How to build inbound links for SEO?

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This is a transcript from our 91st Internet Marketing Podcast(2nd page).

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Click Play to Listen to Podcast Now[podcast]http://ewebstyle.podomatic.com/enclosure/2011-01-29T15_49_54-08_00.mp3[/podcast] How to build inbound links for SEO?
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How to build inbound links for SEO?

Chris:                          First, Happy New Year to you.

Chuck:                         Oh, Happy New Year to all of you watching. Can I give some quick shout-outs real quick —

Paul:                            Yes.

Chuck:                         — before I’m going to answer your question. Shout-out to Rig76, I was trying to get your name. He didn’t post his name so in my mind I pictured you as Rigs from like the Reaper.

[Laughter]

Chris:                          A little crazy.

Chuck:                         Yeah.

Chris:                          A little off balance.

Chuck:                         A shout-out to my boy Sal. Sal what’s up man? Sal is watching man y’all need to check out his video blog. Dude, it’s crazy.

Paul:                            Okay.

Chuck:                         Youtube.com/mayhemjedi like, yeah.

Chris:                          Mayhemjedi?

Chuck:                         Yeah.

[Laughter]

Chris:                          Whoa! Isn’t that the dark side?

Chuck:                         No, no, Sal is real cool kid man, like — and a shout-out to Tyranny. I got your questions. I’m going to try to answer those briefly before we close. He is watching as well.

Chris:                          Cool.

Paul:                            All right. Mobile.

Chuck:                         Mobile.

Paul:                            Okay. Do you feel like — this quote, “Do you feel that the PC and the mobile web experience are going to merge, or is it do you still feel like it’s going to — they are going to be separate, you know should someone incorporate into their strategy?” How?

Chuck:                         Well, I think both.

Paul:                            Okay.

Chuck:                         I think right now you have to incorporate it into your strategy to take advantage of that 10% you were speaking about.

Paul:                            Okay.

Chuck:                         But with the growing of tablets and pads, right there which is technically mobile, right?

Paul:                            Right.

Chuck:                         Operating on 4G —

Chris:                          Yeah.

Chuck:                         — like you said earlier, there is really no need for a mobile version per se.

Chris:                          Yeah, ‘cause.

Paul:                            Like on your phone, does your — on the HTC EVO, does it display mobile sites? Or does it display —

Chuck:                         Well, for EVO phone it pulls up our site as — just like we have it on the web.

Chris:                          If there is a site that has mobile, right. So, it has a mobile version —

Chuck:                         It will display that version.

Chris:                          — it will migrate.

Chuck:                         Yeah.

Chris:                          I don’t like it because the screen is big enough on the EVO and I think even on —

Chuck:                         On the iPad or on the Galaxy.

Chris:                          And certainly on the tablets, yeah. That you don’t really need to be taken to the mobile device, the mobile version of the website and that’s probably kind of a leftover so in that sense, yeah, I think he’s going to be — he is right. You’re not going to need to create two versions, you need to design mindful, right? So, there are things that you may do on a big screen that you really might want to pull out of your web designs —

Paul:                            Okay.

Chris:                          — so that it really works well on both. But so far, like our website — we did not design our website for mobile. It looks great on the Android and so — and on everything except for an Apple product. Boo!

Chuck:                         Yeah, an Apple product. You should try — I looked at this site iphonetester.com or —

Chris:                          Yeah, we had to use that.

Chuck:                         Yeah, kind of just we put in our URL then it’ll show you how your site looks on an iPhone.

Chris:                          Although, we don’t have much flash on ours right now, right?

Chuck:                         Well, no. It just the —

Chris:                          Oh, of those blocks?

Chris:                          Yeah, just quite a bit.

[Laughter]

Chuck:                         Well, it sucks for Apple ‘cause you know, you can’t see my flash.

Chris:                          Yeah.

Paul:                            Yeah.

Chris:                          And we spend all these time —

Chuck:                         Go Android.

Paul:                            Yeah.

Chris:                          Android. Which we’re out selling Apple so…

Paul:                            Yeah, and the iPhone.

Paul:                            So, I think the general consensus is you still — you don’t want to miss out on that 10%. Do you want to change your business strategy to go after mobile first? No. But mobile is growing and it is something that you do need to take into consideration for the future, if you have the opportunity to build a mobile site or do a QR code, you know, relatively and expensively quickly, yes, you should definitely do it. What’s up Javier?

Chris:                          Javier!

Chuck:                         Javier.

Paul:                            And what else? You got a couple of questions?

Chuck:                         Yeah, I got questions of Tyranny — now, well, I feel like I’m killing your name. If I am, I apologize. He posted a couple of questions, there in our contact forum, and so I want to kind of address those quick, and I figure that I’ll look in Blank Stare News.

Paul:                            Oh, yeah.

Chuck:                         We got a letter.

Chris:                          We got a letter for Google.

Chuck:                         Google.

Chris:                          Oh, and on-air.

Chuck:                         I think you’re the first person to open it.

Chris:                          Burn it.

[Laughter]

Chuck:                         Well, see, we’ve thought about that. We thought we’ll use Google apps, we promote AdWords. This should be a chick.

[Laughter]

Paul:                            Oh, yeah. A dumb chick.

Chuck:                         It shouldn’t be a chick, it shouldn’t be —

Paul:                            Let’s not hand that to Larry ‘cause there would have been a fight.

Chris:                          Yeah.

Chuck:                         Oh, we’ll see.

Chris:                          You don’t subscribe to the “Don’t persecute the messenger.”

Paul:                            Yeah. Oh, no. Take us back to Google.

[Laughter]

Chuck:                         I’ll punch you in the face. First question, “How does a high bounce rate hurt your site as far as Google rankings?” To be honest, I’m not exactly sure what you mean by this question, but I do know that a high bounce rate won’t necessarily hurt if the reason they’re bouncing off is due to a conversion, right.

Paul:                            Okay.

Chuck:                         They got to your site, they filled out a form and they left. The bounce rate could probably go high, but that’s a good deal.

Paul:                            Yeah.

Chris:                          For you.

Chuck:                         Right, yeah. So, I wouldn’t really focus too much on how does bounce rate affect your rankings instead focus on why they are bouncing.

Paul:                            Yeah.

Chuck:                         If they’re bouncing ‘cause they converted, great. If they’re bouncing with no conversions, then there’s a problem.

Chris:                          Yup.

Paul:                            Now, I do think that it would — I think that if you have a high bounce rate someone — there’s a possibility that someone else with a lower bounce rate could jump ahead of you.

Chris:                          It might be one of the 200 factors.

Paul:                            Yeah.

Chris:                          Right.

Chuck:                         Bounce a little.

Paul:                            Now, I don’t think that it’s — if you have a high bounce rate, are you going to drop?

Chris:                          No. I don’t think so.

Paul:                            And if your bounce rate just shoots up all of a sudden you’re going to drop and you’re there. I don’t know.

Chris:                          And depending on how — you know, I don’t even know exactly how Google defines the bounce rate. Is it — you know, 5 seconds on page —

Chuck:                         I think it’s 30 seconds.

Chris:                          It’s 30 seconds.

Paul:                            Oh, I’ve heard 3 to 6, I’ve heard 30, I’ve heard 15.

Chris:                          Certainly like a 3 second bounce rate.

Paul:                            Okay.

Chris:                          You know, like if they — and maybe what they display in Analytics is one thing and what they actually record and utilize is different so…

Paul:                            Which I know they do.

Chuck:                         Doesn’t it sucks, right?

Paul:                            Yeah, ‘cause with page rank, I know they display one thing to you and they have a real page rank that no one knows about except for Google, so that very well could be the case.

Chris:                          So, they may be saying “Look, if it’s a 3 second bounce rate, it’s a useless page.” And if it’s a 30 second bounce rate, “Hey.” Potentially they got everything they needed from that 30 seconds you know, and there’s 465 buildings over 500 feet in New York City, boom! I’m out. It didn’t take me 30 seconds to do that, it’s a bounce but it’s okay. It’s not a 3 second, it’s a 30 second.

Chuck:                         Yeah.

Paul:                            Yeah, I’m going to cosign with Chuck and say you know, figure out on why they’re bouncing, it should probably be the very first thing that I would focus on.

Chuck:                         Yeah.

Paul:                            Why are they bouncing? And then you know, lower it. And if you figure out why they’re bouncing and fix it —

Chuck:                         Yeah, and just accordingly.

Paul:                            Yeah, and it will lower your bounce rate but you’ll get more conversions —

Chris:                          Value.

Paul:                            — ‘cause you’re not bouncing which is the ultimate goal.

Chuck:                         So, the second question I had was also regarding your last podcast, you talked about inbound links.

Chris:                          That was our Back to Basics podcast, right? That’s cool.

Chuck:                         “Can you guys give some tips on how to get good inbound links? Do you suggest e-mail another site? I wanted to just ask for that links, tried that, it’s been rough. What about programs like SEO PowerSuite, internet business promoter? Do you suggest that an out link is using programs like that?” SEO PowerSuite, I’m really not into programs that kind of do everything for you, right. I’m more of a control freak. I prefer to do it myself at least that I would know what’s done.

Chris:                          And there’s a reason that we go after organic SEO.

Paul:                            Yeah.

Chris:                          Organically.

[Laughter]

Chuck:                         So, not to tie it down on those programs, I just prefer to get in there and do it myself.

Chris:                          And it’s rough.

Chuck:                         Yeah, I know. [Laughs] It’s very rough.

Chris:                          I think there’s 3 key techniques. There’s the begging, the borrowing, and the pleading, to get inbound links. Really —

Chuck:                         Well, great content. I mean —

Chris:                          Yes.

Chuck:                         — let’s talk about back to the basics.

Chris:                          Article bathing.

Chuck:                         Yeah, a great content. You know, if you put something out there that people want, and that they — or being valuable then they’ll link to it. So, do that, right. Have a great product, if your product sucks then nobody is going to link to you.

Paul:                            Yeah.

Chris:                          Focus on what we say regularly, if you’re providing a great experience to the Google user then you’re going to do well because those great articles, those great things are actually going to draw in more links and eventually — it’s going to take a while, it’s organic, and it’s going to succeed better and hold longer, stronger, faster, nimbler —

Paul:                            Yes.

Chris:                          — quicker.

Paul:                            And one cheat that I would — and not even a cheat that we talked about earlier in the podcast to kind of get links would be to use the — what is the thing? UBL.org.

Chuck:                         Yeah.

Paul:                            That’s a way to — I kind of cheat the system a little bit, you know it was UBL and something else —

Chuck:                         UBL and that goes into that whole category of directory submissions.

Paul:                            Yes, that’s a directory submission —

Chuck:                         If you want to get links, submit to some directories you know, watch which ones you do use but that’s a great way to get some good links.

Paul:                            Great way for Link Juice. Dean Calhoun actually send us — and I haven’t actually gone through it about — he sent us an e-mail on getting a link from a PR8 I haven’t — I need to go back and read it, but I will share that.

Chris:                          It’s TED’s. When you have a profile of TED.com there are follow links, you’re allowed to have 3 of them, and you can control the anchor text.

Paul:                            Really? Okay. Ted is it?

Chuck:                         That’s a free game right there. Huge!

Paul:                            Okay, there you go. That’s from Dean Calhoun —

Chris:                          That’s PR8.

Paul:                            — at The Affygility Solutions, that’s a PR8 site, you get a TED profile, link it back, control your own anchor text, bang! You can’t ask for anything — I mean, wow! A PR8?

Chris:                          Yeah.

Chuck:                         All right, Tyranny well, I hope I helped you. You know, that helped, if not —

Chris:                          Sit back.

Chuck:                         — check one of the other podcast, I’m pretty sure we done one on link building.

Chris:                          Yeah, out of our 91 podcasts.

[Laughter]

Chuck:                         Yeah.

Chris:                          We may have mentioned it, once or twice.

Paul:                            Yeah. Well, I mean — but we had some great articles, I’m going to back to these articles titles and thanks again from Dean Calhoun, SXSW Notes: QR codes are everywhere, written by Mark Sullivan that was directly from Dean. And two new mobile SEO tips for 2011 by Bryson Meunier.

Chris:                           That’s going to be on Albany Street.

Paul:                            Oh, it’s an Android Ave.

Chris:                          It’s “Ampli Theater Parkway.” Instead of like a Googleplex.

Paul:                            Yeah, instead of 1, 2, 3 Google drive.

Chuck:                         As we open — this is our Blank Stare News.

Paul:                            At the Google Dome.

Chuck:                         Any takers on what this is? I bet it’s a letter to Paul that says, “Stop hating on Google Places.”

Paul:                            Yeah. Oh, we will find you.

Chris:                          We have returned your links. We found your links and returned them.

Chuck:                         Okay.

Paul:                            It was — you are kicked out of Google Places, don’t ever come back.

Chuck:                         Try Google apps. Well, we use Google apps.

Chris:                          Yeah, we’re using Google apps. Did we get this ‘cause we just signed up?

Chuck:                         Well, we’ve been — let’s see — Ain’t giving me no AdWords credit? What’s up with that?

Paul:                            Yeah, I know that’s —

Chuck:                         Okay, Google — yeah.

Paul:                            Oh, whack.

Chris:                          We need to use a little bit more personal, like you know…

Chuck:                         A handwritten note from somebody.

Paul:                            Yeah, I know.

Chuck:                         That says I’m awesome.

Paul:                            Yeah, I know.

Chris:                          Matt hit us up, say —

Paul:                            We use you’re products, like we work there seriously.

Chris:                          Yeah. We are expecting a check. All we get is, “Try Google apps free for 30 days.”

Chuck:                         We’re already using it. Yeah.

Chris:                          By the way, did you know there’s a free version of Google apps? We are trying it. We are using it for free.

[Laughter]

Chris:                          Of course they don’t mention that in that.

Paul:                            Yeah.

Chuck:                         Yeah, I know.

Paul:                            It’s not going to lapse, free. But it’s always free.

Chris:                          Oh, yeah. Up to 50 users. It’s a good product by the way, and eventually we will outgrow that small product and be using Google apps ‘cause it’s reasonably price and very well done. I forgot to turn off my fancy EVO.

All right! So, this is the end of podcast number 91 we appreciate you guys for listening, you guys for watching. Again, you can find and watch this podcast, we are quite late today — kind of catching up from the New Year. Usually, it’s about 9:15 Central Standard Time on Friday mornings. This has been the first podcast of the New Year. We’ll be doing this every week. Go ahead and tune in and it looks like we’re getting some more kind of interaction —

Chuck:                         Yeah.

Paul:                            Yes.

Chris:                          — in the first 20 minutes of the podcast. So, if you want a question immediately answered live on the podcast, you’ve got to tune in at 9:15-ish Central Standard Time and get a question in early, so that we can get it into the —

Paul:                            Into the cue.

Chris:                          Into the cue. Yeah, I was going to get it to the personalities —

Paul:                            Oh.

[Laughter]

Chris:                          Get it to the top position snatchers so it can be answered on air. Thank you guys for listening, my name is Chris Burres.

Paul:                            Paul Hanson.

Chuck:                         Charles Lewis.

Chris:                          Bye-bye for now.

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