Halloween SEO

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Eighty-Second Internet Marketing Podcast October 29th 2010. First page of Show Notes

Halloween SEO

Chris:                           Hi and welcome to the Unknown Secrets of SEO podcast! Today we’re actually here without Paul. He is having a couple of technical issues getting here. We miss him.

Chuck:                         We miss you, Paul. Hope you get here. Call you later.

Chris:                           And we actually know he is actually tuning in. So Paul, how’s it going? Nice to see you.

Chuck:                         You’re probably laughing right now.

Chris:                           And I hope you’re having a good chuckle. Yes, it is the Halloween edition of the Unknown Secrets of SEO podcast and we are here in some costumes. So you need to check out the video if you’re not watching this live right now.

As always, we want to talk a little bit about what we said last time. Last time we were talking about CMS.

Chuck:                         Content management systems.

Chris:                           Yup. And the tip that I decided to write down for that was take your time, do your research, get the right CMS for you and your business.

Chuck:                         Yes, that’s important.

Chris:                           ‘Cause there are a lot of CMSs out there. In fact, we even came across one today. I think you ‑ not today but this week that you’ve seen called Peach. Was it Peach?

Chuck:                         It was yeah, Peach, Peachy or something like that.

Chris:                           They do a little Peach, a type like Peach.

Chuck:                         Mobile plug-in, not an actual CMS.

Chris:                           Perch.

Chuck:                         Perch, yeah. That’s what it was.

Chris:                           Yeah. Well, I think in what we say, there’s a short little video on their front page using Google Perch CMS and you’ll have the information that you need about it. And there’s a little video on the front page so it’s pretty easy. There may be some applications for some of our clients and we probably won’t be jumping into it in any big way but there are…

Chuck:                         Yeah, no point in there right now.

Chris:                           There are a lot of CMSs out there so take your time, research, Joomla, and in fact we’re going to continue our discussion about CMS after we talk about the news. And I’m a little excited and I’m a little sad today.

Chuck:                         Okay. Okay.

Chris:                           I’m excited ’cause we have a listener in Johannesburg, South Africa.

Chuck:                         Johannesburg.

Chris:                           Is that awesome?

Chuck:                         That’s extra awesome.

Chris:                           That goes right there so apparently it’s a stone’s throw from Botswana. We have a listener in Gaborone and in not too far from ‑ yeah, not too far from there is Johannesburg. And I noticed him ‑ I don’t know. I was just looking at our stats and he had downloaded two of our podcasts. The other day when I looked at it, it was 74. So he went back apparently and assuming it’s one person and not 74.

Chuck:                         I wonder what the temperature is in Johannesburg right now.

Chris:                           I don’t know. It should be let’s say mild. [Laughter] We’re lucky to know where Johannesburg is.

Chuck:                         I know. I know.

Chris:                           Let alone what, you want the GDP? [Laughter] It’s not going to happen.

All right, a little bit of news here. It’s interesting. A Taiwan company claims it has the copyright to iPad.

Chuck:                         Wow.

Chris:                           Right? So they’re in the process of suing Apple.

Chuck:                         Of course.

Chris:                           It turns out that that Taiwanese company wasn’t doing so well and a little company called IP Applications Development, IPAD, here in the US bought the rights to it. Guess what IP Applications Development is a front for? Apple.

Chuck:                         Of course, of course. That’s what it is.

Chris:                           Exactly. They’re not amateurs. They know what they’re doing. So I don’t even know ‑ the article suckered me in and I was like what’s the point of the article? Like okay, so Apple owns their own stuff.

Chuck:                         Yeah. Join in line with the rest of the people who are trying to sue to make some money.

Chris:                           This was pretty cool. Facebook has a patent that they’re either working on or they’ve completed. I will clear this off. Just do that slowly. No one will notice. It’s a new patent and it’s pretty interesting. It’s about targeting ads and it’s saying that if a particular user has not filled out their entire profile that they can kind of make assumptions from all of the friends that they have and continue to target that person in a certain way. So I just thought that was pretty cool.

Chuck:                         Well, I thought Facebook was doing that anyway.

Chris:                           Yeah, they probably are.

Chuck:                         Because how do they suggest friends, right? How do you know I know them?

Chris:                           Yeah.

Chuck:                         And be accurate.

Chris:                           Every now and then, you’re like, “Wait a minute, I actually do know him. I know him from some weird channel. How is it possible that they know I know him?” Yeah. I was on LinkedIn the other day and it was making suggestions and I was like, “Ugh. I don’t know how you know this and it’s making me a little uncomfortable.”

I also thought this was interesting. With internet TV, so even if everyone like stops watching regular TV and switches over to internet TV, cable companies still win.

Chuck:                         Yeah, ’cause you have to pay for those channels.

Chris:                           For the internet, right?

Chuck:                         Okay.

Chris:                           ‘Cause they’re providing the internet now.

Chuck:                         Or they just don’t win as much. Comcast, yeah.

Chris:                           Exactly, yeah.

Chuck:                         No more triple play.

Chris:                           Yeah, it would be just one play. Nothing more than that.

All right, and I did want to talk about this. I came across this article and I’ll be honest, I don’t remember exactly where I did, and I think it’s a little bogus but it brings up the interesting thing, interesting topic of conversation. There’s a website out there called Alliance Against Bait & Click and what they do they call scads like scan ads so they’re called scads, kind of crafty in a very simplistic way. And what they’re talking about is when you search for a particular brand, say you search for Toyota and you see pay-per-click ads there that mention Toyota actually in the ads potentially and then take you to like a forward shop…

Chuck:                         Or some other dealership.

Chris:                           Yup. Those would be scads. And, you know, from our perspective for our clients, we know we want to try and give them access to those clients. Somebody is looking for a brand. And the example that these guys use is Rosetta stone. You type in Rosetta stone, you click on a link that says Rosetta stone and up comes a webpage which ‑ I think we even looked at this ‑ up comes a webpage which was just a collection of links to other ‑ that was actually Google AdSense which was just I don’t even know how that works.

Chuck:                         Well, that’s kind of I didn’t know. In some cases, I believe it’s okay. Like if we’re required to do the shipment, we sell Toyota Sports the hardest, then I believe it should be okay for me to bid on Toyota, on a Toyota-related phrase. But if I’m a strictly Honda dealer, you know, and I’m trying to push the new Honda Civic going in, I shouldn’t be bidding more on Toyota Corolla, right?

Chris:                           No. That makes perfect sense.

Chuck:                         So I think there’s a fine line.

Chris:                           Yeah. And you know Rosetta stone so what’s the line there? Like so I sell a package of software or maybe I’m a school, an online school or something and I teach Spanish or I know people who are doing Rosetta stone Spanish or interested in learning Spanish. You know, you debate like there is going to be some brands where it’s not a good experience for the Google user. You’re searching for one thing and you only like Apple would probably be a good example or an iPad at least right now ’cause this is going to change as the other kind of iPad competitors come out. But right now, if I type in iPad and I get a bunch of links for laptops, that’s not a good experience for the Google user. But as we move forward and there are new tablets available or they’re actually not tablets. I don’t even know what they’re called.

Chuck:                         Tablets.

Chris:                           ‘Cause a PC tablet is the one. I’ve got one that flips around and you can write on it. Anyway, competitors of iPads, as those come out, people actually might be interested in knowing what the differences.

Chuck:                         A padlet.

Chris:                           I like that. Can we copy? Has that been copied right in by the IP Applications Development Company?

Chuck:                         Yeah, yeah, probably so, can be.

Chris:                           I like that, padlet. That’s good. We’re going to get on Wikipedia and write out padlet. They will be true. So those are just some examples and really, you know, as far as this podcast, it doesn’t really go that far. It’s just an interesting kind of food for thought, and maybe if you weren’t targeting some competitor keywords in your pay-per-click ads or even in your SEO, and a great way to do that, actually this is good. We’ve got a good client, Scott Bonner, actually not a client yet, but Scott Bonner is somebody who listens to our podcasts regularly.

Chuck:                         What up, Scott?

Chris:                           How’s it going, Scott? And what he put together is a nice comparison for their business Bins which are kind of like PODS which are portable on-demand storage. You see the storage units. They drop it off at your stuff. You throw your stuff in it and then they take out away. Bins are out of Columbus, Ohio and they’re like POD competitors.

Chuck:                         Okay, the mask is killing me. The mask is killing me. All right.

Chris:                           Now you can be two-faced.

Chuck:                         Whoa! I can breathe.

Chris:                           And what he did is a comparison of PODS to ‑ there are some shipping companies that has kind of POD-like things and then theirs and that’s a good way to legitimately get SEO traffic for anyone who is typing in all that.

Chuck:                         All those competitor phrases.

Chris:                           Exactly. So you can’t just ‑ well, keyword stuffing doesn’t work anymore. That’s what people used to do. They will just stuff keywords and then have that page and that’s actually not as effective as that comparison.

Chuck:                         Yeah, the comparison is a lot more effective. It gives you a page on your site. It gives you relevant content on that page and search-friendly content, and so, you know, it’s a lot better than cheating. Go ahead and do it the right way. Create a page, do your research, optimize it, and be able to reap the benefits.

Chris:                           And we talked about relevance where if they typed in POD and then they ended up on your website, they don’t see POD anywhere. You got to convince them to stay and really the best way to convince them is to say, “Hey, what you’re looking for, there is information here about whatever you’re looking for.” So make sure that you do that. Relevancy is just key for any sort of advertising campaign.

So we’re actually now about to get into a little bit more of what we talked last time about CMS. We’ve talked about some critical CMS features so go back and listen to that podcast. CMS again for those of you who don’t know is a content management system. I’ve often also said content management solution so I guess that works.

Chuck:                         Yeah, CMS.

Chris:                           CMS, exactly. And there’s a couple of key points that we mentioned last time so now we’re going to get into some important CMS features. So you want to kind of look at that and actually I got to do a costume change here.

Chuck:                         Okay. Let’s talk about some important CMS features. One of the first things is a static-looking URL. Okay. What that means is we’re looking for a URL that is keyword rich that’s not filled with database strings. So for example we are at ewebstyle.com/redandblueandpurplehair.com then we want our URL to be slashed, redblueandpurplehair not question mark space blah, blah, blah.asp or php or whatever it is, and those URL strings are keyword rich. Google can index them better and if that’s what our page is about, then it’s easier for Google to work that page when somebody searches for it.

Chris:                           Thanks. I was still busy putting on my costume. I’m trying to figure out how stoners actually see ’cause I can’t see. I look out as blue flashes in front of my eyes. And by the way, for those of you who don’t bother to go check out our video, first, shame on you. Go check out our videos. You can find us. You can find that video. We broadcast live at 9:15-ish Central Standard Time on Friday mornings and you can find us just by going to e-webstyle.com/USTREAM. Yes, we are going to get it on our website eventually but for now just go there. That will forward you to our USTREAM site and the USTREAM site, just like Charles was talking about, the reason that we do it that way is because USTREAM hasn’t got as cool as Facebook and Twitter. Well, Twitter is a different issue but like Facebook will actually allow you to have ‑ for instance, our Facebook page is Facebook.com/ewebstyle.

Chuck:                         That’s incorrect.

Chris:                           Oh, really?

Chuck:                         That’s incorrect.

Chris:                           Uh-oh.

Chuck:                         We just need to go and set it up. We can go create us a custom URL for USTREAM.

Chris:                           Okay. Well, we’ll be doing and until then ewebstyle.com/USTREAM works.

Chuck:                         Yeah.

Chris:                           The other thing is you can see our videos on YouTube. I’m still trying to see through this thing ‑ the stoner one, the one that’s not feminine, that feminine, right?

Chuck: Yeah. [Laughter]

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