Google Plus and SEO

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This is a transcript from our 131st Internet Marketing Podcast(2nd page).

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Google Plus and SEO

Chuck: Yeah. “SERP Google Plus, SEO and Google Accounts.” Frankly, this is — I think this is what the change where Google was adding the Plus One feature to the Google results. And you know — this has probably been six months since then. And I feel like it. It works similar to Google Likes.

You know, if you’re on other sites and they happen to have the Google Likes — Facebook Likes badge on them then you can see which one of your friends liked it and so it’s pretty cool, man. I saw yours one day [00:14:49] [Inaudible] Plus — Chris Burres Plus One this. I think it’s pretty cool and whether — what sort of effect it has on search engine optimization, frankly, I don’t think it does. I think the bigger effect is user based.

Chris: Yeah.

Chuck: If I’m logged in to my Google account, they’ll probably show me results that people I’m associated with have Plus One.

Chris: Yup. And I think it may —

Chuck: It have some.

Chris: Yeah. I haven’t seen any specific evidence of it and I think it probably is gonna have an effect because as a good example, if Google knows that some of your buddies have liked that particular link and they’re page two of a search result, it just makes sense to bump that up for you so that you see that.

Chuck: But that’s just for me.

Chris: Right. Just for you, yeah.

Chuck: Because I’m logged in. What about you who aren’t logged in?

Chris: Yeah. And so the overall SEO effect, none. You’re exactly right. And user experience effect, yeah, some.

Chuck: Yeah.

Chris: Then our job would become to find friends of potential clients and make sure that the friends of potential clients “plus one.”

Chuck: Or we will keep on moving — but we have a client who does the glass and you know, that affects —

Chris: Windshield replacement?

Chuck: Yeah. And so I sent them and I told him to put this script — this text in your reply to clients after you service them.

Chris: Yup.

Chuck: A link to your Google Places page and ask for a review. Frankly —

Chris: Plus One us?

Chuck: Plus One us.

Chris: Yeah.

Chuck: You know, so I’m going to send a note and tell him to add that too.

Chris: The next three, we have “What budget should I allocate for Social Media?” “Social Media and the –”

Chuck: All of it.

Chris: “– Industrial Sector,” and “Facebook Survey and SEO.” So I know we had a Facebook survey out. I don’t remember what that survey was at that time. This one was — there’s a particular article that we read that was talking about the usage of social media and really kind of the synopsis was in industry. So if it’s heavy machinery industry or whatever, they use LinkedIn. So if you’re in an industry that is just industrial which I don’t even know —

Chuck: Or in corporate. I’m not quite sure how they use LinkedIn, but they do. That’s what the number said.

Chris: And they intend not to use Facebook and so it’s more retail, well, this Facebook industry and you know, tractor sales, granger, that kind of thing. They will be using LinkedIn.

Chuck: I did read some numbers yesterday that said most — in 2012, most businesses will — the average social media budget will be 10% of the market.

Chris: Mm-hmm. That makes sense. Actually, I was at a business planning — anybody tweet — I was at a business planning event yesterday planning on the next quarter for E-Webstyle. And I asked the business coach there, guy by the name of Bart, I was like, what budget in general — because he works for the log business — what budget do you typically allocate? What percentage of revenue? I know for instance here in Houston, there’s a huge furniture sales guy who has the cheesiest commercials you could possibly imagine. He calls himself “Mattress Mack” and —

Chuck: I thought you were thinking about the other guy.

Chris: And he sells a ton of furniture. I mean, $40 million plus of furniture out of two locations. And I think his number is 15% right off the top. I get a sale, 15% goes directly back into marketing. And Bart made a really good point that it’s got to vary across the industry. And, in fact, we need to know that number because we should be telling our clients, “Hey, in your industry this is how much people typically allocate towards marketing.” And then you were saying 10% of that goes towards social media.

Chuck: Towards social. Yeah. I thought you were talking about the [00:18:55] [Inaudible]. Have you heard of this commercial?

Chris: No, I haven’t heard that one. All right. We’ve got “First Link Priority, WordPress and SEO.” I have no idea what that is. “Industrial Social Media” and “Reddit, Hootsuite, Foursquare and Quora.”

Chuck: Awesome title. [00:19:14] [Inaudible] in SEO, we use WordPress for majority of our clients. It’s really a case, we won’t go into them [00:19:20] [Inaudible] on WordPress. Technically, it’s just easy to use. Well, for us, it ranks well.

Chris: Easy for SEO.

Chuck: And they have great plug-ins, which is what we get into. Right now, we’re raising all in one. What’s the new plug-in?

Chris: It’s ultimate SEO.

Chuck: SEO Ultimate. Great plug-in, great features.

Chris: Ton of features.

Chuck: Yeah.

Chris: Crazy.

Chuck: Punch in the face to you guys. So yeah, I think that’s it.

Chris: And then, Reddit, Hootsuite, Foursquare — we’re just talking about probably inbound links. They’re good places to get inbound links. Make sure you’re on Foursquare. Quora is kind of a — it was an ask — Yahoo had an Ask.com or something and Quora has come in and it’s really doing a good job in that space. And so go out and ask yourself a question and give an answer in a link. That’s — we’ve done that once or twice. I think we’re going for the bottom here, right?

Chuck: Yeah. “CTA, USP, SEVO, Podcast,” “Freelance Writers, SEO Matt Cutts,” and “B2B SEO vs. B2C SEO”. CTA, USP, SEVO, basically, Bing and SEVO, Search Engine Visitor Optimization, that’s a term we coined here at E-Web and basically CTAs and USPs kind of fall under that category.

Chris: Yup.

Chuck: And it’s really tough in discussing the whole art if you will of converting site visitor — into conversions and paying clients.

Chris: Yup.

Chuck: You use a USP to do that. You need second proposition. You know, your CTA, your call to action — what do you want them to do when they get there? How fast do you want them to do it? And the whole SEVO is maximizing those two things and then also —

Chris: — good graphics, warm graphics, we tend to talk about having [00:21:07] [Inaudible] bodies in the images. Yeah, so all part of SEVO and the kind of the key things that are easy to focus on frankly are the CTA and the USP.

Chuck: Some of the behind the scenes things would be, you know, the click path. How many clicks does it take them to your desired action. If it’s the forum, frankly, a forum homepage. That way they don’t have to click a [00:21:32] [Inaudible] and get out. They’re already there.

Chris: Yup. And then freelance writers. You got to be careful if you’re using freelance writers. There’s lots of places to find them. And frankly, we do use freelance writers from time to time and we tend to reword —

Chuck: Yeah, after we get it.

Chris: — 10% to 50% regularly because it just — it’s hard to get somebody who’s writing well for both the client and for SEO. And it’s an art form so we let some of the heavy lifting go off to a freelancer and then we’ll clean it up. Next is “What is a Bounce Versus Time on Site?” “SEO Service, What Should I Expect?” and “Most Popular Internet Marketing Podcast.” Got to get some ads and some keywords for our podcasts. Bounce versus time on site, this was a discussion that we had on [00:22:29] [Inaudible] count for bounce. Like when is a bounce? And it turns out that time doesn’t get included into a bounce.

A bounce is literally, I came there even if I spent 30 minutes and I left off of that one page, that’s a bounce. Time on site is something different where Google recognizes the first click and then it recognizes the last click. It could be an exit, if they’re tracking that certainly. And it could just be the last click and then again if you sat there for 30 minutes on that last page because you’ve left your computer, that 30 minutes doesn’t count. It’s the time from the first click to that last click on that site. The theory at that time was, oh, maybe it bounces if they stay for less than 10 seconds or whatever. No, that’s not true.

Chuck: Well, yeah, it was 30 seconds. It’s what we had always thought it to be. But then we came across some Matt Cutt’s videos and he said otherwise.

Chris: SEO [00:23:26] [Inaudible].

Chuck: [00:23:28] [Inaudible].

Chris: Yeah, definitely [00:23:28] [Inaudible]. One of the things that we implemented early on when we started SEO was sending reports and making sure that those reports were the actual keywords that we had defined and were targeting for our client. Because what we found is other SEO companies will actually give you — they happily give you a report and show you keywords on the first page. And those keywords aren’t the keywords that you —

Chuck: — that you agreed to.

Chris: — contracted for them to work on. We also often give a collateral report which is those keywords that are doing well which are probably — because of us — but we always give a report of the actual keywords we’re supposed to be targeting and show the progress of those keywords as they’re moving up in the pages — in the page ranks. Let’s see, what do we got next?

Chuck: Most Popular Internet Marketing Podcast.

Chris: That’s ours, right? And that’s because of —

Chuck: — you, you over there, you that’s watching who is debating on [00:24:28] [Inaudible]. Keep watching because — because of you.

Chris: I have a great time in my networking meeting on Tuesdays. I usually go in and I take some city from around the world where somebody has downloaded our podcast. The city for today is Dubai. So that was cool.

Chuck: Yeah. 3,000 rial every week.

Chris: Yeah. We’re in 3,400 downloads a week of our podcast. That’s awesome.

Chuck: “Panda Content Scrapers, Outranking Original Content”. By the way, PPC, Microsoft [00:24:59] [Inaudible] SEO. Panda Content Scrapers and Outranking Original Content, this — we saw an article where the lady they had been doing original content — they’re content got scraped and then frankly, searched for certain phrases that — who stole their content was ranking higher than they were. And this was because the Panda update was to prevent that.

Chris: Right. So basically what it is, is you need to — when you put fresh content, if you think that if it’s happening to you, basically, when you put fresh content, you should upload Webmaster tools and [00:25:36] [Inaudible] that index your site again. You probably only really need to do that if you know that this particular issue is happening before scraping [00:25:46] [Inaudible] outranking you.

But it is true, Google figures — does its best to figure out who the originator of the content is and then throws everybody else on the supplemental. So it could happen to you that if you’re writing fresh content, somebody else scrapes it quickly and gets their site indexed before yours, Google very likely is gonna think they’re the originators of the content. How about PPC, Microsoft adCenter, why should you use it?

Chuck: Because it’s cheaper. Frankly, I do spend a lot of time on pay-per-click management and most of our clients would try to max out on being first in regards to adCenter and then [00:26:30] [Inaudible] for AdWords. I mean frankly, it’s usually 70/30 maybe 80/20. Because Bing doesn’t have that much traffic in comparison to Google, it’s not hard to max out that in their budget. So we do that first. The cost for click is cheaper. And frankly, a click is a click. If they come from Google, if they come from Bing, it’s still a potential client.

Chris: It’s still a highly targeted potential client. And the nice thing is you can export — we tend to make our ads in Google and then they export really nicely into —

Chuck: You’re giving them my secrets. Yeah, create them in AdWords, post them, let them go under review, export them, import them into adCenter. It’s the same exact criteria.

Chris: Done. And then I think Australia SEO — we were —

Chuck: We were — some questions.

Chris: Yeah. We were just talking about the nuances of language I think and you know, do I need to have a different version. And really, you probably don’t need to have a different version. You just be aware that if your target is Australia — wherever you happen to be, make sure that, you know, they speak — there’s some dialects, there’s some differences in the usage of words.

In fact, I was talking about it last night at a mixer. And we were talking about — there’s things — most of them are bad so I really don’t want to say them. I can certainly say like, you know, and this is true in England. A fag is a cigarette. “You want to go puff on a fag” has a whole different meaning in the city of Houston. Yes, it does in England and Australia and New Zealand. There’s probably one other that I’m missing.

Chuck: I know that.

Chris: It’s a totally different meaning.

Chuck: DIGG, Reddit, SEO.

Chris: Yeah. DIGG, Reddit and SEO. So again those were I think more about inbound links.

Chuck: Yeah. More about [00:28:32] [Inaudible]. So you know, Bing so exactly and directly getting the contents in and have the links come back to it. There’s value there, whether those sites pass link juice or not. The fact that they posted there and they’re shared, they’re being read, Google is tracking how social your articles are moving around the internet.

Chris: Well, we’re not going to get through this stuff.

Chuck: Yeah, I know. The “SEO Title Tags and Alt Tags,” two of the most important things we’re doing page SEO.

Chris: Halloween SEO, I think I was just going after that, yeah. It’s actually SEO-ooh. All right. “Handle Multiple Gmail, Yahoo, Hotmail using only Firefox.” Oh, I gave this — this is a cool little trick. In Firefox, you can actually have — what is it — profiles. And so you can have two different Firefox windows open and because choosing a different Firefox profile, you can actually be logged to separate accounts. Oh, the Gmail now —

Chuck: They switch accounts.

Chris: Yeah. That’s sweet.

Chuck: Shoutout to Google.

Chris: Good job.

Chuck: Punch in the face for finally addressing that. You know, this has been an ongoing problem.

Chris: Yeah. yeah. And I still don’t know exactly how you can use that profile trick if you need to be in multiple ad centers or you know, that kind of thing because I don’t think that the ability to switch is gonna address that especially if you need to compare them side by side. “How to promote your Facebook account,” what we said is by giving something away and as we were recently reprimanded by Ryan McLean. You know, the reason to go our Facebook page is because Darren Booy has created a really awesome badge. It’s a punch in the face badge so go check out that punch in the face badge.

Chuck: Yeah, go see that. Yeah, shoutout to Darren.

Chris: Yeah, go check it out and leave a comment on the punch in the face badge because I’m sure, you know, Darren doesn’t get paid for that so any kind of cool comments — he’d really appreciate that. We got to start blowing through these. “SEO Best Practices Podcast.”

Chuck: We talked about that already.

Chris: Yup.

 

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