Google Places Optimization

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This is a transcript from our 143rd Internet Marketing Podcast(2nd page). Find a link to listen or subscribe, below.
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Google Places Optimization

Charles: Oh, well since I’m talking Twitter, first of if you’re in front of Twitter right now or would you chose Facebook or anything like that. Go ahead and tag us at e-webstyle. Let us know that you’re watching this hashtag SEO Podcast 143 and to tag us at the website, I will— we can retwit you or whatever we want to do. The reason I use hashtags in gplus and in facebook even though they’re not— Chris: They don’t support it— Charles: Support it. Chris: Right. Charles: Because I think eventually they will. Chris: Yeah. Charles: You know what I mean and if you would have realized that if I use a hashtag in a Facebook post or a comment and then I turn around and searched, well not in Facebook, I haven’t notice it there but I have noticed that in gplus and if I turn around and search for that hashtag— Chris: Like Google Search for it, yeah. Charles: Google Search for those full results will show. Chris: Yeah. Makes sense. Charles: And so— and so, yeah, hashtag SEO Podcast 143. Talk in Twitter, punch in the face @justinromack. So he hit me up then he asked a couple of questions so we will answer those briefly. One of them was about places. How do you get your places to rank for certain key places? We’re not going to address that. First thing first, complete your profile— Chris: One hundred percent. Charles: One hundred percent. Chris: Probably 110 because I add a little bit extra. Once even it— we even with it so it’s 100%. There’s probably I think space for another image— Charles: Something. Chris: Space for another video, a little more text so but at a minimum, it’s got to be 100 what Google considers 100 complete. Charles: Now, for our 2-day question, we’ll have four certain key phrases. So what— what you do is first of, make sure you use the categories that— that Google placed its page on already list for your answers. Then they give you an option to add more categories, custom categories. Those custom categories should be keyword friendly and to have two what you offer. Chris: Right. Charles: And then yes, so do that then yes. Fill out everything and frankly, make sure your site—your site is optimized well because as we’ve talked about on— Chris: Right. Charles: The last Podcast that your places’ face can show up with the internal link to your current website and so you, your paid places’ face tag so we complete and your site need to be optimize fairly well. The 2nd question was, how do you deal with negative publicity and I’m kind of shortening it, and I gave you a longer explanation. Guy has some bad press about his business since then, their desk partly false— Chris: Right. Charles: And you know but its doing the search is whatever what comes up. Chris: We have a good- in our Google Places page. One of the reviews is this service sucks. Charles: Yah, from Moe. Chris: Something like that from Moe, yeah. Charles: Yeah. Chris: So the way you deal with that is you— rough— go ahead. Charles: You call him and you say, you see more bust there. [Laughter]. Moe, over there. Chris: I’ll get you [Laughter]. Charles: Now what you do is you have to suppress it. I mean the only way you can you the bad pub is to get more good pub and so unfortunately, bad pub travels faster than good publicity does but I would, I would pursue better reviews— Chris: Or write comment. Charles: Yeah. Chris: Right because you’re—- Charles: They definitely respond to it. Chris: Respond to that better links. Charles: With links. Get other industry people you know whose best and people who have maybe an authority in a certain area who have a publication that people tend to read. Have one give you positive comments and reviews on it and over begin to kind of over shadow the bad pub but make sure you address the bad pub. When people do see, they also need to see your response. Chris: That’s reputation protection. Charles: Yeah. Chris: Yeah. Charles: So hopefully— hopefully that helps, take our words for work and let me know how they worked up. Chris: You know I forgot to give the tip from last Podcast. Charles: oh pwoh! Chris: Yeah was that, that wasn’t a PITF, that was pwoh, which is the sound that you get when you kick somebody in the shins. [Laughter]. The tip was spend— Charles: I thought you got to— ouch. [Laughter]. Chris: That, too. There’s the sound and then the response. Spend time on your relative altertag to improve surf visibility. Charles: Yeah, an altertag. Briefly, we talked about that last week. That is when you search for something and then your search engine results pages shows you listings and next to those listings you may see an Avatar. Avatars are usually poor from your Google Plus profile and what Google is doing is saying, well, what is happening is they’re showing you Avatar because that’s proof that you authored that particular article and so in order to do that, you have to go— [0:15:05] Ch
ris: Go back and listen to the Podcast.
Charles: Well, we called it— we called it the Bermuda— Chris: Bermuda Triangle. Charles: No, that wasn’t it. Chris: Well, its there— it’s started as the Bermuda Triangle of something— what do we call the relative author of Bermuda Triangle. Charles: Okay. Chris: I wrote in down. [Laughter]. Charles: What is it but I’m— you didn’t have to do that. It is the day you’d make sure your search engine listing a little more visible. Chris: Yeah, well, you’ve seen it where, you know, it may— maybe there are a couple of authors with their Avatars and using their Avatars or pictures of the actual author and those listings standout. So, take the time to go back and listen to Podcast #142, figure out—frankly, you can Google it—figure out how to do relative altertag and make sure it’s done properly. There’re ways to test it and then when your results starts showing up for those pages that you’ve actually spent the time to do the relative altertag on, your little Avatar or an image of you will show up. Charles: Since I had few articles here, we’re kind of short on time, so I’ll— would you do this one. Chris: Okay. Charles: This is pretty cool. I put in a search engine journal for Melissa. How to maintain a good relationship with your SEO and we affirm. [Laughter]. Charles: Yeah, I know that. Chris: Pay bill. [Laughter]. That’s step 1. Charles: Yeah. Would you consider— you put a few things on here and what are the things I like to highlight is that first of, make sure that the firm you’re dealing with is reputable— Chris: Yeah. Charles: Make sure that— that they actually know what they are doing and that it’s worth, you know, crying the bill— Chris: Yup. Charles: You now, know— do your research. Do your research on any company you deal with of any sorts or whoever, make sure that you’re happy, going to have a happy working relationship and that— which they know what they’re doing. Chris: Yup. Charles: So one of the things you say is number 1 was the show respect. The more the better. You know, we have the skills to create a foundation and we should respect that. I agree but what—the one thing I didn’t really like about the article was that it was very one-sided. Chris: Yeah, it doesn’t, yeah, because I think you should use Reagan’s trust and verify, right? Charles: Yeah. Chris: I respect you and I also want to see results. [Laughter]. Charles: So I think this is, most of this should be in two-way street. You know, who’s— we should respect the client. Chris: Yeah. Charles: Right, you know, because they’re after all they’re business owner, they’re coming to us and so we’ve got mutually helping each other. Chris: Good way to deal with clients. I—in the book The E-Myth, it says the client is not always right and it is our job to make sure the client feels like he’s right. Right, so that pulls it because everyone’s like, you know what, the client isn’t always right and people keep this mantra of all the client’s always right. No. They’re not. [Laughter]. And you should make them feel like they are right and that resolves all conflict. I think that’s a great way to approach it. Charles: Number 2 is don’t be condescending. When you have behaved in a condescending manner, you doom the relationship. I’ll agree with this. I haven’t experienced it here. Chris: I think it’s more likely to go the other way, right? It seem— it seems like an SEO firm is more likely, you know, you get a really talented SEO guy who, you know, who just release all these ducks in a row. He knows how to just knock it out of the park and you might sit with somebody who doesn’t much. It’s more likely he’s going to be condescending to the client so. Charles: What I noticed I haven’t experienced that here but at previous firms I worked at, clients who have some familiarity with SEO, right, they’re going to be forward and frankly, they think they know it. Chris: Right. Charles: They all talk to you like, you know I know more that you— I’m paying you to do this, go do it blah, blah, blah and so I mean, don’t do that because it won’t work. [Laughter]. Remember, you have responsibilities, too. Yes, if you’re a client and you come to us, I need your picture, I need your content, I need to know, I need you to have this conversation with me about your business, I need to know you’re target audience, I need to know your demographic, I need to know what you want to accomplish, you know, throughout the term with this contract and the next 3 or 4 years after that. You know, I need to know these things so, so participate. It’s your responsibility to give that information to your firm. Number 4, don’t be an evil or texting bully. People who— I get those, you know, and what, I’m quick to place a phone call immediately. Chris: Right, yeah. Charles: You know, they’ll email me, beat me up and man, when I call you— Chris: Be nice to me, yeah. Charles: You know how was your day, you know. Chris: Yeah. Charles: No, I don’t do that. It’s not a good look. I don’t do it, don’t do that. Chris: Yeah. Charles: Manner. Let’s see here. Don’t expect hand holding in unlimited time. Chris: Yeah. [Laughter]. Charles: Because you know I agree with this one but I think it’s based on a client. If we get, we get a lot of business owners who frankly aren’t experienced with internet marketing and so even though it’s more time consuming and even though the amount of time spent may not be equal to what we’re charging them frankly, it’s still worth doing a hand riding it. You know, just for the sake of educating the client and really it’s building that relationship. [0:20:00] Chris: well and the goal is you do that in the beginning and you educate the client a little bit more and you know, that kid of tapers off as that relationship continues. Charles: Yeah. Don’t treat your SEO or wheel marketing person like an employee. It’s the vendor. I think you should look at it as a vendor. Chris: Yeah. Charles: You pay UPS to ship your stuff. You know you pay Comcast for your internet services. You pay your web people for your marketing and so, you know.

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