Hello, and welcome to this week’s E-Webstyle Newsletter! If you’re a regular reader, a loyal subscriber, a business partner, or if you’re new around these parts, we’d like to extend a warm welcome to you regardless of circumstance – we’re glad that you’re here. With the formalities out of the way, we invite you to sit back, relax and have a Punch In the Face as we start this week’s E-Webstyle Newsletter.
For this week’s newsletter, we’re going to be talking about terms that every single business that has a website needs to know. You’re going to have to know how to speak the language if you want results. If you already know these terms, it’s always nice to have a refresher. If you don’t know these terms, this week is a good week for you to get up to speed on the latest online business lingo.
The first term we’re going to start with is SEO. SEO stands for Search Engine Optimization, something we here at E-Webstyle are proud to say that we’re great at. What is SEO? SEO is the practice or method of getting your website, both on the site and off the site, to determine how that website is ranked in the Google search engine, or whatever search engine you’re planning on using.
The second term that you should be familiar with is PPC, or pay per click. Pay Per Click is a form of advertising where you pay for every click people give on a key phrase that you specify.
Another term we’re going to go over is Content Marketing – or, more specifically, when you take some form of content such as an article or a video and use it to market a product or a service over a social media site, which consequently, brings me over to the next term – Social Media. Social Media is any tool that can be used to connect with and share things with multiple people over the internet – with the most popular ones being facebook, twitter, youtube, linkedin, and so on and so forth. Keep in mind though that social media doesn’t actually work unless you … wait for it … be social! You’re not going to gain any new customers by creating a profile on a social media site and subsequently not do anything with it.
All of the things above can be combined into the next term, Search Engine Marketing. Basically, Search Engine Marketing is an amalgamation of all of the practices mentioned above, with the exception of social media. However, do not confuse Search Engine Marketing with Internet Marketing – Search engine marketing only involves the search engine, not the rest of the internet. Included with Search Engine Marketing is the Search Engine Results Page – or SERP. The SERP is the screen you see right after you type something into the search bar and is arguably one of the most important aspects of SEM and SEO.
And the final term we’re going to go over for today is keyword. Keyword? Keyword. It’s pretty much the most self-explanatory term and the simplest term out of all of these, but conversely, one of the most important terms.
Now that you officially “know” these terms, things should seem a little less convoluted for you (if they were ever convoluted in the first place) whenever you’re browsing the various internet marketing articles of the web. If you’re a newbie to search engine marketing and search engine optimization and you need someone to help guide you through the process, feel free to tune into our podcast where we give away a plethora of valuable information every week. On behalf of the E-Webstyle Crew, I bid you a good day, but more importantly, first page results! See you next week!