Negative SEO, The Real Scoop

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Negative SEO, The Real Scoop

Charles Lewis:             We’ll see. And links from dangerous sites and I think this one really kind of walks that in ice between natural link and negative SEO because – and when you have inbound links coming from sites that are dangerous, sites that maybe have my word on a more –

Chris Burres:               A lot worse sites or something, yeah.

Charles Lewis:             Uh huh. Something like that. Link sites that have tons of pop-ups and ads and potentially containing viruses and things like that. You don’t want links to your sites from there because, you know, my grandma just say “Birds of a feather flock together.”

Chris Burres:               Right.

Charles Lewis:             And so then linking to you then chances are you may have some of those same issues and so Google’s penalize you for that. Now, I’m curious to know how they’re valuing it and how the algorithm is interpreting that because of – because like we – in regards to negative SEO –

Chris Burres:               Yeah.

Charles Lewis:             I can’t control who links to me.

Chris Burres:               So, first of, what is negative SEO?

Charles Lewis:             Negative SEO in [0:24:43] [Inaudible] SEO is the art of devaluing your competitor’s sites using SEO techniques.

Chris Burres:               Right.

Charles Lewis:             And so, you know, like you said, if this [0:24:54] [Inaudible] porn site over here is sending out bad links and I want to bring down my competitor, then I’ll post the comment on his page that link to my competitor site, right?

[0:25:04]

Chris Burres:               Right.

Charles Lewis:             And then that will negatively impact his site and according to the Penguin Update, he could be penalized for that. And so, but Google, they’re saying that they’re controlling this somehow, so I’m curious to know how. [Laughter]

Chris Burres:               Well, I think my first thought is if Google gives value—Google, you know, the first thing that really set Google apart was the fact that they value the inbound links and this kind of page rank concept which was –

Charles Lewis:             Getting votes.

Chris Burres:               Yeah.

Charles Lewis:             Basically.

Chris Burres:               The votes for a particular page and so if that’s the premise of the algorithm, and they are saying that we’re going to negatively impact if the inbound link is from – from a bad place, really if you used to have value and now, you make that value zero, that is a negative impact.

Charles Lewis:             Uh huh.

Chris Burres:               Now, it’s a great PR spin because I just – because of negative SEO, you cannot allow a situation where people can downgrades a competitor’s website. That’s just –

Charles Lewis:             Uh huh.

Chris Burres:               … that probably goes against their, I don’t know what their mantra is, it’s not don’t be a douche, right? [Laughter]

Charles Lewis:             Well, one of the things – one of the things I read was that – and I read this one on Google’s blog is that if your link building is correct and if all your links are natural and you’re pretty good on what you’re doing, then your positive signals for a way in a negative signals and therefore by doing devaluing the negative signals, shouldn’t have use of it. My logic to that was well, that’s probably great for huge site or somebody like us who has plenty of natural links that and things –

Chris Burres:               Right.

Charles Lewis:             … like that but if you’re a small site or maybe a new site and unfortunately the few links you get came from not so great sites then and an effect like this will probably bump you out of the first five even first three pages and so…

Chris Burres:               Right. I think – what I think is just those links just get zero value. I think they’re doing PR and they’re trying to present the case as if they’ll give you an actual negative impact and because of the risk of negative SEO, it’s too risky.

Charles Lewis:             Yeah.

Chris Burres:               You know, right? So, you know, you take a website or whatever, search engine land and you say, “You know, let me get 20 of my buddies and go to every website we know.” And point a search engine land and then all of a sudden, I mean at what point do they say “Okay, well now search engine land is useless.”

Charles Lewis:             It’s funny you mention that because when does this running that test? And he opened it up.

Chris Burres:               I guess his own site.

Charles Lewis:             Yeah, I guess his own site. He opened it up just to figure out what would happen. He hasn’t posted the result from that –

Chris Burres:               Right.

Charles Lewis:             … and he did it last week and so —

Chris Burres:               None of us – we think the same. That’s crazy. [Laughter]

Charles Lewis:             Yeah. And so we will, you know, we will see how that works.

Chris Burres:               So, I think – I think the PR is “Hey, we will ding you.”

Charles Lewis:             Yeah.

Chris Burres:               And what that – they’re probably hoping that they’ll do is cause a number of people to stop doing that.

Charles Lewis:             Uh huh.

Chris Burres:               Of course runs article, well, [Laughter], we’ll not do that but even if they’re over that, the real impact is if you just or if you got a back link from a bad site and we are not going to give you any credit for that, we’re going to ding you for saver. We’re not going to give you any credit for that then, you know, that’s enough. Right?

Charles Lewis:             Yeah.

Chris Burres:               So, stop.

Charles Lewis:             Stop doing it.

Chris Burres:               Yeah, stop.

Charles Lewis:             Wasting your time and or money.

Chris Burres:               Yeah. Stop being a douche. [Laughter]

Charles Lewis:             So, how can you tell if you’ve been Penguinized? Yeah, that Penguinized –

Chris Burres:               Penguinized. Ooh. Yeah.

Charles Lewis:             Yeah. It might be the subject.

Chris Burres:               I had to see it like Arnold Schwarzenegger character with the reversed penguin [Laughter].

Charles Lewis:             I think I’d just want to see the angry birds sling shot with a penguin on it.

Chris Burres:               Penguinized. Yeah.

Charles Lewis:             How can you tell if you’d been Penguinized and what should you do? Check your Analytics, you know, we when wrapped up check your Analytics so you can easily assess the damage. So basically Penguin Update was released on April 24th, right? So, why don’t you check, you know, a month prior to that and then a month after that? [Laughter] See if your track would decline [0:29:11] [Phonetic]. If it did, then it says go to your keyword referral report and figure out which keywords will bringing you the most traffic prior to April 24th, and –

Chris Burres:               And what words went, yeah, which ones had the most Delta?

Charles Lewis:             Yeah.

Chris Burres:               Between right on the 24th, yeah.

Charles Lewis:             Between and when the prior month after and then – and not only that, which keyword dropped off.

Chris Burres:               Yeah.

Charles Lewis:             Because then those, you know, if it’s a money keyword, then you should take exit immediately. Then it also says manually check your rankings on your top key phrases. So, so find your money phrases. SEO Houston, PPC Houston, Internet Marketing Houston. These are our terms that we grant, first paid for, go and check those.

Chris Burres:               Right.

Charles Lewis:             And make sure that, you know, we haven’t slipped or anything like that. If you have, then you know, revised your content, modify his listings, says check your link profile, see who’s linking to you, make sure that everything is co-sure.

[0:30:05]

Chris Burres:               Right.

Charles Lewis:             He also says that check Google Webmaster Central. And kudos to them because they’ve been updating it and –

Chris Burres:               Right.

Charles Lewis:             … making changes, you know, so there’s a lot more features in and Webmaster Tools that didn’t used to be there. So, you can go in there and they may give you a message, yeah, we de-rank this particular site because of XYZ. And so check there and yeah, and where in redirect tools so just basically check your site from where the angles to see what’s happening with it and maybe you can get some analysis there. So, if you’ve been Penguinized, that’s how you check the site and, you know, try to come out of. That’s it for content. You got blanks there?

Chris Burres:               All right.

Charles Lewis:             Yeah.

Chris Burres:               I blink.

Charles Lewis:             You blink? This one is blink worthy.

[Crosstalk]

Chris Burres:               Yeah, okay.

Charles Lewis:             This one is blink worthy.

Chris Burres:               [Laughter]

Charles Lewis:             This blanks that goes to the Best Buy employee. [Laughter] Best Buy, so a guy brings his cellphone in the Best Buy to get a repair and once he leaves, the employee who’s working on the phone logged in to the guy’s Facebook and changes his – his status to gay. [Laughter] And so then, then the guy founds out immediately, comes back, blah, blah, blah, Best Buy guy gets fired. [Laughter] You know what I’m saying?

Chris Burres:               Yeah.

Charles Lewis:             You thought that was cool? You know, to go in and change somebody’s Facebook’s status to gay and –

Chris Burres:               And it was —

Charles Lewis:             You know, that was cool to him.

Chris Burres:               Yeah. Thought, yeah.

Charles Lewis:             And he probably thought that was awesome and it’s fun.

Chris Burres:               This will be hilarious, this guy. I’ll put gay and… And probably it’s the dude in the back couldn’t even meet him, right? There’s – you maybe want to do, you know –

Charles Lewis:             Yeah, with even the sales person.

Chris Burres:               And there were the sales person and, you know, he just was upset at him and did it because he was, you know, angry and the guy was whatever appeared to be gay, whatever that means and anybody want anybody’s own mind. [Laughter] Yeah, it was like a gay. That’s actually more funny than the dude in the back who just does it because he has the attitude.

Charles Lewis:             Because he’s — yeah, just because he’s tired, hates his job, I mean, you know, stuff like that rumor has deeper issues.

Chris Burres:               Yeah. Yeah.

Charles Lewis:             I mean, he doesn’t want to be there.

Chris Burres:               Or maybe he’s gay. [Laughter]

Charles Lewis:             [Laughter]

Chris Burres:               In which case there are probably some weird way to remove the firing because the actual cause of the behavior was that he was gay and so, anyway…

Charles Lewis:             Yeah.

Chris Burres:               [Laughter]

Charles Lewis:             Yeah, blank stare at him. Yeah, stay out of people’s stuff, man. Fix the phones and give the man’s his phone back. Do your job.

Chris Burres:               Hey, you can – you can follow us, you can stalk us, you can annoy us, you can do that at facebook.com/

Charles Lewis:             ewebstyle

Chris Burres:               twitter.com/

Charles Lewis:             ewebstyle

Chris Burres:               youtube.com/

Charles Lewis:             [Singing] ewebstyle

Chris Burres:               And you can send us an e-mail at podcast@

Charles Lewis:             e-webstyle.com

Chris Burres:               Please do, please, you know, the reviews are great. They keep coming in. You can go to our website. If you’re on the site right now, if you’re listening to our podcast right now, happen to be at a computer or something, go ahead and go to e-webstyle.com/seopodcast and on there towards the bottom just under the videos, you’ll see a link to our Google+ account. Go on to Google+ and give us a review of our podcast right there on our Google+ account.

Charles Lewis:             Yeah.

Chris Burres:               And on iTunes, all you need to do is go to iTunes, create an account, write a review and if you so choose send us information about that –

Charles Lewis:             Punch in the face.

Chris Burres:               … about that review and we will punch you in the face. I think one of the reviews I did today actually Frustrated and Fat. Also submitted a website analysis –

Charles Lewis:             Okay. Cool.

Chris Burres:               … and send us an e-mail letting us know that he submitted a review. So, go ahead and do that, we will give you –

Charles Lewis:             Webinars man. Punch in the face to anybody who’s been submitting, getting crazy webinars and frankly we just then backed up on those and so but we’ll get those done, check your inbox soon.

Chris Burres:               Great. All right. Until the next podcast. My name is Chris Burres.

Charles Lewis:             Charles Lewis.

Chris Burres:   Bye-bye for now.

Author: eweb-admin



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