Growing during a Recession with SEO

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[podcast]http://ewebstyle.podomatic.com/enclosure/2009-10-19T20_51_11-07_00.mp3[/podcast]

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Unknown Secrets of SEO

Tenth E-Webstyle.com SEO Podcast Feb. 27th 2009.  Second page of Transcription

Paul:           Yeah, if I could butt in there, I think there is one thing that from a sales perspective that I ran into a lot.  Why I think that analytics are running some type of analytic software so important?  A lot of business owners that are new to the internet or new building websites will take the approach.  If I build it, they will come.  Just because you build their website…I mean, if you don’t set it by now, it does not mean that you’re guaranteed traffic or people are going to go there.

 

                  I mean, you are going to get some traffic because you’re probably going to make your homepage your website, and every one in your business is going to visit your website.  But just because you go doesn’t mean they will come in, so web a lot are any type of analytical software is going to help you find out who, what, when and where about your website.

 

Chris:          Yeah, and you probably get traffic because you’ll be handling out business cards…

 

Paul:           Yes.

 

Chris:          …if you’re smart and you bother to make a website then you’ll actually going to have that printed up on your business cards.  We’ve talked about if you got a truck, it would be easy on your truck, whatever it’s going to be on your forehead.  This is about promoting your business, and that’s what we do here, we promote your business.  By the way, maybe this is a good time to stop.  You read the news.  Maybe you watch a little TV when you’re visiting somebody in your case, Paul.

 

Paul:           That’s an OFK.

 

Chris:          And all you hear is just depressing news after depressing news’s.  this person’s getting laid off, recession this, recession that, and we actually had a meeting here the other day at E-Webstyle, and we put it to a vote, and it was actually unanimous that we have all decided not to participate in the recession.

 

Paul:           No sir.  Not today, or not this year, or not ever.

 

Chris:          Not this recession even if it’s a year, or two years, we’re not going to participate, and this one we decided.

 

Paul:           We’ll catch the next one.

 

Chris:          Yeah, thank you for the offer.

 

Paul:           Yeah.

 

Chris:          Please check back to those on the three sessions.

 

Paul:           You all can keep that recession.  We’re good.

 

Chris:          And we’ve also decided, well, there are probably other like minded people out there like us who are just choosing not to participate on the recession and would like to not just back down the hatches and survive this…

 

Paul:           But grow.

 

Chris:          But grow, exactly.  That’s how we’re kind of protesting the recession.  We’re actually going to grow during the recession, and we’re here to help those other companies who want to grow.  We’re not putting our heads in the sand, we’re not ostriches, or trying to be ostriches, and not aware of what’s going on.  There are a lot of companies out there that are hurting.  There are a lot of people out there that are hurting.

 

Paul:           Uh hmm.

 

Chris:          We’re aware of that and we understand that.  People are going to lose customers.  Even if you have a good business model or a good business plan, you provide good service, some of those customers are actually going to participate in the recession.

 

Paul:           Yeah.

 

Chris:          And may fall by the wayside or at least may cut back drastically the amount of your service they use.  So we understand those companies that we fastidiously say aren’t going to participate in the recession or are going to survive the recession are those companies that are putting in place things to replace those customers that they’re probably going to lose.  You know we had an understanding here.  We will probably lose some customers to the recession.

 

Paul:           Uh hmm.

 

Chris:          We also have an understanding we need to replace them, and we need to replace them faster than we are losing them…

 

Paul:           Exactly.

 

Chris:          …so that we can actually grow.

 

Paul:           So we can continue growing.

 

Chris:          So we’re here to help you with that, and we’d love to hear any feedback.  If you’re choosing to participate in the recession or you’re not choosing to participate in the recession, let us know.  You can email us at podcast@e-webstyle.com, and enough about the recession.

 

Paul:           Alright.  Google analytics, what is so sweet about Google Analytics because we talked about it all the time?

 

Chris:          Wow, you know, a better question might be what is not so sweet about Google Analytics?  I’ve used a lot of different software.  My introduction is just kind of making my own webpage early on and trying to follow statistics and see what happens was Webalizer, and it’s a nice tool.  It’s free.  It was the best kind of free product on the market at that time.  There are two other.  Let’s not forget about a WSTATS and analog.  Those are a couple other freebies.  I’ve never worked with those much.  I’m probably going to turn them on on our website just to track something.

 

Paul:           Just to see what’s happened to them.

 

Chris:          Because there is one, I hate to say it.  There is one failing of Google Analytics.

 

Paul:           Are you serious?

 

Chris:          Yeah.

 

Paul:           Is that possible?

 

Chris:          Yeah, there is actually one.  We’ll get to that later.  That will be our little teaser.  We’ll get to the problem with Google Analytics at least in our case, and the truth is, there are hundreds of solutions out there, but we’ll talk about that a little later.  Let’s talk about the good stuff right now.

 

Paul:           Okay.

 

Chris:          You know, one of the things Google Analytics is free, so from the price comparison, it just blows away Webalizer.  Just totally blows it away.  It has the ability to track everything that we’re just talking about.  Why do you want analytics?  Where does the traffic comes from?  How long does the traffic stay on your website?  Where did they go when they’re on your website?  Do they go through and do they do the call to action?  Can we actually track the call to action?  In case of E-commerce, can we actually track the value at the end of the process?

 

Paul:           And the answer to that is yes actually.

 

Chris:          So almost any question you could imagine having out there about Google and about your website and traffic, you can answer with Google Analytics.

 

Paul:           What about that thing that we talked about right before we started the podcast like the timeout teaser?

 

Chris:          Okay, so there’s one other thing is we’ve got a list here of some interesting things about Google Analytics, and one of them is that we can actually change the link of time that Google Analytics waits before timing out.  And Paul…

 

Paul:           I was like why would you want to time out at all?

 

Chris:          Yeah, your kind of concept is don’t time out.  You’re going to kill the customer whatever.  What they’re really talking about is the web is an interesting; the software you write on the web has some particular challenges because what you see on your browser is not directly interacting with the server.

 

                  For instance, when you’re running a piece of software on your computer, it’s real time running on your computer, and it’s holding variables on your computer, and whenever you press any button, your computer knows what’s going on.

 

                  In the case of the web server, it actually sends you information so you’re looking at this web page.  If you look at it for one second or ten minutes, there’s a part of the server that does know.  Okay, so I sent this page a while back, but it doesn’t know if you’re still looking at it.

 

                  When you scroll up and down the page, that doesn’t require what we call a server hit.  You don’t have to tell the server, “Hey, I’m scrolling down the page now.”  It’s like when you’re looking at a word document, you don’t have to open the next page.  The whole thing opens up once you are scrolling up and down, so the server doesn’t know what you’re doing.

 

                  So if you understand that concept, then you also understand I could actually close my browser, and when I close my browser, the server wouldn’t know.

 

Paul:           Uh hmm.

 

Chris:          There is no piece of information that sent back to the server saying, “Hey, this guy was on this page and he closed this browser.”  In fact, there’s nothing that even say that if you are on that page and you went up to the address bar and typed in a new URL.  So let’s say you’re on the E-Webstyle website, and you go in, and you type in msn.com.  There’s nothing on MSN that says the last page we were at was E-Webstyle, and there’s nothing on E-Webstyle that says the next page we went to was MSN.

 

                  Now, if I had a link on our web page to MSN, then both our E-Webstyle server and the MSN server would know I clicked out of E-Webstyle on this link and I arrived at MSN from E-Webstyle.  So, any question about that?

 

Paul:           That makes sense.

Author: eweb-admin



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