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Chris: — or 75% different that Google says, “Okay, this is not duplicate content.” So that really does mean you can’t just replace the word “color” or a couple of words or a couple of the phrases. You got to rework that content. So it’s probably not the answer you are hoping.
Paul: Yeah. Well, you could go — you could do one site and optimize it globally, right? But it’s going to take time to do that. Let’s say, you’re optimizing for Blue One Arm Widgets —
Chris: I think we show up globally. I don’t care like what part of the world you’re in, if you type in “Blue One Arm Widgets,” you’re going to see us probably in first position, at least top 3.
Paul: Yeah. For people that don’t know, we had a podcast we’re just talking about how you can get on —
Chris: How easy it is to be on the first page.
Paul: We talked about Blue One Arm Widgets the whole podcast, transcribed the podcast, put it on the site, and then now we show up for searches for Blue One Arm Widgets. So if it’s not competitive, yeah, you could show up globally for that. But if it’s something that you feel like is competitive, it’s going to take time so you could come up with one site and rank globally for it but you’re competing with a lot of different people. I kind of feel like you should come up with three different sites and mainly because my first — it’s the first thing that popped in my head with I read this. I know that Australia and I think New Zealand have like country coded domains. I don’t know.
Paul: I can’t remember what the .com, what that’s called.
Chris: .au is for Australia.
Paul: There’s a term for that. I can’t remember. Australia I know has one. If New Zealand has one, I would definitely do a new site just for that only because I think it’s — again, you might be going for people that are looking for someone in Australia and that could help. So again, if that’s that little local flavor you could put on it —
Chris: That’s true because a lot of people if it’s not competitive it very well may be local.
Chris: By the way, we do know that there are people out there listening to our podcast and then searching Blue One Arm Widgets because the search through that bothers them every now and then. Ah, five people searched Blue One Arm Widgets.
Paul: Blue One Arm Widgets, yeah.
Chris: But people tend to like to do business with local people. So if you’ve got the .au and you’re targeting Australia, that’s going to — we believe that’s going to help.
Chuck: Yeah, it will give more value in that way and not just value but at the end of the day it’s about the conversation. And so if the content is fashioned for that particular user, the domain name is towards that particular user, then it’s worth doing a separate site for that particular user for the sake of getting a high conversion when they do opposite your site.
Chris: Absolutely, yeah. That breaks it down to SEVO.
Paul: Also consider this, you are — in the US when we’re doing national — if we’re trying to rank just nationally in the states, you’re having to outrank all websites in that particular keyword phrase in all 50 states. So if you’re going to rank nationally in New Zealand and Australia, you’re still competing — I don’t know how big New Zealand is but Australia is a pretty darn big place. So you’re still competing with all the people there so make sure you have — it’s good content, it is — follow the basics. You have the proper keyword density. You go after the right keywords. Your websites are built to convert. So to me it sounds like you have your work out for you. But it definitely can be done and you can be successful with it. You need to take the right approach. And I’d say email is back. Now, let us know, is this — what type of business is this?
Chris: What’s the market you’re going after?
Chris: I did forget one review or whatever. I don’t know if you remember she email and saying that she was selected to do a web analysis and we did a web analysis. For those of you guys who don’t know, currently it’s only going on YouTube. It’s not a podcast, a video podcast yet. But we do do video analysis. If you go to our website on the right of every page, you’ll see a form where you can submit your website for an analysis. We actually do a video analysis. It’s the unknown secrets of website analysis podcast and — well, soon to be podcast. And so go ahead and submit those and get your name in the list. Maybe you’ll be one of the lucky few who selected to have your website analyzed. We’ll give you tips like we do — like you see jus5 like this specific to your website, specific to your industry, specific to your location and then follow it because you’ll see us on USTREAM about 30 minutes after this podcast ends.
Paul: And today all the website analyses are going to be — they’re very special today. Chris is going to do all of them. Why? Because today is Chris’ birthday.
Chris: Oh, yes.
Paul: Happy birthday.
Chris: Yeah. Whoo-hoo! Thank you, guys. A funny story, my last birthday — thank you — I was in California and there’s one guy that we’re doing — the project lead out there, his name was Justin. He works for a company called Smart Pipe. So my business partner, Robert, and I and Justin went out to lunch and Robert paid. And so I looked over at Justin and said, “Let me understand this. It’s my birthday and I’m paying for 50% of your day.” Thank you. I saw him yesterday I was like, “Am I supposed to take you out again?”
Paul: Yeah, I know.
Chris: “My birthday is coming up.” Yeah, so I get all the website analyses. Whoo-hoo!
Chuck: Yeah, yeah, we’ve given him work and wrapped it with a bow.
Chris: Back to work. Any —
Chuck: I see a blank stare. I wasn’t going to do it because we try not to get too political here.
Chris: Oh, okay.
Chuck: But… Yeah. No blinking until I was on it.
Paul: Yeah, yeah. Oh, yeah, yeah, you held us last time with a blink.
Chris: I’m holding it back.
Chuck: This one goes out to — I do have two of them.
Chuck: The first one goes out to Weiner.
Paul: Oh, gosh!
Chris: Which one, the guy or him?
Chuck: I thought about it and I actually tweeted it, you know. If your last name is Weiner, right? What else would you be taking a picture of?
Paul: Thank you.
Chuck: And so —
Chris: Here it is.
Chuck: Yeah, yeah, here it is. He said to do his name — name, picture.
Paul: Yeah. His name should have been @myWeiner. If you don’t know, in the United States we have a congressman that took some dickpicks.
Chris: His name is Weiner —
Paul: And his last name was Weiner.
Chris: Weiner, yeah.
Paul: And sent him to some female Twitter followers and —
Chuck: That’s the second one.
Chris: And then tried to deny it. I was like, “Really?”
Chris: And then he was like, “There may or may not be pictures of me in various states of undressed or dressed out there I would not know.”
Paul: So I’ve heard.
Chris: What? No.
Paul: I heard a great line from Bill Maher or whatever his name is. He says —
Chuck: Yeah, if you — yeah.
Paul: If you send — if someone asks you, if you send dickpicks and you answer anything but no, you did it.
Chuck: You did it.
Paul: Then it was John Stewart. He said — and that’s a great thing. Don’t say — if you say anything but no —
Chuck: Anything but no — yeah.
Paul: Yeah, you did it.
Chuck: I think a blank stare to Twitter for allowing those pics to go through. I should have figured out a way to manage that. But for allowing people who create Twitter apps. They got a flaw in their system which allows the developer to get access to user information.
Chuck: So luckily, I’m down with TweetDeck. That’s all I use.
Chuck: TweetDeck was just acquired by Twitter so I think I’m pretty safe there.
Chuck: But all these other ones, Twitdroid and TweetCaster and all of this other stuff, yeah.
Paul: I use HootSuite. So somebody could go in and say —
Chris: By the way, you don’t tweet. What do you use HootSuite for?
Paul: Yeah, it looks cool on my profile. I use HootSuite.
Chuck: He’s watching what’s going on.
Paul: So like HootSuite could go in and download everybody’s information. That sucks.
Chris: From the developer API.
Paul: Thanks, Twitter. No wonder y’all aren’t making any money.
Chris: That’s the reason you deserve not to make any punch in the face.
Chuck: Yeah. So that’s all I have for the blank stare.
Chris: Excellent. Good stuff. Well, you have been listening to the most popular SEO podcast on iTunes. It is the SEO Podcast Unknown Secrets of internet Marketing. I don’t even know — we’re just never going to say —
Paul: I don’t think it’s insert name here.
Chuck: Yeah, we’re only going to write it down.
Chris: That’s what I need. I need a teleprompter. You know how to follow us. You can hit us up on email, email@example.com. We appreciate it when you go out on iTunes and submit a review. Find our Facebook page and our Twitter page and like us and follow us. Those are the things you do on those two things, right? It used to be friend us, I don’t know. We don’t want friends anymore. We want to be liked. Isn’t everyone just — there’s probably some psychology study of — nobody wants friends. They just want to be liked. They didn’t care if they’re friends. Until the next podcast. My name is Chris Burres.
Paul: Paul Hanson.
Chuck: Charles Lewis.
Chris: Bye-bye for now.