Internet Marketing 2010 Year in Review

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Eighty-Ninth Internet Marketing Podcast December 17th 2010. Second page of Show Notes

Internet Marketing 2010 Year in Review

Paul: Sure. 47, we go into more long tail keywords. We talked about Google position and traffic decreasing. We talked about why you should pursue long tail keywords. Go back to — why you should pursue short and long tail keywords. Long tail keywords are going to be obviously longer. They’re going to get less traffic, but if you sum up, I can’t remember where I read this, if you sum up all of your long tail keywords, in theory it should create more traffic and one more qualified traffic and if you sum up all of your long tail keywords, it should produce better than the short tail keywords because short tails are much more generic. Short tail keyword, “attorney Houston,” long tail keyword, “personal injury attorney Houston, Texas.” Chris: Or “personal injury attorney truck accident Houston, Texas.” I mean when you start getting into that long tail, I mean it may take you directly to — I mean specifically directly targeted towards what you are doing. Paul: Yes. Now, you may be targeting like five people. However, those five people are qualified. They know exactly what they’re looking for, a personal attorney in Houston, Texas that can handle a truck accident. So you’re going to get less traffic with those but they’re more qualified. So that was part of podcast 47. Did I miss anything? Chris: We also talked about what to do if your Google position drops and I think — Paul: Panic. [Laughter] Chris: Well, there is another view which is just relax, don’t worry. But panic works also. Paul: Ahh! Freak out. [Laughter] Chris: Oh, my God! My business is gone. Close the doors. Paul: Close the business. [Laughter] Chris: All right. Don’t do that. Just sell the business to us at a probably discounted rate. Paul: Yes, yes. Chris: All right. Is the 47 done? Paul: Yeah, it sounds good. Chris: All right. Podcast number 48, we started and we’ve actually done a lot of podcast so this may come up again on CMS, content management systems, and internet marketing. Remarketing is just sticking in my head. Paul: Yeah. As a matter of fact, I know we did this again because it was that important. I think we did this at least once, possibly twice later so… Chris: I think yeah, I think there are two more after this. One of the key things and I think we ended up doing more podcasts because we really started diving into Joomla and our experience with Joomla was — it was a large experience. It was — Paul: It was a learning experience. Chris: — memorable — Paul: Very memorable. Chris: — learning and as a — Paul: You know what, I’m going to shout out to my man. What was it, Dukelow? Chris: Yeah, in Ireland. Paul: Ireland. He said something on the Facebook page and I am cracking up laughing. I’m just — I started reading it. He starting building a website in Joomla and he goes, “It’s been a great experience not.” [Laughter] Paul: I am cracking up laughing. Now, Chuck, you got to read this, man. We have had the same experience. I’d like to say that we probably focused on Joomla, Modx, and WordPress. We used more than one just for variety, the goods and bads of each. Chris: But I think if you’re in the market for a content management system, podcast number 48, it’s a good one to go back and listen to because we really talked about what are the specific things that you really want to have in a content management system. So you can take our word for it and really target on, I don’t know, more on WordPress, Modx, and Joomla or you can actually do — listen to that podcast. Do some of your own research and we’re going back to these pages so I’m about to flip the page except we’re still on this page. [Laughter] Paul: Me too. Okay. Podcast 49, we talked about increasing your search engine traffic by 25%. Wow! That would be awesome. Chris: Yeah. That was — that’s good. And really it was done with a content management system and doing better kind of permalinks. Paul: Oh, okay. Chris: So if you are interested in increasing your search engine traffic by 25%, go back and listen to podcast number 49. It really had to do with the layout of archived files and it was a particular research. I don’t remember who it is off the top of my head but there was a company — one of the kind of SEO — Paul: Conventions? Chris: Well, not the convention but a website that is continually providing new fresh content for SEO. Paul: Oh, like a Search Engine Journal or Search Engine Land, one of those? Chris: Yeah, Search Engine Journal. Maybe it was one of those and they had reorganized their archive and had increased their traffic to 25%. Paul: Oh, that’s what’s up. Chris: So that’s pretty cool. That’s podcast number 49. Number 50, using the Microsoft SEO toolkit. That’s — I got to be honest. [Laughter] Paul: I was about to be really honest. Chris: We used it once. We looked at it. Paul: I was like, “Why did we podcast about that?” Chris:
Well, it’s good information because a lot of people don’t know it’s out there. Paul: I guess it is. Chris: Hey, I mean t his is a good point. If there’s any podcast listeners out there who have tried it and found it to be invaluable or maybe just valuable in any way, hit us up. Let us know because we can touch point on that. Paul: Yeah. What I remember it’s kind of like the Google webmaster tools but SEO — I’m just trying to compare it to Google. I think everybody here knows Google Webmasters. Chris: I heard a “lame.” Paul: Somebody goes “lame.” So yeah, it kind of — it was like that. It gives you tips and tricks for optimizing for Microsoft which, from what I remember, was probably exactly the same as optimizing for Google. Chris: Yeah. Paul: But check it out. From our experience, I want to say that Microsoft and Bing, I want to say index lower than Google so I focus on Google, so shut up, Microsoft. Chris: You hate Microsoft. Paul: Yeah, really. Podcast 51, I don’t know, dude. I wasn’t here with this one. Chris: Oh, yeah, this was interview with Ken Roberts. Yeah, you were out that day. It was interesting. There’s something that Ken Roberts brought up that we mention now regularly which is contextual relevance, and Ken Roberts is an SEO guy here in Houston and does some pretty cool stuff. And I think there was a statistic and I continue to use this one, is that 62% of searches ultimately resulted in phone call. So that’s not saying they search, they get to website, and they call that website. It’s saying they searched, they visited a number of websites, they’re searching, they’re researching, and ultimately 62% of those searches result in a phone call. Paul: We’ll make phone call. Okay. Maybe not that day. Chris: Right. Paul: Maybe not right then. Maybe later. But I guess if you’re searching you’re probably looking for something that you need so you’re probably going to go get whatever it is that you need. That makes sense. Chris: Yup. And it’s really valuable. There was a day when at least people believed. I don’t think it was actually true but people believed that they could put up a website, have no phone number, operate this business from a virtual business, and make tons of money. Not if 62% results have turned into a phone call. Paul: Yeah. There you go. And I guess back in the day you could kind of — when the web was new and people were just happy to get to a page, we were just happy to have a page load because with AOL dial-up, it took 20 minutes. So it was like, “Wow! Look at this. It’s a webpage.” Chris: There you go. Paul: Not anymore. People are much more educated now and hit to the game. Chris: All right. Number 52. Paul: Yeah. I remember that. It was a continuation. It was two podcasts really in the same day. Chris: And it was that second podcast that we really touched in the 62% of calls resulting — excuse me — 62% of searches resulting in phone calls. We also talked he’s really big on SEVO although he didn’t know it was SEVO because it’s our phrase. [Laughter] Paul: What I’d say about contextual relevance, now that I look at the date, this was — I believe this was in May. This was right around the time that Caffeine was being talked about heavily. I think either it’s just released or was just about to be released this summer. It’s a new way of indexing content that pretty much requires contextual relevance. So go back and listen to it. Chris: Very good. All right. Number 53, Google sponsored local listings review. Paul: Wow! So we reviewed Google sponsored — now, is this the tags? Chris: Yeah, this is the tags. This is the one where they call — I think we reviewed it. We looked at it. They called me. Google called me and offered me something. I was excited Google was calling me. They called it was well overdue. Unfortunately, it was just a sales guy. Yeah, it wasn’t Matt Cutts giving this guy, “Hey, I’m still with my phone. I got like a special phone.” Put Matt Cutts through to the red phone. But they were promoting Google sponsored local listings that was away to put — to make your local listing really stand out and it’s only $25 a month. They were only offering it in like Houston — Paul: San Jose. Chris: San Jose and one other area. Paul: I don’t remember where it was. Chris: I don’t know if — I’ll be honest, I don’t even know if that’s expanded now if it’s actually nationwide yet. Paul: That’s a good point. I know they still have it. They are still offering that program. It’s 25 bucks a month. Put a yellow tag. Stand out a little bit. Chris: And we kind of opted not to because apparently Google thinks that internet marketing, SEO, and web design and development are not something the people want local stuff for or a local service for, so they don’t bother displaying Google local listings or Google places now to people who have searched for web design and development in Houston. Even if they say Houston. I think if they do Houston, TX, they might. I’m not sure. Paul: So look at that, look at your core keywords and make sure that there is a local listing for your core keywords. Chris: And this was kind of the intro. In the very next podcast, we ended up talking a lot about the same thing. So that’s podcast number 54. I had a one-hour conversation with the sales guy and I was really kind of angling for look, our Google local places listing is not doing so well. This is before we were screwed. But it still wasn’t doing that well. So if I buy this — what I was hoping is if I bought it that Google would actually create — put the six pack — the Google local places six pack on any search results related to us and the answer to that was no. Actually, I think the answer — the real answer was no and that guy had no idea. Paul: Yeah. Chris: It was like yeah, $25? Paul: Twenty-five bucks is all you got to pay. It’s awesome. Chris: And can it do this? Did I mention it was only $25? Paul: All you got to do is skip a couple cups of coffee or that muffin. Twenty-five bucks. All right. We’re at 54? Chris: Fifty-five now. Paul: Fifty-five. All right. We’re going over removing the visiting “this website may harm your computer.” Everybody has been to a place — I see a lot in Chrome because I love Chrome. You go to a website and it says, “Oh, this may harm your computer. Do you want to proceed or get me out of here?” Chris: And it’s actually in — it’s actually leaving Google’s webpage. So Google is kind of going out there and looking for phishing websites and virus websites and what have you and then they put a stop to it. It’s really good but we teach you how to remove it because it’s — I mean it’s fairly straightforward but it’s always good to have some specific guidance. That’s podcast number 55. Paul: All you spammers out there, that’s your podcast. Chris: All right. This is — probably we’re getting back to basics, ALT Image tags and internet marketing. Paul: Ah, I remember this one. We got a tip, ALT tags and image tags. Wait, ALT tags on images. We di
dn’t cover image size but I will cover it. We covered ALT tags on images. Everybody knows it. You see an image and you hover your mouse over, the little box pops up and it says what that image is. That’s an ALT tag and they belong on images. Chris: Yeah. Go ahead. Paul: There’s a new tag called an image title. Basically, it kind of something similar but it’s just another place for you to put a keyword but don’t be a douche and keyword stuff into those things. Chris: Yeah. Paul: All image tags can have an effect on your SEO and ALT tags, image titles can help with keyword relevance. Chris: Excellent. All right. Next, we’ve got page load times and search engine optimization. Why would we talk about search engine optimization? Paul: We had probably nothing better to do that day so… Chris: Oh, yeah, it’s SEO podcast. That’s right. This was — when it was announced that Google was in fact going to give at least some credibility or some credence to page load times. Obviously, slower load times would be detrimental, quicker load times would be increased. Since that announcement, they’ve said that the page load time only has an effect in about 10% of search results and remember effect doesn’t necessarily mean not showing up versus showing up. It means like not in position 3 versus position 5 or whatever. So again, if you’re going to focus on anything, there are other things to focus on although we have a client who every now and then when I look at the website it takes like three minutes to load up. They’re not on our servers. They’re actually on GoDaddy servers and we’ve had a conversation with GoDaddy already and we have to continually monitor that because that’s not cool.

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