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Thirty-three E-Webstyle.com SEO Podcast Oct. 2nd 2009. Second page of Transcription
Chris: All right. So we got you guys. Please write a review on iTunes. How do you follow us, how do you keep track of us? Obviously, you subscribe to our podcast. Hopefully you’re doing that already. Go to Twitter, you can find us at twitter.com/ewebstyle, and that is ‘e’ without a dash, no dash, webstyle. And you can find us on Facebook, we’ve got a Facebook page. Become a fan of Facebook. We’re going to put some promotions on Facebook every now and then so if you want to take advantage of those promotions and we tend to do kind of deep, deep pocket promotions. So–
Paul: Get your stalk on, everybody.
Paul: You could just stalk us on Facebook.
Chris: Stalk us on Facebook. The way you can find us easily on Facebook is actually just go to our website. Actually go to this URL. E-webstyle.com/facebook and that’ll automatically take you to Facebook.com and our actual e-webstyle page.
Also if you want to send an email, just like we’ve been getting those emails we talked about just now–
Chris: You can send an email to us with a question or a request. We had a request a while back for an interview and boom, we made the interview happen. So we take your feedback very seriously. You can email us at email@example.com.
Paul: All right. So what’s on the agenda for today?
Chris: So today, we’ve got–we actually finally inked a deal. We’ve been pursuing this customer for quite a while. They’re actually a customer of ours already. In the city of Houston, we do IT work. We also do of course web design and development. And of course you might guess, we do Search Engine Optimization. Yes. And we had been doing the IT and we actually did the website for this company a while back. And really it was all in one. They had their IT department kind of fell apart, disappeared, whatever, is very dysfunctional. They brought us in, we really took over everything that they do from IT perspective, including the website. The website was actually being hosted on site which 9 times out of 10, I recommend against so we got that off site. In that process, we had to recreate the website. So we just really kind of recreated what was already there.
So we’re not really happy with everything that’s there. And we’ve been working on them, “Hey, here’s what we need to do. We need to kind of redo some aspects of your website and we need you to start doing Search Engine Optimization.”
The company is Texas Orthopedic and Sports Medicine. Their website is tosm, as in hermen–no, m as in Mary, dot com. And, excuse me, dot org. And that’s dot O-R-G. And so if you’re at your computer now, great. We’ll do a great job of describing what we’re seeing ‘cause we’re going to go through this website and what we’re planning on doing here between now and, well, when they’re on the first page of Google.
Paul: When they get to the first page.
Paul: Now, this is again it’s tosm.org, just in case anyone missed that ‘cause tosm.com is another orthopedic surgery center in like Tennessee or something.
Chris: Okay, yeah. So it’s–
Paul: Or Tuscaloosa or something like that.
Chris: So it’s definitely the T is for Texas.
Chris: Not something else.
Paul: ‘Cause in case you haven’t listened so far, Texas is great.
Paul: And everybody loves Texas.
Chris: It’s at least a great big state.
Paul: Especially to Elise, Texas, I love Texas.
Chris: What is the bumper sticker? “I wasn’t born in Texas but I got here as soon as I could!”
Paul: “I wasn’t born in Texas but I got here as fast as I could!” No one else is laughing but us.
Chris: Yeah. Well, they may be laughing but they’re laughing at us.
aul: That’s not a problem, come on.
Chris: It’s just Texas. And, yes, we do wear spurs every day to work and my horse is eating hay out front right now.
Paul: My horse broke down. I had to ride a donkey.
Chris: Oh, donkey, oh, man! That’s like–now you’re the black sheep of the office–
Chris: ‘Cause you ride a donkey. That’s just crazy. Luis Carlos is out there laughing ‘cause he came in on a dog.
Paul: So everybody go to tosm.org, follow along with us. We’re going to take a look at this site and kind of show you what we’re thinking, what we’re planning, what we’re going to do to Texas Orthopaedic & Sports Medicine. What do they do?
Chris: So what they do is orthopedics.
Chris: Oh, like (14:16). Certainly when we got this client, I had no idea what orthopedics was. Orthopedics is pretty much everything to do with the bone and tendon, if you will. So, I think most people are familiar with an ACL injury?
Chris: If you have an ACL injury, you’re actually going to end up going to an orthopedic surgeon to get that ACL taken care of. If you’ve got a broken bone or you’re having spine problems, you’re–maybe specifically focused on spines. But he is an orthopaedic surgeon or an orthopaedic expert so that’s what orthopaedics.
And then of course, it’s Texas Orthopaedics and Sports Medicine ‘cause often people are injured in the sports that they’re participating in and they’re injured at the bone level–
Chris: So the orthopaedic surgeon and/or orthopaedic doctor gets involved. And the first thing you notice when you come to first page, or we’re going to change it up a little different. I decided to go online and just find, you know, SEO fundamentals ‘cause everyone’s got different perspectives and I found a website and they’ve got a list of SEO fundamentals. It’s got 1, 2, 3, 4, 5, 6, 7 fundamental premises in SEO and we’re going to look and analyze Texas Orthopaedics from these seven fundamentals.
Really I did Google SEO fundamentals.
Paul: And that’s what came up?
Chris: Or SEO basics maybe. And this is the first one on the list. And the website is turnerdow.com. That’s T-U-R-N-E-R-D-O-W-
Paul: Dot com.
Chris: Dot com. So if you want to go there, there is an article about SEO fundamentals. So we’re going to go through those.
The first one is Back Links. And these are links from other sites. And when you do a little research on Texas Orthopaedics, we’re not going to pull that up and give anything specific but there has been a lot of effort by Texas Orthopaedics – previous markers and stuff to have different directories pointing back to the website so they’ve got a reasonable amount, you know, considering we get customers who have zero.
Paul: Oh, yeah, the last–the APM, our last one had zero–
Chris: Back links.
Paul: Back links.
Chris: Yeah. So they’re doing okay, that’s going to be a big focus on what we do.
Paul: Is to bring in more back links. Everybody–you should know, if in case you have listened to the podcast and you’re new, back links are very important part of Search Engine Optimizations. It’s going to help bring more traffic to your website, it’s going to help increase the relevancy of your website and move you up in your search engine. What is a back link?
Chris: That’s a good question. A back link is where you’ve got another website that links back to your website.
Chris: So they may have an article, you know, a great example is we get these podcast transcribed. And we’ll end up creating a back link for tosm.org because the transcription of our podcast will say tosm.org and when I paste it on our blog, we’ll actually link it back to that website.
Chris: That’s another reason you might want to send us a reasonable question ‘cause we usually end up giving back links to people who send us good questions.
Chris: ‘Cause we want to talk about them and, you know, give them some credit. Those back links are a way for Google, you know, you can imagine the more back links that you have, the more links coming from other websites coming into your website, Google says, “Hey, this is a valuable website ‘cause everybody’s pointing to it, everybody’s talking about it.” And so that’s one of the very important things that Google uses in determining page rank. And also page placement for certain search results.
Paul: Yeah. I always position that the customers were like that and also say, “Hey, if you have a million back links, that’s a million other ways that someone can find your website.”
Chris: That’s true ‘cause you know, the going through the effort of getting back links doesn’t just increase your position. It’s a way that people can get back to your website.
Chris: So you’re exactly right. It kind of has two-fold. We do it specifically because our goal is to increase page rank and get you on the first page of Google and it has auxiliary effects like what you’re just talking about.
So in back links, we’re in good shape and that’s something that we’re going to be working on. So that’s fundamental 1.
Paul: How can somebody check a back link? If you’re looking at this how and you’re like, “Oh, do I have any back links for my site?” What will they do?
Chris: So they can go and they can type in–I’m trying to think–I don’t even remember exactly–there’s a couple reporting tools.
Chris: And I know you do this more often so–are you catching me? You’re doing that on purpose? Just because–
Paul: My time to shine. Let me hold it. (18:59).
Chris: So I was just wondering. If there’s anybody out there who’s wondering how they could check back links, Paul, how would they do that?
Paul: Well, Chris, I’m glad that you asked.
Chris: Man, that’s some (19:09).
Paul: In your search box, you can type in link (L-I-N-K): and the name of your site. Link:www.mywebsitename.com I will do it with www and I’ll try it again without the www just to see different instances of finding that text.
Chris: ‘Cause some people, when they back link, they set it up as www.tosm.org , sometimes they set it up as tosm.org without www.
Paul: Exactly. And so that’s how you can check your back links and then you know the upper right and the search results it says 1 thru 10 of 100,000 results and that will tell you how many back links. They’ll tell you how many links you, some of those links may be internal, some of them could be multiple links from the same page. So you actually need to go and read through that. ‘Cause I saw in last one site the person like have 200 links but I think 175 of them were from their own website.
Paul: So it says you’re only really getting like five or 10 links here so.
Chris: So that is actually a very good example of very well interlinked website that was very linked very well together on its own. So that’s also that’s good. So links.
Paul: Thank you, ladies and gentlemen and I’ll see you next week.
Chris: He’s performing here every Friday. So the next item on the list here, item number two is Quality Site Content.
Paul: And we always say, “Content is King.” I mean we’ve kicked that dead horse dead.
Chris: Dead, yeah.
Paul: We kicked it from alive to dead. Content is king, you can’t–I don’t think we can say it enough.
Chris: No, absolutely. And, you know, there’s a couple of reasons for that and I can think of two primary reasons.
The first one is Google does with its robots have an understanding. When I say ‘robot,’ there’s actually software out there called their “Google Bot” that will actually go through the Internet and follow links and parse information and store that information in its database in a very organized manner. Those robots are actually able to figure.
So, let’s give an example. If in this podcast, we link to Texas Orthopaedic and we say their orthopaedic surgery and we make that a link to Texas Orhtopaedics, Google’s going to say, “Hey, I think there’s information at the end of this link about Texas Orthopaedics because the link says Texas Othopaedics and it’s pointing me here. If we happen to send it to instead of to tosm.org, we send it to some other website, Joe the Plumber, man, we haven’t heard from Joe the Plumber in a long–so–
Paul: Yeah, he’s–
Chris: Say we happened to send it to Joe the Plumber’s site. Well, Google’s going to say, Google is going to give some credit to that, it’s also going to recognize that there’s no information about orthopaedic surgery on Joe the Plumber’s website, at least we hope there’s none.
Chris: So Google’s going to recognize that. So the first thing about content is you want it to be relevant and keyword relevant to the keywords you’re targeting for that particular page. So for instance, on the home page of Texas Orthopaedics, which we have already discussed we’re going to be changing and we’ll be changing it for two reasons. I’ll outline those in a second. But the text that you want to have on that front page means to somewhere say orthopaedic surgery. So that if everyone’s linking to that page, saying orthopaedic surgery then Google has to arrive at that page and understand that that page is about orthopaedic surgery. So that’s the number one reason to have good content.
The second reason to have good content is when people end up on your page, they need to learn about what you do. They need to do something so your goal isn’t just to get on the first page and do anything. You know, if it were as easy and it isn’t and this is considered spamming, but if it were as easy to say just write orthopaedic surgery, orthopaedic surgery, orthopaedic surgery, orthopaedic surgery.
Chris: Maybe, if it were possible, maybe–if it weren’t illegal according to Google, it’s called keyword stuffing, maybe if you drew a lot of traffic there, but you wouldn’t be able to do anything with it, alright
Paul: I mean it’s going–you know, a site like that is going to create a bounce. You got them to the site–
Chris: But there’s nothing relevant.