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Fifty-three E-Webstyle.com SEO Podcast Mar. 26th 2010. First page of Transcription
Chris: Hi and welcome to the unknown secrets of SEO podcast!
Paul: Hi. Welcome back everyone to another fun-filled edition of our SEO podcast.
Chris: This is pretty cool. We’re right here in front of the EWebResults logo. We’ve got this nice, this fancy red – I’m sorry you got the gray chair.
Paul: (laughing )
Chris: I got the fancy red chair.
Paul: It’s a spiffy Swedish fine furniture.
Chris: (laughing) You are right. Also known as cheap IKEA furniture (laughing). Thank you guys so much. Remember you guys are listening to the most popular SEO podcast on iTunes. Let’s just get a lot of stuff out of the way. We’ve got to be very mindful of our Gino time limit. We got a lot to cover today. I’m pretty excited with some really good information. First off, our last podcast, you want to go back and listen to that. Actually our last two podcasts were interviews with Ken Roberts. I hope you had a chance to go back and listen to those, but they’re pretty good. Some good information on those…
Paul: I listened to it. I’ve been to the first part ‑ first half of the first one.
Chris: Yeah. Okay. Well we missed you.
Chris: We’ll leave it at that. By the way some great information, Ken was really forthcoming with a lot of really good insights and interesting ‑ you know everything was [Indiscernible] [0:01:21] Google is really opinion right? Unless you work at Google, unless we had a Google badge on, although, Google did call me this week. They’re…
Paul: That’s right.
Paul: That’s right.
Chris: We’ll be covering that in a little bit. It’s kind of cool when Google calls.
Paul: Yeah. I thought it was garbage. He called earlier today and I was like yeah right.
Chris: Yeah actually…
Paul: You calling me from Google?
Paul: Shut up.
Chris: Did we do something wrong? (laughing)
Paul: Give me my legs back.
Chris: (laughing). So go back and listen to that podcast. Ken is really good at what he does and provided some great information. And awhile back, we had somebody requesting some interviews, so you know, we take listener request as certainly David Booy would attest to. So go back there and ‑ I’m sorry…
Chris: …Darren and his brother David (laughing). David’s not as interested as Darren is. You can stalk us. We like it when you stalk us. You can stalk us by following us on Twitter. We actually tweet the beginning of this podcast so that you can catch it live on video. I don’t think I mentioned it yet. This podcast is being broadcasted live, the video of it, video and audio. And we do that every Friday at 9:15 Central Standard Time. We actually got started on time today, that’s awesome. So we tweet that we’re about to start so that if you follow us then you can actually be made aware that we’re about to start. Twitter.com/ewebstyle is the link for that. You can also find us on Facebook. The easiest way to find us on Facebook is ewebstyle.com/facebook. That’ll take you immediately to our Facebook page. To find where we’re streaming this video, go to e-webstyle.com/ustream and then we cut up these videos and put them on YouTube so it’s kind of nice — they’re limited to 10 minutes. It’s kind of highlights that you can see and you can find that at e-webstyle.com/YouTube. I’m going to throw one more thing in here. You know, we’ve talked a number of podcasts about the great testimonials that we’re getting and the great reviews that we’re getting on iTunes. We’re going to ask you if you get anything valuable out of our podcast and I’m not only talking to you Darren (laughing).
Chris: Please do us a favor. Our podcasts are actually hosted on podOmatic. So if you were to go to E-webstyle.com – excuse me, E-webstyle there’s www, so E-webstyle.podomatic.com that’ll take you to our podcast page on podOmatic. On there you can do two things that would be really helpful to us. One, you can add yourself as a friend so I’m sure you’re going to have to create an account. Just get in there and create an account, i’m sure it is a simple process and add us as a friend and then also become a follower. You’ll be really helping us out. We’re, you know, happy to help you and if you become a friend or follower, send us a message and we’ll give you a little link log. We’ll give a shout-out on this internationally recognized podcast and videocast. I think I’ve got – that’s it. Wow! Certainly, we have not exceeded the Gino time limit on that one.
Paul: Probably but it’s all good.
Chris: Probably anyway. Okay Gino you can stop fast forwarding…
Chris: …now (laughing).
Paul: Oh, he probably tuned out.
Chris: Yeah (laughing). So let’s see, we’ve got a number of things. I thought this was great. I had to bring this up. We talk about you know there is value in posting information on other blogs. I mean we talked about, you know, other blogs, other any sort of forums, any place that you can open up a dialogue. You can actually put information there typically and turn around and have it linked back to you. And that’s a good thing to do. There’s value in that. We actually do that. Here’s what’s not to do, right? ‘Cause this is just – you know if it’s a blog – and here’s what I think happens. I think there are a lot of blogs out there or forums where they don’t check anything. They’re like, “Oh …
Chris: …somebody was interested in our website? Boom. We approve it. That person gets a back link.” So he just keeps – he’s encouraged to run around and keep posting things like this, “Hey great blog. Just looking around some websites. Seems a pretty nice platform you are using. I am currently using WordPress for a few of my websites, but looking to change one of them over to a platform similar to yours as a trial run. Anything in particular you would recommend about ours, which is WordPress?”
Chris: “I use WordPress. I really like your platform. What’s nice about your platform?” Well what’s nice about it is it’s the same damn platform that you’re using.
Paul: Yeah (laughing)
Chris: You know and I certainly did not approve that message onto our blog so ‑ ah just crazy stupid stuff.
Paul: Nice robot.
Chris: (laughing) Let’s see what else do we got up? And a little bit of news, you’ve probably heard ‑ you have been following this a little bit Paul, Google pulled out of China?
Paul: Out of China, yeah. Like yesterday?
Chris: I don’t know. Would you clap? Are we excited?
Paul: Ah, nobody is actually listening to this in China because we would have gotten banned about six months ago. We would have been banned about a year and a half ago if people have been listening to this in China. So I did see that you know? You know people in China – I daresay people in China would still be able to use it. It’s just going to be hard as hell for them to actually get to it.
Chris: They have to do like multiples proxies…
Chris: …or something. Yeah.
Paul: Which is kind of weird man and then you know I mean China starts bashing Google…
Chris: Well you know what’s funny though? The article that I read said, “Google pulls out of China” and China has like a media statement about it’s immediately censoring the fact that Google is leaving China (laughing).
Paul: So we’re not going to mention it.
Chris: Maybe they made another website that looks exactly like Google. It’s the Chinese search engine and so when you type Google.com it just sends you over to the Chinese…
Paul: It goes to Choogle.
Chris: It goes to Choogle (laughing). Oh man. And some of the party line was that, oh we should be telling Google not to go or whatever and then ultimately China doesn’t really care. Apparently that’s all…
Paul: Yeah they don’t really care. You know I read this thing that Chinese bloggers were saying, “You know what? The Chinese government is never really” – and they’ll probably send somebody to my house for saying this, but “the Chinese government has never really followed their own constitution.” That’s what they were saying. So why are people making a big stink about it. They’ve never followed their own constitution why do we expect them to now. And I was like, that’s a pretty powerful statement.
Chris: They actually could knock on your door ‘cause they probably own your place.
Paul: Yeah. Yeah. Really though, really though.
Paul: And the dude that probably wrote that? He’s probably dead.
Chris: (laughing) did I just laugh on that? That was probably ina…
Paul: It’s probably true though.
Paul: It’s probably true. So man that’s a – I had followed it and I kind of had to stop following ‘cause I was like, all right what’s going on? They’re pulling, they’re staying? You know Google in China. And then you know I’d say what’s going to happen? They’re going to be – actually they’re going to come together. You know like when rappers peace in Louisiana…
Paul: …always brings them together later and they donate money to charity. So it makes you look for a rap video from Google and China with you know Al Sharpton bringing them together and donate money to the you know? Some charity…(laughing). Because that what happens in the hiphop community.
Chris: So if we’re looking for a Chinese Al Sharpton.
Chris: …or a Chinese technaut, technological…
Paul: Technological in China…
Chris: Technological Al Sharpton.
Paul: …bringing these people together.
Chris: Making money at the same time.
Paul: Yeah (laughing)
Chris: He gets a cameo in the video.
Paul: There you go.
Chris: Wow! That’s a Gino input. I loved it though. I like that. So this was an interesting article. We talk about this all the time and I had to click on it. I don’t remember what website it was, CNN tech or something and it said, “Content is king with websites.” You know it’s really interesting to see that like on the front technology page of any sort of publication ‘cause you now that’s something we say all the time.
Paul: All the time.
Chris: I just wanted to make sure they weren’t quoting us.
Paul: Yeah (laughing).
Chris: Or that they quoted us and you know they gave us proper credit. And it did have something pretty interesting in its statistic. I don’t know how they came up with this statistic. I don’t doubt it. I think it actually makes sense. And it says that, “Content-driven websites receive 73% more traffic than transactional websites.”
Paul: Transactional website meaning like e-commer…?
Paul: Oh okay.
Chris: So my…
Paul: Based on the transaction. I got you.
Chris: My kind of thinking about this is that Wikipedia gets 73% more traffic than Amazon. They’re both kind of monsters in their respective industries and because Wikipedia is content-driven and Amazon is transaction-driven that…
Paul: I’m going to agree. I mean it’s probably – I’m not sure but I would say yes because anytime I do a search for anything I’m doing research on something, Wikipedia is there.
Chris: Wikipedia is there.
Paul: Always comes up. But I’m like, god dang I’d like to see somebody else’s opinion other than Wikipedia. Everything they come up for so…
Chris: It’s kind of cool though. Every article in Wikipedia is somebody else’s opinion.
Paul: Yeah. I guess you’re right.