Local Houston SEO

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This is a transcript from our 155th Internet Marketing Podcast(2nd page).

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Local Houston SEO

Chris Burres:               So you can read this whole thing. It says, “I appreciate your info and enjoy the show.” It says, “I’m very knowledgeable in the computing,” and this is by Cathmor. “I’m very knowledgeable — fairly knowledgeable in the computer arena but my experience was always with hardware and networking,” right? Local Houston SEO So that kind of sets up the — the background. He’s actually almost 53 years old and because of heart attack and numerous health issues — he goes on to a lot of detail here. He’s been on disability since 2005. He hates it. He’s grateful that the country is supplying him a modest income and he refuses to live like he’s disabled.

Charles Lewis:                         Yes, he should.

Chris Burres:               I think that’s awesome. He loves photography. He’s in Abilene, Texas and he loves shooting —

Charles Lewis:                         That’s — it’s far from us.

Chris Burres:               Yeah, just around the bend. Well, in Texas that’s three days.

Charles Lewis:                         Yeah.

Chris Burres:               [Laughter] To build a — so he’s working to a build a business shooting live music and concert photography in Abilene, Texas. No one else is doing it. He’s point is —

Charles Lewis:                         Because Abilene is kind of small. [Laughter]

Chris Burres:               Yeah, not that much live concerts. Yes, the work to find him to go to it. His point is “Saying all of this is that people like you are willing to share information about what you do that allows people like,” him “To have a shot at doing some really good things. Sympathy I don’t need. Information and education that will give me a hand up, I can accept that. Thank you for doing what you do and for making it fun to listen to. You guys rock, punch in the face.”

Charles Lewis:                         [Punching Sound]

Chris Burres:               [Punching Sound]

Charles Lewis:                         Don.

Chris Burres:               Don Hanson — that’s — that’s great. I actually thought this is going to be up in our office for a while.

Charles Lewis:                         Yeah, that’s awesome.

Chris Burres:               That’s very cool. And finally from Facebook we got a question. First it says, “You guys rock.” That’s a great way to start so that we will actually answer your question. [Laughter] “I want to include my keywords and my domain but don’t want it too long. What are the pros and cons of getting a shorter URL and direct it to the keyword domain? The idea is to brand shorter but have the longer for potential Google juice. I appreciate your help in advance. I’ll be listening Friday.”

Charles Lewis:             Well, two things. First one, with the Panda updates and all the recent changes, domain — keyword reached domain names aren’t as impactful as they used to be.

[0:10:05]

And so if you can get it in and it’s not that long and it’s really a spin off of the company name, great. Fine, do it. But I wouldn’t invest too much effort in to — in to trying to get the right keyword in your domain name because frankly, that is just a miniscule percentage of [Laughter] the Algorithm —

Chris Burres:               Yeah.

Charles Lewis:             … at this point. They had made changes to really kind of shuffle the word [0:10:31] [Phonetic] away from it. And so —

Chris Burres:               Great example, E-Webstyle SEO Houston, right?

Charles Lewis:             Yeah, yeah. We weren’t one of the [0:10:37] [Phonetic] SEO Houston and SEO is nowhere in our domain.

Chris Burres:               Right, so it’s not a necessity and you would consider that a pretty competitive space. So —

Charles Lewis:                         Yeah.

Chris Burres:               … there are other things to focus on. I always — with our clients always talk about, okay, have the domain, you know, that kind of captures what you do quickly that’s actually very useful. Therefore, it’s probably going to have the keywords. Keep it shorter, you know, so really kind of stilted conversation about what you do and then potentially have an abbreviated version that you can use for e-mail or give people over the phone that gets forwarded so you don’t have to write, you know, We Make Shelving for Garages —

Charles Lewis:                         .com.

Chris Burres:               Yeah, .com.

Charles Lewis:                         [Laughter]

Chris Burres:               You don’t have to give that over the phone. You can say, you know, wsfg.com and then have that forwarded to We Make Shelving for Garages. And you know, something — something along those lines so that on the phone it’s easy to give out. Now, and you —

Charles Lewis:             And of course, it’s easy to print, on any other promo materials easy to display.

Chris Burres:               And just as long as anything that’s online has the longer domain, right?

Charles Lewis:                         Yeah.

Chris Burres:               And once you’re online, it doesn’t really matter because you — it’s just to click.

Charles Lewis:                         Just click.

Chris Burres:               Right? So at the end of your e-mail, you don’t have the short one, you have the long one because that’s, you know, especially if you’re using Gmail, I promise you that’s getting indexed. [Laughter]

Charles Lewis:             Yes, indeed. And I would also say work thinking about branding. It maybe in your best interest to get a domain name that has the company name in it just for the sake of branding because you can don’t just size optimize well and you’re doing all the other 3000 things correctly, then your site will still rank and that way, you start to rank and your company name would be branded. And so I would — I will say, yeah, if the keyword domain name is available and it’s not, you know, stupid and long and crazy, then yeah, get it. But if not, don’t worry about it. The brand is your company name.

Chris Burres:               Yup. Cool. All right. Let’s get in to some more —

Charles Lewis:                         Yeah.

Chris Burres:               … content.

Charles Lewis:             Content. Yeah, so today I wanted to talk about a little bit of social and a little bit of blogging because these are both have a direct effect on SEO. If you’re generating content where these articles or posts or news events or whatever it is that you’re publishing this content, chances are you are publishing it on your blog. You probably draft in to some newsletters somewhere and hopefully, you’re Facebook-ing it and tweeting it and digging it and things like that. And so, I was on Search Engine Journal found an article that I had read the other day actually and I thought it was pretty cool. So I want to share it with you guys. It’s called 7 Foolproof Tactics to Write Better Blog Posts with Social Media and this is pretty cool because I’m blogging a lot on my personal blog and so I actually followed some of these tips already. So I thought that was pretty cool. I —

Chris Burres:               So like — I like the fact that it says ‘Foolproof’ in the title. That’s —

Charles Lewis:                         Yes. Anytime you can use the word ‘Foolproof’. Yeah.

Chris Burres:               Yeah, that applies — it means it applies to more people. [Laughter] There’s a lot of fools out there.

Charles Lewis:                         Didn’t recognize that was the —

Chris Burres:               [Laughter]

Charles Lewis:             I’ll tell you the meaning for foolproof. Okay, I thought it means ‘I can’t mess this up’

Chris Burres:               Right, even –

Charles Lewis:             … what kind of fools —

Chris Burres:               That’s foolproof.

Charles Lewis:                         Got —

Chris Burres:               That’s kind of like child-proof.

Charles Lewis:                         Foolproof.

Chris Burres:               We got foolproof.

Charles Lewis:             ‘Foolproof blog post’, that would have been a better title right there but we’ll get in to that. So Tip #1: Study Your Audience’s Words on Social Media. I think this is — this is key when writing any post, any article, any content that you plan on publishing —

Chris Burres:               One, one —

Charles Lewis:                         … with the purpose of getting people back to your site.

Chris Burres:               One could actually say this is keyword too.

Charles Lewis:                         Yes.

Chris Burres:               [Laughter]

Charles Lewis:             Definitely, a good example would be if let’s say we’ve got the Olympics coming up, right? And so if the people in your social circles, your followers, your G Plus circles, your Facebook friends and this and that, they’re using a certain language or cheering for a certain team or putting for a certain country, things like that and you want to attack that sort of demographic of people, then take the words that they’re using and include those words in your post —

Chris Burres:               Yeah.

Charles Lewis:             … because if they’re using them, then they’re probably searching for them. And if they’re searching for them, you have a higher likelihood of showing up if it’s in your post. So that’s —

Chris Burres:               Very similar [0:14:59] [Phonetic] for, you know, there are different regions like I know there are nicknames for people from different —

[0:15:05]

Charles Lewis:                         Yeah.

Chris Burres:               … different countries in Latin America. So like Javier who obviously works with — he is from Honduras, they’re called Catrachas. I know within Mexico City, they’re called Chilangos. So if you’re, you know, targeting those particular areas, then you can actually use those names in your blog post so that, you know, there are — it comes up relevant. One — one of the things that really help is that it makes them feel good [Laughter]

Charles Lewis:                         Yeah.

Chris Burres:               … because you’re actually aware of those things and there — they may be searching them.

Charles Lewis:             Number two, Find Trending Hashtags. And so just like, you know, #SEOPodcast155, that’s our hashtag and hopefully, one of these days, it will start trending. Well, it probably won’t because it changes every week.

Chris Burres:               Yeah, maybe we should change that up. Maybe it should just be SEOPodcast each week.

Charles Lewis:             Maybe. Something that —

Chris Burres:               We’ll maybe making a change —

Charles Lewis:             You know, or maybe ewebSEOPodcast.

Chris Burres:               Yeah, there.

Charles Lewis:             We have to somehow —

Chris Burres:               Get — yeah —

Charles Lewis:             Anyway, we will work on it. Well find —

Chris Burres:               We’ll take that discussion offline.

Charles Lewis:             Yeah.

Chris Burres:               [Laughter]

Charles Lewis:             It’s called tabling it.

Chris Burres:               Yeah.

Charles Lewis:             But anyway, well find a trending hashtags for whatever you — whatever you’re blogging about, you know, whatever your article is, see what was trending that’s even similar to what you’re talking about. And if it’s close enough and it’s relatable enough, then include that in your post. If it’s — if is ‘write on’ [0:16:28] [Phonetic], you may want to include the hashtag in your title because you can search for hashtags on search engines and they not only pull up the Twitter post that use those hashtags, they pull up anything that [Laughter] used that hashtag. And so if it’s in your post, it’s in your title, then you can show there as well.  Tip #3 – Do Interviews. Interviews are always good. People love interview to check.

Chris Burres:               Yeah, that’s on our list [Laughter] for this year —

Charles Lewis:             You know, interviews — for two reasons, one, interview people especially if your industry, you know, has so-called specialist around and rockstars or what-not, interview them if you can. Make come out at cost but it maybe worth it. And also not only interview people but get interviewed if you can. That’s all you get on a lot of different guest posts and things like that so if you were — let’s say you were going to be interviewed, first of write off — write your own post about the interview that you’re going to do discussing such and such topic —

Chris Burres:               Right.

Charles Lewis:             … with that trending hashtag, by the way, and then go do your interview. And on that interview, have them link back to your post. In that way, your interview can help the post getting more people — people watch interviews especially for some video, they tend — they tend to watch them and we all know video helps ranking.

Chris Burres:               Yeah.

Charles Lewis:             And so, yeah, do some interviews.

Chris Burres:               We did all of that recently with the — the —

Charles Lewis:             The BusinessMakers.

Chris Burres:               BusinessMakers.com. We — they posted the video of that interview that we did. By the way, you can find that at thebusinessmakers.com and I think we’re in the archive now. We were on the front page for about a week and when they first posted it, they had, you know, a link — I think they had it linked to you and not to us, not to E-Webstyle because you as the SEO Rapper and then, you know, we just sent them a note, “Hey, could you link here and here and use these keywords,” and you know, sometimes they’ll say no or sometimes they don’t say —

Charles Lewis:             They don’t have time —

Chris Burres:               In this case actually John Whiteside was — was very amiable and he did it for us really quickly. So you know, try and get those — in this case, we want a keyword anchor text coming back to us. So…

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