Linking to your Google Profile for SEO

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This is a transcript from our 151st Internet Marketing Podcast(3rd page).

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Linking to your Google Profile for SEO

Charles Lewis:             “In the Google search. I have three main sites I run for three small businesses I’m involved in. They are three very different areas and don’t relate to each other. Currently, I just post under the business name but would it be of any advantage to link the three sites back to my Google profile?” Yes and no, Scott. The reason I say that because, yes, you should always been back to the Google profile because that’s one of the crucial steps in order to get your image as your avatar to show. The reason I say no is because they may not be relevant. You say this is three different sites that have nothing to do with each other. And so you may want to investigate probably doing a separate profile for each one.

Chris Burres:               Like a penname for —

Charles Lewis:                         Exactly.

Chris Burres:               … like an author for a different subject.

Charles Lewis:             And do it that way. And frankly, not with just G Plus but all of the social involved in them. You know, a separate account for each one of these different sites and that way you could create your own kind of linking structure for those rather than, let’s say, linking the plumber to the AC guy and the roofing person, you know, those are three different industries.

Chris Burres:               I think it depends on what you’re trying to do. If you’re trying to build up your — your specific relevancy in those three industries, then I think you do want to have that go to one place. If —

Charles Lewis:                         Yeah, well —

Chris Burres:               … if you’re doing it for SEO purposes, then if you’ve got, you know, a plumber and a window repair person and you know, a business and you — though will be value of kind of steering those towards an author who has expertise in that particular field.

Charles Lewis:             Yeah, I think definitely but I think in the other case, if they’re somewhat related, I think it was a sportscaster, right, like I watch Mike Wilbon from Pardon the Interruption, right, Sports Center. I mean ESPN show. And so right now, he is doing the playoff from ESPN but he’ll be on PTI later and talk about everything from hockey to baseball to football —

Chris Burres:               Right.

Charles Lewis:             … to soccer, right. And then he may – hear him talking about boxing. And so why those as — you know, stuff with different sports. He can link to the article he writes and the content he publishes because it’s him —

Chris Burres:               Right.

Charles Lewis:                         … talking about all of these.

Chris Burres:               Right.

Charles Lewis:             And so in this case here, maybe — maybe you are in a similar situation, then it may be okay.

Chris Burres:               Right.

Charles Lewis:             Because you have the common three. But if there are just — if it’s totally different, you know, I would probably I would suggest, yeah, that you do three different profiles.

Chris Burres:               Cool.

Charles Lewis:             So hope that answers those questions. Hit me up after you try it. Punch in the face as soon and let me know what — what you think. So I want to talk about pay-per-click today.

Chris Burres:               Pay-per-click. All right.

Charles Lewis:             Yeah. The reason be we’ll been getting a lot of new PPC clients and shout out to the ones who I had a great conversation early this morning. We got a new one we’ll start next week. And so people are seeing the value —

Chris Burres:               Yeah.

Charles Lewis:             … in pay-per-click and wait, you know, what I’m also realizing or what kind of in the back of my head, I think that with all of these new algo updates is getting harder to rank if you’re not already ranking.

Chris Burres:               Yeah.

Charles Lewis:             And so people are kind of hitting the wall. And so, you know, the fastest way to get to the first page of Google is to pay for it. [Laughter]

Chris Burres:               And it always has been and always will be.

[0:20:00]

Charles Lewis:             And so I think that’s why we’re getting those. And so I got a few tips here I pull from Search Engine Journal. Dave Thomas posted this a couple of days ago. And so I thought some of the tips were pretty good. These are the most studies, really, all of — we already do but we thought we share it. So the first one was Know your audience. Right, he says, “Just as important as the right keyword selection, make sure you know who your audience is.” Definitely, understand who you are marketing to. You know, if you have retail buyers, then make sure you’re not targeting people who may be resell your stuff for a wholesalers or people like that. You need to target people who shop for retail because that’s who your — your client target is.

The second was the Keyword optimization. “Optimizing the proper keywords is crucial in order to direct consumers to what your small business can offer them.” And so —

Chris Burres:               We call that relevancy.

Charles Lewis:             Definitely, keyword relevancy. You know, if you sell tempur-pedic mattresses then —

Chris Burres:               For pets.

Charles Lewis:             Yeah, [Laughter] for pets, then all of your keywords, let’s say tempur-pedic or Memory Foam on board or things like that. They kind of target the same way. You shouldn’t have Sealy.

Chris Burres:               Right.

Charles Lewis:             Right? Or spring mattresses in part of your phrases because that’s the wrong audience. That’s not relevant to what you offer. And manifest his third point is Going negative isn’t all that bad. Sealy should be one of your negative phrases.

Chris Burres:               Right.

Charles Lewis:             Posturepedic, you know, these are phrases that you — if you sell tempur-pedics that is you don’t want to come up with. And so you add those to your negative list.

Chris Burres:               Because a tempur-pedic for pets is so much better than the Sealy for pets. We all know that.

Charles Lewis:                         Yeah. You all know the ad needed.

Chris Burres:               [Laughter]

Charles Lewis:             Let’s see here, Let’s make a deal. “Just like the old game show, it is important to offer consumers something so that they will want to come to and return to your website.” Definitely, he’s talking ad text here. Your ad text has to be descriptive enough and then display the right message and the right offer, the right deal in order to pop people to click because you know, with all these changes Google are making, we talked about in our Cataclysm section, we talked about — no, we didn’t talk about it. We talked about it earlier today. Well anyway, Google Places — Google Places, Google Shopping is about to change how those shopping results display. And so now, that Google search page will have paid ad text. It will have organic listings. It will have local listings that only cover to G Plus and there will be shopping listings. And so there’s a lot of different variety of results to click on on the home page. Even make sure your ad stands out. Make sure that it has the right — the right offer and make sure it’s appealing enough to generate that click.

Timing is everything. “You want to have your campaigns optimized for certain times of the day in order to reach the largest number of potential customers.” No brainer. Yes, if you’re not — if your service requires a phone call or for you to take action immediately, no need to run your ads while you sleep.

Chris Burres:               Yeah.

Charles Lewis:             Right — really, my kind of rule of thumb is an hour after you get to work and the hour before you close. So if you open from 8 to 5 and I’m managing your campaign, your ads are running from 9 to 4.

Chris Burres:               Yup.

Charles Lewis:             Let’s see here. Understand your quality score.”The quality score is how Google determines if your advertisements and landing pages connect to the user’s search.” Definitely, if you’re advertising, that is your ads, it’s also the keyword selection, it’s the landing page. It’s not with how optimize is your landing page, all of the stuff goes in to your quality score. And you know, the higher the quality score, the lower your cost per click, the better position you’ll get. Like this [Audio Glitch]

Chris Burres:               Call back to our foundation which we say or that continuity. When they search tempur-pedic for pets and your ad is tempur-pedic for pets, the page they land on better say tempur-pedic for pets.

Charles Lewis:             Tempur-pedic for pets. Yeah. And it should probably show a pet or a tempur-pedic. Remember we call them —

Chris Burres:               With a glass of wine next to it.

Charles Lewis:             Yeah and another pet jumping on it and the wine not falling. [Laughter] But the last one was —

Chris Burres:               Apparently, that’s a really good ad campaign.

Charles Lewis:                         [Laughter]

Chris Burres:               We just use it. [Laughter]

Charles Lewis:             Real, huh. Track and test campaigns regularly. Yeah, if you run a PPC first of, sync it with Analytics. It saves you some time. [Laughter] In that way when in your Analytic, you can also see how AdWords perform. But yeah, track it. Test it. Look at what’s running, what’s working, what isn’t working. Query your client. When people come in, you get them on the phone, if you can small talk with them, ask them how they found you, where they search, compare what they say to what you see on Analytics and AdWords and take all of that information and constantly tweak. And so – and I thought that’s a pretty good article.

Chris Burres:               Yeah.

Charles Lewis:             Some of the basics that we are really covering PPC and so a lot of rather advance stuff with going to remarketing and things like that. We’ll get to that another time. So…

Chris Burres:               Cool. Do we have any blank stare?

Charles Lewis:                         No, not really. I was going to be —

Chris Burres:               I’m sorry.

Charles Lewis:                         It to circle [0:25:17] [Phonetic] a little bit, you know.

Chris Burres:               Look like you were just trying to make up something. [Laughter]

Charles Lewis:                         Because I’ve — you know, I’m always reading.

Chris Burres:               Right, right.

Charles Lewis:                         So I had a couple that I just didn’t were blank stare worthy so.

Chris Burres:               That’s are worthy.

Charles Lewis:                         So I gave them a pass today.

Chris Burres:               Cool. Well, you have been listening to the most popular SEO podcast on iTunes that is because of you, you, you, you, you and you —

Charles Lewis:                         Right and those who like it.

Chris Burres:               7,000 downloads per week, 64 countries. I haven’t check recently. Maybe we’ve added another country and I haven’t been accumulating because each week could be a different set — slightly different set, that is because of you. We really appreciate you. We really enjoy doing what we’re doing both the internet marketing that we all day and the podcast here. Enjoying some time with you. Until the next podcast. My name is Chris Burres.

Charles Lewis:                         Charles Lewis.

Chris Burres:               Bye-bye for now.

[0:26:06]                      End of Audio

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