Google Algorithm Updates

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Google Algorithm Updates

Chris and Charles discussing Google Algorithm Updates and SEO   Charles Lewis: And so Panda was huge. A lot of people were affected by the Panda Update. The Panda Update kind of really affected things across the board. Not just — Chris Burres: Yes. Charles Lewis: … not just links, not just content. It affected, you know, a lot, you know, how the whole optimization was kind of sprinkled in there. And they – even – it was right [0:18:00] [Phonetic] about Panda. It’s so huge on update that they’re releasing out different versions. Chris Burres: Sub versions all like that Panda. Charles Lewis: Yeah, like Panda 3.5, Panda 3.7 and things like that. And so my think to this day, most of the — most of the algorithm updates has some sort of Panda being in the middle [0:18:18] [Phonetic]. Chris Burres: Right. Charles Lewis: “Because you have good content and quality, they released Farmer in that same month. Hurting people using content farms, huh?” Yes, so the Farmer was for people who were, you know, just really getting content from all of these different places. Chris Burres: I’m really trying to take advantage of Caffeine. Charles Lewis: Exactly. Chris Burres: And writing tons of contents and they’re like, “Oh, okay. That’s too much content.” Charles Lewis: Yes, so — Chris Burres: And it’s kind of crappy content. Charles Lewis: Yes, just a whole of content makes no sense but this keyword reached and extremely targeted. And so you have all these contents coming to your site from all these different places and they’re like, “Okay, this is the content farm. They’re not going to value that.” And so if your site was ranking because of that sort of technique or tactic, then you are affected by the farm — Chris Burres: We actually did in some of our podcasts. We talked about people who were massively impacted by that farm update. Charles Lewis: Yeah, it was a lot of people do. There was some pretty big brand names who were actually affected by that. “In March they tried to get social right. +1 button similar to a Facebook like.” So in March 2011, that’s when we started to see the +1 buttons on the searching the results page which is pretty cool and it was kind of leads in to the next couple of algorithm updates with the +1 just like a like. What I’m saying, just like a like in functions, like a like. +1 counts as the vote pretty much. The cool thing about it is it shows the image, you know. They liked this or somebody who — who you — they Plus’ed it. That — Chris Burres: That — [Laughter] Charles Lewis: They +1 this. And so it’s pretty cool because you can see people who are in your Google Plus circles if they pressed something that you’re — that you’re debating on clicking on that. [0:20:00] Chris Burres: And that can actually affect the results. Like so when you do a search, if somebody in your circles actually Plus’ed something — Charles Lewis: Yeah and — the results show will show differently. Chris Burres: Yeah. Charles Lewis: Exactly. Mentally, I wonder how — how it would works with, let’s say I got people in my circle who I don’t favor
them. Chris Burres: Yeah. [Laughter] Charles Lewis: Hell, I hate that this page and you know — Chris Burres: Yeah. Charles Lewis: … I don’t like [0:20:20] [Phonetic] clicking this. Chris Burres: [Laughter] Charles Lewis: “Sitelinks came in August. It was 12 then they cut it down to 6.” So, that — that is when you see an actual listing and you had those, the six pack of links that will go to different pages on that site below the listing. Chris Burres: Yeah. Charles Lewis: Those are called Sitelinks. “In October came a huge change mayne, encrypted search query hurt the analytic game.” Chris Burres: Oh, man. Yeah. I was only supposed to affect 3% or something. Charles Lewis: It’s affecting — Chris Burres: 30% of a client that we had, yeah. Charles Lewis: Probably more than 30 because, you know, 33% — Chris Burres: It’s 33%. Charles Lewis: … at the last time we looked that in. Every time I’m on Analytics and I’m looking at keywords not provided is always — Chris Burres: The top, yeah. Charles Lewis: … the top phrase is always, as a matter of fact, I’ve never seen anything under 30%. Chris Burres: Yeah. Charles Lewis: And so, yeah. I understand the logic behind. It was for taking the privacy of people who are log in the Google so you don’t pass through the search data but — Chris Burres: Like you’ll do it for PPC? Charles Lewis: Yeah, do it for people who are paying. Chris Burres: Yeah. Yeah. Charles Lewis: Yeah, that’s a little, come on Google. That’s a little funny. Let’s see. Yeah. “In November release Freshness. We call it Ziplock.” [Laughter] The Freshness Update was a pretty cool one. I think it was really targeted towards industries that provide or they need to provide a level of a new content. Chris Burres: Right. Charles Lewis: You know, news or entertainment, sports, health even where — where information changes rapidly and so they don’t want to display old information. They displayed the newest information. Chris Burres: Right. Charles Lewis: And so the Freshness Update we called it Ziplock here. Just a better name for — Chris Burres: The Google should just take our lead. [Laughter] Charles Lewis: “Here in 2012, they still at it too many ads above the fold call it Top Heavy.” Top Heavy was an algorithm update. They really focus on a site that ad too many ads, frankly, so most of these baroque sites got affected by that. You know, they have a banner ad at the top and the still above the fold and you have some more kind of square ads over here and then you got a pop up ad coming over here and now this is happening above the fold before the user can get to the content. You can penalize with that. The easiest, you know, go and remove your ads. Put them below the fold. Chris Burres: And this — this really goes back to what we say regularly. As long as you’re providing a good experience to the Google user, then Google is going to like you. And if you’re providing a bad experience, eventually Google is going to incorporate in to their algorithm something to stop that, to stop you from showing up well in the search engines if you are. Charles Lewis: Yeah. And so the last one I covered in the song was “Plus Your World includes Google Plus social data.” That was the last one they did. It was very major. And so the Plus Your World search that’s when they begin to really — it tied back to the +1 button update. The Plus Your World search really began to change everyone’s results based on the search word due to, you know, how — how a social they’ve been in regards to Google Plus. So if you +1 this site, this site and that site and they’re related or linked to some other sites, then depending on what you search that will have some sort of effect on what results you’ll see. Again and it even goes a step further. People who are in my circles, the one in their circles, if they +1 stuff, similar things that they Googled ding maybe interesting to me, then my search engine results may change again which is good and bad. I think in regards to that it makes doing SEO a little bit more, I won’t say difficult but a little bit more time consuming — Chris Burres: Right. Charles Lewis: … because there’s more work you got to do now, more steps you have to do, you know. I can’t depend on the same results showing for a particular search phrase regardless of who searches it. Chris Burres: Yup. Charles Lewis: You know, now if they’re log in a Google, they’ll see something different. If they’re active on Google Plus, they’ll see some difference. If they love being active on Google Plus and have a lot of people in their circles, you know, their last results will change again. And so you have to, you know, it really forces you to add Google Plus to part of your search engine, your search engine optimization strategy. You have to be doing G+ now. Chris Burres: Right. Charles Lewis: Add that to your social media account thing. Chris Burres: Yup, absolutely. And since they’ve actually integrated the local places listings and the — the kind of traditional organic listings, you know, you’ve got to do a better job on your Google local places page as well. Charles Lewis: Yeah. Chris Burres: So let’s — so at the end of your rap and by the way, it’s really cool what he did with it because he’s got — he’s got a section where he’s teaching and he’s got him as a — as an SEO or — [0:25:09] Charles Lewis: Yeah. Chris Burres: … if you want to be kind of guy or and so, check out the video. It’s awesome. At the end of the video, he mentions some of the algorithm changes that he didn’t mention in the rap. Charles Lewis: Yeah, so like Penguin came on afterwards. They just did another one, the Penguin one kind of affected ad text. I mean not ad text, anchor text. They released several things since then like within the past three months. And so I did covered those briefly based on a part two, perhaps. [Laughter] While I wait till the end of the year and then we’ll have those contents for. But yeah, so check it out, Maybe we’ll tweet it out to those who happen to be watching right now.   Chris Burres: Very cool. All right. That’s it. You have been listening to –any blank stare? Charles Lewis: No, not really. You know, I’m just curious to see what’s going to happen after the app — IPO today. Chris Burres: Yeah. Charles Lewis: You know, that would be a blank stare regardless of how it happened. Chris Burres: Yeah. Charles Lewis: You know, it’ll be some — Chris Burres: Huge timing — Charles Lewis: … probably historic, you know — Chris Burres: I heard yesterday that the projections of devaluation of Facebook if you — if you use a multiplier base on earnings and the actual devaluation of Facebook, if you use that same multiplier on Apple, Apple is like a $2.3 trillion company — Charles Lewis: Wow. Chris Burres: … if you use that multiple. So it kind of gives you a sense because I think Apple is a couple of billion — I don’t know where they’re at. They’re not in the trillions. And so it gives you an idea of how the devaluation of Facebook has been so weird. And there’s been a lot of talk lately of is Facebook going to be gone in ten years. Charles Lewis: Yeah. Chris Burres:
Is Facebook going to be Myspace in, you know, in ten years? Who knows? Only time will — Charles Lewis: Let’s see. Chris Burres: Time will tell. Charles Lewis: Yeah. Chris Burres: There — there had been other really large social networks that have gone the way of the dodo. You have been listening to the most popular — Charles Lewis: Extinct — Chris Burres: [Laughter] SEO podcast. This has been Podcast number 149. Next one is going to be 150. I think we will have — Charles Lewis: Had on [0:27:11] [Inaudible]. Chris Burres: [Laughter] Charles Lewis: I will have — [Crosstalk] Chris Burres: Hey, I don’t have. Charles Lewis: The thing on the birthday. Chris Burres: Yeah. Charles Lewis: It’s a celebration. Chris Burres: Wooh. Yeah, maybe — Charles Lewis: Great. Chris Burres: [Laughter] Charles Lewis: [0:27:18] [Inaudible]. Chris Burres: That’s a good idea. Yeah. So come check. Make sure you check that one out. And make sure you go check out the rap, Thank you guys for listening. Thank you for making us the most popular SEO Podcast on iTunes. Charles Lewis: Yes. Chris Burres: Until the next podcast, my name is Chris Burres. Charles Lewis: Charles Lewis. Chris Burres: Bye-bye for now. [0:27:41] End of Audio

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