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Twenty-Six E-Webstyle.com SEO Podcast August 28th 2009. Second page of Transcription
Paul: What do you think? So, would you, if you were going to look for pricing of, you know, anything in general, like anything you want to buy. Anything or specifically tickets, would you be going to Bing instead of Google or are you going to go to, like, where do you go?
Chris: I would still go to Google. I… I’d go to a ticket like Expedia or…
Chris: …yeah, one of those kind of places. I, even with this, I still don’t go to. I was looking for a hotel in New Orleans. Still didn’t go to Bing.
Paul: Where did you go?
Chris: I went to Hotwire.com. Free plug for Hotwire. Send me a check.
Paul: They’ll send you something. Yeah, so even if it was a, especially if you’re going to New Orleans…
Paul: …you’ll get something.
Chris: It’s a cool feature, but, you know, I personally I just. It’s not cool enough to make me switch.
Paul: Were you going to go check the dykes out in New Orleans or…
Chris: I’m never going to comment on that one. My mind went a whole different direction.
Paul: That’s the long end of the French Quarter. Bourban Street at the end, don’t turn right. Alright, let’s get into, so that’s… So, basically, you’re saying you’re only going to use Google and, you know, it’s a neat, really neat feature and you’ll never use it.
Chris: Right. Yeah, exactly.
Paul: Okay. Which means, you know, there’s a small percentage out there who will, so we’ve got to keep our eyes open on that. You know, Bing and Bing Yahoo and Binghoo. They’re all the same now, so, you know, it does impact us in the way that, you know, we used to focus on Google. We continue to focus on Google. And then Yahoo and Bing were, you know, kind of, certain secondary. Well, now that they’re all one or they’re going to become one…
Paul: …then it gives a lot more. It does give a lot more importance to that particular search engine. So, it’s not just Google and the other 2, it’s now Google and the other 1 which is a heavier hitter. So, that’s going to impact how we do things around here. Probably not tomorrow, since it’s Saturday. And probably not Monday because it’s right away, but, you know, in the, in the coming months, but that’s going to be something, something that we’ll be keeping an eye on. And anybody, anybody in search engine optimization will.
Chris: And we always say SEO is changing. It’s constantly changing and evolving and which is why we do this podcast so that we can give new tips, tricks and stuff like that. So you need to be aware of this as a website owner. Hey, things are changing. This is going to affect, basically, possibly, affect my search engine placement, the amount of traffic I’m getting. So, it’s important to stay on top of that kind of stuff.
Paul: Exactly. And…
Chris: Or if you don’t want to, call us and we will.
Paul: …and apparently, according to Fox News, if you’re doing any sort of search engine optimization or anything, you’re going to be friendless.
Chris: Why would I lose all my friends for being an SEO?
Paul: You’re asking me?
Paul: I don’t have any friends. I work here. I don’t have any friend. I’m an SEO. It’s an interesting article, and actually we came across the article because a, a kind of counterpoint article was written by a guy named Danny Sullivan and he’s on Searchengineland. And it’s a really nice article. There is, you know, there’s a line in a Fox article and it says: top online marketing jobs that will leave you, actually, to leave you friendless. And one of them is; search engine optimization. So, apparently, Fox News believes that search engine optimization is going to leave you friendless. And, and there’s…
Chris: It probably goes without saying, SEO is scamming.
Paul: Yeah, yeah. But what they’re really saying is that, you know, they’re frustrated with the results. They’re getting on top and they’re saying that search engine optimizer is the same as scamming a search engine and they wrote all of this. It wasn’t actually that much, it was the fact that, you know, you’re going to lose your job, I mean, your friends because of search engine optimization and it’s really. The real interesting part of the article is when Danny Sullivan goes into the details of how Fox News is actually search engine optimized the article.
Chris: The article itself, yeah. Well, look there’s meta-information
Chris: …in this article. Okay that didn’t just pop up there on its own.
Paul: Yeah, the authors of the article are not actually going in and typing in metatags, metatag descriptions unless they’re thinking in terms of SEO or unless they’ve been instructed by their SEO department to do those kinds of things. So, not only, you know, they probably have, you know. It’s a metaphor; submit an article to Fox News. You work there and make sure you put in the article. Make sure you put in the description, make sure you put keywords, etc. The other thing is they actually have a robot.txt file so, for all of you out there, that’s a very important file for search engine optimization. It tells the search engines where to go, where not to go. Sometimes it tells them when to go, how often to go and it is specifically a text file for search engines. There’s no other reason to have a robot text file other than you’ve been focused on search engines.
Chris: And they don’t just, and a robot text file doesn’t just pop up on its own. Someone actually has to put that there.
Chris: Someone, some SEO knowledgeable person says, I’m going to put this robot.txt file.
Paul: Or even, or even in a bigger sense, there’s a company policy. There’s an SEO guy whose job it is to put that in place.
Chris: What’s interesting is that some guy probably walks over, says; hey, I want you to optimize this article. Hands it to his SEO guy and…
Paul: And doesn’t know what happens.
Chris: …says and the SEO guy goes; oh great, what’s your article about. Oh, it’s about how SEO sucks…
Paul: How SEO scam. How you are going to be friendless, my friend. You’re even going to lose me because…
Chris: Yeah, exactly.
Paul: …you’re an optimizer.
Chris: I mean, I, Fox News they probably should have followed up a little bit before they put that up. I mean, SEO is not scamming. I think they have a good point. There are people out there doing, you know, spamming and doing things that they, they, search engines don’t like and people don’t want to see. It does happen. It happens in any industry, but no, I don’t want to be generalized as SEO being a scam. SEO is the future.
Paul: Yes. Yeah, Danny Sullivan makes a good point that Google actually endorses and recommends that either people do do search engine optimization themselves or they work with good companies. Can you think of an example of a good company?
Chris: Uh, mmm, uh, yeah. Oh God.
Paul: Oh wait, the one I. Hang on, I had it, but I lost it. Was that e-webstyle.
Chris: There we go. I’ve heard their good.
Paul: I have that tattooed on my fore-arm so that I would remember that. On the fore-arm because forehead you only see in the mirror right.
Paul: Then you’ve got to do it backwards and you know, tattoo artists you just can’t trust them these days. He also points out that Fox News is generating site map files. Also, only good for search engine optimization. And like a good, you know. There’s no good search engine optimization guy who would spend any time on any single page without giving recommendations. And his recommendation is that Fox News is actually selling ads and they need to make sure that they’re blocking the links for those ads otherwise they’ll be deemed as a scammer or that they’re spamming Google. Because, effectively that Google has a strict policy against it. They don’t want you selling ads and there’s ways that you can mitigate those. So if you have those ads, you don’t want to pass your credit on to other people. You want to block that, so…
Chris: I think it would be great if they banned Fox News for a day. Just for writing that article.
Paul: The whole, the whole website?
Chris: The whole everything. Everybody, even people who work there. Ban their personal websites.
Paul: Can we do that tomorrow? Because I’ve already visited today.
Chris: Oh, okay yeah.
Paul: Okay, tomorrow.
Chris: No, Monday.
Paul: Okay, we’ll ban it Monday. Alright, good. So that’s it, we’re going to ban this on Monday. By the time you hear this, it doesn’t matter. It’s still a Friday. Ban it next Monday. Don’t visit Fox News, period. So, this actually brings up some interesting things. I’d like to bring up articles, especially, kind of, high profile, specifically here in Texas. We have Kay Bailey-Hutchinson. She’s a senator. And, apparently, her website got banned from Google.
Chris: Yes, it did.
Paul: So, for all those out there who are thinking about using black hat techniques…
Chris: Which is?
Paul: …who may or may not know what black. Oh, that’s a good point. Who may or may not know what black hat techniques are. Those are techniques that are specifically forbidden by Google. There’s a whole lot of them, you know. We cover those in our podcast so make sure that you go back and listen to our podcast. Some of them are hidden text, keyword stuffing. There’s a whole slew of them that you don’t want to be using. If you’re, if you’re doing it yourself, and you don’t know what black hat techniques are, you know, contact us. We can double-check that you’re not using any black hat techniques. And if you think you’re above the Ll, Google. Above the Goog…
Paul: …then Kay Bailey-Hutchinson, a senator, was banned from Google. Her website, anyway. There’s no way for her, I mean.
Paul: So, she was banned from Google because of some black hat techniques that she was using on her website. And, and, of course, it’s an interesting, you know. Actually, it’s a really long article. Who wrote this article? Vanessa Fox, she did a great job of going in actually. And going well and beyond. She actually…
Chris: It really was a really really good article. That girl is extremely thorough.
Paul: And when I printed it, I printed all the comments which is an obvious waste of paper. I feel bad for the trees. What’s interesting is, you look at the front of her website and it’s, you know, it’s actually very succinct, very simple. You know, a picture of her, a video, how many people have joined and a small little bit of text. And…
Chris: What’s the site, what’s the domain?
Paul: What you want me to, standbykay.com.
Chris: Take a look at that and you’ll see, you can see it. You’ll see it.
Paul: k-a-y. You’ll see if the website still looks the same, or if they’ve made any changes.
Chris: What specifically were they doing? Which black hat technique were they doing to get banned?
Paul: So, it would kind of be a combination of 2 things, which is. One of them would be keyword stuffing…
Paul: …and the other would be hidden text. Alright, so they have a, they had, because now the website is up, is on Google and everything. They had, they were using CSS which is style-sheets and the CSS’s were actually putting images and things over this big collection of text. And it was really a big block, you know. We’re talking like tons of words. I don’t know what the word count in it is, but it was large, and it’s a very nice article. You guys can go look it up. Let’s see, the way we found it was; kay bailey banned, I think.
Paul: In Google. Because I don’t have the, the specific article here. But the text was hidden. Lots of text was hidden and that’s why it was actually specifically banned by Google from the Google website. And, it’s kind of interesting because some of the words that were in the hidden text…
Chris: The hidden text.
Paul: …were. You know, some of them made sense and some of them were things like; Texas BBQ pit, Texas smokehouse.
Chris: Why would they optimize their website for Texas barbeque?
Chris: I mean, I guess they, they want Kay Bailey to come up for everything related to Texas. But what about…