|Click Play to Listen to Podcast Now
|Get a FREE Website/SEO AnalysisClick Here|
Part No vs Part Description SEO
Chris: I think it’ actually like WMB or WMF, ‘cause I just bought one. So, when I search the first thing I did was search the generic term for what came up and then I found the part number and start searching that because I want to find cheaper pricing.
You know a lot of people aren’t going to get another cheaper pricing. They’re just going to type the description, there it is I can buy it. It’s reasonably price and they’re going for it. So, you know that’s a great point. It’s – it’s in this situation you really would be optimizing for a number of things.
He wanted to, he likes to learn new words and phrases and use them all the time. Strange enough, Google thinks one of the strongest keywords in the word is the word click, that’s where his website and that’s because each product has a link that says click.
Chuck: Yeah, that’s – you should change that.
Chuck: I mean, click here, well you know I won’t say don’t use it anymore ‘cause it’s necessary, although I highly recommend changing it when you can, instead of you know, click here, I think people who knew the internet these days are smart enough to know that. If it’s highlighted or if it’s underlined and then its blue then it’s a like.
And so it’s not necessary to put, click here, you can – they’ll know that they can click on it. And so instead use a key phrase, use a key phrase at that Anchor text, like what we’re talking about earlier, instead of using, click here, as your – as your Anchor text.
Chris: And he says, one more story if you don’t mind, hopefully you guys don’t ‘cause I actually thought this was really interesting. He says that he has talked to a lot of SEO guys, they seemed to know what’s going on but never give a much feedback. So, hopefully we can change that a little bit, it’s a fairly large e-commerce website, it’s been online since 1995 and they’re always adding new features.
Several years ago they completed and added a site search feature to every webpage which is pretty common and found on most websites. In the office they have the sound of caching that sounds every time we get an order online order. I think that’s really cool.
Chuck: You know, caching.
Chris: So, that does kind of motivate everybody in the office. It is normal that we hear that sound several times each hour during the day. On the day the launch the search box they notice later in the afternoon that we had no caching and therefore no orders. We check the website and everything work find, we check the traffic and we have plenty of visitors and so I quickly added a feature to the search results page that sends me the search string that customers are using.
Holy cow customers are searching for totally stupid thing, giant search string that couldn’t possibly bring up any search results from their database, a part numbers and descriptions and I would have to add with the current search structure.
Chris: So, if you’d search, you know for five different keywords and your structure is looking for an exact match, your search box is looking for exact match. I agree with you but if your structure is looking for, you know, just like Google does, any one of those words and then combine them and then you would actually get some good results.
He quickly removes the search box and within 15 minutes they were cachinging again. [0:23:18][Inaudible] about searcher that not only searches exact string and customer types, the types in but also breaks a part each search string even if they type something stupid.
Chuck: Good, I was going to say that. I’m glad you mentioned that. Because my – my initial thought was okay improve the search.
Chuck: You know, give it some more features so they could search broad or exact phrase or show similar results. Some results that may match, you know, when you search. Similar to how Google does.
Chris: We work on a book website a while back and one of the things that we did is it implement the search feature and we quickly realize, you know, the search feature, you have to, search features are not as simple as they sound on specially for a product based website.
So you’ve got to spend a lot of effort to make sure that you’re returning some results and make sure things are going out well. And at the same point you wanted to make sure that it’s relevant.
He also didn’t have a search page on every page, I think folks seem to place more orders if they simply go through a normal navigation button, that’s great information, interesting.
Chuck: What an observation.
Chris: It was a giant learning experience for everyone have there been any studies on this? Well, I think the reality is, I think you can have search on every page, I think that that search you really need to, I think what’s happening is, I don’t know what’s your products are, but when you go through category by category by category people know, can actually fine what they’re looking for.
And when you search because frankly ‘cause of the lack of quality in the search and therefore the search results…
They’re getting frustrated and they’re leaving, I mean that’s the simple explanation of what’s going on. So as you improve that maybe your search results need to be broken down on to category ‘cause that’s what people understand.
Maybe, you know, maybe there’s a better way of displaying it, one, a better way of searching it and then two, a better way of displaying it to make sure that the client, the visitor is actually able to you know to part the search results with what they’re really looking for
So, I know on the search we did when the search that we coded we actually went word by word and then the more word and then sorted by the relevant. So you know the books that had the most terms associated with the search terms.
Chuck: Search query.
Chris: Where at the top. And now, that particular website didn’t have the volume, you’re lucky you had that feedback loop, right. That caching really told you what’s going on, that’s actually pretty cool. In this particular case the traffic wasn’t there to really know what difference would affect that search had on that particular site.
We just knew that it had to be decent, we just knew, let see there’s two of us, we search different ways, when I search way it gives me stupid results, right? Or so that’s – the irony here is you’re stupid customers and those stupid searches when it gets no results they’re like stupid websites.
Chuck: Yeah, that’s stupid search. That no caching for you, you know.
Chris: And so, and then the other person searches a different way and just by combining those two and really, you know, information display is a huge industry, actually there are consultant out there that will tell you how to display stuff. So that’s how important how you display those searches so far.
So its sounds like you’ve got it all ironed out. But yeah, it’s interesting ‘cause you, he did say, PS it took me a while to find your e-mail address on your e-webstyle webpage, phone numbers everywhere like you’re always preached, but e-mail address should be well, don’t you think?
Chuck: Yeah, no, not really. I mean, my personal opinion in regards to displaying e-mail addresses is I don’t like to be spammed and so if you want to contact me fill the form up. You know it will come to my e-mail. And then I’ll have your e-mail and we can respond that way, but you know I don’t like to post, you know, my personal e-mail. I think the Podcast e-mail may be posted.
Chris: Yeah, it may be and he actually sent that in on support. So he found that, I don’t even know where, we’ll pull that down. No, that worked out really good, I’m glad he gotten contact with us. And those are great points, I mean this is, you know…
Chuck: Thanks for the letter, I mean three pages like that’s awesome, who sends a three page e-mail.
Chris: And in installer.com is his e-mail address, I don’t know if that’s the e-commerce website that he’s talking about or whatever.
Chris: Yeah, installer.com.
Chris: Maybe, I don’t know, I think I glazed that I just don’t remember what it is…
Chuck: Yeah, we – you know, almost done. I got a blank stare.
Chris: All right, blank stare. Hold on.
Chuck: Blank stare with the smirk this time.
Chris: You are good.
Chuck: Yeah, blank stare with the smirk. You know I’m drawing a blank on company’s name, I think it’s Secwood Media, the company who bought Myspace. Three months ago they bought Myspace, huge investment for them, everybody in Myspace was happy, they ramped up staff. They had a grand re-launch. Here we are 90 days later they pushed back the re-launch to TBA and fired 50 people.
Chris: We’ll put a new staff and then we’ll fire them.
Chuck: Yeah, oh, this is great and then 90 days later, oh, this is not that cool. You know, blank stare to you guys for doing that.
Chris: I wonder if it’s the winner the brothers who sued Facebook, are using their money from suing Facebook to go out and buy Myspace
Chuck: Try to be a competitor, yeah.
Chris: That would be a hilarious. Then we have like Facebook to or Myspace the reckoning. It’s a horror movie.
Chuck: My other blank stare is that Google, I mean, I’m really starting to believe it’s personal. You know in Google analytics they release real time stats…
Chuck: They only did to select few users just like anything else they Beta. I always got a big, you know to get some access, you know, and so Google, come on my Google apps.
Chris: Where my access at.
Chuck: Where my access, Google apps, they are not working with GPlus and now you release Rea time data Beta in Analytics which is awesome, ‘cause we do have clients will get tons of traffic. So it would be nice to see what’s happening in Real time and yeah, I don’t get the Beta usage. I’m truly a GA users.
Chris: Like – like friend, like when you wake up starts using GA.
Chuck: Let me get some [0:30:14][Inaudible]. So those are my blank stare.
Chris: All right, well that’s awesome. You have been listening to Podcast number 123. It’s kind of cool.
The most popular SEO Podcast on iTunes. You saw how excited you were about reading reviews, all you need to do is a three step process. Go on to iTunes, create an iTunes account, and write a review. And then if you want send us an e-mail or hit us up n Facebook and let us know that you’ve done, we’ll give you a little bit of link love, we’ll be excited and I’m not going to erase it to my tier tattoo collection and we’ll be good to go.
Until the next Podcast, my name is Chris Burres.
Chuck: I’m Charles Lewis.
Chris: Bye-bye for now.