeah


Paul: …without being able to see the website.


Chris: Without being able to see the website that we’re actually doing the analysis on.


Paul: So we will definitely, we will definitely do that. Start that. And, send us emails.Send us emails to Follow us on Twitter. That’s and, I think that’s it. This was a great podcast.


Chris: That was exciting.


Paul: And we’re 2 minutes over.


Chris: And we’re still not naked, yes.


Paul: It’s good.


Chris: Two extra minutes for free. Alright, excellent, thank you guys for listening. Check back with us next time and till then, bye bye for now.


Author: eweb-admin