Onpage and Offpage SEO

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Second E-Webstyle.com SEO Podcast Dec. 5 th 2008.  Fourth page of Transcription

Chris: Yes. So, the next thing we want to talk about–I want to just move down our list. We’ve got another five minutes here. So, we’re going to cover a little bit more of what is involved in SEO. So what do we do and I got to say it number one is keywords. (laughter)

Paul: That’s a keyword. (laughter)

Chris: There is the shoe.

Paul: It’s like this (crosstalk)

Chris: Remember the Eddie Murphy–mom always can throw the shoe around the corner in the other room and then put it back on. That was hilarious.

Paul: So, another than keywords what else? What else do you do in–if you’re doing some type of Search engine optimization, you’re going to use your keywords, what else?

Chris: Well, I think we mentioned and we forgot to reiterate–did we mention in page and out page stuff?

Paul: Oh, that’s right.

Chris: I think…

Paul: What we did it on the last podcast was talk about—

Chris: So—

Paul: Two different types of…

Chris: So, we’ve got, you know in any terms of–in any form of Search engine optimization you have the work that you do on your page obviously called, on page optimization and off page optimization. That would be things that you do outside of your website that generate value and traffic and better rankings on the search engine.

Paul: Keywords would be…

Chris: They would be an on page optimization. Actually they would guide both of those.

Chris: That’s how important they are is that, you know, in Search engine optimization you’re either working on your page or you’re working on things off of your page and what you’re doing is guided by your keywords. So, let’s throw that, not even on or off. That’s above. That’s the first step.

Paul: Above everything.

Chris: That’s above everything.

Paul: Well, give me an example of off page optimization.

Chris: So–like the most obvious off page optimization is getting inbound links and the first thing that you think of in terms of on page optimization is going to be the text that you have on your website. So that’s your on page. You want to make sure that you’ve got keywords on your page, you want to make sure that some of you header tags have keywords built in to them. You’ll hear Meta Tags discussed and I think we mentioned Meta Tags briefly last time where you can actually view the Meta Tags on a page available. So, go ahead and go back to that podcast.

Paul: Look at your source code, look at your tags.

Chris: I’ll walk–exactly.

Paul: OK. So, a tag is like header tags, title tags, image tags those would be things that you’d work on, on your page.

Chris: Yes.

Paul: Like this behind the scenes that would be on page, is that correct?

Chris: That’s absolutely correct. Now, when I first say the word link building most people will think of that as only off page optimization and I’m going to give a great example of how newbies or people who wanted to have focus on search engine optimization or who just don’t know with anything about it, one of the biggest mistakes that they make is improper linking within their own website.

Paul: Well, give me an example–OK, I’m Joe the Plumber. I just started turning in to the podcast.

Chris: Joe again. (laughter)

Paul: What is a–someone who’s just brand new to this–what is that link build or what, you know what does this link do? What is a link I guess is what I’m trying to say.

Chris: So, because Joe–because you asked “What is a link?” I’m assuming you didn’t make your own website.

Paul: No, I don’t (laughter)

Chris: I’m also going to assume you were not actually that involved in the process of making your website. Somebody just got a check handed it over to you and that’s fine, that’s fine. We like those customers.

Paul: Yes, we will accept checks.

Chris: The–so that link would be Joe the Plumber–in our typical package we have a small business package that include five pages everything you need for a year. It includes a domain, five pages, some animation and hosting for the year.

Paul: OK.

Chris: On that typical package you’ve got give pages. One of them is of course your home page, that’s going to be your base page, Joetheplumber.com which I haven’t pulled it up but I’m sure it’s a website out there but Joe the Plumber if it wasn’t, it is now.

Paul: Yes, really.

Chris: Joetheplumber.com is your home site. Maybe you’ve got some information about me Joe and your political stands and maybe you got some information about your services or you have a services page, maybe you have a privacy policy or something along those lines and a contact us form. We almost–always have a contact us form. So how Joe–how do you get from your home page to your political position page?

Paul: Well, I click the button that says, “My political views or whatever”

Chris: That button is a link.

Paul: OK.

Chris: That’s what a link is and the typical mistake that people will make and I’m not going to use the political stands page. I’m actually going to use the home page, once you’re on the political stands page usually across the top or in text links you’ve got most people put home as the link.

Paul: I see that all–I see that all the time.

Chris: You see it everywhere, right? Now, you know that it’s home for Joe the Plumber. Google has a bunch of computer software out there called, Spiders going across your website and trying to figure out what each link means, what’s the information available at the end of this link. So, when it sees a link and the link is home the text is home what do you think Google thinks is on that page?

Paul: I’m going to take a wild guess and say something to do with your home.

Chris: Yes.

Paul: Or the home.

Chris: Which would also be something totally unrelated to what you do. Actually Joe the Plumber, he might actually go in home so… (laughter)

Paul: And it would be you know, home improvements or you know something like that. It just… yes.

Chris: So, that’s the classic–one of the classic mistakes. Now we’re not–we’re big proponents of using things that are user friendly, home is very user friendly. So, we will end up using home and we will typically have an additional link at the bottom of the page which we put there. It’s very user friendly, it’s very aesthetically pleasing and Google now knows–and so that link would be called Joe Plumber’s service in Houston or whatever the target keyword, one of the target keywords that we’re going after which would just be plumbing in Houston or plumbing again in Hempstead and what Google now knows is that the information at the end of that link which is the home page is information about plumbing in Hempstead. So, that’s a great example of…

Paul: It’s an excellent example.

Chris: … Of link building, how it’s relevant on in page or on page optimization. So, well I think we covered a lot of information. I think we really–obviously we’re going to title this podcast Keywords.

Paul: Keywords (laughter)

Chris: Because I think we stressed that enough and it’s actually probably worth doing a couple podcast as we get additional examples of brilliant keywords selection and the value of spending time selecting your keywords. We’ll certainly be putting those on our podcast because that is the first and it’s the foundation of your search engine optimization and pay-per-click efforts is your keywords and with horrible keyword selection you will achieve nothing. With great keyword selection and great SEM including SEO and pay-per-click because SEM includes both of those, all these acronyms.

Paul: [laughs]

Chris: SEM, CNN.

Paul: CNN, no that was the shoe. (laughter) All right. So we’re going to sign out from this podcast and we’ll be back to continue talking about on page and off page optimization. Again we’re really happy you guys are listening in. We’re really happy to do this podcast. It give us great opportunity to give back to the SEO community.

Paul: Yes, the SEO community has given so much to us. We always like to give back. We certainly appreciate you tuning in to the podcast and we’re going to be back when?

Chris: We’ll be making another one within a week.

Paul: We’ll be back. So within a week we’ll see you guys. Thanks again for listening, really appreciate it.

Paul Hanson, I am signing off from E-Webstyle.

Chris: And I’m Chris Burres, owner of E-Webstyle and if you’ve got any e-mail, any information, any question you’d like us to cover in this podcast, feel free to send it to podcast@e-webstyle.com So, that’s podcast@e-webstyle.com. Thank you very much for listening to our podcast and we will catch you on the next one.

Author: eweb-admin