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Nineteenth E-Webstyle.com SEO Podcast June 12th 2009. Third page of Transcription
Chris: Stronger than you look. (laughter) That’s pretty bad. (laughter) Alright, next one we have, and we’ve kind of covered this as a non-spiderable…. apparently it is a word…it is on my list of Flash menus. So, we did cover this a little bit and again, that’s just across the top and we will often use this and that’s not really a problem provided you have another way to do it, a traditional html way to view all of the pages. And so, use them judiciously but you want to be careful that you have more than one way to navigate your website, if one of the ways you’re using is a Flash menu.
Paul: And the first thing that I….when we were talking about this, the first thing that comes to my mind was…does it affect your site map or maybe not your site map but, well I guess if you have a site map, then that’s a way around.
Chris: Yes, it actually is. You know one of the challenge, remember though, and go back and check our previous podcasts. Remember that you can improve the ranking of any one of your pages by improving the linking that exists within your website. So, if the only thing that you have is just a site map, then you’re going to be missing that one step…the ability, so within your pages, let’s use E-Webstyles so we’ve got a link that’s SEO. Well, then Google knows at the end of that link is the information about SEO. So that link adds some credibility to the SEO page. If the only way Google knows how to find it is from a site map, then it doesn’t have the advantage of those links. So you also want to have links but you’re exactly right, if again, if you weren’t that concerned or whatever, you just wanted it to be indexed in case, you know, you’re selling blue one-armed widgets. I think we’re still on the first page for that.
Paul: I think we are. Aha, look at us.
Chris: That’s proof that it’s easy to get on the first page of Google. Alright, so we’ve go a whole lot of title tags are something that we talk about on a regular basis. And there’s a couple of mistakes here. We’re going to count these all as one. But there’s a couple of mistakes that you make with title tags. One of them is just be aware that the title tag needs to be about 65 characters. So when you start running more than 65 characters, those characters get chopped off. Alright? So you don’t want to get chopped off in the middle of one of your key words. You talk about this long title and then your keyword is there. One of the other things….you know in the old days you used to do a title like E-Webstyles website, and that was the title for every page. Well, then Google doesn’t know that one page is about, the title isn’t indicating to Google that one page is about search engine optimization, one page is about web design and development, one page is about link building, one page is about pay for click, one page is about we do IT work here in the city of Houston and one page is about whatever it may be. Because if the title is the same on every page, then you’re not kind of optimizing each page for the keywords that would be relevant.
Because clearly, the information on the hosting page is going to be different than the information on the SEO page and the title should reflect that, as any inbound link should reflect that as well.
Paul: I’d even say mistake number one is not having a title tag. I still see some sites that don’t have title tags. You need to have some of those.
Chris: Yeah, title tags, you know, if you don’t have title tags, go back and listen to the rest of our podcast because you’re probably missing a lot of really simple things that can do well for your website. You gotta have a title tag.
Paul: Yeah, I ran across one the other day, that was like, WOW!
Chris: Seriously? Where’s the title tag? You know you’re searching more….
Paul: Maybe in my browser’s program. I gotta reboot.
Chris: Certainly no one has the lack of a title tag anymore. One thing that we do want to mention here is any sort of blackcat technique, you don’t want to use. This would be keyword stuffing. This would be all the things associated, go back and listen to our previous podcast about blackcat techniques. Not so you can learn them and use them, but so you can avoid them, because you may get away with blackcat for awhile, you may get away with blackcat for a long time, but right when your business is booming and based on Google, Google will just find out and they will remove your website and all your infostructure for your business is now in overhead that you can’t afford. So don’t even bother with that, just make sure you’re doing things the right way.
One thing, now we do a lot of….in fact, we landed a big contract this week, by the way, high five on that, awesome on that….and in that big contract, we’re going to use some open source, we’re going to use sugar CRM, which is customer relationship management, software. That’s available on the web, it’s open source and we’re going to customize it for this particular customer, and things like those packages. CRM is customer records management, CMS is content management solution, there’s a lot of open source ones out there. We’re going to start using ???????, even shopping carts that you would plug in, word press, which we use on a regular basis. All of those are these packages that have built into them a whole amount of features and structure and everything.
Most of them have what’s called, a friendly URL, versus a dynamic URL, and the challenge is that Google is much happier with the friendly URL, plus it’s easier to send to people. Let me give you an example of where you might come to Patrick Wanneses website and the URL could be because his smoking product is actually product #5 in the database and the weight loss is #6 in the database. It could be that you could get to that page by typing Patrick Wannes dot com slash product asp question mark p or product equals five to get the smoking page. Or the same thing except question mark product equals six to get to the weight loss. It would be much better to have Patrick Wannes dot com slash weight loss dot asp, or Patrick Wannes dot com slash quit smoking dot asp or php or whatever, or just quit smoking. Most of these packages, CRS, CRM….most of these packages, word press, have a feature that you can turn on which is friendly URLs, and make sure you use it. It’s a simple thing, you have just got to turn it on and you know, really what it is, is it’s….there’s one way to code a website that’s awesome for programming. It’s like a logic in how you’re taught to program. And then there’s a way that’s actually valuable for search engines and sending to people. I notice we’re going to go a little over time, so you guys don’t worry, we’re not going to charge you extra. You’re just going to get a couple extra minutes out of our podcast today.
In fact, we’re on our last thing, and the last one is; not using your Image Alt Attribute. I’ve heard you describe, what is that Alt Attribute on an Image?
Paul: “uh” what?
Chris: The Alt Attribute. And people don’t use it, that’s an SEO problem. Alright, so Paul, the Alt Attribute is when you move your curser over an image and what happens?
Paul: Oh, and it changes, and the text shows up, it will pop up.
Chris: That’s your Alt tag. So you move your curser over a picture of Paul and it saysPaul Hanson, you move your curser over a picture of Chris and it says Chris Burres. That’s an Alt tag. Google does count those. It’s pretty important to Google, so you want to make sure that you use those.
Paul: I really do…I think they’re a great idea. And when I started to see those, I’m like…okay – yeah…that’s awesome. And it’s just a….I feel like it’s very user friendly, it’s good for providing extra information for visitors, but if it’s also going to help your search engine optimization, that’s like a double bonus. You should definitely, definitely use it.
Chris: Absolutely, I think that’s very true. You know one thing that we said, and that’s really all the information that we have on our podcast. One thing that we said over the week, that we wanted to……you know…..that we did our apology, now we want to do our thanks. Thanks again to everyone out there; Gustavo, sorry for mispronouncing your last name. And we wanted to say, we appreciate everybody who’s listening, our listenership is growing. Hey, help us spread the word about our podcasts. You know we love giving back to the community, we love giving back in a bigger way if possible, so if you’re in a position and you’ve got access to a blog, write a blog about us. You know, put an itunes link; put a link either to our blog where they can get our podcast or to an itunes link which if you need any help…you know….giving a direct link there, we understand maybe you don’t want to link to our blog; that’s fine but our podcast has a lot of valuable information.
When we started, we were actually using other podcasts to help train our salespeople. Now of course, we’re using our own podcast for that purpose, but if you want to, feel free and use that. But help spread the word. We feel like we’re giving a lot of valuable information. So far, the people that we’re hearing back from…they….let me quote “love your podcast”. So help us spread the word, spread the love. Thank you very much for listening. Until the next podcast, my name is Chris Burres.
Paul: And this is Paul Hanson.
Chris: Bye Bye for now.