This is a transcript from our 95th Internet Marketing Podcast(3rd page).
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Google Local Places Off Page Criteria
Paul: So the last couple ones. I was like, well you know, these are good things to look out for, but they’re not going to affect your Places rank. So, that is on-page. That is all —
Chris: Are we done? Is this our last podcast on an on-page —
Chris: — for Local listing?
Paul: Well, yeah, close. We’re going to get to off-page listing criteria. How are we doing on time?
Chris: We’re — go fast.
Paul: Okay. Off-page listing criteria. Basically, the first thing — that’s off-page, that was on-page — the quantity of citations for major data providers and IYP portals. This was of very high importance. So, how much information you’re getting from trusted websites, like —
Paul: Internet yellow pages like yellowpages.com, CitySearch, Yelp, Foursquare. How many of these they have? Basically, everyone says this was of high importance at 3.53, which is believe one of the highest —
Paul: — things you can have. And there’s a great quote that I just pulled from Tom Crandall. It says, “This most powerful off-page factor is web citations. Aside from well-known trusted directories and data providers, web citations from vertical directories and local directories such as local.com, atlanta.com are highly recommended.”
Charles: Yeah. It’s basically submit-to directories.
Charles: Find the best ones. If they’re paid, pay for it. It’s worth it in the long run and it’s a great way to build in —
Paul: Yes. So the quantity has to–
Chris: So that helps your SEO anyway. So you should be doing that for SEO —
Paul: You should be doing that for your SEO.
Chris: — and your Local Places.
Paul: Now here’s the way that I took it. It says the quantity of citations for major data providers and IYP portals. And it says how — this is an off-page criteria, but remember we’re talking about your Local listing. So I’m in — what I questioned is, do these listings — should they link to your website or should they link to your Places page?
Chris: I think they probably should link to your website.
Paul: I think they should.
Chris: Google is kind of just agglomerating to that information.
Chris: So it’s the contextual road.
Paul: Agglomerating. Yes, I don’t know what that means.
Chris: [Laughs] So, the contextual relevancy —
Chris: Google sees that this business is listed on this other directory with this address. Yes, the information we have is good. Check.
Charles: Yeah. And they have value because all the news links are going there.
Chris: Yup. Okay.
Paul: The next one says the general importance of off-page listing criteria. And basically, what this boils down to is Google doesn’t want information — Google doesn’t trust information about your company that’s on your website.
Paul: ‘Cause I’m the bomb.
Charles: Yeah. They think you’re lying.
Paul: You know what I’m saying? If you go to paulhanson.com, this is not a website, at least I don’t think so.
Paul: Yeah, you know, and I talk about how great I am. Google’s going to be like, all right whatever. This is you and you wrote this about you so…
Chris: Let’s see what other people think.
Paul: And that’s the best way to describe it. So Google says let’s see what other people think and then they go to other incredible websites like directories and CitySearch to find that info. So, it is important off-page — your off-page listing criteria is important. Another person — Brian Combs says “Links aren’t the –“ [Laughs] “Links aren’t the panacea…” because I thought said penis.
Paul: Links are not as important as they used to be in SEO, but they help. Citations are critical. So links are losing importance. These off-page criteria, these other things that we just discussed are increasing in performance. So if you’re not on Yelp or Foursquare or ubl.org or Whitespark, get on these things.
Paul: Next, quality of citations from other data providers. This goes back to the quantity of citations.
Charles: Oh yeah, same thing.
Paul: Same thing. It is of equal importance. What I found out was that the quality of the site is more important than the quantity that you have.
Paul: So getting a link from…
Paul: The DMAZ is much more valuable than getting a link from —
Chris: Paul Hanson’s directory.
Paul: Paulhanson.com ’cause I don’t give links, fool.
Charles: [Laughs] Yeah, yeah.
Paul: Trying to date me for my link juice.
Charles: [0:33:15] [Indiscernible]
Chris: Date me for my link juice. Oh yeah.
Charles: I was like where are we today man? I was like ,okay, my brain has been clicking new song, link juice is come in.
Chris: I like that.
Paul: Yes. The next two we’ll talk about the quality and quantity of unstructured citations, same thing. Just get them, you know. I didn’t quite understand the difference — what unstructured citations were. I know what a citation is, a reference from another credible site. But quality and quantity, again you want — the quality is better. Google values the site that gives you the link more than they — you know, you want the big page rank link rather than a million small page rank links.
Paul: A million is still good, but you want quality over quantity. The next one, quality of inbound links in the website. I think I’ve kicked that dead horse.
Chris: The horse is dead.
Charles: Yeah. It’s dead. What’s the word? Ob– obli– I can’t… How would you say it?
Paul: I don’t know. [Laughs]
Charles: I’m sorry.
Charles: It came to earlier then I said it to him.
Charles: And then now I can’t think of what it was.
Charles: No, that’s not it.
Charles: Was that it? I don’t know.
Charles: Okay, keep moving.
Chris: All right. There is a language podcast. I’m sure you can go find that if you’re looking for actual –
Charles: I can’t remember what he said.
Paul: The next one Chuck’s going to have go into because I didn’t know what it was.
Paul: I don’t know what that means.
Paul: I still don’t know what that means.
Charles: It sounds like you mean it…
Paul: Next one, the quantity of MyMaps on which your business is included.
Chris: Oh, I’m sick of it.
Paul: I’m like, what is MyMaps? M-y-M-a-p-s.
Charles: MyMaps is basically an application that Google did to allow you to embed maps from the Google maps page onto any other website or blog or wherever you want to embed it at.
Chris: Can’t you also save MyMaps? Like I’ve got MyMaps when I’m signed in as me and so it’s saying, how many people have your business in their MyMaps directory or their MyMaps list. So, that makes sense. Yeah.
Paul: I’ve never heard of —
Chris: Do you convince people to do that?
Paul: Oh yeah.
Chris: Like I don’t have any MyMaps right now.
Chris: And if you can convince people to do that, obviously it would have a —
Charles: Well apparently, it didn’t do that well with the launch.
Charles: I mean it’s been out for quite a while and, you know, you don’t have any.
Paul: I just heard of it today.
Chris: He had to Google it.
Paul: The one thing I took from this is Steve Hatcher, whatever, says —
Chris: Everyone’s name is whatever.
Paul: Yes. I say you know, like why people even have last names.
Paul: He says, “Use- generated content be it MyMaps, KML files, Geotech images and videos appear to be giving a big boost lately.”
Paul: So. All I took from this, user-generated content is becoming more important.
Chris: So you need to add to MyMaps link on your — whatever contact us page or whatever page you have about finding you.
Chris: That list looks really long.
Paul: We can kind of skip through this. It says, product, service keywords and inbound links to your website. We’ve already kicked that horse. Why are they breaking this stuff down?
Chris: Into the minutest form.
Paul: Locations, keywords, and inbound links to the website — okay.
Charles: Make your link text the keyword.
Chris: There you go.
Charles: In short.
Chris: I’ll tell you what. Google Mr. David Mihm, M-I-H-M, and do the rest of them.
Paul: We’ll go to this last two. All right, it says, I like this one, tagged photos and videos and associated with your business, this is on your — no, not on your Places page, but just associated to your business, having tagged photos. Everybody knows you can’t get — your listing isn’t complete unless you have photos and videos.
Charles: You should be tagging photos anyway.
Charles: But you know, if you follow that practice of tagging all your photos and your videos with keywords that are related to your business, when you do add them to your Google Places page, they are intact.
Paul: Yes. Here’s some quotes that I read from this one that I love. Mike Ramsey, “The most underutilized citation sources.” Andrew, “One of my favorite cheap tactics.” Steve, “I’ve been doing simple additions like adding photos, videos, and it made — seen changes go from number one to number four, probably because the listings seem active and trustworthy.” So…
Paul: Yes. Do it.
Charles: Do it.
Paul: And then the last one. Quantity — and it’s a huge one right now, the quantity of location service check-ins to your business. How does this affect your Local Places page? Listen, we always talk about Yelp, Foursquare and check-ins and Gowalla I think is one based out of Austin, Texas. I just discovered today. And how does that affect your Places listing? I’m going to say… I don’t know.
Charles: I would say positively —
Charles: — because I believe that Google’s probably ranking that check-in probably equivalent to a review.
Charles: And so —
Chris: Because you’re not going to check in at some place you don’t —
Chris: I won’t say where you don’t check in, but you don’t check in there.
Paul: Here’s a great line I read. It says, “This is probably the biggest change I’ve seen in 2010. It makes sense as these new Geotargeted check-in services show real people and verified data points, and visits for search engines to incorporate in the local algorithm.” Another guy, “The more check-ins, the more times your listing could be crawled, the most citations that you get.” I think this is a very positive data.
Paul: Now I have read that Google doesn’t care whether it’s positive or negative; the review or the check-in or whatever.
Paul: They’re just–
Charles: There’s action.
Charles: Yeah, it’s just an action.
Paul: So, get reviews and check-ins to your website.
Charles: Now if you’re getting bad reviews, your know [0:39:25] [Indiscernible], don’t —
Chris: Try and take care of those.
Paul: Yeah. I’ll tell you what I did this week. I checked-in at work. I cheated so shut up. [Laughs]
Chris: I should do it too.
Charles: Blankstare News here.
Chris: Oh, Blankstare News, all right. So we’re done. We’re done?
Paul: Yes. We’re done.
Paul: That’s so blank.
Charles: Okay, yeah. Listen, this stare — that stare goes to those people who were in front of the Verizon store at 6:30 this morning —
Paul: For the iPhone 4?
Charles: Twenty-two degrees outside.
Paul: Come on man.
Chris: Twenty-two in Houston. So we’re not talking like twenty-two in Colorado, Dean. It’s not a big deal. We understand that, we get it.
Charles: Yeah. Twenty-two degrees —
Chris: It’s not really that cold.
Charles: — is like…
Chris: People are afraid their arms are going to fall off at twenty-two degrees in Houston.
Charles: And they had a line of people in front of Verizon store for the iPhone.
Paul: Dummies, men. Sorry.
Chris: They wanted that heater app.
Charles: I want to do a quick shout-out to SEO jokes man –@SEOjokes, funny dude, man I’m following you. I’m loving what I’m seeing. Shout out to Nicole Burger, I appreciate you. GoogleIsMyBoyfriend, I’m following you too. Checked your blog out, you blogger, punch in the face. I don’t hit girls, but —
Charles: — I’ll tell you, WordPress around here.
Paul: You have a joke, we have a joke from @SEOjokes. He has some pretty funny jokes.
Charles: Oh, the one about — I like the light bulb one.
Paul: Ah yeah. But that’s kind of hard to tell. Tell it anyway though.
Charles: The light bulb was… I forgot. How many SEOers does it take to change a light bulb? Is it light-underscore-bulb, light-hyphen-bulb, light —
Charles: — dot bulb.
Paul: Yeah [Laughs]
Charles: Space bulb. It was funny. You had to read to it.
Charles: It’s funny when you read it. If you do SEO content, you’ll understand.
Chris: Let’s put a link to that on our Facebook so you guys can find it when you actually listen to this.
Chris: Thank you guys for tuning in to the most popular SEO podcast on iTunes. Again, twitter.com/ewebstyle, Facebook.com/ewebstyle. Send us an email —
Chris: Podcast@e-webstyle.com. You can get a free website analysis. Go to any page on our website and there’s a short form. Just fill that out and we’ll get back to you. I think we got a little bit of a backlog, but get in before the backlog gets worse.
Chris: Thank you guys for tuning in. My name is Chris Burres.
Charles: With two D’s.
Paul: With two D’s for a double dose of this pimping.
Charles: Charles Lewis. Oh man, agglomerated–
Charles: –signing off.
Chris: Bye-bye for now.
Paul: Bye you all. [Laughs]