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Orthopeadic and Sports Medicine SEO
Chris: Because from the Search Engine Optimization, people aren’t typing orthopedic, surgeon procedure and the brown hand procedure. They were like, “My wrist hurts, I need a wrist doctor. And, so you – there’s a lot client education on – on what – what needs to happen pretty quickly on the website and that’s first three seconds.
Christina: And, don’t be offended when we do re-write it.
Christina: Don’t be offended if it comes back completely elementary, high school level reading…
Christina: And not your – ‘cause I had one that came to me and he gave me brain surgeon.
Chuck: Levels of…
Christina: He says here’s my medical book, here you can get information website from that. He was that serious, he gave me a couple of magazine on neurosurgery.
Christina: And, I – I went back to my content writers.
Chris: Brain doctor. You know, brain hurts. I need a brain doctor.
Christina: So, went back to the content guys…
Christina: And said, “Have fun”. You know, ‘cause he certainly wasn’t going write a right content.
Chris: Yeah, he’s not a doctor, he just don’t have a time…
Christina: Yeah, you tell your clients let us just do it. Let us just write the content for you.
Chuck: What have you notice in regards to – some of the things I’ve noticed with, you know, the transition of time for the websites. You know, the older sites use this big huge banners…
Chuck: You know, and it was usually top navigation and whatnot. What – I’ll say what trends have you notice when we go off banner sizes most importantly.
Christina: I think that’s got in smaller, you know, people remember and for the beginning it was like, I want my logo as big as possible…
Christina: And now we could care less about your logo.
Christina: It’s only there for branding purposes…
Christina: And they came to the right side. So, it’s got in smaller…
Christina: It’s not this huge thing.
Chuck: Could be half…
Chuck: To the fold almost.
Christina: Right, right. And, also we went from left navigation to top…
Christiana: Where the drop downs, ‘cause now could, ‘cause people are not comfortable with the left doing that. So, we’ve added the navigation to the top with the drop downs…
Christina: And phone number and smaller links on the upper right…
Christina: For the basics site map and the [16:25:5][Inaudible] that kind of stuff…
Christina: Unnecessary filler, it’s still there but it’s smaller. Not quite like as big…
Chuck: Big – huge.
Christina: Or fast…
Chris: In your face.
Christina: That is moving in the back.
Chuck: Welcome to ewebstyle.
Christina: You know, the banners that use to have the moving things in the back, you know.
Chris: Helicopters. We had a client…
Christina: I have a realtor in Colorado, you wanted his plane to do this. A plane.
Christina: I don’t know why plane, you’re a realtor.
Chuck: Let me show your side later, the AC repair guy.
Chuck: And, he’s be – might be watching.
Christina: Yeah, we’re sorry if you’re watching clients.
Chuck: He had a site, the AC repair. Huge flash banner…
Chris: On our downtown Houston.
Chuck: Probably a bit of 5 or 600 pixels.
Christina: Yeah. Oh, no.
Chuck: Yeah. Huge and…
Christina: How long that – that going to take the word.
Chuck: But, he did have a helicopter, they’re just hovered down downtown Houston in little tiny thing.
Christina: But, I think that was cool. But, for my user’s perspective…
Chuck: It was cool.
Chris: It was cool. She wants it.
Christina: Okay, it was cool…
Chris: She’s trying to figure out if she’s going laugh.
Christina: Okay – okay.
Chuck: We have a helicopter back there. In 30 seconds you’re watching a helicopter in Houston that’s in circle.
Christina: No. No.
Chris: That was in a three second rule was valid.
Christina: Use account though.
Chris: Well, it was valid because he had your idea of what was going on the website, so you didn’t accomplish that goal.
Christina: Right. Right.
Chris: And 30 seconds was guaranteed, ‘cause where he’s going to land?
Chuck: I inflated his…
Christina: But, once it landed you left the website.
Chuck: Yeah. Yeah, but finally made it to the house. He, didn’t pick up no body.
Chris: That wasn’t even life light. That was like a news scare.
Christina: Oh, no.
Chuck: So, this is his analytics report, you know time or site was definitely inflated.
Christina: The bounce rate was 90%.
Chris: Now, we’ve done three re-designs at least of that website, well frankly because, the first reason is we got it wrong. And that’s one of the advantages of – of having that company that does web design and Search Engine Optimization that driving the traffic.
Christina: I understand. I fully understand the relationship.
Chris: At the end of the day the client doesn’t care if the website is good looking and I’m getting lots of traffic, the care that they’re getting a lot of business.
Chris: And, we were sitting in lots of traffic and we knew from some partners that we have that his in his type of business it wasn’t closing as much as it should be. And, so we were able to…
Christina: So, you went back and then what did you do? So, in the beginning it wasn’t pretty or was it pretty…
Chris: Simplified it.
Chuck: Yeah, we simplified it.
Chris: Simplified it.
Chuck: We’ve – we’ve simplified the first time and it was pill too much…
Chuck: One went back to [18:56:2][Inaudible] remove half of the colors. Sort the banner up again. Approve the content, move form over. I mean, we really made some changes and – and this is going to work…
Christina: Hey, you going to get people away from all these super flash and get them to what you want them specific they do.
Christina: There’s only one or two things they want.
Chuck: ‘Cause you call – yeah, perform this…
Christina: Download now. Sign up now. Call me now, you know, all those things. So, and that’s something you have to make sure the client understands…
Christina: When you first talk to him, what do you want them to do?
Christina: When they come to your site – well, all they all they I don’t want to call me.
Chuck: Well, actually, you know, we get clients are like, “I don’t — I don’t want to call you”
Chris: I want forms or I want purchases. Right?
Christina: That’s e-commerce, yeah absolutely.
Chris: A client two weeks ago was, at one point in the meetings, like I want the phone to ring more and later I would prefer that the phone not ring. Right, I’m like, “Okay”.
Chris: We can do that. I don’t even…
Chuck: What that even possesses…
Chris: Sometime it will ring, sometimes it won’t. We accomplished your goal.
Christina: Well, I’m doing the same thing. I’m taking a lot of flash stuff out.
Christina: In fact for an architect he had a big flash home screen and it was all flash ‘cause he wanted to showcases architects and some of his renderings. So, you have it over and then at the bottom of the project you’re throwing it out. After – and that was two years ago he built that paint and but to maintain that things, ‘cause he just constantly change phones…
Chuck: Trying the people in flash, right. Oh, yeah.
Christina: Oh, it’s a nightmare. And, so finally this last time I said we’re done, we’re moving it to Jay Query.
Chuck: As long as it comes up.
Christina: It looked exactly the same.
Chuck: It loaded faster.
Christina: It loaded fast, so you could see them in an iPhone and iPod there’s none of this – you have to have flash software.
Christina: He literally just change the photo out the HTML.
Chuck: Why use Android.
Christina: [20:43:4][Inaudible] since I’ve had an iPhone.
Chuck: Yes. It’s…
Christina: As much as we all love it, we got to take in a bandit. It’s a big.
Chris: Well, on the phone it’s actually. On the phone it’s balance.
Christina: It’s balance.
Christina: Right. But, still that’s 50%…
Chris: On the tablets it’s not even close, like it’s the Apples.
Christina: Doesn’t matter though, 50%. I’ve got to use my phone. So…
Chris: It’s worth. Yeah.
Chuck: Yes, so you have to accommodate.
Christina: You can’t use flash. I’m sorry.
Chuck: This is like you know.
Chris: Yeah, we know.
Christina: Steve Jobs learning is….
Chuck: People were used to use IE.
Chuck: Yeah, to accommodate things.
Christina: Yeah. But, Steve Jobs I think his killed flash.
Christina: it’s got it…
Chris: It was – it had the potential to go out and then HM05 was supposed to be able to do animations anyway.
Christina: Well, there’s this couple sites that I think that you couldn’t do a lot without HM05, it has to be a flash.
Christina: Things that are moving and you drag and you drop and all that good stuff, but HM05 was to replace that. And, from I guess Steve Jobs that flash, the security wasn’t good.
Christina: There was too many security issues and that’s why he did not want….
Christina: That’s what he says.
Chris: It’s an interesting parallel…
Christina: He’s the…
Chris: With the fact that you could actually play games and not pay him…
Chris: With flash. If flash were working. So, I think it’s both.
Chris: There was – there was one app that – that would do – actually you clicked on a website, it would check to see if flash is working and if it wasn’t it would give this dude with a big finger and this would say, “Here you go Steve Jobs”. So, anybody who hold their iPod or whatever…
Christina: Thanks to you Steve Jobs.
Christina: Well, one of the new things you didn’t mention was HP.
Chuck: HP? Oh, the 7 out? Like we’re done.
Christina: We’re done.
Chuck: We’re bowing out.
Christina: We’re doing software only, HP is dropping other pieces of system.
Chuck: Because, we talk about it in our last podcast. And, we were saying that, you know, I thought it was – as a matter of fact they were [22:30:0][Inaudible] last week, because they spent billions of dollars buying the phone to implement for their tablet and then you know two months into the [22:41:0][Inaudible] and we’ll let you know what we done.
Christina: We give up.
Christina: Surrender. White Flag.
Chuck: Quits. White flag. And I think – I think Google’s acquisition to Motorola has…
Christina: That helped it…
Chuck: Has a play in there, you know, I think I’ll get…
Chuck: Get down or lay down type of situation, you know,
Chuck: So, I think they just going to fall out and they took the money.
Christina: Yeah, they’re doing the direction on IBM.
Chris: Now, are they trying to sell or…
Chuck: Exactly, did they sell or they’re just closing, ‘cause I thought they’re…
Christina: They’re shutting down all operations.
Chris: They just shutdown ‘cause they couldn’t sell it.
Christina: It was the highest revenue gainer with the lowest profit.
Christina: So, they’ve made a lot of money, but they just didn’t make enough money.
Chuck: Profit wise. Yeah.
Christina: My brother works at HP, but he’s a software guy. So, he built there internal software. He’s okay, I called him up like, “You’re good. Yeah, man”.
Chris: Now, we’ll be using Dell.
Christina: That is ironic… and start showing up, you know, but I prefer Dell, anyway, so.
Chris: Well, that’s – that’s a long journey and very Houston relevant, Wright, Compaq, HP.
Chris: HP, that division is shutting down.
Christina: I think the HP here is — my brother is the software division. So, lucky for Houston.
Christine: I think we’re okay.
Chris: It’s a huge complex it’s like a four, five building complex.
Christina: They sold off –they sold off a lot. Part of the lands had been gone. They sold the lot to other different releasing, so it was already in that kind of declined.
Chris: So, that would be all Houston segment was for those listener in Africa. And, everywhere else. And, so the other thing on our website and I think this is probably a more recent changes not like a transition from 13 years ago to today is what you’re doing on sites and how is Search Engine Optimization affecting your designs.
So, one is what I’m doing with the sites of that it actually converts. What about search engines – how is that playing a role for you.
Christina: For me when I’m building sites?
Christina: Well, for me I think the biggest this is just this calls action…
Christina: I mean that’s the design portion that is, ‘cause we’ve talked about this before is when you can have it optimize, showing up on the first page of the search engine, that’s great…
Christina: You get, “what kinds of traffic”. But, if nobody converts you’re dead in the water. You spend a lot money and nothing happen. So, when I talked to a client, that’s what I tell them, you know, you got to give them something to do. The other side is the back end, the code. People always want to have keywords. You know…
Chris: Title, yeah.
Christina: Oh, yeah the keywords – the keywords.
Chris: Somebody said something about, “Mella”, something, “Oh. You mean, Metta”?
Chris: Oh. Yeah – yeah.
Christina: But, the content, you know. So we’re trying – always try to get them to put the content in their butt, their keyword – keyword…
Chris: Check. Oh, no.
Chuck: You have to be – where you’re going.
Christina: Find out what are those key phrases, right? And, we went naturally input them in the content.
Christina: We don’t want to spam and trick us.
Chuck: Oh, yeah.
Christina: Then, it spam you looking and they’re going go fake.
Christina: Drop us. So, it has to…
Chuck: Or worse Google will flag you.
Christina: Yeah, or even worse.
Christina: But, I think from a user’s perspective when they come to the site, they want clean design and content that is broken out into bullets…
Christina: You want highlights and sub-headings and I want to quickly scan, move it to left to right, down to scan, it does have what I need. Yes, click, go to the next one.
Chuck: You don’t need to… you’d be able to present the content.
Christina: Presentation is just as important as well as those key phrases. So, I try to do is I bold words. Bold them, make them actually make them bigger in the content…
Chuck: All right, do you use bold or do you strong.
Chris: One of his, wraths we — we wrote that down.
Christina: Yeah, I know.
Chris: I had [26:20:2][Inaudible] until I was proven wrong.
Christina: Page one, it’s only one page, don’t have several each ones.
Chris: One per page.
Christina: Per page.
Christina: Per page.
Christina: And H1 and H2s are you know have there…
Chris: A couple…
Christina: But, it’s the syntax.
Chuck: There’s no… I don’t know have the content for.
Christina: Absolutely, it’s the syntax of it.
Chris: You know, one thing, I don’t know how many of our podcast you’ve listened.
Christina: Oh, several.
Chris: One of the things we say that…
Christina: You’re my favorite.
Chris: Is our job as SEO’ers and – and web designers as your talking is to create a great experience for the Google users.
Christina: Yeah. Yes.
Chris: Right. So, you having a header – this is what the section is about and then a sub-header, an H2 this is what this section of this big section is about and then an H3, like here’s the bullet point.
Christina: Oh, yeah.
Chris: That is a good experience, that’s how we – that’s how we expect to read article…
Chuck: And that’s how…
Christina: Nowadays. Yeah.
Chuck: Magazines, all print media has always use heading.
Chuck: You know, so it’s now different on the web…
Chuck: Except for a fact that I don’t even have my hearing to contain a particular key phrase.
Chuck: You can know that’s the only major difference.
Christina: I think code is just as important too.
Chuck: Yeah, I mean, it’s highly important.
Christina: I tell people I code, so that Google eats it like a feast.
Chuck: Right. Oh, I like that.
Chris: Like a feast.
Christina: It’s like a… more code, it loves it because there’s no extraneous core.
Chuck: I’m getting hungry.