Keyword Selector Tool, Broad Match Versus Phrase Match Versus Exact Match

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Sixty-second Internet Marketing Podcast May 28th 2010. First page of Transcription

Chris: Hi and welcome to the Unknown Secrets of SEO podcast!

Paul: What’s up, everybody? Welcome back to another fun-filled Friday. It’s podcast time.

Chris: Woo-hoo! This is podcast number 62. Last podcast surprisingly was podcast number 61.

Paul: (Laughing) That actually is surprising ’cause I’m like where we at, 47? 72? 13?

Chris: There’s 52 weeks in a year. We’re ‑ yeah. We’ve been doing this at least nine months.

Paul: Yeah (Laughing).

Chris: (Laughing) You are listening to the most popular SEO podcast on iTunes. We love it when you stalk us, when you haunt us, when you corral us and then throw us into a pot that includes you writing a review about us.

Paul: Yes.

Chris: And you can do that and we appreciate when our listeners do that. Just go to iTunes, create an account, submit a review. It’s a review, right? Review. I keep thinking like testimonial.

Paul: A review and a rating.

Chris: A review and a rating. We only have 20 ratings. We’re shooting for a thousand and 20. So then everyone will doubt ratings. Yeah. How do these guys get a thousand and 20 ratings? This is ridiculous. This is ridonkulous. This isn’t going to work.

Paul: Ridonkulous! I love that word.

Chris: At the last podcast, we talked…

Paul: Aren’t you going to introduce yourself?

Chris: Oh, my name is Chris Burres, owner of E-Webstyle.

Paul: And I’m Paul Hanson, sales manager at E-Webstyle. I was waiting. I was like, somebody out there was like, “Dude, who the hell are you?”

Chris: Who are these guys? Yeah. What? You’re suggesting they don’t know who we are?

Paul: Oh, yeah.

Chris: Really? Yeah, come on.

Paul: What am I thinking?

Chris: Yeah, that’s great. I’m Chris. Did I mention that right?

Paul: Yeah.

Chris: Just to make sure for all of you.

Paul: And I’m Awesome. That’s my new name.

Chris: Chris and Awesome. Hosted by Chris and Awesome. Or you could just say Awesome Chris.

Paul: There you go.

Chris: Then you’re just out of the equation altogether (Laughing). As always, we like to talk about ‑ we did introduce ourselves. So we like to talk about what we talked about last time ever so briefly, and Paul had ‑ you brought the information about the keyword selector tool.

Paul: Oh, yes, keyword selector tool. I was about to go back to two podcasts ago ’cause I think I actually didn’t remember it. When you’re selecting your keywords, it was about, you know, what match types, broad match, phrase match, exact match. They’re all important and how you should kind of ‑ some tips on how you should use all three of them to determine which words you should use for a ‑ an SEO campaign for organic or natural listings. It’s originally created for AdWords for paid ad campaigns, but it’s a great tool to use for natural listings for search engine optimization. So take another look back at that one. I think we went over a couple other things but I don’t remember.

Chris: Yeah. But I think most of them are like the options that you had in there, and specifically what do they mean, what’s the value and, you know, what are you going to be choosing. And you touched on short tail keywords and long tail keywords.

Paul: Short tail keywords, long tail keywords. For those of you who are just tuning in, long tail keywords…

Chris: Shame on you first.

Paul: I know. What’s their problem?

Chris: What took you so long to find us?

Paul: Long tail keywords is three keywords and above. So anything with three or more keywords in your keyword phrase. So that’s very important. That’s very, very important for you to know. So you should understand the difference between short tail-long tail and the different match types using a keyword selector tool.

Chris: And we always talk about what is it? Isn’t there something like five things we talked about that are valuable? Number one is like keywords.

Paul: Keywords.

Chris: Number two is like content.

Paul: Content.

Chris: Number is three is keywords.

Paul: Keywords.

Chris: Number four is inbound linking.

Paul: Inbound linking.

Chris: Or just linking in general. And number five, what was that?

Paul: Keywords!

Chris: Oh, yeah, keywords! Real estate ‑ location, location, location. We cannot stress this enough. Search engine optimization ‑ keywords, keywords, keywords. So that keyword selector tool was really good. You should go back. That’s a ‑ that’s kind of the second podcast or more on that keyword selector tool. There’s ‑ that’s how valuable keywords are and that’s just getting more into the nitty-gritty of that keyword selector tool, which if you go back and listen to the last podcast, it’s kind of ironic that Google’s keyword selector tool, let me repeat that, Google’s keyword selector tool is not in the first position when you type in Google keyword selector tool. It probably is now.

Paul: Oh, that’s right.

Chris: They’ve had it.

Paul: It’s beta.

Chris: They’ve had a week.

Paul: They had a new one come out. That’s why. That’s why I think so that a brand new version would come out.

Chris: So go back and listen to that podcast. That is podcast number 61. We appreciate it when you guys ‑ you can find us ‑ we’ll get into that right now. You can find us on Twitter, You can find us on Facebook, We broadcast the video of this podcast live at 9:15 Central Standard Time, give or take 15 minutes on Fridays 9:15 Central Standard Time on USTREAM. You can ‑ the easiest, fastest, quickest way to find us on USTREAM is just go to, that’s our website, put a slash, forward slash and then put USTREAM, the letter U-S-T-R-E-A-M USTREAM, and that will take you directly to our listing, our page on USTREAM. Did I remember everything?

Paul: I think that’s very cool because every time you say, “Hey, check the audio feed, I Google e-webstyle and USTREAM. So now I could just go to

Chris: Yup, there you go.

Paul: I’m Googling it and I’m clicking here and clicking there and clicking there. So thank you for saving me time on that. Now, I know how to find it.

Chris: I did that just for you, Awesome.

Paul: (Laughing)

Chris: (Laughing) Let’s see. The other thing, YouTube. We have YouTube videos up and you can find that. Again, the easiest way is But that is not the letter “You.” That is the “you,” you with the three letters and then “tube.” And that will take you directly to our YouTube page and you can find these videos out in YouTube Land.

A little bit of news. Did you have any chance with a little bit of news?

Paul: Yes, I found some news today and I…

Chris: Woo-hoo!

Paul: I’m sharing this as ‑ I didn’t even tell Chris ’cause I thought this was just so ridiculously just stupid that I could not believe it how stupid some people are.

Chris: Arguably ridonkulous.

Paul: Ridonkulously stupid! Here we go. Here’s the title: “Woman Follows Google Maps Walking Directions, Gets Hits, Sues.”

Chris: What!?

Paul: Are you serious?

Chris: What!?

Paul: Come on. So, here is what passes as funny, right?

Chris: Oh, no, no, no! (Laughing)

Paul: She got hit by a car.

Chris: Is this the same lady who got burned by hot coffee at McDonald’s?

Paul: By the hot ‑ it must have been, right? So this lady…

Chris: Oh my! Really?

Paul: This story came out just a couple of days ago, May 28. So she is in Utah and she is fast. She was trying to get from one spot to another and there is a half mile extension.

Chris: Utah? Oh, that explains it (Laughing).

Paul: Yeah (Laughing). There’s a half mile section where it says take a walk down Deer Valley Drive. Now, for those of you who don’t know, the Google Maps walking directions and all that, it’s still in beta, right? That’s kind of how they’re going to get out of this because it says still in beta, you know, please use judgment or whatever it says. But what happens with Deer ParkDeer Valley Drive has another name as Utah State Highway 224.

Chris: (Laughing)

Paul: (Laughing). So ‑ and ‑ and in the news, it says a highway that lacks sidewalks. But where I’m from, they don’t have sidewalks on freeways. So she walked down the freeway and got hit by a car, which she deserved to do if you walk down a freeway.

Chris: Yes, yes.

Paul: And ‑ and she is mad and she is suing Google of all people. Come on, lady.

Chris: Apparently, they did not teach her when she was in elementary school not to ‑ hey, Javier!

Paul: What’s up, Javier?

Chris: Not to walk down the freeway.

Paul: God! I mean, just like how stupid can she be?

Chris: Shouldn’t she be suing her mother?

Paul: Thank you. Thank you. There you go.

Chris: Right? Shouldn’t she be suing like really! Let’s be honest. The person who didn’t teach her not to walk down the freeway is the person who should be sued. I don’t know. Maybe it’s the first grade teacher, second grade teacher. It’s clearly anyone except for Miss whatever her name is.

Paul: Rosenberg.

Chris: Rosenberg.

Paul: Lauren Rosenberg.

Chris: Lauren Rosenberg. I don’t who that guy is.

Paul: I’m going to Google her a little later and just ‑ I’m going to put a ‑ I just got a Facebook page.

Chris: You know, the quickest way ‑ the quickest one-word way to Google her?

Paul: How?

Chris: Retarded.

Paul: There you go.

Chris: There you go. Just Google retarded. It’s got to have her.

Paul: Good for her. Two thumbs up.

Chris: Lady follows Google walking directions and gets hit on a freeway. Oh, that’s crazy. Oh, man. That got me all worked up.

Paul: I mean, I couldn’t believe I read that like, how stupid can you be?

Chris: Oh, that’s nice. All right. All right. Well, since we’re talking about Google, let’s bring this up. Google is about to turn all the private Wi-Fi data that they collected as they were touring around the streets of Europe to a ‑ to a European legislative branch or organization or something. I don’t know how it works.

Paul: Oh, really? So now, the government can really watch what you’re doing ’cause they have your Wi-Fi (Laughing).

Chris: (Laughing) Maybe this is a whole, you know, if you’re a conspiracy enthusiast, you’re like, “The government told Google to do it and then they would catch them, and then they had to turn the data over to the government. Now, the government has our data.” (Laughing) Ah, that’s how it always works.

I just want to know, like, so it seems very clear that this was a plan, like it wasn’t just like a rouge driver in a Google mobile who decided to collect private data. This was like a company decision. “Hey, dudes. While we’re ‑ I got a great idea. While we’re out driving around on the streets, we should collect people’s private data.” Who makes that decision?

Paul: Yeah, really though (Laughing).

Chris: Don’t give them walking directions ’cause they’re going to get hit.

Paul: Thank you.

Chris: ‘Cause that is stupid. Oh!

Paul: Yeah, I don’t know. I really don’t know who comes up with that.

Chris: We also have ‑ this is interesting for you as listeners. AT&T is going to get rid of their all one-tiered pricing like ‑ like their unlimited plan.

Paul: Oh, really?

Chris: They’re going to go into tiered pricing, yeah. And some people are like, “Oh, yay,” because, you know, some people use some and some people use a whole lot and so they should actually tier that pricing.

Paul: Okay, that makes sense. I use about 500 minutes a month maybe. That’s not a lot.

Chris: Average?

Paul: Maybe I would say. I’m on a limited plan like we double ‑ not only double my month…

Chris: Expenses, yeah.

Paul: Yeah, it doubled my expenses but I don’t really use that many minutes. I use it ‑ the last thing I used my phone for is talking, which is kind of ironic.

Chris: Yeah, talky talking. Is that crickets?

Paul: (Laughing).

Chris: (Laughing).

Paul: Yeah, if this was a radio, we’ve got fired anytime right there.

Chris: We’re going to have to get rid of those crickets. Housekeeping!

Let’s see. Oh, this is kind of cool. Kazaa founders are going to try music again.

Paul: Okay.

Chris: So, you remember Kazaa? You know the guys who founded Kazaa?

Paul: It’s Kazaa probably.

Chris: Oh, yes. It’s probably Kazaa. Yeah. Is that the crickets again?

Paul: Yeah.

Chris: Tell me.

Paul: I say. I got my pirate on with Kazaa a little bit so I’m okay with that. st� � tx��<x/; -1.0in;tab-stops:1.5in’>

Chris: And we’d be them.

Paul: That’s right, that’s right. It’s us.

Chris: All right, that is the end.

Paul: We’re the only one.

Chris: There are no others.

Paul: Everybody else except the guys that listen to our podcast.

Chris: Podcast ’cause they’re really cool and we like you. This is the end of podcast number 63. You have been listening to the most popular podcast on iTunes, The Unknown Secrets of SEO.

Paul: And stay tuned. Stay tuned for Google Caffeine. I want to talk about Google Caffeine.

Chris: Good stuff. Yeah, Google Caffeine just ‑ we got to break that down, parse it down, and chop it up and spit it back to you guys in a useful way. And we’ll make it entertaining.

Paul: Yes.

Chris: All right.

Paul: And we’ll probably be watching the World Cup next Friday.

Chris: Yes. So this may be delayed. It all depends. So just be mindful of that. Thank you guys, all of you, for listening. Again, if you get a chance, link to us. Link to our ‑ our ‑ link to our blog. Link to our ‑ you can find our podcast is actually hosted at There is no www. You can become a friend of ours there on PodOmatic. You know, there’s lots of ways to find us. We really appreciate your guys’ input, your guys and gals. We haven’t been meeting gals.

Paul: No, no, no. Yeah.

Chris: Hey, all the ladies out there, we want to hear from you.

Paul: I know ’cause like talking about these dudes just sucks.

Chris: Yeah, it’s a big old sausage.

Paul: I know. Are there any women in this industry at all?

Chris: Yes.

Paul: There you go.

Chris: One (Laughing). You have been listening to the most popular SEO podcast on iTunes. This is the end of podcast number 63. Until the next podcast, my name is Chris Burres.

Paul: And this is Paul Hanson.

Chris: Bye-bye for now. Go USA!

Paul: That’s right.

Author: eweb-admin