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[podcast][/podcast] Click Play to Listen Unknown Secrets of SEO Eleventh SEO Podcast March 13th 2009. First page of Transcription Chris Burres: Hi, welcome to the E-Webstyle Unknown Secrets of SEO Podcast.

Paul Hanson: Yes, thanks for joining us again for another fun filled edition of our E-Webstyle podcast.

Chris Burres: My name is Chris Burres. I’m owner of E-Webstyle.

Paul Hanson: And this is Paul Hanson, Sales Manager of E-Webstyle.

Chris Burres: Just for our little housekeeping, you can send us an email at Make sure you send your comments. Today is a “We don’t need your stinking money podcast.”

Paul Hanson: That’s right. We don’t need it down in Texas. Well you can keep it all.

Chris Burres: Our government turned down $555,000,000 of federal stimulus money, and amen to that. We don’t need it. We have our own program in place. We’re supporting him. Actually, I don’t know all the details.

Paul Hanson: But I’ll take it. If someone has to take it all, I’ll go ahead and take it.

Chris Burres: If we happen to lose our job, we think $550,000,000 would be just about right for us. We’d be willing to take that.

Paul Hanson: We’ll be fairly compensated. That is definitely a fair compensation.

Chris Burres: We are not the only state to refuse money, but we are the biggest state to refuse…

Paul Hanson: That’s all it matters.

Chris Burres: There’s a famous bumper sticker in Texas. For those of you who are not in Texas, I was not born in Texas, but I got here as quickly as I possibly could.

Paul Hanson: Very true, very cool.

Chris Burres: Yeeha, and the rodeo is in town.

Paul Hanson: Oh, the rodeo is here.

Chris Burres: So we’ll have to try and catch that. We’re city folk. Believe it or not.

Paul Hanson: Yeah.

Chris Burres: And there’s a huge rodeo, and we’d like to put on brand new freshly pressed jeans and go out there.

Paul Hanson: 10 gallon hats because you are required to have one if you live in Texas.

Chris Burres: So briefly about our previous podcast, we were talking about Google analytics. We were raving about everything they do. We talked a little bit about them not having API and we made our second podcast mistake.

Paul Hanson; Ohh, done, done, done, done.

Chris Burres: How did they get past our editing room?

Paul Hanson: I don’t know, but where is our editing room? Maybe that’s how it got this editing room.

Chris Burres: We mentioned last time that Google analytics does not offer an automatic emailing report, and it was our editing room quickly pointed out afterwards that it is actually available.

Paul Hanson: But it’s not something that we do, right because we give that personal attention, deliver it to our clients because I read it.

Chris Burres: Yeah. Yeah, we print them out and we actually go through either at the end of this podcast, towards the end of this podcast or in the following podcast, I’m going to go over what I specifically look at in Google analytics. Maybe to give you some idea what you should be looking at because Google analytics is so valuable, and it’s so hardy that you could get lost, and what is it that you really should be looking at.

So just so you know you can schedule, and I’m sure I haven’t looked at this feature because we don’t use it, but I’m sure, with the quality of Google analytics that you can schedule it a daily report, a weekly report. You can schedule different reports at different times, and customize your reports, and have them directly emailed to you.

As we discussed before, we find with ourselves and with our clients that an email is too easily dismissed especially if you’re doing them frequently. It’s better to take something and drop it on somebody’s desk, then you’re actually going to realize the value of our service, and look through the details, and really understand where and how well their website’s doing.

So enough said about our minor mistake. Let’s move on. One thing we wanted to point out is Google analytics will allow you to track as many websites as you want. So if you’ve got twenty websites, you can track that all in one account. Just be mindful that there is a limit of five million page fuse per month, and if you bump into that, there are other things that we can do to help you, so let us know. We’ll help you with that.

We’ve got lots of notes. You can kind of scour the internet for different tips and tricks about Google analytics. The reality of this is a lot of them are a little too technical for this particular podcast, so we’re going to skip a lot of those, but something that we’d like to track is we can actually, with Google analytics and some code from Google analytics, you can actually track very specific things like file downloads. I think we mentioned briefly last time outbound links. Did we mention that?

Paul Hanson: Yeah, I think so.

Chris Burres: So you can track outbound links and more. This is right on the edge of our teaser, which is, there is a flaw in Google analytics, and I am using the word flaw liberally, but this is touching on that, and we’ll get to that a little bit later, but just know that you can put in code, and for instance, if you’ve got, where does this fit in if you’ve got a web page, and on that web page, you’ve got a link to five different podcast? Wow, we might actually have one of those.

Paul Hanson: Or eight different podcast.

Chris Burres: Eight different podcast? Then if somebody clicks on those podcast, Google doesn’t really know that those podcast are being downloaded unless you put code on the URL link, which links to that file. Did that make sense?

Paul Hanson: Yeah, that make sense, unless you specifically tell it to track the download of this file, it will not.

Chris Burres: Correct. And we’ll get into that detail on ways around that here in just a minute. So it’s nice to be able to track those things because if you do have a page you can say, “Okay, well, everyone seems to listen to podcast number 8.”

Whatever reason they didn’t like podcast number 1, or whatever description I have trying to entice people to listen to a particular podcast, it’s not very effective, or it is really effective and we could change the text on the other descriptions for the other podcast and make that more clickable because clickable is good.

Paul Hanson: Yes.

Chris Burres: Just in case you didn’t know. Another thing, and a lot of people may not have realized this. When you go to a website, and you type in, a page comes up. And if you look in the address bar where you just type in the, you’ll see that it just sits there and has a slash, but you’re seeing a page. And then if you go in on our particular page, if you type in, that is our actual home page.

So, with the slash and with the slash index.asp, you’re showing the same page. Google actually records that as a different page, and it kind of makes sense because Google is tracking the URL, and the URL is in fact different even though it shows you the same page. That makes sense?

Paul Hanson: Yeah, and I for one, I mean, this is actually news to me because I’m thinking, I’m looking at the exact same page, but I would noticed how sometimes, at certain websites, they would have the index on the end of the site, sometimes they would not, and I’m thinking, “Hey, I’m looking at the same page, but that is true indeed. The URL is different with the actual index.html on the end of it, so it’s definitely a separate URL.

Chris Burres: So you can define a default page for your profile, and then Google will now start to track that the same, so how is that valuable? Well, oftentimes, people may come to your homepage from an external website, and they’ll come to, in our case, it might be without anything after it.

By the way, and here’s a little tip that you probably didn’t know. If you don’t put the slash after a URL, you actually create two server hits. There’s two transports of information because the first thing that happens is it goes to the server and then the server says, “I think what you mean is a slash” because the technology requires that slash. So then it comes back and says, “Yes I did mean the slash.”

So if you’re putting links in your website, HTML links, you actually want to in them with a slash, unless it’s a particular page. So if you’re sending them to a directory, it should end with a slash. If you’re sending them to a page, it should end with that page.

So you come to our home site, and you’ve got just a slash, and then people may traverse our website and then click a home button, and then when they come to a home page, it’s going to be the index.asp.

So now you’ve got potentially two…well, you have two hits of that page. Google’s going to track them differently, and one of them means one thing, and another thing means something else, so that’s the reason why you might want to keep it separate.

Paul Hanson: Uh hmm.

Chris Burres: The other is is that somebody who…now, the person I just described copies the URL and puts it in their blog. Well that URL now has the slash index.asp. So really, it is an inbound link, and you really should just combine those all together. Hopefully, that made sense.

Paul Hanson: Yeah.

Chris Burres: I feel like I’m making sense today, but not exactly sure, so you can go on to Google analytics and you can define the default page for a particular profile, and that will merge those two pages so that the slash, and in our case, the slash index.asp are now considered the same page. Wala, exciting. Actually that’s a little boring.

Paul Hanson: Yeah.

Chris Burres: Alright, so we need to get into something else. We can do this quickly. This is fairly technical, but Google analytics inherently tracks 20 search engines. If you want to add other search engines, and we really don’t have a reason why you would do that, but there may be a reason. I can make up some reasons like you’re looking at a particular…This would be more in terms of a directory. So let’s just say you’re in a medical field.

Paul Hanson: Uh hmm.

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