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Chris: Hi! And welcome to the SEO Podcast Unknown Secrets of Internet Marketing.
Paul: What’s up everybody? Today is not May the 6th.
Chris: It is not.
Paul: Today is May the 27th, but the article we’re reading is from the 6th. What’s up? Welcome back. Another fun-filled Friday. We got some great stuff for you.
Chris: Congratulations to you and you and you or maybe not for surviving the rapture.
Paul: Oh, yeah, yeah. We’re here. Let me tell you. I’m not coming in next week because I’ll be dead.
Chris: Because I’ll be gone. If it wasn’t the rapture, like all the good people were supposed to disappear and everyone else was supposed to sit down here and —
Paul: Technically, the beginning of the rapture was supposed to start on Saturday and end of the rapture is supposed to be in October.
Paul: So that was his —
Chris: Is that — guys, I really love Halloween. Just tell me it’s after Halloween —
Paul: Oh, I don’t know. I don’t know.
Chris: — so I can enjoy Halloween and then —
Paul: That was kind of like his —
Chris: And Halloween in October.
Chris: There’s not much in October after Halloween.
Paul: That was kind of like his out I think. Yeah, it’s going to happen but I got six months. So if it doesn’t happen in October, then I don’t know what — I don’t know what he’s going to do. I like to see what that guy is doing now.
Chris: Yeah. I just saw some brief news. Let’s stop talking about him because —
Paul: Well, see, this was his second rapture. He had — his first rapture was in 1994.
Chris: Yeah. He’s a no Nostradamus, is he?
Chris: All right. As usual, from that last podcast we have a tip, and we encourage you highly to go back to all of our previous podcasts and listen to them. It turns out — most of the reviews that we get are from people who have actually gone back to the original podcast and listened to all of them and kind of watched the progression of how we’ve either evolved or devolved depending on your opinion. Podcast 107, which was the last one, the tip was: if you’re getting into bed with Google, strap up.
Paul: Strap up. Yes, yes, always.
Chris: And the point of that is easily figured out if you go back and listen to podcast 108 — I mean 107. This is podcast 108. You are listening to the most popular SEO podcast on iTunes. We love it when you guys follow us and stalk us and tweet us and Facebook us. You can do all of that. Facebook.com/ewebstyle, Twitter.com/ewebstyle. Send us an email at firstname.lastname@example.org. We’re going to be talking a little bit about social today, compare and contrast with SEO. We actually do social. We actually do websites. We actually do the entire gamut internet marketing. A little bit of news.
Paul: What does the word “gamut” mean?
Chris: It means like —
Paul: I said it the other day.
Chris: It’s like a whole — now, I used to get it confused with “gambit.”
Paul: I know what that means.
Chris: Gambit is like a — is a move, a process. So it’s usually — well, the way I’ve heard it is related to chess, which is, “Oh, you’re going to use that gambit,” you know, that process, that style. I’m sure it applies in other places. Gambit is like the whole selection of thing.
Chris: Yeah, shebang.
Paul: I was in a meeting we got here today and I said it twice this week and I said, “You know, we pretty much covered the whole gambit — gamut.”
Chris: See, that’s what I was doing.
Paul: I have no idea what that means. In the back of my head, it’s like —
Chris: And you’re also thinking, “Damn! That sounds good.” I should look that up and make sure I’m not insulting them. A little bit of news. Oh, wait, don’t forget we are your friendly local top position snatchers where our mantra is “Don’t be a —
Chris: — douche.” Yeah. Google Wallet. I’m sure you saw lots of advertisements about Google Wallet.
Paul: I haven’t actually looked at it though and is it useful? From the tweets that I was reading I was like, “I wonder if it’s actually useful.”
Chris: I can — I mean I have a hard time thinking it wouldn’t be like I’ve never used —
Paul: I just read some negative tweets so I was like “Uh!”
Chris: You know the Near Field credit cards.
Chris: So like you go out and you’re pumped gas and you don’t have to slide your card. You just put your card next to it.
Paul: Oh, that’s what that is?
Chris: It’s using that same — one of those chips is embedded inside the Google phone. The next is S or something. And you actually have to — the screen has to be on and you have to on a pin before that data is available. And then it’s got to be within like three centimeters in order for the signal to actually go and —
Paul: This got to be really right on it.
Chris: Yeah. And so it looks pretty secure and, you know, it will be interesting to see how quickly someone hacks it.
Paul: Ah, yeah. I wonder how successful the credit card were in doing it.
Chris: Well, yeah. I mean — because by the time you — for me I guess the concept was you could actually just wave your wallet around it.
Chris: And that didn’t really save you much time.
Paul: I guess because I see those —
Chris: But imagine if you don’t need your wallet. I mean the next steps of this are, okay, driver’s license is in the Near Field technology. So a cop asks for your driver’s license, you’re like “eeee.”
Paul: I could see that.
Chris: So now you don’t need a wallet.
Paul: Let’s just fast forward to the embedding the chips in my hand.
Chris: Yeah, that’s — yeah.
Paul: It’s going to happen.
Chris: Are you signing up for that firm —
Paul: No. No.
Chris: You did say “fast forward.”
Paul: I mean that’s — because that’s what this is all leading to.
Chris: And then your phone, right? So you’re just like —
Chris: This is a good visual. If you just hold your hand up to your head, you’re on —
Paul: No, not even that. It’s like “beep,” they just tap your head and then you’re — because you’ll have a speaker in your ear.
Chris: So Google Wallet is pretty exciting. I got to tell you, I had a little bit of fun last night. I’ve got a Mac mini. I had it on — right next to my entertainment stand and I was controlling my Mac mini from my Android phone.
Paul: Oh, that’s interesting —
Chris: That’s pretty cool.
Paul: — that that’s even possible.
Chris: Yeah. That was cool. This I thought was really cool. Some satellite images have indicated that there are 17 lost pyramids in Egypt. So like buried. They identified 17 other pyramids.
Paul: That’s what’s up.
Chris: You know, I’m just thinking I got to get there before I got to go see all of them.
Chris: That’s a lot of — it sounds like a lot of work. How many? Look, we’re the big three —
Chris: — because I’m on a time schedule here. I want to get here before this country collapses. And the — this is interesting. Tell me what you think of this. The Twitter CEO was appointed to an advisory group for the president. The Twitter CEO.
Paul: I think that — you know, that’s a campaign strategy written all over it.
Chris: That’s what I was thinking, right? because Twitter was a huge part of Obama’s campaign.
Chris: I’m wondering Twitter isn’t making any money, right? Like —
Chris: So this would be the quintessential of the kind of Bush was a successful businessman, meaning he ran many businesses into the ground so he’s highly qualified to be president. You know, let’s get this guy who’s run — yes, it’s changed everything in this moment, and what it’s going to continue to do and if it’s ever going to be able to make money. But the reality is it’s not Wikipedia. He’s trying to — like the goal is to make money and he hasn’t yet.
Paul: Well, here’s what Obama would do. “Listen, I don’t care if you’re not making money.”
Chris: “Just get me reelected.”
Paul: “But I’ve made a bunch of money off of you so why don’t you watch what I’m doing because I’ve raised a ton of money off of your software.”
Chris: Yeah. So let’s have a beer. All right. So —
Paul: That’s actually funny because that’s exactly what happened because Twitter didn’t make any money but Obama sure did.
Chris: Yeah, he pocketed a ton of cash. All right — well, pocketed in the sense of his campaign.
Chris: By the way, I’m going to send you a video. Stephen Colbert has started a super PAC and the whole process of starting a super PAC has been hilarious.
Paul: What is a super PAC?
Chris: So a PAC is — so we’ll do this real quick. So a PAC is something that enables the average citizen to actually raise money so they can put in money and as long as it’s not controlled by the candidate, it’s unlimited funds. So you and I get together and we say, “Okay, we’re going to get Obama reelected.” So we form our PAC and everybody can funnel money into it and it’s unlimited funds, but Obama can’t guide where the money is going. So when we put together a commercial, he may or may — I don’t the specifics. He may or may not be able to say, “This was endorsed by Obama.” But that’s it. We decide what commercials we’re going to run. We decide what mudslinging we’re going to do.
Now, Stephen Colbert started one. He’s on air, and then the next episode he reads a letter from his lawyers Viacom because he’s on air talking about his PAC is worried that they’re actually contributing to the PAC and corporations aren’t able — allowed to contribute to a PAC. So Stephen Colbert has his attorney there and the attorney is like, “Well, there is a thing called the super PAC.” And Colbert was like, “Ooh, that sounds better.”
Chris: And a super PAC can accept corporation funds. And he’s like, “Well, how do you…” Well, this old PAC has used this. So he runs it through the —
Paul: The shredder.
Chris: — the shredder, and then the guy goes, “So I do I…” Then Colbert is like, “How do I make a super PAC?” And he goes, “Well, those documents you just shredded.” And he goes, “Oh, you mean these?” The same exact set and he goes, “You need to put a cover letter on that.” He’s like, “Where would you get a cover letter?” The attorney is like, “Here’s a cover letter.” So he’s got a stack and he’s like, “So let me get this straight, PAC,” and then he puts the cover letter on top of the stack of papers —
Paul: Super PAC.
Chris: — “Super PAC.”
Chris: Super PAC. Anyway —
Paul: Sign me up.
Chris: And then that continues on with attorneys. It’s hilarious and we need to get to SEO. All right. Did you want to attack that one —
Paul: Oh, sure. We got some questions from my main man, Darren.
Chris: Darren Booy.