Google+ Local Pages and SEO

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This is a transcript from our 156th Internet Marketing Podcast(3rd page).

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Google+ Local Pages and SEO

Charles Lewis:             Have ten images. Uh huh. And so the question got asked, you know, or how — how will Google Plus Local pages affect the SEO? And so in a couple of ways. One of the things they did differently was the Local Plus pages now have a — well your Google Plus page now has a — a local tab. And so if you’re like me probably don’t frequent Google Plus that often, I’m trying to make more effort on that. [Laughter]

Chris Burres:               Right.

Charles Lewis:             But now when you go there, once you get over the new layout that they released, along left side, there is a local page and it’s cool because the icon for it is the actual pin from Places page —

Chris Burres:               Right, right.

Charles Lewis:             And so you – that’s how you access the Local page. So look for that and make sure all your information is complete there. Another thing that they changed the Zagat reviews.

Chris Burres:               Right.

Charles Lewis:                         So no more — no more stars.

Chris Burres:               Right.

Charles Lewis:             Right? There is no more 1 through 5 stars. They have the Zagat review data there and they kind of replaced the whole five-star system.

Chris Burres:               I wonder if they use the Zagat reviews in the appropriate places for like, you know, restaurants and I don’t know, maybe tourist spots versus, you know, like our Local Places, Zagat is probably not writing a review about E-Webstyle and they’re probably not writing a review about tax attorney XYZ if they’re just staying with their own or they’ve just incorporated whenever there is a Zagat review available they incorporate it.

Charles Lewis:             Well what I understand is that the Zagat reviews are incorporated when available but I believe it ties in to the Google users so you can update the Zagat database with your own review.

Chris Burres:               Oh, wow.

Charles Lewis:                         Because again, that’s — it’s still a user-generator review.

Chris Burres:               Right.

Charles Lewis:                         And so, you know, yeah, no one comes here. [Laughter]

Chris Burres:               Yes.

Charles Lewis:                         So they wouldn’t be able to review for — for E-Webstyle on Zagat.

Chris Burres:               Right.

Charles Lewis:             Google Plus Local pages had been integrated in to the Google Search, Google Maps and Google Mobile. And so this is — those three places right there are where you really want to be if you’re a local business and so you definitely want to make sure that you have that Google Plus Local page set up. So how do you set that up? Let’s get in to some actions you need to take. First thing, if you already have a Places page, your old Places page that was migrated. All of them haven’t been migrated is a process they’re rolling out. And so if you have one and it hasn’t been migrated, then keep it up. Make sure all the information are up to date and make sure all of your contact information is there.

Make sure if you have multiple addresses those are there. Upload as many images as possible because when they migrate it, you want all that information to come over to the new one. If you haven’t and it says here, be careful to set up your Google Plus page using the — okay, so this is if you have a Places page already and it verified but you want to kind of go ahead and set up the local pages well, then make sure you use the same e-mail address. This is key. Make sure you use the same e-mail address for that Local Plus page that you use for your Google Places page.

Chris Burres:               Right.

Charles Lewis:             That way you won’t definitely drop the ball and if they happen to migrate before you complete it, all of the information will definitely go across.


Now, if you don’t have a Google Place page then, go set one up [Laughter]. You’d just need to go to and begin to set that up. I’m willing to bet. I haven’t even try this but I’m willing to bet that that will probably redirect you to —

Chris Burres:               G Plus —

Charles Lewis:                         … Google Local —

Chris Burres:               Yeah.

Charles Lewis:             Yeah. So go do that and then take the same steps you would do on a regular Places page. Add all your images. Choose the correct categories. Make sure that those categories or the right keywords to each category. Don’t, don’t put a ton of keywords in your titles and things like that because that kind of confuses Google in regards to which your company name is because that’s what they really focused on and what you do. Save your descriptions and categories for your keywords. Brand your company, title name, things like that, use your company name. Make sure you use phone number in your Google Plus Listings that contains the area code of the city you’re in. Yeah, so for us, I was — we have 713. We were in Houston and that the days are coming up to —

Chris Burres:               Right.

Charles Lewis:                         And it’s a Houston holiday, 7-3rd, July 13th.

Chris Burres:               I didn’t know that.

Charles Lewis:                         Yeah, local on – some of the rapper deal [0:21:15] [Phonetic].

Chris Burres:               Oh cool.

Charles Lewis:                         Yes, 713. So well make sure the right area code —

Chris Burres:               Here we have 3. 281? I guess that’s not really —

Charles Lewis:                         Yeah, yeah like – yeah —

Chris Burres:               You do 281, that’d be January 28th?

Charles Lewis:                         Huh?

Chris Burres:               You just switch the 1 —

Charles Lewis:                         Oh, it’s not.

Chris Burres:               [Laughter]

Charles Lewis:                         Okay, yeah.

Chris Burres:               Now, I know more about the hiphop underground than I ever did before.

Charles Lewis:             Here’s a cool one here that I wasn’t actually doing, I will start doing. In the website field for your listing, instead of putting the link to your home page with a slash, put a link to your content page.

Chris Burres:               Right.

Charles Lewis:             Or a location’s page more importantly because it has a higher effect. Google understands it. This page will likely contain an address that should match and if you’ve met embedding that said, “Google map on your contact page, get the map that shows up from your Places Listing and that way they’ll — they’ll be in sync. Incorporate keywords or upload as many pictures as possible. The last on here was start beefing up your presence on the site. So yeah, if it’s Google Plus and you’re probably like me and a few other people, I don’t – Bill uses it. I’ve seen you’ve been using it a lot more lately. You have to start using this. [Laughter] You have —

Chris Burres:               Yeah.

Charles Lewis:             … to really start adding people to your circles, getting another people circles —

Chris Burres:               All around —

Charles Lewis:                         … communicating —

Chris Burres:               Yeah.

Charles Lewis:             … doing things like that and that way, you know, the presence you have, the more information is on there, the more social it is. I’m pretty sure the higher your ranking will be. One of the things that the article mentioned that I forgot to mention was that overtime, right now, you can’t merge them —

Chris Burres:               Right.

Charles Lewis:             So for some people have a Google Plus Business page and now they have a Google Plus Local page, two separate pages and right now, you can’t merge them. And so you have to kind of maintain both until Google allows that merge to happen. And the good thing about having the Local page is that it will allow you to be more social and tie in with other networks.

Chris Burres:               Right.

Charles Lewis:             So for example, a force going to [0:23:26] [Phonetic] check in, it could happen on your Google Plus Local page and so you want that on your Google Plus Business page —

Chris Burres:               Right.

Charles Lewis:             … which you can’t have that until they merged. So set them both up. Use them and then hopefully, will roll out and merge it pretty soon. So that was it for today, Google Local.

Chris Burres:               Cool.

Charles Lewis:                         And Google G Plus.

Chris Burres:               Good stuff, well, you know, Google is always changing and this is a major change.

Charles Lewis:                         That’s huge.

Chris Burres:               Huge, in fact, this could be our — I don’t know if we use it for Algorithm Cataclysm or use it next time because it is. It’s that significant and you know, the impact that Google Plus Places, Local Places, is going to have is going to be significant. So… actually we got a little blank stare.

Charles Lewis:                         Definitely a blank stare to the news. Let’s get blank first. Yeah.

Chris Burres:               That was good.

Charles Lewis:             That’s a good blank. That’s a good blank. Blanket this guy here, so this guy, Michael Shane Hagger, dude, 34 years old, a dude from New Zealand. He’s on a [0:24:29] [Inaudible] police got one assault for his arrest. So the New Zealand Police, they — they posted his picture on Facebook and he liked it. [Laughter]

Chris Burres:               [Laughter] Woah, that’s — when you fell in a middle of the crime when he liked —

Charles Lewis:                         He liked it and commented. His comment was ‘Hoo rah’.

Chris Burres:               [Laughter] That’s crazy.

Charles Lewis:                         Yeah, so Michael —

Chris Burres:               I think I know that there was a subpoena about that liked. [Laughter] That’s hilarious. Where do that —


Charles Lewis:             Yeah.

Chris Burres:               Where do that like occur from?

Charles Lewis:             Yeah, that’s that they — they said they haven’t found him yet. He went and deleted it and everything else but yeah. Once you do it, it’s out there, man. So…

Chris Burres:               That’s grating. All right —

Charles Lewis:                         Blank stare at him for liking his warrant.

Chris Burres:               Is it the same as the blank stare on people – leave it – it’s like blogging in to their Facebook account while they’re burglary in your house and then leaving — you know, [Laughter] leaving themselves log in. Where coming to get you or see you soon. You have been listening to the most popular SEO and internet marketing podcast —

Charles Lewis:                         Yes.

Chris Burres:               … I think of all time is what Adam —

Charles Lewis:                         Yes.

Chris Burres:               … Adam told us, of all — of all time. Was it boom ba yeah [0:25:44] [Phonetic]?

Charles Lewis:                         What was it – Ali boom yeah, yeah [0:25:47] [Phonetic] —

Chris Burres:               Yeah, yeah.

Charles Lewis:                         Yeah, that was it.

Chris Burres:               So thank you, guys for tuning in. Thank you for making us the most popular SEO podcast and internet marketing —

Charles Lewis:                         Of all time.

Chris Burres:               … broadcast of all time. [Laughter] Until the next podcast, my name is Chris Burres.

Charles Lewis:                         Charles Lewis.

Chris Burres:               Bye-bye for now.

[0:26:03]                      End of Audio

Author: eweb-admin