MySpace, Facebook, LinkedIn, Twitter SEO compared

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This is a transcript from our 111th Internet Marketing Podcast(3rd page).

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[podcast]http://ewebstyle.podomatic.com/enclosure/2011-07-31T13_47_38-07_00.mp3[/podcast]

MySpace, Facebook, LinkedIn, Twitter SEO compared
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MySpace, Facebook, LinkedIn, Twitter SEO compared

Chris:                           That’s — yeah. All right. So MySpace, Facebook, LinkedIn, Twitter, other social networking sites. The gender — it looks pretty even. MySpace is a little more skewed, but that could be because of the — what you’re talking about. All right.

 

Chuck:                         Well, one thing that was key on that chart was — look at the difference in users from 18 to 22 compared to Facebook and then LinkedIn.

 

Chris:                           Oh, yeah. That’s a good point. Yeah. Almost no 18 to — it’s almost like grandma numbers —

 

Chuck:                         On LinkedIn.

 

Chris:                           — on LinkedIn, yeah.

 

Chuck:                         Yeah.

 

Chris:                           Yeah. And that changes really quickly as “Oh, I need a job.”

 

Chuck:                         Yeah.

 

Chris:                           “Where do I get a job? Oh, I get on LinkedIn.” Percentage of users, male to female ratio: MySpace, Facebook, LinkedIn, Twitter. LinkedIn actually has significantly more at 63% to 37% female. Not surprising.

 

Chuck:                         Yeah.

 

Chris:                           And then the rest are all headed up by female. Even Twitter — interesting.

 

Chuck:                         Yeah, there’s a lot of chicks on Twitter.

 

Chris:                           Yeah.

 

Chuck:                         Yeah. I got a lot of female followers. Then I follow a lot of females when I think about it. So it makes sense. It’s probably why dating sites do well socially because there are a lot of females online.

 

Chris:                           Yeah. And they’re getting more comfortable dating. I don’t even know what that means. All right. So here we have ethnicity. So this is social — let’s read one of their taglines. It says, “African-American users have the lowest presence on LinkedIn making up 2% of total users. The highest saturation of African-Americans is on MySpace with 16% of total users.” Interesting.

 

Chuck:                         Yeah. I mean it’s — I see the numbers. I’m part of the urban community and so that turns out fairly accurate. But what’s interesting to me is that — we need to figure out the date when this was done because —

 

Chris:                           When the snapshot —

 

Chuck:                         Yeah. I’m not using MySpace now and so, you know.

 

Chris:                           This could easily just be the reference of those people still using MySpace, what the ratio is. That’s interesting. And I’m sure there’s like some — Hispanics are mentioned here that there’s probably some — like I mentioned Hi5. I don’t think the numbers are comparable to MySpace.

 

Chuck:                         Yeah.

 

Chris:                           But there may be some other social networking site and that follows under the other — well, there is a good — that’s interesting. So the second percentage wise where African-Americans is is actually other social networking sites.

 

Chuck:                         Yeah.

 

Chris:                           I wonder what those are.

 

Chuck:                         Yeah.

 

Chris:                           What keeps a similar balance. All right. People. How many people use it several times a day?

 

Chuck:                         Probably YouTube, all the sites like that.

 

Chris:                           Yeah, that definitely counts. So our next chart here is how many times do you use a social media site? several times a day? once a day? three to five days? a week? Blah, blah, blah. MySpace – 29% never; Faceboook – several times a day 31%; and Twitter – several times a day 20%. Now, it’s interesting because we know so many fewer people use Twitter than Facebook. I mean the numbers are staggering I think.

 

Chuck:                         Yeah.

 

Chris:                           But the people who do use it, they use it several times a day. That makes sense.

 

Chuck:                         Yeah. Well, and then I think it’s not taken into account the fact that most of these are synched, right?

 

Chris:                           Right, yeah.

 

Chuck:                         And so if I’m using Twitter then technically I’m using Facebook because all my ads are — they’re all posting over there. And so in the web’s case vice versa. I mean your Facebook is posting on Twitter. And so the numbers are probably a little skewed but it makes sense though. People who — what I’ve noticed is people who use Facebook are heavy on Facebook.

 

Chris:                           Right.

 

Chuck:                         You’re either using it or you’re not, and most people who use it really use it.

 

Chris:                           Yeah, they’re keeping photos up-to-date or making comments or —

 

Chuck:                         Photos, comments, stats. So let me give you another marketing takeaway from this would be I think if you’re doing social media marketing, figure out where your target — where they’re active in. and whenever they’re active in that’s where you should be spending your time and efforts putting the ads in front of them. If they’re heavy on Facebook and they’re female and you’re selling handbags, then it’s probably in your best interest to run some Facebook ads.

 

Chris:                           Yep.

 

Chuck:                         If they’re heavy on Twitter, then it’s probably in your best interest to maybe do a landing page and tweet links to your landing page with some — don’t be a douche — with some decent content. Participate in the conversation and sprinkle in your links that way.

 

Chris:                           Yep. And the whole part of being social media is literally be social.

 

Chuck:                         Yeah.

 

Chris:                           We had a whole thread on our Facebook page, on our Facebook wall about the weather — what was the weather in England, what was the weather in New Zealand, and complaint — I think it was pretty funny the British guy was like “It’s summer here and it snowed last week,” because the guy in New Zealand was complaining that it was winter and it hadn’t snowed yet so he couldn’t go snowboarding.

 

Chuck:                         Well, it’s hot here.

 

Chris:                           Yeah. It’s super —

 

Chuck:                         Stupid hot.

 

Chris:                           — hot, yeah. I think I even posted something that was like, “Look, we don’t kid about air conditioning in Houston. It’s not a joking matter.”

 

Chuck:                         All right. So I got a couple of shout outs.

 

Chris:                           All right.

 

Chuck:                         And I got some blank stare too.

 

Chris:                           All right.

 

Chuck:                         I think it might be this one.

 

Chris:                           Yep.

 

Chuck:                         Okay. So my shout out, first off, well, a punch in the face to HubSpot. Good job on the acquisition. They bought Performable.

 

Chris:                           Performable?

 

Chuck:                         Performable.

 

Chris:                           Okay.

 

Chuck:                         Which is an analytics type company but their analytics focus on the user and not necessarily traffic and clicks and page views and stuff like that. They track — their analytics almost tracks CTA actions like what the user did, how many calls, how did they do this, how did they do that.

 

Chris:                           Oh, wow!

 

Chuck:                         And so HubSpot bought them, undisclosed them out so I guess that 32 million investment kind of helps —

 

Chris:                           Gave them another spending spree. Whoo-hoo! Let’s go buy stuff.

 

Chuck:                         Yeah, so —

 

Chris:                           We’re available, by the way.

 

Chuck:                         Yeah, yeah. So yeah, shout out to y’all, people over there. And shout out to James. We did an analysis on his — we took it down. You can’t watch it. They’re a franchise. But he watched it. He liked it. He contacted us. And so we appreciate and — yeah, so just go fill out the webinar forum and we’ll do yours too.

 

Chris:                           We’ll be doing some website analysis here pretty soon. All right. Anything else?

 

Chuck:                         Oh, I got blank stare.

 

Chris:                           All right. Blank stare. Okay.

 

Chuck:                         Oh, that was good.

 

Chris:                           That was really — that was —

 

Chuck:                         All the way blank.

 

Chris:                           Yeah.

 

Chuck:                         So check this out. Blank stare at Groupon. Yes, Groupon.

 

Chris:                           At Groupon.

 

Chuck:                         Yeah.

 

Chris:                           From @Chuck.

 

Chuck:                         So apparently, their salespeople are too aggressive with the merchants, right?

 

Chris:                           Right.

 

Chuck:                         They got merchants filing complaints, sending complaints, posting their reviews about the process of signing up with Groupon. And then to make it even worse is that they’re losing money as a merchant.

 

Chris:                           Yeah.

 

Chuck:                         If you go to Groupon, you have to pay to be a part of the system and then they flood you with customers who all want discounts. And then so what happens is you’re spending money to get a client who wants a discount.

 

Chris:                           Did they change? Because I know, for instance, the Third Coast Comedy where I do some improv performing at, the way that they approach them was “Look, we’re going to put your ad on Groupon and we want you to offer 50% discount. We’re going to collect the money and we’re going to keep 50% of the money.”

 

Chuck:                         Yeah.

 

Chris:                           So basically there wasn’t any upfront cost. It was just the fact that they’re going to stick customers at Third Coast Comedy basically at 25-75% discount.

 

Chuck:                         Yeah.

 

Chris:                           So there’s no —

 

Chuck:                         Then the example that I saw was a restaurant and the lady had several Groupon discounts. But at the end of her receipt she was on a negative like the restaurant owed her a dollar. And so I think I need to work out the numbers so that it helps the merchant.

 

Chris:                           Yeah, make sure you’re standing by the merchant.

 

Chuck:                         Yeah, strictly user-friendly for the end-user is awesome, right, on the discounts on — like you said, 50-75% off. But for the merchant who’s already probably struggling with these times — you know, I think I should change focus a little bit.

 

Chris:                           And I’ll be honest though, if I’m a merchant — well, first off, some of that blame has to go on the merchant, right?

 

Chuck:                         It has to.

 

Chris:                           Because you have to do the math and put the restrictions in place so that you don’t owe the customer money when they come in the door. That’s pretty straightforward.

 

Chuck:                         Yeah. Smart enough.

 

Chris:                           But for our — with Third Coast Comedy, struggling to get enough audience you got to just make — it’s a great way to make awareness and we’ve bought tons of Groupons because of things that we already participate in. that’s not the market for Groupon, right? That’s not the market that the vendors are really trying to go after. I’m willing to give you a 75% discount if you’re now aware of my place.

 

Chuck:                         Yeah, that’s true.

 

Chris:                           How often does that happen anymore because it’s gotten so big? If see a Groupon of a place I know, I buy it, right?

 

Chuck:                         Yeah.

 

Chris:                           Now, I’m not — that doesn’t really add value to the merchant. It actually adds value to me and to Groupon.

 

Chuck:                         And to Groupon. The merchant is losing money.

 

Chris:                           Yeah.

 

Chuck:                         I wouldn’t say they’re not losing. They just didn’t get as much as they could have.

 

Chris:                           Yeah. And that’s worth doing typically for new customers. It’s not worth doing for existing customers usually.

 

Chuck:                         Yeah. New business, new establishment, maybe a brand new product launch, and you need to raise some brand awareness and create a lot of foot traffic or something like that and you have the budget to — I won’t say take a loss but to start off —

 

Chris:                           To break even on a potentially large amount of customers.

 

Chuck:                         Then go on in. But if you’re established and you pretty much have a great brand, then use it moderately and research before you sign up.

 

Chris:                           Yeah. And make sure that you don’t owe the customer at the need of the meal.

 

Chuck:                         Yeah.

 

Chris:                           I think that’s a good plan.

 

Chuck:                         That’s a good tip.

 

Chris:                           A fair tip. Make sure you don’t owe the customer. Anything else? Is that it?

 

Chuck:                         That’s it.

 

Chris:                           All right. Thank you guys. You have been listening to the most popular SEO podcast on iTunes. That is because of you. You can’t see the video of this. If we haven’t made this clear, you can’t see the video of this live on Friday mornings. We target 9:15. We’ve been running a little bit late as of late. We’re going to try and get back on 9:15 Central Standard Time. Just go to our website E-Webstyle.com/SEOpodcast. There’s a video area of the screen there. That’s where it actually is broadcast. Right under that is archive so you could actually go watch video archives of this particular — of our podcast, and then we actually release them out on iTunes regularly. You guys have made us the most popular SEO podcast on iTunes. We really appreciate you. You have been listening to podcast number 111.

 

Chuck:                         1-1-1.

 

Chris:                           1-1-1. Until the next podcast. My name is Chris Burres.

 

Chuck:                         I’m Charles Lewis.

 

Chris:                           Bye-bye for now.

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