Google Golden Triangle for Google Maps

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This is a transcript from our 129th Internet Marketing Podcast(2nd page).

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Google Golden Triangle for Google Maps

Chris: Or, maybe Facebook did. I don’t know. And anyway, we weren’t getting much activity on it. Go — scroll down on the left and there’s questions or just scroll down in the body on the wall of our Facebook page and we have a question. And the question is interesting. “If you’re on a mobile website, how often do you go to the full desktop version of that website?” You’ve got options like always, never 25% all the time, 50, etc. So go fill that out. We haven’t got many responses. It’s just really interesting stuff to understand what people do.

So Eye-Tracking in Google Maps that — like, how many people use Google Maps for anything? Like, the only reason I ever click Maps when I’m doing a search is because I’m just looking for somebody — one of our client’s Places page to see if it’s, you know, 100% complete or not. As you know, it’s important that it’ll be a 100% complete. So I never use Google Maps except for the actual app maps on my phone in the car.

Chuck: Well, I use Maps on the web. I use it —

Chris: Yeah? From time to time?

Chuck: — from time to time, yeah. I’d like to see — well, mainly it’s for research purposes. I do SEO [00:11:07] [Inaudible] so I’m looking at different town, different areas, different zip codes. I tend to look at it from that perspective.

Chris: Right.

Chuck: Or more importantly when I’m embedding maps in different pages on websites. I don’t really use it for the sake of search.

Chris: Like a general user would use it, yeah.

Chuck: Yeah. I wouldn’t go to Maps and then search, you know, tattoo which is the example I think they used.

Chris: Yup.

Chuck: And then see which tattoo comes up. I would probably just do a regular Google search and look at the A through G listing that showed up on the search page.

Chris: Right. I think — I mean, that was kind of one of my questions. How many people used it? Now, one — and we all know people search totally in different ways.

Chuck: Mm-hmm.

Chris: Somebody may have, you know, hot linked or you know, favored it on their desktop, the Maps page and they don’t even realized. They think a Google search is a Map result search.

Chuck: Yeah, my grandmother would probably do that.

Chris: Yeah, right. So there’s certainly some people out there and this was an interesting article talking about how important it was to have things like reviews and things like images. So the first example that they use to say let’s search for tattoos near Hamilton, Ontario. The crazy Canadians always wanted to get tattoos. And then it did the heat map.

You may remember from a while back, the Google Golden Triangle which showed how important being on the first three positions — really first position more so obviously and the first three positions being very powerful when you’re doing — when you’re working towards getting on the first page of Google and actually adding value to your website or your client’s website. So they did that same heat map study and they did it on Google Maps and what they found is that if the first couple results had those extra kinds of social components.

Chuck: Mm-hmm.

Chris: A review, an image, then they tended to follow the standard Google Golden Triangle. If — and then they did the same search near London, Ontario if — and in that case, the first two didn’t have any of the social stuff. So it was just the link to the website and a brief description and, you know, for the first two and then the next one’s had, you know, like reviews and —

Chuck: — and more information.

Chris: And more information. And so it was able to skew the classic Google Golden Triangle down towards that one that had more information pretty readily. We see this with what used to be Google Boost, right, on PaperClick and it’s now Google Places —

Chuck: — Local listings.

Chris: So Google Easy Places or something. You know, automated — you have no control over at Places. And so we’re running that type of ad because it has extra fields, it has our rating. We’re working on getting a Google Shopping Cart in place because that will actually show up there that we take Google Payments.

Chuck: Well, I think it’s that [00:13:56] [Inaudible] of combination of colors, frankly.

Chris: Yeah.

Chuck: I mean, you know, usually they’ll review in things to that nature. Show up with an icon, different color is yellow, there’s blue, there’s red.

Chris: Yup.

Chuck: And you just tend to look there.

Chris: Well, it’s kind of like in the old, Yellow Pages, if you wanted it bold or italicized and you had to pay a little extra because it was clear that out of an entire page of non-bold and non-italicized text, those are gonna stand out. So really the lesson here is the same lesson that we’ve been saying over and over and over again. Make sure that your Google Local Places listing — and it’s probably just called Google Places, right?

Chuck: Yeah.

Chris: It’s not — I keep — it used to be Google Local and so make sure your Google Places listing is 100% complete. That means I think about five images —

Chuck: Ten images.

Chris: Ten images, five videos.

Chuck: Ten images, five videos.

Chris: Five videos.

Chuck: Up to five categories.

Chris: Hours — you’ve got to have your hours placed — posted, what payment forms do you take. You’ve got to have all of that information filled out in order to have 100% complete listing. That helps your ranking in the A through G and will help any old grandmother or aunt who thinks when they search Maps, they’re searching Google. It’ll help you out there. So I thought that was interesting article. And we should give them appropriate credit. It’s written by Matt McGee and it’s Eye-Tracking in Google Maps. The study shows value of No. 1 ranking and social content. So go check that article out. What do you got? You got something?

Chuck: I got this here, read the article we found.

Chris: Oh, yeah. That was a good one. It is by Todd — and my title got caught up. Google Updates — and basically — oh, and here’s a review. And he was basically talking about a lot of the things that happened throughout the year that Google did but I printed the article because a couple of things stood out. He has some business stats on here. One of the stats was 15% of Google users, Google queries come from mobile devices —

Chris: And I saw that — I think —

Chuck: — with local intent.

Chris: Local intent and, well, it even defines like the IP, right? Is it a local IP or is that some other — I guess that’s the impression that I have.

Chuck: No, I don’t think — I don’t think it was about IP. He was just saying that 15% of Google query is coming from mobile devices with those queries having local intent. That’s huge.

Chris: Yeah.

Chuck: I mean, I think for that reason itself is a reason to update your Google Places.

Chris: Yup. And, you know, go back and listen to our previous podcast about mobile versions of your website.

Chuck: Mm-hmm. And then it went on to say the awesome [00:16:46] [Inaudible] and local results and listings, the former Panda update redirected all content and, you know, really the kind of [00:16:56] [Inaudible] I’m talking about doing SEO properly. Make sure you had the right content and kind of include social because our little updates that Google is making, they kind of tie things in together. So you definitely wanna make sure you across the board handle everything.

Chris: Right, yeah. It was a good article. We’ll be actually doing our year-end review here pretty soon. And I think last year it was a two-pod — it was two podcast, yeah.

Chuck: Yeah, two podcasts.

Chris: Basically, we just go through each of our podcast throughout this year and kind of rehash details in each of those. We may thin it down a little. I think it’s still worth to, I mean, think about —

Chuck: Think ways through it. We didn’t [00:17:34] [Inaudible] on it.

Chris: Yeah. And we got about 50 podcasts in a year, right? So 50 or so. So really, there’s a lot of information to go over and it’s worth going over, you know. It’s the old factors of learning. When you repeat the information, it sticks with you longer.

Chuck: Mm-hmm.

Chris: And we know that we end up repeating information. So I found this. I thought this was interesting. It’s certainly not our particular niche. And it’s probably gonna become more and more of our niche. This is seven quick steps to Foursquare marketing. Maybe all of you don’t know what Foursquare is. Foursquare is an app that you can — all smartphone devices you can download it and really it’s the same — it has a lot of the features. It’s really the app that caused Facebook to create Facebook Places.

Chuck: Yeah.

Chris: No Foursquare, no Facebook Places. And so you can sign in to Foursquare when you pull up your Foursquare app. It figures out where you’re located, finds places around it and then you can check in to that place. And it was interesting when it first came out, it was kind of — it felt redundant because it’s almost what Twitter was supposed to do.

Chuck: Mm-hmm.

Chris: You know, I am wherever and the fact that you actually get to check in was once that made to you —

Chuck: That’s what made it easy.

Chris: What made it easier, right?

Chuck: Yeah.

Chris: I think what made it neat was that now it’s tracking you and who else’s at the same place because it really has one data position as that location and then it gives you badges and now, you know, Charles and I are competing for as friends for the most Foursquare points in — it’s every week, right?

Chuck: It’s in every week, mm-hmm.

Chris: Actually, I’ve — so we got — I think Darren Bowey is even on my list. So in the UK, I’m competing with him to see how many places I can, you know — how many places I’m checking in.

Chuck: And one thing I would like to see improved is if it would show the length of time or the time when somebody checked in.

Chris: Mm-hmm.

Chuck: It could be possibly dangerous, right?

Chris: Right.

Chuck: But I checked in a lot of places and it will say, oh, such and such is here and I don’t know this person. Or, I may know him [00:19:44] [Inaudible] right? And so I’d like to see, you know, when were they’re here.

Chris: Yeah.

Chuck: Did they just check in or [00:19:51] [Inaudible].

Chris: Right. That’s a great point. I mean, and they could write and say understand, what’s the average time you stay at a Starbucks — 15 minutes, is it 5 minutes? What’s the average time you stay at a bar? Significant and longer than the Starbucks. You know, how long do you stay at a bowling alley or a restaurant? So then — it probably has some of that built in to it. Maybe not just enough. By the way, if I were single, I would be using Foursquare till I have backup information. Do you know Tom?

Chuck: Yeah.

Chris: You’re the one — I met you once through Tom, who I see as your friend on your Facebook — on your Foursquare profile that you checked in here.


Author: eweb-admin