Google Image Search Update

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This is a transcript from our 148th Internet Marketing Podcast(3rd page).

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Google Image Search Update

Charles Lewis:             So — so kudos to Google for this particular update. It’s been needed and thank you. And then the second part was reasonably size images or high quality landing pages. So if you have a great landing page and you — and you did your images right, you have nice images then you’ll just get rank higher. That’s an initial [0:16:10] [Phonetic] what that means. The next one indexing symbols. I thought that was pretty cool as well. They call this one Deep Maroon. I wonder who [Laughter] at Google makes up the name for —

 

Chris Burres:               Deep…

Charles Lewis:             I understand the reason for naming…

Chris Burres:               Yeah because — yeah.

Charles Lewis:             You know, because you have to name it.

Chris Burres:               Which update are you talking about?

Charles Lewis:             Yeah.

Chris Burres:               3.196.4.

Charles Lewis:             000-1, right?

Chris Burres:               [Laughter]

Charles Lewis:             And that one is —

Chris Burres:               Oh, that was so much better than 000-2 because that one has just left us in the cold. [Laughter]

Charles Lewis:             Yeah. [Laughter] And so — so this one Deep Maroon was about indexing symbols like keyboard symbols. And so they would understand that we generally ignore punctuation symbols and queries based on analysis of our query stream, we now start up to index the following heavily used symbols, the percent sign, dollar sign, slashes, quotations, the @ symbol, the hash tag or pound sign, the pluses and they will continue to index more symbols as used as much.

Chris Burres:               That’s cool.

Charles Lewis:             This is huge for guys doing social media marketing and it’s tying in to your SEO. So if you are #SEOPodcast148, now Google is indexing a hash tag.

Chris Burres:               Right.

Charles Lewis:             And so and to how and the who [0:17:29.0] [Phonetic] twist that. Let’s say — let’s say, if you’re watching right now, then let’s run a test. Bill, I know you’re watching, go ahead and tweet that with the link to the podcast and according to this update, we should be able to search —

Chris Burres:               And find it.

Charles Lewis:             … hash tag.

Chris Burres:               Yeah.

Charles Lewis:             And not just this one but we should find his tweet, the one I did and whoever else did.

Chris Burres:               Well and I think that because that phrase is so unique, you wouldn’t have a problem finding that anyway.

Charles Lewis:             You would probably find it anyway. Yes, so maybe —

Chris Burres:               Just SEO Houston.

Charles Lewis:             SEO Houston, maybe include some spaces. Differentiate to some and I want — I’m curious to know what shows there when we search for it.

Chris Burres:               Because if you search for SEOHouston altogether versus #SEOHouston, Google is saying that we’re now giving you different results.

Charles Lewis:             Yeah.

Chris Burres:               And so, that’s pretty cool.

Charles Lewis:             And so, I mean I think it’s cool. A lot of — especially for branding. There’s a lot of companies or people who are branding their Twitter profiles now. So you know, I mean we joked about this last year some time that yes, start calling me @chuck.

Chris Burres:               @chuck. [Laughter]

Charles Lewis:             You know, my new name is @chuck. And so I think for companies who maybe have some photo symbol in their logo, maybe a dollar sign or @ symbol or something like that in their company name, then their branding online will be improved. So I thought that was pretty cool as well. Other changes they had worth reading, were more accurate shorten answers. They have a Freebase. I’m not didn’t really use Freebase before because I thought it sucked. And so maybe this has improved. Listen, the codename was Porky Pig [Laughter] and — and yeah, I’d just want to say this.

Chris Burres:               [0:19:11] [Inaudible]. That’s all folks.

Charles Lewis:             Yeah. [Laughter] We’ve updated the sources —

Chris Burres:               That’s if you like — [Laughter]

Charles Lewis:             And it was Looney Toons in a while and it is.

Chris Burres:               [Laughter]

Charles Lewis:             But that was short answers featured to rely on data for Freebase. This improves accuracy and makes it easier to fix bugs. And so, you know, they’ve given some better information out there so people want to use it whether it’s – I’ve just lost my whole train of thought — database-driven information. And that’s what Freebase — I mean I liked the last one here, improvements to freshness. We call it Ziplock.

Chris Burres:               Yeah.

Charles Lewis:             And so —

Chris Burres:               And you know, I Googled Ziplock, there are other people using that too.

Charles Lewis:             Wow.

Chris Burres:               I don’t know.

Charles Lewis:             First.

Chris Burres:               I’m assuming it’s from our podcast.

Charles Lewis:             Probably so. Should be.

Chris Burres:               7,000 downloads a week, 59 countries.

[0:20:03]

Charles Lewis:             Probably.

Chris Burres:               [Laughter]

Charles Lewis:             I’m claiming that.

Chris Burres:               Yeah.

Charles Lewis:             And so the improvement they called was we’ve lost an improvement to the freshness that was very helpful but it cost significant machine resources. At the times I have it to roll, I have to change only the news related traffic. This month, we routed off for all queries. And so basically, the freshness update was an algorithm update geared towards displaying the latest results or the newest information about whatever topic you search.

Chris Burres:               First rank.

Charles Lewis:             First. So you know, and the example we used at the time was if the Olympics had coming around and you’re searching for anything Olympic news, it would makes sense for the Olympics four years ago —

Chris Burres:               Just show up at the top.

[Crosstalk]

Charles Lewis:             So yeah, you need to see the newest or even playoffs that are going on right now. We’re looking for who won the game last night between Lakers and Denver, then you know, I would like to see last night’s score and stats rather than game one scores and stats.

Chris Burres:               Yeah.

Charles Lewis:             And so, you know, the freshness update makes sure that the late information that was —

Chris Burres:               And makes sense that they applied it to news first right?

Charles Lewis:             Yes, it is.

Chris Burres:               Because that’s where you’re going to be looking for your freshest contents, anyway.

Charles Lewis:             As anybody rolled it up to the news [0:21:16] [Phonetic]. So those were algorithm updates for the month of March. I already have a list when they came up April and so we’ll cover those next week.

Chris Burres:               Cool. Great. [Clapping]

Charles Lewis:             Oh, got some blanks stare.

Chris Burres:               Oh, blank hold on.

Charles Lewis:             Yeah.

Chris Burres:               That was good?

Charles Lewis:             Blank with those — with the map makes a change.

Chris Burres:               Yeah. [Laughter]

Charles Lewis:             And so blanks stares goes and Google if we’re talking about Google. Google Plus. So they released the Google Places newer updated version.

Chris Burres:               Google Plus updated —

Charles Lewis:             Version.

Chris Burres:               App?

Charles Lewis:             … app for — for your phone on iOS. So it is — [Laughter]

Chris Burres:               On iOS?

Charles Lewis:             You know, for Apple. So there’s not — they didn’t do it —

Chris Burres:               Android.

Charles Lewis:             … for Android. [Laughter] They did it for Apple.

Chris Burres:               Wow.

Charles Lewis:             You know. Yeah, Google.

Chris Burres:               Wow.

Charles Lewis:             I would have thought that, you know.

Chris Burres:               You would be playing with it on your own platform and then migrate it over to Apple.

Charles Lewis:             Yeah, I would think that, you know, since you have to have a Google account to use it, it would only makes sense to do it on Android at least first.

Chris Burres:               Yeah.

Charles Lewis:             But, yeah. So —

Chris Burres:               Wow.

Charles Lewis:             Next that you guys looking for us, maybe behind the radio [0:22:26] [Phonetic] in the next few weeks —

Chris Burres:               Kick in the chins.

Charles Lewis:             Yeah, kick in the chins, yeah. [Laughter]

Chris Burres:               I can’t even do it. All right. Is that it?

Charles Lewis:             That’s it.

Chris Burres:               It’s been a kind of a brief podcast. Thank you guys for tuning in. This has been the — one episode, one great episode of the most popular SEO Podcast on iTunes, also the most popular internet marketing podcast on iTunes that is because of you. We really appreciate you. We’ll get to some more Facebook stuff. We’ll get to some more, hopefully, there’ll be some more reviews. If you want to write a review, if you get any value out of this podcast, please go to iTunes, create an account, write a review and if you choose to send us an e-mail and you could do that at podcast@ —

Charles Lewis:             e-webstyle.com.

Chris Burres:               And send us, let us know that you just submitted a review. We’ll be looking out for that. If you’re in another country, let us know what country you’re in because the reviews are actually divided by country.

Charles Lewis:             Yeah.

Chris Burres:               And I must say that the people in Spain are brutal. [Laughter] And apparently, we are right next, just in Spain.

Charles Lewis:             Wow.

Chris Burres:               Yeah. So you have been listening to the most popular SEO podcast on iTunes. Thank you very much. Until the next podcast, my name is Chris Burres.

Charles Lewis:             I’m Lewis.

Chris Burres:               Now.

[0:23:45]                      End of Audio

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