Google shows click count on Sponsored ads

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This is a transcript from our 111th Internet Marketing Podcast(2nd page).

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[podcast]http://ewebstyle.podomatic.com/enclosure/2011-07-31T13_47_38-07_00.mp3[/podcast]

Google shows click count on Sponsored ads
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Google shows click count on Sponsored ads

Chris:                           Apparently, we’re not running commercials so we get to do it — we get to do what we want. You’re supposed to be happy. “Keep up the great work. I just found you guys last and I’ve been listening to all your episodes in 2x speed.” So let’s slow down so you hear this.

 

Chuck:                         Let’s do it at triple times.

 

Chris:                           He’s at episode 82 now and should be caught up in a day or two.

 

Chuck:                         Wow!

 

Chris:                           Now that’s what’s up.

 

Chuck:                         He’s at episode 82 and should be caught up meaning like to number —

 

Chris:                           Up to 110, yeah.

 

Chuck:                         In two days?

 

Chris:                           Yeah.

 

Chuck:                         He’s beasty. Shout out to Podcast Brainstormer.

 

Chris:                           Yeah, he is killing it. And thanks for that. Really we’ve never had anyone or even kind of come up with our own justification other than we just enjoy it for having that fluff period, if you will. We call it the Gino time limit.

Chuck:                         Yeah.

 

Chris:                           I like this one. The title is “I like it so much I actually told a friend.”

 

Chuck:                         We appreciate it. Tell them to go like us.

 

Chris:                           Mom4Rock. “This podcast has taught me so much about SEO. It’s an easy listen that didn’t bore me to tears or put me to sleep. It even makes me laugh.” I know. This is crazy. “Who would have thought SEO could be entertaining. Thanks for all your knowledge and help. I guess I’m officially out of the SEO closet.” So we’re —

 

Chuck:                         Who is that? Mom4Rock?

 

Chris:                           Mom4Rock.

 

Chuck:                         What’s up, Mom4Rock? We appreciate it.

 

Chris:                           Yeah. I guess we’re responsible for another person being —

 

Chuck:                         Coming out of the closet.

 

Chris:                           Coming out of the closet. I can say that coming out of the closet.

 

Chuck:                         Yeah. I got to take that SEO just so no confusion later.

 

Chris:                           Yeah, exactly. Just want to make sure. I don’t want to be quoted as having come out of the closet.

 

Chuck:                         Come out of the closet, exactly.

 

Chris:                           Not that there’s anything wrong with coming out of the closet. All right. Here we go. So we got a Google testing display of click counts on paid search. I found this on search engine land. Let me see if I can find some text so you guys could find that article. The author was Pamela Parker. The title is “Official Google Testing Display of Click Counts on Paid Search Ads,” June 16th. You guys will be able to find that. Really all we need to talk about is just our impressions because we get it. The only discussion I saw there of any value was it says, for instance, one of the clicks was 156,000 clicks for this advertiser.

 

Chuck:                         Yeah.

 

Chris:                           So what’s interesting was that for that ad or for the advertiser that was the debate in that particular situation.

 

Chuck:                         You can’t see what we’re looking at but what’s happening is in the sponsored ad column under the sponsored ad Google is listing the stats basically how many clicks this particular advertiser got and they’re showing numbers, you know, 156,000, 59 mil — oh, yeah, that does say million.

 

Chris:                           Yep.

 

Chuck                          59 million —

 

Chris:                           — 900,000.

 

Chuck:                         Yeah so —

 

Chris:                           Well, clearly that’s Nextag and not that ad, right? Because Nextag is a huge website. So we ended that debate. I don’t know if they figured that out on their own. So they’re just showing how many times that particular advertiser has been clicked. Now, the question I would have now is that how many times an ad they’ve had has been clicked?

 

Chuck:                         Or is it that particular ad?

 

Chris:                           Well, it’s definitely not that ad because this one is like ProShield air purifiers, right? 59 million searches. That’s probably like two years of searches for that.

 

Chuck:                         Well, yeah, and it says for this advertiser.

 

Chris:                           Right.

 

Chuck:                         My problem with this, Chris, is that what about the new guy?

 

Chris:                           Yep.

 

Chuck:                         You know, the new company who is a new business. They just get into AdWords. They came to us where we’re doing a PPC campaign.

 

Chris:                           They’re a good company.

 

Chuck:                         They’re a good company.

 

Chris:                           They do a good job.

 

Chuck:                         Legitimate, operate with integrity but they’re new and so that’s going to have like one click compared to 156,000.

 

Chris:                           Yeah, yeah, it is a little uneven. Well, and the other thing is Nextag is a great example. So if we did a search for air purifiers, Nextag may sell a lot of them and may have a whole lot of clicks. But one company may have more product options at better pricing and that could be their entire focus. So if you only do air purification, you’re going to have less clicks than somebody who sell — like Amazon who sells everything, literally everything. So yeah, there’s a disadvantage in that regard. I agree. I think it’s going to go the way of the dodo, which is a way, by the way.

 

Chuck:                         The way of the dodo?

 

Chris:                           It is. It’s actually gone. What else did we have? Did we have anything else?

 

Chuck:                         Yeah, you gave me this one.

 

Chris:                           Oh, yeah. So what is that one?

 

Chuck:                         A Portrait of Who Use the Social Networks In The US. This is another article by Greg Finn, and I’ll post this on Facebook so you guys can check them out and in that way you can kind of follow what we’re looking at.

 

Chris:                           Hey, while you’re checking out the articles that he’s posting there, why don’t you like us?

 

Chuck:                         Yeah.

 

Chris:                           Because we have — how many do we have, 140 likes? Which I’m excited about. I think that’s great and we’d like it to be significantly more. So this is — yeah, this is interesting. We always like stats and we always like to give our interpretation of stats. I think most of this is going to be no duh kind of stats, right?

 

Chuck:                         Uh-hmm.

 

Chris:                           The change in numbers. This is percentage of social network users, right? Is that what SNS means?

 

Chuck:                         Yeah.

 

Chris:                           Social network sites, okay.

 

Chuck:                         By age.

 

Chris:                           By age. Interesting.

 

Chuck:                         Yeah. I mean it’s no surprise that 18-22 is the highest one.

 

Chris:                           Actually, they’re not. It’s 23-35. Look at that.

 

Chuck:                         Yeah.

 

Chris:                           What’s not surprising is —

 

Chuck:                         My age group.

 

Chris:                           Yeah — is the 65 and up is — they’re not using it at all.

 

Chuck:                         That’s like — yeah.

 

Chris:                           Like one grandma accidentally ended up on a social networking site and then got thrown in the stats. Yeah, so the actual big number is —

 

Chuck:                         Young adults.

 

Chris:                           Yeah.

 

Chuck:                         Not teenagers.

 

Chris:                           23-35. Look at that. And then it looks like the percentage actually decreased for 18 to 22-year-olds. That’s a little weird.

 

Chuck:                         Well, and then — we’re looking at the chart. The chart is showing us from two years ago, 2008 and then 2010.

 

Chris:                           Right.

 

Chuck:                         And so all of the numbers decreased — whoa, no.

 

Chris:                           I think they just leveled out because it’s a percentage.

 

Chuck:                         Yeah.

 

Chris:                           Yeah. So more and more people are using it. It’s not skewed as much towards 23 and 35-year-olds. By the way —

 

Chuck:                         23-35, so that’s like your almost college graduate or —

 

Chris:                           Just recently — yeah.

 

Chuck:                         Or people my age, yeah, you know. Wow! Okay, now I’m through with that bad no more. I mean because I was heavy on social and — all right. Cool.

 

Chris:                           Yeah. So you’re not outside of the norm by that much. All right. From 2008 to 2010, the ratio male to female of users was 47% male, 53% female on social media sites. I believe it.

 

Chuck:                         Yep.

 

Chris:                           Now it’s 44% male, 56% female. It’s a little counterintuitive because it’s technical like, you know. So it’s computer and all that but it’s social.

 

Chuck:                         Yeah, and you would — but the social is this one.

 

Chris:                           Yeah.

 

Chuck:                         And I think the marketing takeaway here is that when you’re doing a social media campaign and you’re tying it into your SEO and you’re linking everything to your website, keep in mind where your target is socially. I mean the numbers say more females than men, right? And so if you have — let’s say you’re selling handbags and you’re targeting women, then it’s in your best internet to kind of attack social heavy because that’s where they’re at especially from ages 23-35. And so this type of numbers help you establish where you should be spending your money socially and how you should target it.

 

Chris:                           We have a — there’s a friend of mine who owns a company called High Heel Junkie and she’s actually the person that’s given us — we’ve kind of modeled some of the stuff that we do here in terms of social media after stuff that she’s doing with her website. She’s doing really well. She’s crazy high-end high heel junkie and she’s doing really well.

 

Chuck:                         I purposely have not shown Kim this site.

 

Chris:                           Oh, really?

 

Chuck:                         Yeah.

 

Chris:                           I don’t think it’s going to be in my best interest to show her this site.

 

Chris:                           Let’s be honest. Is it really in anyone’s best interest other than our friend, the owner?

 

Chuck:                         Yeah, right?

 

Chris:                           It’s definitely in her best interest. All right. So age and then which social media? There’s a whole lot information there.

 

Chuck:                         Yeah. And then I was looking at — I was surprised. That’s how you knew this article. They went back kind of for it because MySpace was even included.

 

Chris:                           But it still gets such a — there’s a lot of traffic on MySpace still.

 

Chuck:                         There’s a lot of traffic.

 

Chris:                           I don’t use — I’ve never — I don’t know if I ever created a MySpace page.

 

Chuck:                         I did.

 

Chris:                           Javier, did you ever create one?

 

Javier:                          What is that?

 

Chris:                           MySpace page.

 

Javier:                          I think so, yes.

 

Chris:                           Okay. Yeah, he doesn’t even know if he actually created one.

 

Javier:                          I have one, yeah.

 

Chris:                           Oh, he does. He does have one. We also had something called like Hi5 or something which was another social media that’s done well and not in America so…

 

Chuck:                         Yeah, MySpace it was — I had one. I was part of that whole craze. I mean — because I make music.

 

Chris:                           Right.

 

Chuck:                         So it’s good for that. I could put my PayPal links on there and they worked well. Then I stopped using it. And then recently, as a matter of fact maybe three months ago I go to check it out. I got an album sale and I check in analytics and it’s like Whoa! With MySpace link. So I go to MySpace. They reformat it. Everything. And so now all that customization I had once did is all out of place. My background was brown and black and green and blue and it was like I logged out.

 

Chris:                           Yeah, abort.

 

Chuck:                         Oh, no.

 

Chris:                           First you wonder, “How did I get that album sale with my website looking like this?”

 

Chuck:                         Looking like this. And number two —

 

Chris:                           And second, you’re happy for the album sale and you’re not going to fix.

 

Chuck:                         Nothing. I’m out completely, and put that on the top of my list of things that I need to get done that probably won’t get done.

 

Chris:                           That probably won’t. It will never get done. It’s not even — it’s under the honeydew list, right?

 

Chuck:                         Yeah.

 

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