Hubspot, The SEO Rapper and E-Webstyle

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This is a transcript from our 101st Internet Marketing Podcast(1st page).

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[podcast]http://ewebstyle.podomatic.com/enclosure/2011-04-28T20_26_51-07_00.mp3[/podcast]

Hubspot, The SEO Rapper and E-Webstyle
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Hubspot, The SEO Rapper and E-Webstyle

Chris:                           Hi! And welcome to the Unknown Secrets of Internet Marketing.

 

Paul:                            What’s up, everybody? Welcome back. Another fun-filled Friday. We have some great stuff for you on SEO and internet marketing.

 

Chris:                           You know what? I only remember one of the tips from last time. I forgot to bring my piece of paper and I believe it was don’t stop —

 

Paul:                            Get it. Get it.

 

Chris:                           Get it. Get it.

 

Paul:                            That’s right.

 

Chris:                           Go back and listen to our last podcast where we talked about — what did we talk about?

 

Paul:                            Not stopping and getting it again.

 

Chris:                           And getting again — getting it, “it” being lots of traffic in this particular case.

 

Paul:                            No, I don’t remember actually the —

 

Chris:                           It was a good podcast and we were supposed to finish it today but we realized this is podcast number 101. So it just kind of makes sense to do like SEO 101 on podcast 101.

 

Paul:                            So we’re going to go back to class.

 

Chris:                           So we’re going to go back to class. We’re going to school you.

 

Paul:                            I have no idea what we talked about last time.

 

Chris:                           Yeah. And —

 

Paul:                            I just looked at that sheet yesterday too.

 

Chris:                           Well, just a moment ago we were looking at it. It’s even worse than that. It’s much worse than that. You are listening to the most popular SEO podcast on iTunes that is because we really appreciate you although no one went out there and put a review in.

 

Paul:                            Aha.

 

Chris:                           So there’s no review —

 

Paul:                            I don’t appreciate you.

 

[Laughter]

 

Chris:                           Really you just deserve a punch in the face. And actually, I just got a call — speaking of a punch in the face, I just got a call from Eric in Tennessee. I’m going to give him a call back after the show. Here’s a punch in the face for you, Eric.

 

Paul:                            What’s up, Eric?

 

Chris:                           We’ll be happy to help you. Yeah, so we’ll get start — he didn’t give me a domain yet.

 

Paul:                            Okay.

 

Chris:                           So if he gives that to us, I’m sure he will in a phone call, but we’ll be happy to help you after the show. Thank you for tuning in. Hopefully, you did. I’ve sent him an email so he could find us. As always, a little bit of news. By the way, we got 139 Twitter followers and 112 Facebook likes.

 

Paul:                            Man, Twitter is — so everybody is like, “Who cares about Facebook? Everybody is on Twitter, man.”

 

Chris:                           Yes. It’s all about the tweet.

 

Paul:                            Twitter like Twitter just gel like —

 

Chris:                           Well, as soon as we unleashed Chuck on Twitter.

 

Paul:                            Oh, okay.

 

Chris:                           Right? I guess he didn’t realize the — that, you know, he had access and now he’s got access and he’s like —

 

Paul:                            Man, ’cause we have — man, our Twitter followers are off the chain like it took us a couple of years to get Facebook up there and Twitter happened in like two months.

 

Chris:                           Bing! Yeah. Just like — well, no, Bing! More like Google!

 

Paul:                            Yeah.

 

[Laughter]

 

Chris:                           That should be a new — that should be a new phrase. It’s not Bing! It’s like Google!

 

Paul:                            Well, that was a good one.

 

[Laughter]

 

Chris:                           Got to have one. Hey, AT&T — this is some news. AT&T offered to buy T-Mobile.

 

Paul:                            I heard about that. What happened?

 

Chris:                           Well, that’s still in the process and it’s kind of like, “No, we’re not going to lose the iPhone.”

 

[Laughter]

 

Chris:                           “We’re just going to buy you too.”

 

Paul:                            “We’re going to buy everybody that gets the iPhone.”

 

Chris:                           Anyone who gets — yeah. Soon we’re going to buy Apple.

 

Paul:                            Yeah, for real. Yeah, right.

 

Chris:                           Yeah.

 

[Laughter]

 

Chris:                           I was reading this long article and I don’t even remember what it was about but some stood out for me. Amazon is being sued by Apple for using the term “Appstore.”

 

Paul:                            Wow! Is that a trademark?

 

Chris:                           Apparently, it’s a trademark — a trademark named by Apple so Amazon is — and the Appstore that they have is actually an Android Appstore. And there was another article I was reading. It was talking about that — you know, there’s all sorts of Android — is it — Honeycomb tablets out and everyone is kind of looking what’s going to be the iPad dethroner?

 

Paul:                            Yeah.

 

Chris:                           And nothing has really come up and they make the point. Blackberry is about to come out with theirs — I forget what it’s called — and Amazon is actually in a decent position to make tablets. I mean they made the Kindle, you know, that just expanded technology a little bit, threw Android on it, and boom!

 

Paul;                            I don’t understand when they say “iPad killer” because I felt like any iPad — any tablet that comes out that’s a size of a piece of paper that has Android on it is an iPad killer.

 

Chris:                           Yeah.

 

Paul:                            And that’s exactly what happened with the phone.

 

Chris:                           Yeah.

 

Paul:                            They came up with the phone the same size on Android.

 

Chris:                           Yeah, and it’s not just one piece of paper.

 

Paul:                            Yeah.

 

Chris:                           It’s like a whole slew of them —

 

Paul:                            Yeah.

 

Chris:                           — that’s going to come out eventually. The zoom — the zoom commercials — do you have TV yet?

 

Paul:                            No.

 

Chris:                           Okay.

 

Paul:                            We still don’t have TV. But to me they have to be this size to be an iPad competitor.

 

Chris:                           Yup.

 

Paul:                            They have to be the size of a sheet of paper.

 

Chris:                           8 1/2 by 11.

 

Paul:                            Yeah.

 

Chris:                           Yeah, I agree. I think that’s true.

 

Paul:                            Seven inches are cool, but I’m not going to put it — it’s not —

 

Chris:                           To use.

 

Paul:                            Yeah.

 

Chris:                           It’s not an iPad killer, no. It’s kind of like an iPad wannabe.

 

Paul:                            Yeah. That’s the way I see it.

 

Chris:                           This is interesting. So Google is using some of like Linux open source code in some of the stuff that they do, and Google has determined that if they strip the copyright statements out of the top of the source code, it removes the copyright.

 

Paul:                            Oh, okay.

 

Chris:                           So there’s all this discussion and it’s a challenge because the people who are discussing it and the people who actually might be concerned are people who support open source. Open source typically doesn’t have that much funding to go after somebody like Google and then — it’s just interesting —

 

Paul:                            That’s what Google will do. Google — ah, shut up. Here’s a billion dollars. Leave me alone.

 

Chris:                           That’s kind of like the — that’s kind of like Amazon saying, “You know what? We took the T-M off of Appstore. So I really don’t know what your problem is.”

 

Paul:                            So Appstore is not a trademark. Appstore T-M is a trademark.

 

Chris:                           Is a trademark. You can have that one.

 

[Laughter]

 

Paul:                            That’s funny.

 

Chris:                           Oh, some Facebook — and by the way, Facebook — guys, the first and most important thing, Chuck, the SEO Rapper —

 

Paul:                            Oh, yes.

 

Chris:                           — posted his response to the PPC MC. So the SEO battle continues and we’re going to call it the SEO battle instead of the SEO PPC battle ’cause it really is just all about SEO and the SEO Rapper. You’ve got to go see it on our Facebook page. So the PPC MC is just — he’s a guy — he’s a good marketer.

 

Paul:                            Aaron Goldman.

 

Chris:                           Aaron Goldman.

 

Paul:                            Aaron Goldman.

 

Chris:                           And —

 

Paul:                            From Kenshoo.

 

Chris:                           And he’s been battling, you know, putting out videos and rhymes — we’ll call it videos and rhymes and trying to challenge the SEO Rapper, our own Chuck, to a battle. And every time Chuck comes back, this one he just —

 

Paul:                            Oh, he smashed him, man.

 

Chris:                           Oh, man.

 

Paul:                            It was dunsky.

 

Chris:                           The last one — the last one was bad.

 

Paul:                            Yeah.

 

Chris:                           This one — and when I say “bad,” I mean like killer awesome and this one is just phenomenal.

 

Paul:                            Yeah.

 

Chris:                           So go check it out. Hit our Facebook page, Facebook.com/ewebstyle. Also, follow us on Twitter like everyone else, Twitter.com/ewebstyle. By the way, we’re happy. We always like to celebrate our numbers and we have over 100,000 podcast downloads.

 

Paul:                            That’s what’s up.

 

Chris:                           And we have 112 Facebook followers and 100 — and what did I — 39 Twitter followers.

 

Paul:                            So people like us, just not enough to let their friends know.

 

Chris:                           Yeah.

 

[Laughter]

 

Chris:                           Are you embarrassed to admit and have your friends know that you listen to SEO —

 

Paul:                            I listen to them every week. I’m not really sure that we —

 

Chris:                           Yeah, yeah. Got to keep that on the down low.

 

Paul:                            In the closet internet marketer.

 

Chris:                           So we’re here to encourage you to step out of the closet. So on our Facebook page — that wasn’t…

 

Paul:                            It’s a good segue. I was like, “Oh, okay.”

 

Chris:                           Hey, man, you got some kudos.

 

Paul:                            I do? That’s what’s up.

 

Chris:                           Yeah. From Nathan Bonilla-Warford —

 

Paul:                            That’s what’s up ’cause I’m the man.

 

Chris:                           The man and pronunciation —

 

Paul:                            I have no idea why I got kudos.

 

Chris:                           You pronounced his name apparently really well.

 

Paul:                            Nathan Bonilla-Warford?

 

Chris:                           Yeah. That’s what’s up, man. It’s good.

 

Paul:                            Hey, hooked on phonics. It worked for me.

 

Chris:                           And we got a — we got a mention from Marco Ramos. “Hey, guys, I use my iPhone to download your ipods,” or “your pods,” because that’s the short for podcast. I never heard that before. “It looks to me that you haven’t uploaded since March 9th.” Hey, thanks for pointing out our failings here. Oh, by the way, I had our — like by the time I read that message, I had already posted one so I hit him back and he says, “Great. Thanks so much. My days are boring without your podcast. What’s better than knowledge with some flava.”

 

Paul:                            I love that. That’s what’s up, man.

 

Chris:                           “I love the fact that I’m learning so much without falling asleep. You guys are doing a great job. I lose focus extremely easily,” and you see, we do too.

 

Paul:                            Yeah.

 

Chris:                           Let’s just — what was I talking about?

 

Paul:                            You got a shiny thing over there.

 

Chris:                           What is that? Ooh, a car. “Let’s just say it’s easy to get me bored but you guys keep me alert, focused, and in every second of your pod.” That’s awesome. Thank you so much.

 

Paul:                            Here’s a joke for you, Marcus. It’s Marcus, right?

 

Chris:                           Yeah.

 

Paul:                            Marcus, how many — I did not come up with this joke so don’t blame me. How many kids with ADD does it take to screw in a light bulb? Let’s go ride bikes.

 

Chris:                           Let’s go ride bikes. Ooh, look, a swing.

 

Paul:                            A guy with dull adult ADD told me that joke and that was exactly his personality.

 

Chris:                           Yeah. And then he asked you, “What was I saying?” All right. Again, we had another show lined up and when we realized it was podcast 101, what better than SEO 101 —

 

Paul:                            Let’s go back to basics.

 

Chris:                           — in podcast 101.

 

Paul:                            There you go.

 

Chris:                           And we get this from time to time and I think probably about three months ago, we did —

 

Paul:                            We did the last — it was either the last podcast of ’10 or the first podcast of ’11.

 

Chris:                           Was back to basics.

 

Paul:                            Was back to basics. So now we’re going to go back-to-back-to-back to basics.

 

Chris:                           Back-to-back-to-back to basics.

 

Paul:                            And I was trying to come out with — I tried to look at a couple of things that would be affected by the latest and greatest updates in which — which of the updates — which back-to-basics metrics and key factors are affected by the updates recently. So I’ll try to get into that and have —

 

Chris:                           That’s what we covered. We covered Panda and —

 

Paul:                            Oh!

 

Chris:                           Yeah.

 

Paul:                            That’s what’s up.

 

Chris:                           Booyah! We are perfect ’cause we remember everything. Hey, I got a text message from Chuck. Hey, shout out to Chuck. He’s up. He says he’s missing the fellas. Will be back on Monday. We’re missing you too.

 

Paul:                            That’s what’s up. What time — I can’t find out what time that HubSpot podcast.

 

Chris:                           Oh, yeah.

 

Paul:                            We’ll try to check you out.

 

Chris:                           It’s at 3:00 so you guys — so Chuck, the SEO Rapper is going to be on HubSpot TV which I’m assuming is like an internet channel or something but should be easy to find and should be easy to find, and he’s going to be on it at 3:00 Central Standard Time. It’s 4:00 Eastern Standard Time.

 

Paul:                            So check our Facebook page and our Twitter page ’cause Chuck is going to tweet it and Facebook it.

 

Chris:                           Yeah, yeah.

 

Paul:                            The link. And as soon as I tell him to do that, I’m sure he’ll do that.

 

Chris:                           By the way, I’m looking forward — he wrote a rap to be up. And so HubSpot hired the SEO Rapper to go up there and write a rap for them and do a video and everything. By the way, HubSpot recently got $36 million from Google and something else. They’re doing something, right?

 

Paul:                            Yeah.

 

Chris:                           So he’s up there writing a rap. He’s actually doing the video. So I’m excited when that’s going to come out ’cause —

 

Paul:                            That will be cool.

 

Chris:                           — so far everything we’ve seen from Chuck has just been phenomenal. All right. SEO basics, what’s the very first like the first thing? Somebody walks in the door and they say, “Okay, I’m ready to begin my SEO today.” What’s the very first thing we do?

 

Paul:                            I would say, “Oh, man, mess me up, dude,” ’cause I was going to say the first thing that we look at will be your keywords. But the first thing we do —

 

Chris:                           No, you’re right.

 

Paul:                            Oh.

 

Chris:                           Yeah. Did you cheat? Look at my sheet?

 

Paul:    Oh, no, I was just going to say that.

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